Tích Hợp WooCommerce + Brevo

WooCommerce + Brevo

Kết nối dữ liệu cửa hàng WooCommerce với nền tảng tương tác Brevo qua MCP. Đồng bộ khách hàng, tự động hóa chiến dịch dựa trên đơn hàng, khôi phục giỏ hàng bỏ dở và phân khúc người mua, tất cả được điều phối bởi các tác nhân AI trong Claude.

Máy Chủ MCP Được Sử Dụng

Máy chủGói/URLXác thựcMục đích
WooCommerce MCPwoocommerce-mcp-serverConsumer Key/SecretKhách hàng, đơn hàng, sản phẩm, phiếu giảm giá, báo cáo
Brevo MCPmcp.brevo.com/v1/brevo/mcpTokenLiên hệ, chiến dịch email, SMS, WhatsApp, theo dõi sự kiện

Tip

WooCommerce sử dụng WordPress REST API với xác thực consumer key. Máy chủ MCP bọc các endpoint này để Claude có thể đọc dữ liệu cửa hàng cùng Brevo. Đảm bảo WooCommerce REST API được bật trong WooCommerce > Settings > Advanced > REST API.

Thiết Lập

Bước 1: Tạo Khóa API WooCommerce

  1. Trong Admin WordPress, đi tới WooCommerce > Settings > Advanced > REST API
  2. Nhấp Add Key, đặt quyền thành Read và tạo khóa
  3. Ghi lại Consumer Key và Consumer Secret

Bước 2: Kết Nối Cả Hai Máy Chủ MCP

{
"mcpServers": {
"brevo": {
"command": "npx",
"args": [
"mcp-remote",
"https://mcp.brevo.com/v1/brevo/mcp",
"--header",
"Authorization: Bearer ${BREVO_MCP_TOKEN}"
],
"env": {
"BREVO_MCP_TOKEN": "your-brevo-mcp-token"
}
},
"woocommerce": {
"command": "npx",
"args": ["-y", "woocommerce-mcp-server"],
"env": {
"WOO_STORE_URL": "https://your-store.com",
"WOO_CONSUMER_KEY": "ck_your_consumer_key",
"WOO_CONSUMER_SECRET": "cs_your_consumer_secret"
}
}
}
}

Bước 3: Xác Minh Kết Nối

Hỏi Claude:

> 5 đơn hàng WooCommerce gần đây nhất là gì?
> Liệt kê các danh sách liên hệ Brevo của tôi

Trường Hợp Sử Dụng 1: Tác Nhân Đồng Bộ Khách Hàng

Đồng bộ khách hàng WooCommerce với Brevo kèm đầy đủ dữ liệu mua hàng:

---
name: woocommerce-customer-sync
description: Sync WooCommerce customers to Brevo contacts with order history
version: 1.0.0
temperature: 0.1
tools:
- woocommerce
- brevo_contacts
- brevo_attributes
- brevo_lists
triggers:
- schedule: "0 */6 * * *"
- event: customer_created
- event: order_completed
---
# WooCommerce Customer Sync Agent
Synchronize customer data from WooCommerce to Brevo contacts.
## Strategy
1. Query WooCommerce for customers modified since last sync
2. For each customer, fetch order history via WooCommerce orders endpoint
3. Create or update Brevo contact with profile + computed commerce attributes
4. Segment into Brevo lists:
- New customers → "Welcome Series" list
- Repeat buyers (2+ orders) → "Loyal Customers" list
- High-value (>$500 total) → "VIP" list
- Lapsed (no order in 90+ days) → "Win-Back" list
## Field Mapping
| WooCommerce Field | Brevo Attribute |
|------------------|-----------------|
| email | EMAIL |
| first_name | FIRSTNAME |
| last_name | LASTNAME |
| billing.phone | SMS |
| billing.company | COMPANY |
| billing.country | COUNTRY |
| billing.city | CITY |
| date_created | SIGNUP_DATE |
| orders_count (computed) | ORDER_COUNT |
| total_spent (computed) | TOTAL_SPENT |
| last_order_date (computed) | LAST_ORDER |
| role | WOO_ROLE |
## Rules
- ONLY sync customers, not guest checkouts (unless email matches existing contact)
- NEVER overwrite Brevo data if WooCommerce field is empty
- ALWAYS validate phone to E.164 format before sync
- Handle WordPress roles: "customer" and "subscriber" only (skip "administrator", "shop_manager")
- Track events: woo_sync_success, woo_sync_error

