SMS senden
Versende personalisierte SMS-Nachrichten an Kund:innen – für Loyalty-Programm-Updates, Bestellbenachrichtigungen und zeitkritische Angebote.
Schnellstart
Grundlegende SMS-Anfrage
POST https://api.brevo.com/v3/transactionalSMS/smsContent-Type: application/jsonapi-key: YOUR_API_KEY
{ "type": "transactional", "unicodeEnabled": false, "sender": "TajoLoyalty", "recipient": "+1234567890", "content": "Hi John! You've earned 150 points from your recent purchase. Your total: 1,250 points. Redeem at tajo.com/rewards"}Antwort
{ "reference": "sms_abc123", "messageId": "msg_def456"}SMS-Vorlagen für das Loyalty-Programm
Benachrichtigung bei gesammelten Punkten
{ "type": "transactional", "sender": "TajoRewards", "recipient": "+1234567890", "content": "🎉 Great news {{contact.FIRSTNAME}}! You earned {{params.pointsEarned}} points from order #{{params.orderNumber}}. Total: {{params.totalPoints}} points. Shop more at {{params.storeUrl}}", "params": { "pointsEarned": "200", "orderNumber": "ORD-2024-001", "totalPoints": "1,450", "storeUrl": "shop.tajo.com" }}Benachrichtigung zum Tier-Upgrade
{ "content": "🌟 Congratulations {{contact.FIRSTNAME}}! You've been upgraded to {{params.newTier}} status! Enjoy {{params.benefits}}. Your new point balance: {{params.totalPoints}}", "params": { "newTier": "Gold", "benefits": "free shipping & exclusive offers", "totalPoints": "2,500" }}Bestätigung einer Prämieneinlösung
{ "content": "✅ Reward redeemed! {{params.rewardName}} - {{params.pointsUsed}} points used. Coupon: {{params.couponCode}} (expires {{params.expiryDate}}). Remaining: {{params.remainingPoints}} points", "params": { "rewardName": "20% Off", "pointsUsed": "1000", "couponCode": "SAVE20NOW", "expiryDate": "Mar 15", "remainingPoints": "450" }}Bestellstatus-Updates
{ "content": "📦 Your order #{{params.orderNumber}} has {{params.status}}! {{params.details}} Track: {{params.trackingUrl}}", "params": { "orderNumber": "ORD-2024-001", "status": "shipped", "details": "Arriving in 2-3 business days", "trackingUrl": "track.tajo.com/ORD-2024-001" }}Personalisierte Kampagnen-SMS
Geburtstagsangebote
{ "type": "marketing", "sender": "TajoBday", "recipient": "+1234567890", "content": "🎂 Happy Birthday {{contact.FIRSTNAME}}! Here's a special gift: {{params.birthdayBonus}} bonus points + {{params.discountCode}} for {{params.discountAmount}} off! Valid until {{params.expiryDate}}", "params": { "birthdayBonus": "500", "discountCode": "BIRTHDAY25", "discountAmount": "25%", "expiryDate": "end of month" }}Wiederherstellung abgebrochener Warenkörbe
{ "content": "🛒 Hi {{contact.FIRSTNAME}}, you left {{params.itemCount}} items in your cart worth {{params.cartValue}}. Complete your purchase and earn {{params.potentialPoints}} points! Continue: {{params.cartUrl}}", "params": { "itemCount": "3", "cartValue": "$299.97", "potentialPoints": "300", "cartUrl": "tajo.com/cart" }}Flash-Sale-Alerts
{ "content": "⚡ {{contact.FIRSTNAME}}, FLASH SALE: {{params.saleDetails}}! {{params.loyaltyTier}} members get {{params.bonusPoints}} bonus points! Shop now: {{params.saleUrl}} ({{params.timeLeft}} left)", "params": { "saleDetails": "50% off electronics", "loyaltyTier": "Gold", "bonusPoints": "double", "saleUrl": "tajo.com/flash", "timeLeft": "6 hours" }}Erweiterte SMS-Funktionen
Template-basierte SMS
{ "type": "transactional", "templateId": 123, "params": { "customerName": "John Doe", "pointsBalance": "2,350", "nextReward": "Free shipping at 2,500 points" }}Geplante SMS
