WooCommerce + Brevo 集成

WooCommerce + Brevo

通过 MCP 将 WooCommerce 商店数据连接到 Brevo 的互动平台。同步客户、自动化订单驱动的营销活动、恢复废弃购物车,并对买家进行分层, 全部由 Claude 中的 AI 代理协调完成。

使用的 MCP 服务器

服务器包/URL认证方式用途
WooCommerce MCPwoocommerce-mcp-serverConsumer Key/Secret客户、订单、产品、优惠券、报告
Brevo MCPmcp.brevo.com/v1/brevo/mcpToken联系人、邮件营销活动、短信、WhatsApp、事件追踪

Tip

WooCommerce 使用 WordPress REST API 和 consumer key 身份验证。MCP 服务器封装这些端点,使 Claude 能够与 Brevo 一起读取您的商店数据。确保在 WooCommerce > Settings > Advanced > REST API 中启用 WooCommerce REST API。

配置步骤

第一步:创建 WooCommerce API 密钥

  1. 在 WordPress 管理后台,进入 WooCommerce > Settings > Advanced > REST API
  2. 点击 Add Key,将权限设置为 Read,然后生成密钥
  3. 记录您的 Consumer Key 和 Consumer Secret

第二步:连接两个 MCP 服务器

{
"mcpServers": {
"brevo": {
"command": "npx",
"args": [
"mcp-remote",
"https://mcp.brevo.com/v1/brevo/mcp",
"--header",
"Authorization: Bearer ${BREVO_MCP_TOKEN}"
],
"env": {
"BREVO_MCP_TOKEN": "your-brevo-mcp-token"
}
},
"woocommerce": {
"command": "npx",
"args": ["-y", "woocommerce-mcp-server"],
"env": {
"WOO_STORE_URL": "https://your-store.com",
"WOO_CONSUMER_KEY": "ck_your_consumer_key",
"WOO_CONSUMER_SECRET": "cs_your_consumer_secret"
}
}
}
}

第三步:验证连接

询问 Claude:

> WooCommerce 最近的 5 个订单是什么?
> 列出我的 Brevo 联系人列表

用例一:客户同步代理

将 WooCommerce 客户与完整购买数据同步到 Brevo:

---
name: woocommerce-customer-sync
description: Sync WooCommerce customers to Brevo contacts with order history
version: 1.0.0
temperature: 0.1
tools:
- woocommerce
- brevo_contacts
- brevo_attributes
- brevo_lists
triggers:
- schedule: "0 */6 * * *"
- event: customer_created
- event: order_completed
---
# WooCommerce Customer Sync Agent
Synchronize customer data from WooCommerce to Brevo contacts.
## Strategy
1. Query WooCommerce for customers modified since last sync
2. For each customer, fetch order history via WooCommerce orders endpoint
3. Create or update Brevo contact with profile + computed commerce attributes
4. Segment into Brevo lists:
- New customers → "Welcome Series" list
- Repeat buyers (2+ orders) → "Loyal Customers" list
- High-value (>$500 total) → "VIP" list
- Lapsed (no order in 90+ days) → "Win-Back" list
## Field Mapping
| WooCommerce Field | Brevo Attribute |
|------------------|-----------------|
| email | EMAIL |
| first_name | FIRSTNAME |
| last_name | LASTNAME |
| billing.phone | SMS |
| billing.company | COMPANY |
| billing.country | COUNTRY |
| billing.city | CITY |
| date_created | SIGNUP_DATE |
| orders_count (computed) | ORDER_COUNT |
| total_spent (computed) | TOTAL_SPENT |
| last_order_date (computed) | LAST_ORDER |
| role | WOO_ROLE |
## Rules
- ONLY sync customers, not guest checkouts (unless email matches existing contact)
- NEVER overwrite Brevo data if WooCommerce field is empty
- ALWAYS validate phone to E.164 format before sync
- Handle WordPress roles: "customer" and "subscriber" only (skip "administrator", "shop_manager")
- Track events: woo_sync_success, woo_sync_error

用例二:订单营销活动代理

根据 WooCommerce 订单生命周期事件触发个性化营销活动:

---
name: woocommerce-order-campaigns
description: Orchestrate Brevo campaigns based on WooCommerce order events
version: 1.0.0
temperature: 0.3
tools:
- woocommerce
- brevo_contacts
- brevo_email_campaign_management
- brevo_templates
- brevo_sms_campaigns
triggers:
- event: order_processing
- event: order_completed
- event: order_refunded
---
# WooCommerce Order Campaign Agent
When WooCommerce order status changes, trigger targeted engagement sequences in Brevo.
## Sequence Logic
### Order Processing (New Order)
1. Immediate: Order confirmation email (transactional)
2. +2 hours: SMS with order summary and estimated shipping
3. Track event: woo_order_placed with order value
### Order Completed (Shipped/Delivered)
#### First-Time Buyers
1. Day 3: Welcome email with brand story
2. Day 7: Product care guide for purchased category
3. Day 14: Review request
4. Day 30: Cross-sell based on product category
#### Repeat Buyers
1. Day 3: Loyalty points or reward notification
2. Day 14: Replenishment reminder (if consumable)
3. Day 21: Early access to new products
#### High-Value Orders (>$150)
1. Day 1: Personal thank-you email
2. Day 3: SMS with care tips
3. Day 7: VIP offer or loyalty program invitation
### Order Refunded
1. Immediate: Refund confirmation email
2. Day 3: Feedback survey
3. Day 7: Win-back offer with 15% discount
## Rules
- ALWAYS check current WooCommerce order status before sending
- NEVER send marketing to orders with status "cancelled" or "failed"
- Personalize with: product name, order number, customer first name
- Check WooCommerce order notes for special instructions
- Use Brevo template variables for dynamic content

用例三:废弃购物车恢复

通过 Brevo 多渠道消息恢复 WooCommerce 废弃购物车:

---
name: woocommerce-cart-recovery
description: Recover WooCommerce abandoned carts via Brevo email, SMS, and WhatsApp
version: 1.0.0
temperature: 0.2
tools:
- woocommerce
- brevo_contacts
- brevo_email_campaign_management
- brevo_templates
- brevo_sms_campaigns
triggers:
- event: cart_abandoned
conditions:
- cart_value: "> 25"
- time_since_activity: "> 1h"
---
# WooCommerce Cart Recovery Agent
Monitor WooCommerce abandoned carts and execute multi-channel recovery through Brevo.
## Recovery Sequence
1. **+1 hour**: Reminder email with cart contents and product images
2. **+24 hours**: If no email open → SMS with short cart recovery link
3. **+48 hours**: If no recovery → Email with coupon code (auto-generated via WooCommerce coupons API)
4. **+72 hours**: If cart > $100 and no recovery → WhatsApp with personal outreach
## Cart Data to Include
- Product names and images (from WooCommerce)
- Cart total with currency
- Direct cart recovery URL
- WooCommerce coupon code (created dynamically via API for step 3)
## Coupon Generation
For step 3, create a WooCommerce coupon via the API:
- Type: percent_discount (10%)
- Usage limit: 1
- Expiry: 7 days
- Individual use: true
- Include coupon code in the Brevo email template
## Rules
- NEVER send to customers who completed checkout since cart was abandoned
- ALWAYS verify cart still exists before each step
- Maximum 4 touchpoints per abandoned cart
- Respect opt-out preferences per channel
- WooCommerce guest carts: only recover if email was captured at checkout start

后续步骤

AI 助手

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