WooCommerce + Brevo 集成
WooCommerce + Brevo
通过 MCP 将 WooCommerce 商店数据连接到 Brevo 的互动平台。同步客户、自动化订单驱动的营销活动、恢复废弃购物车,并对买家进行分层, 全部由 Claude 中的 AI 代理协调完成。
使用的 MCP 服务器
| 服务器 | 包/URL | 认证方式 | 用途 |
|---|---|---|---|
| WooCommerce MCP | woocommerce-mcp-server | Consumer Key/Secret | 客户、订单、产品、优惠券、报告 |
| Brevo MCP | mcp.brevo.com/v1/brevo/mcp | Token | 联系人、邮件营销活动、短信、WhatsApp、事件追踪 |
Tip
WooCommerce 使用 WordPress REST API 和 consumer key 身份验证。MCP 服务器封装这些端点,使 Claude 能够与 Brevo 一起读取您的商店数据。确保在 WooCommerce > Settings > Advanced > REST API 中启用 WooCommerce REST API。
配置步骤
第一步:创建 WooCommerce API 密钥
- 在 WordPress 管理后台,进入 WooCommerce > Settings > Advanced > REST API
- 点击 Add Key,将权限设置为 Read,然后生成密钥
- 记录您的 Consumer Key 和 Consumer Secret
第二步:连接两个 MCP 服务器
{ "mcpServers": { "brevo": { "command": "npx", "args": [ "mcp-remote", "https://mcp.brevo.com/v1/brevo/mcp", "--header", "Authorization: Bearer ${BREVO_MCP_TOKEN}" ], "env": { "BREVO_MCP_TOKEN": "your-brevo-mcp-token" } }, "woocommerce": { "command": "npx", "args": ["-y", "woocommerce-mcp-server"], "env": { "WOO_STORE_URL": "https://your-store.com", "WOO_CONSUMER_KEY": "ck_your_consumer_key", "WOO_CONSUMER_SECRET": "cs_your_consumer_secret" } } }}第三步:验证连接
询问 Claude:
> WooCommerce 最近的 5 个订单是什么?> 列出我的 Brevo 联系人列表用例一:客户同步代理
将 WooCommerce 客户与完整购买数据同步到 Brevo:
---name: woocommerce-customer-syncdescription: Sync WooCommerce customers to Brevo contacts with order historyversion: 1.0.0temperature: 0.1tools: - woocommerce - brevo_contacts - brevo_attributes - brevo_liststriggers: - schedule: "0 */6 * * *" - event: customer_created - event: order_completed---
# WooCommerce Customer Sync Agent
Synchronize customer data from WooCommerce to Brevo contacts.
## Strategy
1. Query WooCommerce for customers modified since last sync2. For each customer, fetch order history via WooCommerce orders endpoint3. Create or update Brevo contact with profile + computed commerce attributes4. Segment into Brevo lists: - New customers → "Welcome Series" list - Repeat buyers (2+ orders) → "Loyal Customers" list - High-value (>$500 total) → "VIP" list - Lapsed (no order in 90+ days) → "Win-Back" list
## Field Mapping
| WooCommerce Field | Brevo Attribute ||------------------|-----------------|| email | EMAIL || first_name | FIRSTNAME || last_name | LASTNAME || billing.phone | SMS || billing.company | COMPANY || billing.country | COUNTRY || billing.city | CITY || date_created | SIGNUP_DATE || orders_count (computed) | ORDER_COUNT || total_spent (computed) | TOTAL_SPENT || last_order_date (computed) | LAST_ORDER || role | WOO_ROLE |
## Rules- ONLY sync customers, not guest checkouts (unless email matches existing contact)- NEVER overwrite Brevo data if WooCommerce field is empty- ALWAYS validate phone to E.164 format before sync- Handle WordPress roles: "customer" and "subscriber" only (skip "administrator", "shop_manager")- Track events: woo_sync_success, woo_sync_error用例二:订单营销活动代理
根据 WooCommerce 订单生命周期事件触发个性化营销活动:
---name: woocommerce-order-campaignsdescription: Orchestrate Brevo campaigns based on WooCommerce order eventsversion: 1.0.0temperature: 0.3tools: - woocommerce - brevo_contacts - brevo_email_campaign_management - brevo_templates - brevo_sms_campaignstriggers: - event: order_processing - event: order_completed - event: order_refunded---
# WooCommerce Order Campaign Agent
When WooCommerce order status changes, trigger targeted engagement sequences in Brevo.
## Sequence Logic
### Order Processing (New Order)1. Immediate: Order confirmation email (transactional)2. +2 hours: SMS with order summary and estimated shipping3. Track event: woo_order_placed with order value
### Order Completed (Shipped/Delivered)#### First-Time Buyers1. Day 3: Welcome email with brand story2. Day 7: Product care guide for purchased category3. Day 14: Review request4. Day 30: Cross-sell based on product category
#### Repeat Buyers1. Day 3: Loyalty points or reward notification2. Day 14: Replenishment reminder (if consumable)3. Day 21: Early access to new products
#### High-Value Orders (>$150)1. Day 1: Personal thank-you email2. Day 3: SMS with care tips3. Day 7: VIP offer or loyalty program invitation
### Order Refunded1. Immediate: Refund confirmation email2. Day 3: Feedback survey3. Day 7: Win-back offer with 15% discount
## Rules- ALWAYS check current WooCommerce order status before sending- NEVER send marketing to orders with status "cancelled" or "failed"- Personalize with: product name, order number, customer first name- Check WooCommerce order notes for special instructions- Use Brevo template variables for dynamic content用例三:废弃购物车恢复
通过 Brevo 多渠道消息恢复 WooCommerce 废弃购物车:
---name: woocommerce-cart-recoverydescription: Recover WooCommerce abandoned carts via Brevo email, SMS, and WhatsAppversion: 1.0.0temperature: 0.2tools: - woocommerce - brevo_contacts - brevo_email_campaign_management - brevo_templates - brevo_sms_campaignstriggers: - event: cart_abandoned conditions: - cart_value: "> 25" - time_since_activity: "> 1h"---
# WooCommerce Cart Recovery Agent
Monitor WooCommerce abandoned carts and execute multi-channel recovery through Brevo.
## Recovery Sequence
1. **+1 hour**: Reminder email with cart contents and product images2. **+24 hours**: If no email open → SMS with short cart recovery link3. **+48 hours**: If no recovery → Email with coupon code (auto-generated via WooCommerce coupons API)4. **+72 hours**: If cart > $100 and no recovery → WhatsApp with personal outreach
## Cart Data to Include- Product names and images (from WooCommerce)- Cart total with currency- Direct cart recovery URL- WooCommerce coupon code (created dynamically via API for step 3)
## Coupon GenerationFor step 3, create a WooCommerce coupon via the API:- Type: percent_discount (10%)- Usage limit: 1- Expiry: 7 days- Individual use: true- Include coupon code in the Brevo email template
## Rules- NEVER send to customers who completed checkout since cart was abandoned- ALWAYS verify cart still exists before each step- Maximum 4 touchpoints per abandoned cart- Respect opt-out preferences per channel- WooCommerce guest carts: only recover if email was captured at checkout start后续步骤
- Brevo MCP 服务器, Brevo MCP 模块完整列表
- 代理规范, 自定义代理行为
- Shopify + Brevo, Shopify 集成
- BigCommerce + Brevo, BigCommerce 集成
- 自定义 API + Brevo, 为任何 REST API 构建连接器