Intégration BigCommerce + Brevo
BigCommerce + Brevo
Connectez les données de votre boutique BigCommerce à la plateforme d’engagement de Brevo via MCP. Synchronisez les clients, déclenchez des campagnes basées sur les commandes, récupérez les paniers abandonnés et stimulez les achats répétés, le tout orchestré par des agents IA dans Claude.
Serveurs MCP utilisés
| Serveur | Package/URL | Auth | Objectif |
|---|---|---|---|
| BigCommerce MCP | Serveur MCP communautaire | Token API (V3) | Clients, commandes, produits, paniers, canaux |
| Brevo MCP | mcp.brevo.com/v1/brevo/mcp | Token | Contacts, campagnes email, SMS, WhatsApp, suivi des événements |
Tip
BigCommerce expose une API REST V3 complète. Utilisez un serveur MCP communautaire ou le schéma API personnalisée + Brevo pour connecter les données BigCommerce à Claude aux côtés de Brevo MCP.
Configuration
Étape 1 : Créer des identifiants API BigCommerce
- Dans l’administration BigCommerce, allez dans Paramètres > API > Comptes API
- Créez un compte API V3 avec les portées : Clients (lecture), Commandes (lecture), Produits (lecture), Paniers (lecture)
- Notez votre Store Hash, Client ID et Access Token
Étape 2 : Connecter les deux serveurs MCP
{ "mcpServers": { "brevo": { "command": "npx", "args": [ "mcp-remote", "https://mcp.brevo.com/v1/brevo/mcp", "--header", "Authorization: Bearer ${BREVO_MCP_TOKEN}" ], "env": { "BREVO_MCP_TOKEN": "your-brevo-mcp-token" } }, "bigcommerce": { "command": "npx", "args": ["-y", "bigcommerce-mcp-server"], "env": { "BIGCOMMERCE_STORE_HASH": "your-store-hash", "BIGCOMMERCE_ACCESS_TOKEN": "your-access-token" } } }}Étape 3 : Vérifier la connexion
Demandez à Claude :
> How many customers does my BigCommerce store have?> How many contacts are in my Brevo account?Claude devrait utiliser BigCommerce MCP pour la première question et Brevo MCP pour la seconde.
Cas d’usage 1 : Agent de synchronisation client
Synchronisez les clients BigCommerce vers les contacts Brevo avec l’historique d’achats :
---name: bigcommerce-customer-syncdescription: Sync BigCommerce customers to Brevo contacts with order dataversion: 1.0.0temperature: 0.1tools: - bigcommerce - brevo_contacts - brevo_attributes - brevo_liststriggers: - schedule: "0 */6 * * *" - event: customer_created - event: order_completed---
# BigCommerce Customer Sync Agent
Synchronize customer data from BigCommerce to Brevo contacts.
## Strategy
1. Query BigCommerce for customers modified since last sync2. For each customer, fetch order history from BigCommerce3. Create or update Brevo contact with profile + commerce attributes4. Segment into Brevo lists: - New registrations → "Welcome Series" list - Repeat buyers (2+ orders) → "Loyal Customers" list - High-value (>$500 LTV) → "VIP" list - Inactive (no order in 90 days) → "Win-Back" list
## Field Mapping
| BigCommerce Field | Brevo Attribute ||------------------|-----------------|| email | EMAIL || first_name | FIRSTNAME || last_name | LASTNAME || phone | SMS || company | COMPANY || date_created | SIGNUP_DATE || orders_count (computed) | ORDER_COUNT || total_spent (computed) | TOTAL_SPENT || last_order_date (computed) | LAST_ORDER || customer_group_id | BC_SEGMENT || accepts_product_review_abandoned_cart_emails | OPT_IN |
## Rules- ONLY sync customers who have accepted marketing emails- NEVER overwrite Brevo data if BigCommerce field is empty- ALWAYS validate phone numbers to E.164 format before sync- Track events: bc_sync_success, bc_sync_errorCas d’usage 2 : Agent de campagne post-achat
Déclenchez des séquences post-achat personnalisées à partir des données de commande BigCommerce :
---name: bigcommerce-post-purchasedescription: Orchestrate post-purchase campaigns based on BigCommerce order eventsversion: 1.0.0temperature: 0.3tools: - bigcommerce - brevo_contacts - brevo_email_campaign_management - brevo_templates - brevo_sms_campaignstriggers: - event: order_completed - event: order_shipped---
# BigCommerce Post-Purchase Agent
When a BigCommerce order completes or ships, trigger the appropriate engagement sequence in Brevo.
