Integración BigCommerce + Brevo
BigCommerce + Brevo
Conecta los datos de tu tienda BigCommerce a la plataforma de participación de Brevo a través de MCP. Sincroniza clientes, activa campañas basadas en pedidos, recupera carritos abandonados e impulsa compras repetidas, todo orquestado por agentes de IA en Claude.
Servidores MCP Utilizados
| Servidor | Paquete/URL | Autenticación | Propósito |
|---|---|---|---|
| BigCommerce MCP | Servidor MCP comunitario | Token API (V3) | Clientes, pedidos, productos, carritos, canales |
| Brevo MCP | mcp.brevo.com/v1/brevo/mcp | Token | Contactos, campañas de email, SMS, WhatsApp, seguimiento de eventos |
Tip
BigCommerce expone una API REST V3 completa. Usa un servidor MCP comunitario o el patrón API Personalizada + Brevo para conectar los datos de BigCommerce a Claude junto con Brevo MCP.
Configuración
Paso 1: Crear Credenciales de API de BigCommerce
- En el Admin de BigCommerce, ve a Settings > API > API Accounts
- Crea una cuenta de API V3 con los alcances: Customers (read), Orders (read), Products (read), Carts (read)
- Anota tu Store Hash, Client ID y Access Token
Paso 2: Conectar Ambos Servidores MCP
{ "mcpServers": { "brevo": { "command": "npx", "args": [ "mcp-remote", "https://mcp.brevo.com/v1/brevo/mcp", "--header", "Authorization: Bearer ${BREVO_MCP_TOKEN}" ], "env": { "BREVO_MCP_TOKEN": "your-brevo-mcp-token" } }, "bigcommerce": { "command": "npx", "args": ["-y", "bigcommerce-mcp-server"], "env": { "BIGCOMMERCE_STORE_HASH": "your-store-hash", "BIGCOMMERCE_ACCESS_TOKEN": "your-access-token" } } }}Paso 3: Verificar la Conexión
Pregunta a Claude:
> ¿Cuántos clientes tiene mi tienda BigCommerce?> ¿Cuántos contactos hay en mi cuenta de Brevo?Claude debe usar BigCommerce MCP para la primera pregunta y Brevo MCP para la segunda.
Caso de Uso 1: Agente de Sincronización de Clientes
Sincroniza clientes de BigCommerce con contactos de Brevo con historial de compras:
---name: bigcommerce-customer-syncdescription: Sync BigCommerce customers to Brevo contacts with order dataversion: 1.0.0temperature: 0.1tools: - bigcommerce - brevo_contacts - brevo_attributes - brevo_liststriggers: - schedule: "0 */6 * * *" - event: customer_created - event: order_completed---
# BigCommerce Customer Sync Agent
Synchronize customer data from BigCommerce to Brevo contacts.
## Strategy
1. Query BigCommerce for customers modified since last sync2. For each customer, fetch order history from BigCommerce3. Create or update Brevo contact with profile + commerce attributes4. Segment into Brevo lists: - New registrations → "Welcome Series" list - Repeat buyers (2+ orders) → "Loyal Customers" list - High-value (>$500 LTV) → "VIP" list - Inactive (no order in 90 days) → "Win-Back" list
## Field Mapping
| BigCommerce Field | Brevo Attribute ||------------------|-----------------|| email | EMAIL || first_name | FIRSTNAME || last_name | LASTNAME || phone | SMS || company | COMPANY || date_created | SIGNUP_DATE || orders_count (computed) | ORDER_COUNT || total_spent (computed) | TOTAL_SPENT || last_order_date (computed) | LAST_ORDER || customer_group_id | BC_SEGMENT || accepts_product_review_abandoned_cart_emails | OPT_IN |
## Rules- ONLY sync customers who have accepted marketing emails- NEVER overwrite Brevo data if BigCommerce field is empty- ALWAYS validate phone numbers to E.164 format before sync- Track events: bc_sync_success, bc_sync_errorCaso de Uso 2: Agente de Campaña Post-Compra
Activa secuencias post-compra personalizadas desde datos de pedidos de BigCommerce:
---name: bigcommerce-post-purchasedescription: Orchestrate post-purchase campaigns based on BigCommerce order eventsversion: 1.0.0temperature: 0.3tools: - bigcommerce - brevo_contacts - brevo_email_campaign_management - brevo_templates - brevo_sms_campaignstriggers: - event: order_completed - event: order_shipped---
# BigCommerce Post-Purchase Agent
When a BigCommerce order completes or ships, trigger the appropriate engagement sequence in Brevo.