Trường Hợp Sử Dụng 2: Tác Nhân Chiến Dịch Đơn Hàng

Kích hoạt chiến dịch được cá nhân hóa từ các sự kiện vòng đời đơn hàng WooCommerce:

---
name: woocommerce-order-campaigns
description: Orchestrate Brevo campaigns based on WooCommerce order events
version: 1.0.0
temperature: 0.3
tools:
- woocommerce
- brevo_contacts
- brevo_email_campaign_management
- brevo_templates
- brevo_sms_campaigns
triggers:
- event: order_processing
- event: order_completed
- event: order_refunded
---
# WooCommerce Order Campaign Agent
When WooCommerce order status changes, trigger targeted engagement sequences in Brevo.
## Sequence Logic
### Order Processing (New Order)
1. Immediate: Order confirmation email (transactional)
2. +2 hours: SMS with order summary and estimated shipping
3. Track event: woo_order_placed with order value
### Order Completed (Shipped/Delivered)
#### First-Time Buyers
1. Day 3: Welcome email with brand story
2. Day 7: Product care guide for purchased category
3. Day 14: Review request
4. Day 30: Cross-sell based on product category
#### Repeat Buyers
1. Day 3: Loyalty points or reward notification
2. Day 14: Replenishment reminder (if consumable)
3. Day 21: Early access to new products
#### High-Value Orders (>$150)
1. Day 1: Personal thank-you email
2. Day 3: SMS with care tips
3. Day 7: VIP offer or loyalty program invitation
### Order Refunded
1. Immediate: Refund confirmation email
2. Day 3: Feedback survey
3. Day 7: Win-back offer with 15% discount
## Rules
- ALWAYS check current WooCommerce order status before sending
- NEVER send marketing to orders with status "cancelled" or "failed"
- Personalize with: product name, order number, customer first name
- Check WooCommerce order notes for special instructions
- Use Brevo template variables for dynamic content

Trường Hợp Sử Dụng 3: Khôi Phục Giỏ Hàng Bỏ Dở

Khôi phục giỏ hàng bỏ dở WooCommerce qua nhắn tin đa kênh Brevo:

---
name: woocommerce-cart-recovery
description: Recover WooCommerce abandoned carts via Brevo email, SMS, and WhatsApp
version: 1.0.0
temperature: 0.2
tools:
- woocommerce
- brevo_contacts
- brevo_email_campaign_management
- brevo_templates
- brevo_sms_campaigns
triggers:
- event: cart_abandoned
conditions:
- cart_value: "> 25"
- time_since_activity: "> 1h"
---
# WooCommerce Cart Recovery Agent
Monitor WooCommerce abandoned carts and execute multi-channel recovery through Brevo.
## Recovery Sequence
1. **+1 hour**: Reminder email with cart contents and product images
2. **+24 hours**: If no email open → SMS with short cart recovery link
3. **+48 hours**: If no recovery → Email with coupon code (auto-generated via WooCommerce coupons API)
4. **+72 hours**: If cart > $100 and no recovery → WhatsApp with personal outreach
## Cart Data to Include
- Product names and images (from WooCommerce)
- Cart total with currency
- Direct cart recovery URL
- WooCommerce coupon code (created dynamically via API for step 3)
## Coupon Generation
For step 3, create a WooCommerce coupon via the API:
- Type: percent_discount (10%)
- Usage limit: 1
- Expiry: 7 days
- Individual use: true
- Include coupon code in the Brevo email template
## Rules
- NEVER send to customers who completed checkout since cart was abandoned
- ALWAYS verify cart still exists before each step
- Maximum 4 touchpoints per abandoned cart
- Respect opt-out preferences per channel
- WooCommerce guest carts: only recover if email was captured at checkout start

Các Bước Tiếp Theo

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