{ "type": "transactional", "sender": "TajoRemind", "recipient": "+1234567890", "content": "⏰ Reminder: Your {{params.pointsExpiring}} points expire in {{params.daysLeft}} days! Use them at tajo.com/rewards", "scheduledAt": "2024-01-30T09:00:00Z", "params": { "pointsExpiring": "500", "daysLeft": "7" }}Unicode-Unterstützung
{ "type": "transactional", "unicodeEnabled": true, "content": "🎊 ¡Felicidades {{contact.FIRSTNAME}}! Has ganado {{params.points}} puntos 💎", "params": { "points": "150" }}Segmentierung von SMS-Kampagnen
Tier-basierte Ansprache
{ "type": "marketing", "content": "{{#if contact.LOYALTY_TIER == 'Platinum'}}💎 VIP Alert: Early access to our sale + triple points!{{else}}🌟 Loyalty member: Get double points on your next purchase!{{/if}}", "webUrl": "https://tajo.com/sale"}Geo-gezielte SMS
{ "content": "📍 {{contact.FIRSTNAME}}, there's a Tajo store near you! Visit {{params.nearestStore}} and show this text for {{params.inStoreBonus}} bonus points!", "params": { "nearestStore": "123 Main St, NYC", "inStoreBonus": "100" }}Compliance und Best Practices
Opt-in-Bestätigung
{ "type": "transactional", "content": "Welcome to Tajo SMS alerts! Reply YES to confirm you want loyalty updates and exclusive offers. Reply STOP to opt out anytime. Msg & data rates may apply."}Opt-out-Handhabung
{ "type": "transactional", "content": "You've been unsubscribed from Tajo SMS alerts. You'll still receive important order updates. To rejoin, text START. Questions? Contact [email protected]"}Fehlerbehandlung
{ "code": "invalid_recipient", "message": "Phone number format invalid", "details": { "recipient": "123-456-7890", "expectedFormat": "+1234567890" }}{ "code": "message_too_long", "message": "SMS content exceeds character limit", "details": { "length": 180, "limit": 160, "segments": 2 }}SMS-Analytics
Wichtige Kennzahlen im Blick:
- Zustellraten
- Klickraten (bei Links)
- Conversion-Raten
- Abmelderaten
- Engagement-Scores der Kund:innen
Kostenoptimierung
Zeichenzahl im Griff
{ "content": "Hi {{contact.FIRSTNAME}}! +{{params.points}}pts from order #{{params.orderNum}}. Total: {{params.total}}pts. tajo.com/rewards", "estimatedSegments": 1, "characterCount": 89}Bulk-SMS für Segmente
{ "recipients": [ { "phone": "+1234567890", "params": { "name": "John", "points": "150" } }, { "phone": "+1234567891", "params": { "name": "Jane", "points": "200" } } ], "content": "Hi {{params.name}}! You earned {{params.points}} points!"}Integration in die Tajo-Plattform
- Bestellbestätigungen: Automatische SMS zur Kaufbestätigung
- Punkte-Benachrichtigungen: Echtzeit-Updates zum Punktestand
- Tier-Wechsel: Sofortige Benachrichtigungen bei Tier-Upgrades
- Ablauf-Alerts: Proaktive Warnungen vor dem Verfall von Punkten
- Promo-Kampagnen: Zielgerichtete Angebote auf Basis des Verhaltens
Best Practices
- Kurz halten: SMS ist begrenzt – knapp, aber ansprechend formulieren
- Personalisieren: Kund:innen-Daten für relevante Nachrichten nutzen
- Timing: Zu den besten Zeiten für deine Zielgruppe versenden
- Klare CTAs: Nächste Schritte oder Links klar einbinden
- Compliance: Immer Anweisungen zur Abmeldung mitsenden
- Testen: Nachrichtenformate per A/B-Test vergleichen
Nächste Schritte
- SMS-Templates einrichten
- SMS-Automation konfigurieren
- SMS-Kontaktlisten verwalten
- SMS-Analytics verfolgen