## Sequence Logic
### First-Time Buyers1. Immediate: Order confirmation (transactional)2. Day 3: Welcome email with brand story and product care tips3. Day 7: How-to guide for purchased product category4. Day 14: Review request with direct link5. Day 30: Cross-sell based on purchased category
### Repeat Buyers1. Immediate: Order confirmation2. Day 3: Loyalty reward notification3. Day 14: "Restock" reminder if consumable product4. Day 21: Early access to new arrivals in preferred category
### High-Value Orders (>$200)1. Immediate: Premium order confirmation2. Day 1: Personal thank-you email3. Day 3: SMS with tracking + styling/usage tips4. Day 7: VIP program invitation
### Order Shipped1. Immediate: Shipping confirmation with tracking link2. +2 days: SMS tracking update3. +5 days (estimated delivery): "How's your order?" check-in
## Rules- ALWAYS check order status before sending, skip if cancelled/refunded- NEVER send marketing to customers who haven't opted in- Personalize with: product name, order number, customer first name- Use Brevo template variables for dynamic contentCaso de Uso 3: Recuperación de Carritos Abandonados
Conecta los datos del carrito de BigCommerce con los mensajes de Brevo:
---name: bigcommerce-cart-recoverydescription: Recover BigCommerce abandoned carts via Brevo email, SMS, and WhatsAppversion: 1.0.0temperature: 0.2tools: - bigcommerce - brevo_contacts - brevo_email_campaign_management - brevo_templates - brevo_sms_campaignstriggers: - event: cart_abandoned conditions: - cart_value: "> 30" - time_since_activity: "> 1h"---
# BigCommerce Cart Recovery Agent
Monitor BigCommerce abandoned carts and execute recovery sequences through Brevo.
## Recovery Sequence
1. **+1 hour**: Reminder email with cart contents and product images2. **+24 hours**: If no open → SMS with short link to cart3. **+48 hours**: If no recovery → Email with 10% discount code4. **+72 hours**: If cart > $150 and no recovery → WhatsApp with personal message
## Cart Data to Include- Product images and names (from BigCommerce)- Cart total with currency formatting- Direct checkout recovery URL- Discount code (generated dynamically for step 3)
## Rules- NEVER send to customers who already completed checkout- ALWAYS check cart status before each step- Maximum 4 touchpoints per abandoned cart- Respect opt-out preferences per channelEjemplo: Orquestación en Lenguaje Natural
Con ambos servidores MCP conectados:
Tú: "Encuentra clientes de BigCommerce que hayan comprado más de dos veces en los últimos 3 meses pero que no estén en mi lista 'Loyal Customers' de Brevo. Agrégalos y activa un email de recompensa de fidelidad."
Claude: Consultando BigCommerce para clientes recurrentes...[Usa BigCommerce MCP para obtener clientes con 2+ pedidos en los últimos 90 días]
Se encontraron 67 clientes recurrentes.Verificando membresía en lista de Brevo...[Usa brevo_contacts para verificar la lista "Loyal Customers"]
29 clientes no están en la lista. Procesando...[Crea/actualiza 29 contactos con ORDER_COUNT y TOTAL_SPENT][Agrega 29 a la lista "Loyal Customers"][Activa la plantilla de email de recompensa de fidelidad]
Listo:- 29 clientes añadidos a la lista "Loyal Customers"- Emails de recompensa de fidelidad enviados a los 29- Atributos ORDER_COUNT y TOTAL_SPENT actualizados- 38 ya estaban en la lista (omitidos)Próximos Pasos
- Servidor MCP de Brevo, Lista completa de módulos MCP de Brevo
- Especificación de Agentes, Personaliza el comportamiento del agente
- Shopify + Brevo, Integración con Shopify
- API Personalizada + Brevo, Crea conectores para cualquier plataforma