Loyalty Skills
Loyalty Skills
Build lasting customer relationships with points programs, tiered rewards, and referral tracking.
Available Skills
Points Engine
Award and track loyalty points for purchases and engagement
Tier Management
Automatically promote customers through loyalty tiers
Reward Fulfillment
Automate reward redemption and delivery
Referral Tracking
Track and reward customer referrals
Birthday Rewards
Automated birthday messages with special offers
Overview
Loyalty skills help you retain customers and increase lifetime value:
- Points accumulation - Reward purchases and engagement
- Tiered benefits - Motivate customers to reach higher levels
- Automated rewards - Deliver perks without manual intervention
- Referral program - Turn customers into advocates
Program Structure
| Tier | Points Required | Benefits |
|---|---|---|
| Bronze | 0 | 1 point per $1, birthday reward |
| Silver | 500 | 1.25x points, early access |
| Gold | 2,000 | 1.5x points, free shipping |
| Platinum | 5,000 | 2x points, exclusive events |
Key Metrics
Track loyalty program performance:
- Enrollment Rate - % of customers enrolled
- Active Members - Members with activity in 90 days
- Points Liability - Outstanding unredeemed points
- Redemption Rate - % of points redeemed
- Repeat Purchase Rate - % making 2+ purchases
Getting Started
- Design your points structure
- Configure tier thresholds
- Sync customer data
- Enable points earning triggers
- Set up reward redemption flow
Tip
Start simple with 1 point per $1 spent. You can always add complexity later.