Tajo 사전 이용 신청

이름과 이메일 주소 또는 전화번호를 입력해 주세요. Tajo 이용 방법을 안내해 드립니다.

Send SMS

Send personalized SMS messages to customers for loyalty program updates, order notifications, and time-sensitive offers.

Quick Start

Basic SMS Request

POST https://api.brevo.com/v3/transactionalSMS/sms
Content-Type: application/json
api-key: YOUR_API_KEY
{
"type": "transactional",
"unicodeEnabled": false,
"sender": "TajoLoyalty",
"recipient": "+1234567890",
"content": "Hi John! You've earned 150 points from your recent purchase. Your total: 1,250 points. Redeem at tajo.com/rewards"
}

Response

{
"reference": "sms_abc123",
"messageId": "msg_def456"
}

Loyalty Program SMS Templates

Points Earned Notification

{
"type": "transactional",
"sender": "TajoRewards",
"recipient": "+1234567890",
"content": "🎉 Great news {{contact.FIRSTNAME}}! You earned {{params.pointsEarned}} points from order #{{params.orderNumber}}. Total: {{params.totalPoints}} points. Shop more at {{params.storeUrl}}",
"params": {
"pointsEarned": "200",
"orderNumber": "ORD-2024-001",
"totalPoints": "1,450",
"storeUrl": "shop.tajo.com"
}
}

Tier Upgrade Alert

{
"content": "🌟 Congratulations {{contact.FIRSTNAME}}! You've been upgraded to {{params.newTier}} status! Enjoy {{params.benefits}}. Your new point balance: {{params.totalPoints}}",
"params": {
"newTier": "Gold",
"benefits": "free shipping & exclusive offers",
"totalPoints": "2,500"
}
}

Reward Redemption Confirmation

{
"content": "✅ Reward redeemed! {{params.rewardName}} - {{params.pointsUsed}} points used. Coupon: {{params.couponCode}} (expires {{params.expiryDate}}). Remaining: {{params.remainingPoints}} points",
"params": {
"rewardName": "20% Off",
"pointsUsed": "1000",
"couponCode": "SAVE20NOW",
"expiryDate": "Mar 15",
"remainingPoints": "450"
}
}

Order Status Updates

{
"content": "📦 Your order #{{params.orderNumber}} has {{params.status}}! {{params.details}} Track: {{params.trackingUrl}}",
"params": {
"orderNumber": "ORD-2024-001",
"status": "shipped",
"details": "Arriving in 2-3 business days",
"trackingUrl": "track.tajo.com/ORD-2024-001"
}
}

Personalized Campaign SMS

Birthday Special Offers

{
"type": "marketing",
"sender": "TajoBday",
"recipient": "+1234567890",
"content": "🎂 Happy Birthday {{contact.FIRSTNAME}}! Here's a special gift: {{params.birthdayBonus}} bonus points + {{params.discountCode}} for {{params.discountAmount}} off! Valid until {{params.expiryDate}}",
"params": {
"birthdayBonus": "500",
"discountCode": "BIRTHDAY25",
"discountAmount": "25%",
"expiryDate": "end of month"
}
}

Abandoned Cart Recovery

{
"content": "🛒 Hi {{contact.FIRSTNAME}}, you left {{params.itemCount}} items in your cart worth {{params.cartValue}}. Complete your purchase and earn {{params.potentialPoints}} points! Continue: {{params.cartUrl}}",
"params": {
"itemCount": "3",
"cartValue": "$299.97",
"potentialPoints": "300",
"cartUrl": "tajo.com/cart"
}
}

Flash Sale Alerts

{
"content": "⚡ {{contact.FIRSTNAME}}, FLASH SALE: {{params.saleDetails}}! {{params.loyaltyTier}} members get {{params.bonusPoints}} bonus points! Shop now: {{params.saleUrl}} ({{params.timeLeft}} left)",
"params": {
"saleDetails": "50% off electronics",
"loyaltyTier": "Gold",
"bonusPoints": "double",
"saleUrl": "tajo.com/flash",
"timeLeft": "6 hours"
}
}