## Sequence Logic
### First-Time Buyers1. Immediate: Order confirmation (transactional)2. Day 3: Welcome email with brand story and product care tips3. Day 7: How-to guide for purchased product category4. Day 14: Review request with direct link5. Day 30: Cross-sell based on purchased category
### Repeat Buyers1. Immediate: Order confirmation2. Day 3: Loyalty reward notification3. Day 14: "Restock" reminder if consumable product4. Day 21: Early access to new arrivals in preferred category
### High-Value Orders (>$200)1. Immediate: Premium order confirmation2. Day 1: Personal thank-you email3. Day 3: SMS with tracking + styling/usage tips4. Day 7: VIP program invitation
### Order Shipped1. Immediate: Shipping confirmation with tracking link2. +2 days: SMS tracking update3. +5 days (estimated delivery): "How's your order?" check-in
## Rules- ALWAYS check order status before sending, skip if cancelled/refunded- NEVER send marketing to customers who haven't opted in- Personalize with: product name, order number, customer first name- Use Brevo template variables for dynamic contentCas d’usage 3 : Récupération de panier abandonné
Reliez les données de panier BigCommerce à la messagerie Brevo :
---name: bigcommerce-cart-recoverydescription: Recover BigCommerce abandoned carts via Brevo email, SMS, and WhatsAppversion: 1.0.0temperature: 0.2tools: - bigcommerce - brevo_contacts - brevo_email_campaign_management - brevo_templates - brevo_sms_campaignstriggers: - event: cart_abandoned conditions: - cart_value: "> 30" - time_since_activity: "> 1h"---
# BigCommerce Cart Recovery Agent
Monitor BigCommerce abandoned carts and execute recovery sequences through Brevo.
## Recovery Sequence
1. **+1 hour**: Reminder email with cart contents and product images2. **+24 hours**: If no open → SMS with short link to cart3. **+48 hours**: If no recovery → Email with 10% discount code4. **+72 hours**: If cart > $150 and no recovery → WhatsApp with personal message
## Cart Data to Include- Product images and names (from BigCommerce)- Cart total with currency formatting- Direct checkout recovery URL- Discount code (generated dynamically for step 3)
## Rules- NEVER send to customers who already completed checkout- ALWAYS check cart status before each step- Maximum 4 touchpoints per abandoned cart- Respect opt-out preferences per channelExemple : Orchestration en langage naturel
Avec les deux serveurs MCP connectés :
You: "Find BigCommerce customers who bought more than twice in the last 3 months but aren't in my Brevo 'Loyal Customers' list. Add them and trigger a loyalty reward email."
Claude: Querying BigCommerce for repeat customers...[Uses bigcommerce MCP to fetch customers with 2+ orders in last 90 days]
Found 67 repeat customers.Checking Brevo list membership...[Uses brevo_contacts to check "Loyal Customers" list]
29 customers are missing from the list. Processing...[Creates/updates 29 contacts with ORDER_COUNT and TOTAL_SPENT][Adds 29 to "Loyal Customers" list][Triggers loyalty reward email template]
Done:- 29 customers added to "Loyal Customers" list- Loyalty reward emails sent to all 29- ORDER_COUNT and TOTAL_SPENT attributes updated- 38 were already in the list (skipped)Prochaines étapes
- Serveur MCP Brevo, Liste complète des modules MCP Brevo
- Spécification d’agent, Personnalisez le comportement de l’agent
- Shopify + Brevo, Intégration Shopify
- API personnalisée + Brevo, Construire des connecteurs pour toute plateforme