Intégration WooCommerce + Brevo
WooCommerce + Brevo
Connectez les données de votre boutique WooCommerce à la plateforme d’engagement de Brevo via MCP. Synchronisez les clients, automatisez les campagnes basées sur les commandes, récupérez les paniers abandonnés et segmentez les acheteurs, le tout orchestré par des agents IA dans Claude.
Serveurs MCP utilisés
| Serveur | Package/URL | Auth | Objectif |
|---|---|---|---|
| WooCommerce MCP | woocommerce-mcp-server | Consumer Key/Secret | Clients, commandes, produits, coupons, rapports |
| Brevo MCP | mcp.brevo.com/v1/brevo/mcp | Token | Contacts, campagnes email, SMS, WhatsApp, suivi des événements |
Tip
WooCommerce utilise l’API REST WordPress avec une authentification par clé consumer. Le serveur MCP encapsule ces points de terminaison afin que Claude puisse lire les données de votre boutique aux côtés de Brevo. Assurez-vous que l’API REST WooCommerce est activée sous WooCommerce > Réglages > Avancé > API REST.
Configuration
Étape 1 : Créer des clés API WooCommerce
- Dans l’administration WordPress, allez dans WooCommerce > Réglages > Avancé > API REST
- Cliquez sur Ajouter une clé, définissez les permissions sur Lecture et générez
- Notez votre Consumer Key et Consumer Secret
Étape 2 : Connecter les deux serveurs MCP
{ "mcpServers": { "brevo": { "command": "npx", "args": [ "mcp-remote", "https://mcp.brevo.com/v1/brevo/mcp", "--header", "Authorization: Bearer ${BREVO_MCP_TOKEN}" ], "env": { "BREVO_MCP_TOKEN": "your-brevo-mcp-token" } }, "woocommerce": { "command": "npx", "args": ["-y", "woocommerce-mcp-server"], "env": { "WOO_STORE_URL": "https://your-store.com", "WOO_CONSUMER_KEY": "ck_your_consumer_key", "WOO_CONSUMER_SECRET": "cs_your_consumer_secret" } } }}Étape 3 : Vérifier la connexion
Demandez à Claude :
> What are the 5 most recent WooCommerce orders?> List my Brevo contact listsClaude devrait utiliser WooCommerce MCP pour la première question et Brevo MCP pour la seconde.
Cas d’usage 1 : Agent de synchronisation client
Synchronisez les clients WooCommerce vers Brevo avec les données d’achat complètes :
---name: woocommerce-customer-syncdescription: Sync WooCommerce customers to Brevo contacts with order historyversion: 1.0.0temperature: 0.1tools: - woocommerce - brevo_contacts - brevo_attributes - brevo_liststriggers: - schedule: "0 */6 * * *" - event: customer_created - event: order_completed---
# WooCommerce Customer Sync Agent
Synchronize customer data from WooCommerce to Brevo contacts.
## Strategy
1. Query WooCommerce for customers modified since last sync2. For each customer, fetch order history via WooCommerce orders endpoint3. Create or update Brevo contact with profile + computed commerce attributes4. Segment into Brevo lists: - New customers → "Welcome Series" list - Repeat buyers (2+ orders) → "Loyal Customers" list - High-value (>$500 total) → "VIP" list - Lapsed (no order in 90+ days) → "Win-Back" list
## Field Mapping
| WooCommerce Field | Brevo Attribute ||------------------|-----------------|| email | EMAIL || first_name | FIRSTNAME || last_name | LASTNAME || billing.phone | SMS || billing.company | COMPANY || billing.country | COUNTRY || billing.city | CITY || date_created | SIGNUP_DATE || orders_count (computed) | ORDER_COUNT || total_spent (computed) | TOTAL_SPENT || last_order_date (computed) | LAST_ORDER || role | WOO_ROLE |
## Rules- ONLY sync customers, not guest checkouts (unless email matches existing contact)- NEVER overwrite Brevo data if WooCommerce field is empty- ALWAYS validate phone to E.164 format before sync- Handle WordPress roles: "customer" and "subscriber" only (skip "administrator", "shop_manager")- Track events: woo_sync_success, woo_sync_errorCas d’usage 2 : Agent de campagne de commandes
Déclenchez des campagnes personnalisées à partir des événements du cycle de vie des commandes WooCommerce :
---name: woocommerce-order-campaignsdescription: Orchestrate Brevo campaigns based on WooCommerce order eventsversion: 1.0.0temperature: 0.3tools: - woocommerce - brevo_contacts - brevo_email_campaign_management - brevo_templates - brevo_sms_campaignstriggers: - event: order_processing - event: order_completed - event: order_refunded---
# WooCommerce Order Campaign Agent
When WooCommerce order status changes, trigger targeted engagement sequences in Brevo.