Advanced SMS Features

Template-based SMS

{
"type": "transactional",
"templateId": 123,
"params": {
"customerName": "John Doe",
"pointsBalance": "2,350",
"nextReward": "Free shipping at 2,500 points"
}
}

Scheduled SMS

{
"type": "transactional",
"sender": "TajoRemind",
"recipient": "+1234567890",
"content": "⏰ Reminder: Your {{params.pointsExpiring}} points expire in {{params.daysLeft}} days! Use them at tajo.com/rewards",
"scheduledAt": "2024-01-30T09:00:00Z",
"params": {
"pointsExpiring": "500",
"daysLeft": "7"
}
}

Unicode Support

{
"type": "transactional",
"unicodeEnabled": true,
"content": "🎊 ¡Felicidades {{contact.FIRSTNAME}}! Has ganado {{params.points}} puntos 💎",
"params": {
"points": "150"
}
}

SMS Campaign Segmentation

Tier-based Messaging

{
"type": "marketing",
"content": "{{#if contact.LOYALTY_TIER == 'Platinum'}}💎 VIP Alert: Early access to our sale + triple points!{{else}}🌟 Loyalty member: Get double points on your next purchase!{{/if}}",
"webUrl": "https://tajo.com/sale"
}

Geo-targeted SMS

{
"content": "📍 {{contact.FIRSTNAME}}, there's a Tajo store near you! Visit {{params.nearestStore}} and show this text for {{params.inStoreBonus}} bonus points!",
"params": {
"nearestStore": "123 Main St, NYC",
"inStoreBonus": "100"
}
}

Compliance and Best Practices

Opt-in Verification

{
"type": "transactional",
"content": "Welcome to Tajo SMS alerts! Reply YES to confirm you want loyalty updates and exclusive offers. Reply STOP to opt out anytime. Msg & data rates may apply."
}

Opt-out Handling

{
"type": "transactional",
"content": "You've been unsubscribed from Tajo SMS alerts. You'll still receive important order updates. To rejoin, text START. Questions? Contact [email protected]"
}

Error Handling

{
"code": "invalid_recipient",
"message": "Phone number format invalid",
"details": {
"recipient": "123-456-7890",
"expectedFormat": "+1234567890"
}
}
{
"code": "message_too_long",
"message": "SMS content exceeds character limit",
"details": {
"length": 180,
"limit": 160,
"segments": 2
}
}

SMS Analytics

Track key metrics:

  • Delivery rates
  • Click-through rates (for links)
  • Conversion rates
  • Opt-out rates
  • Customer engagement scores

Cost Optimization

Character Count Management

{
"content": "Hi {{contact.FIRSTNAME}}! +{{params.points}}pts from order #{{params.orderNum}}. Total: {{params.total}}pts. tajo.com/rewards",
"estimatedSegments": 1,
"characterCount": 89
}

Bulk SMS for Segments

{
"recipients": [
{
"phone": "+1234567890",
"params": { "name": "John", "points": "150" }
},
{
"phone": "+1234567891",
"params": { "name": "Jane", "points": "200" }
}
],
"content": "Hi {{params.name}}! You earned {{params.points}} points!"
}

Integration with Tajo Platform

  1. Order Confirmations: Automatic SMS for purchase confirmations
  2. Point Notifications: Real-time point balance updates
  3. Tier Changes: Immediate notifications for tier upgrades
  4. Expiry Alerts: Proactive point expiration warnings
  5. Promotional Campaigns: Targeted offers based on behavior

Best Practices

  1. Keep it Short: SMS is limited, be concise but engaging
  2. Personalize: Use customer data for relevant messaging
  3. Timing: Send at optimal times for your audience
  4. Clear CTAs: Include clear next steps or links
  5. Compliance: Always include opt-out instructions
  6. Test: A/B test different message formats

Next Steps

  • Set up SMS Templates
  • Configure SMS Automation
  • Manage SMS Contact Lists
  • Track SMS Analytics

Tajo 사전 이용 신청

이름과 이메일 주소 또는 전화번호를 입력해 주세요. Tajo 이용 방법을 안내해 드립니다.

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