SMS & WhatsApp Skills
Reach customers on their preferred mobile channels with automated SMS and WhatsApp messaging.
Available Skills
SMS Campaigns
Automated SMS sequences for promotions, alerts, and transactional messages
WhatsApp Templates
Send approved WhatsApp Business templates via Brevo
Two-Way SMS
Handle inbound SMS replies and create conversational flows
Channel Router
Intelligently route messages to SMS or WhatsApp based on customer preferences
Overview
SMS and WhatsApp skills enable direct mobile communication with customers:
- 98% open rates - SMS messages are almost always read
- Instant delivery - Reach customers in seconds
- Two-way conversations - Enable real customer dialogue
- Rich media - WhatsApp supports images, videos, and documents
Use Cases
| Use Case | Channel | Skill |
|---|---|---|
| Order confirmation | SMS | SMS Campaigns |
| Shipping updates | WhatsApp Templates | |
| Flash sale alerts | SMS | SMS Campaigns |
| Customer support | Two-Way SMS | |
| Appointment reminders | SMS | SMS Campaigns |
| Abandoned cart | WhatsApp Templates |
Channel Comparison
| Feature | SMS | |
|---|---|---|
| Open Rate | ~98% | ~98% |
| Rich Media | No | Yes |
| Two-Way | Yes | Yes |
| Cost | Per message | Per conversation |
| Approval | None | Template approval |
| Global Reach | Universal | App required |
Getting Started
- Configure SMS/WhatsApp credentials in Brevo
- Sync customer phone numbers
- Create message templates
- Set up automation triggers
Caution
WhatsApp Business templates require Meta approval before use. Plan 24-48 hours for review.