## Sequence Logic
### Order Processing (New Order)1. Immediate: Order confirmation email (transactional)2. +2 hours: SMS with order summary and estimated shipping3. Track event: woo_order_placed with order value
### Order Completed (Shipped/Delivered)#### First-Time Buyers1. Day 3: Welcome email with brand story2. Day 7: Product care guide for purchased category3. Day 14: Review request4. Day 30: Cross-sell based on product category
#### Repeat Buyers1. Day 3: Loyalty points or reward notification2. Day 14: Replenishment reminder (if consumable)3. Day 21: Early access to new products
#### High-Value Orders (>$150)1. Day 1: Personal thank-you email2. Day 3: SMS with care tips3. Day 7: VIP offer or loyalty program invitation
### Order Refunded1. Immediate: Refund confirmation email2. Day 3: Feedback survey3. Day 7: Win-back offer with 15% discount
## Rules- ALWAYS check current WooCommerce order status before sending- NEVER send marketing to orders with status "cancelled" or "failed"- Personalize with: product name, order number, customer first name- Check WooCommerce order notes for special instructions- Use Brevo template variables for dynamic contentCas d’usage 3 : Récupération de panier abandonné
Récupérez les paniers WooCommerce abandonnés via la messagerie multi-canal de Brevo :
---name: woocommerce-cart-recoverydescription: Recover WooCommerce abandoned carts via Brevo email, SMS, and WhatsAppversion: 1.0.0temperature: 0.2tools: - woocommerce - brevo_contacts - brevo_email_campaign_management - brevo_templates - brevo_sms_campaignstriggers: - event: cart_abandoned conditions: - cart_value: "> 25" - time_since_activity: "> 1h"---
# WooCommerce Cart Recovery Agent
Monitor WooCommerce abandoned carts and execute multi-channel recovery through Brevo.
## Recovery Sequence
1. **+1 hour**: Reminder email with cart contents and product images2. **+24 hours**: If no email open → SMS with short cart recovery link3. **+48 hours**: If no recovery → Email with coupon code (auto-generated via WooCommerce coupons API)4. **+72 hours**: If cart > $100 and no recovery → WhatsApp with personal outreach
## Cart Data to Include- Product names and images (from WooCommerce)- Cart total with currency- Direct cart recovery URL- WooCommerce coupon code (created dynamically via API for step 3)
## Coupon GenerationFor step 3, create a WooCommerce coupon via the API:- Type: percent_discount (10%)- Usage limit: 1- Expiry: 7 days- Individual use: true- Include coupon code in the Brevo email template
## Rules- NEVER send to customers who completed checkout since cart was abandoned- ALWAYS verify cart still exists before each step- Maximum 4 touchpoints per abandoned cart- Respect opt-out preferences per channel- WooCommerce guest carts: only recover if email was captured at checkout startCas d’usage 4 : Suivi des avis produits
Exploitez les données produits WooCommerce pour des campagnes d’avis ciblées :
---name: woocommerce-review-agentdescription: Request product reviews via Brevo based on WooCommerce delivery timelineversion: 1.0.0temperature: 0.2tools: - woocommerce - brevo_contacts - brevo_email_campaign_management - brevo_templatestriggers: - schedule: "0 9 * * *"---
# Product Review Agent
Identify WooCommerce orders delivered 14+ days ago without a review, and send a personalized review request via Brevo.
## Strategy
1. Query WooCommerce for orders completed 14-21 days ago2. Check if customer has left a product review (via WooCommerce reviews API)3. If no review, send personalized email with: - Product name and image - Direct review link - Small incentive (e.g., 5% off next order)4. Track event: review_request_sent
## Rules- Maximum one review request per order- NEVER request reviews for refunded/cancelled orders- Only send during business hours (9 AM customer timezone)- Skip if customer has unsubscribed from marketingExemple : Orchestration en langage naturel
Avec les deux serveurs MCP connectés :
You: "Find WooCommerce customers who spent over $200 total but haven't ordered in 60+ days. Add them to my Brevo win-back list and send a re-engagement email with a 15% discount."
Claude: Querying WooCommerce for high-value lapsed customers...[Uses woocommerce MCP to fetch customers and order history][Filters: total_spent > $200 AND last_order > 60 days ago]
Found 41 lapsed high-value customers.Checking Brevo for existing contacts...[Uses brevo_contacts to match emails]
Processing 41 customers...[Updates contacts with TOTAL_SPENT and LAST_ORDER attributes][Adds 41 to "Win-Back" list][Creates WooCommerce coupon: WINBACK15 (15% off, single use)][Triggers win-back email template with coupon code]
Done:- 41 customers added to "Win-Back" list in Brevo- Win-back emails sent with personalized 15% discount code- Coupon WINBACK15 created in WooCommerce (single use, 14-day expiry)- Brevo event tracked: winback_campaign_sentProchaines étapes
- Serveur MCP Brevo, Liste complète des modules MCP Brevo
- Spécification d’agent, Personnalisez le comportement de l’agent
- Shopify + Brevo, Intégration Shopify
- BigCommerce + Brevo, Intégration BigCommerce
- API personnalisée + Brevo, Construire des connecteurs pour toute API REST