BigCommerce + Brevo 集成
BigCommerce + Brevo
通过 MCP 将 BigCommerce 商店数据连接到 Brevo 的互动平台。同步客户、触发基于订单的营销活动、恢复废弃购物车,并推动重复购买, 全部由 Claude 中的 AI 代理协调完成。
使用的 MCP 服务器
| 服务器 | 包/URL | 认证方式 | 用途 |
|---|---|---|---|
| BigCommerce MCP | 社区 MCP 服务器 | API 令牌 (V3) | 客户、订单、产品、购物车、渠道 |
| Brevo MCP | mcp.brevo.com/v1/brevo/mcp | Token | 联系人、邮件营销活动、短信、WhatsApp、事件追踪 |
Tip
BigCommerce 提供全面的 V3 REST API。使用社区 MCP 服务器或 自定义 API + Brevo 模式将 BigCommerce 数据与 Brevo MCP 一同连接到 Claude。
配置步骤
第一步:创建 BigCommerce API 凭证
- 在 BigCommerce 管理后台,进入 Settings > API > API Accounts
- 创建 V3 API 账户,配置权限范围:Customers (read)、Orders (read)、Products (read)、Carts (read)
- 记录 Store Hash、Client ID 和 Access Token
第二步:连接两个 MCP 服务器
{ "mcpServers": { "brevo": { "command": "npx", "args": [ "mcp-remote", "https://mcp.brevo.com/v1/brevo/mcp", "--header", "Authorization: Bearer ${BREVO_MCP_TOKEN}" ], "env": { "BREVO_MCP_TOKEN": "your-brevo-mcp-token" } }, "bigcommerce": { "command": "npx", "args": ["-y", "bigcommerce-mcp-server"], "env": { "BIGCOMMERCE_STORE_HASH": "your-store-hash", "BIGCOMMERCE_ACCESS_TOKEN": "your-access-token" } } }}第三步:验证连接
询问 Claude:
> 我的 BigCommerce 商店有多少客户?> 我的 Brevo 账户中有多少联系人?Claude 应使用 BigCommerce MCP 回答第一个问题,使用 Brevo MCP 回答第二个问题。
用例一:客户同步代理
将 BigCommerce 客户与购买历史同步到 Brevo 联系人:
---name: bigcommerce-customer-syncdescription: Sync BigCommerce customers to Brevo contacts with order dataversion: 1.0.0temperature: 0.1tools: - bigcommerce - brevo_contacts - brevo_attributes - brevo_liststriggers: - schedule: "0 */6 * * *" - event: customer_created - event: order_completed---
# BigCommerce Customer Sync Agent
Synchronize customer data from BigCommerce to Brevo contacts.
## Strategy
1. Query BigCommerce for customers modified since last sync2. For each customer, fetch order history from BigCommerce3. Create or update Brevo contact with profile + commerce attributes4. Segment into Brevo lists: - New registrations → "Welcome Series" list - Repeat buyers (2+ orders) → "Loyal Customers" list - High-value (>$500 LTV) → "VIP" list - Inactive (no order in 90 days) → "Win-Back" list
## Field Mapping
| BigCommerce Field | Brevo Attribute ||------------------|-----------------|| email | EMAIL || first_name | FIRSTNAME || last_name | LASTNAME || phone | SMS || company | COMPANY || date_created | SIGNUP_DATE || orders_count (computed) | ORDER_COUNT || total_spent (computed) | TOTAL_SPENT || last_order_date (computed) | LAST_ORDER || customer_group_id | BC_SEGMENT || accepts_product_review_abandoned_cart_emails | OPT_IN |
## Rules- ONLY sync customers who have accepted marketing emails- NEVER overwrite Brevo data if BigCommerce field is empty- ALWAYS validate phone numbers to E.164 format before sync- Track events: bc_sync_success, bc_sync_error用例二:购后营销活动代理
根据 BigCommerce 订单数据触发个性化购后序列:
---name: bigcommerce-post-purchasedescription: Orchestrate post-purchase campaigns based on BigCommerce order eventsversion: 1.0.0temperature: 0.3tools: - bigcommerce - brevo_contacts - brevo_email_campaign_management - brevo_templates - brevo_sms_campaignstriggers: - event: order_completed - event: order_shipped---
# BigCommerce Post-Purchase Agent
When a BigCommerce order completes or ships, trigger the appropriate engagement sequence in Brevo.
## Sequence Logic
### First-Time Buyers1. Immediate: Order confirmation (transactional)2. Day 3: Welcome email with brand story and product care tips3. Day 7: How-to guide for purchased product category4. Day 14: Review request with direct link5. Day 30: Cross-sell based on purchased category
### Repeat Buyers1. Immediate: Order confirmation2. Day 3: Loyalty reward notification3. Day 14: "Restock" reminder if consumable product4. Day 21: Early access to new arrivals in preferred category
### High-Value Orders (>$200)1. Immediate: Premium order confirmation2. Day 1: Personal thank-you email3. Day 3: SMS with tracking + styling/usage tips4. Day 7: VIP program invitation
### Order Shipped1. Immediate: Shipping confirmation with tracking link2. +2 days: SMS tracking update3. +5 days (estimated delivery): "How's your order?" check-in
## Rules- ALWAYS check order status before sending, skip if cancelled/refunded- NEVER send marketing to customers who haven't opted in- Personalize with: product name, order number, customer first name- Use Brevo template variables for dynamic content用例三:废弃购物车恢复
将 BigCommerce 购物车数据与 Brevo 消息系统对接:
---name: bigcommerce-cart-recoverydescription: Recover BigCommerce abandoned carts via Brevo email, SMS, and WhatsAppversion: 1.0.0temperature: 0.2tools: - bigcommerce - brevo_contacts - brevo_email_campaign_management - brevo_templates - brevo_sms_campaignstriggers: - event: cart_abandoned conditions: - cart_value: "> 30" - time_since_activity: "> 1h"---
# BigCommerce Cart Recovery Agent
Monitor BigCommerce abandoned carts and execute recovery sequences through Brevo.
## Recovery Sequence
1. **+1 hour**: Reminder email with cart contents and product images2. **+24 hours**: If no open → SMS with short link to cart3. **+48 hours**: If no recovery → Email with 10% discount code4. **+72 hours**: If cart > $150 and no recovery → WhatsApp with personal message
## Cart Data to Include- Product images and names (from BigCommerce)- Cart total with currency formatting- Direct checkout recovery URL- Discount code (generated dynamically for step 3)
## Rules- NEVER send to customers who already completed checkout- ALWAYS check cart status before each step- Maximum 4 touchpoints per abandoned cart- Respect opt-out preferences per channel示例:自然语言协调
连接两个 MCP 服务器后:
您:"找出 BigCommerce 中过去 3 个月购买超过两次, 但不在我 Brevo 的'Loyal Customers'名单中的客户。 将他们加入并发送忠诚度奖励邮件。"
Claude:正在查询 BigCommerce 中的重复购买客户...[使用 BigCommerce MCP 获取过去 90 天内有 2+ 订单的客户]
找到 67 名重复购买客户。正在检查 Brevo 列表成员资格...[使用 brevo_contacts 检查"Loyal Customers"列表]
29 名客户不在列表中。正在处理...[创建/更新 29 个联系人,添加 ORDER_COUNT 和 TOTAL_SPENT 属性][将 29 人加入"Loyal Customers"列表][触发忠诚度奖励邮件模板]
完成:- 29 名客户已加入"Loyal Customers"列表- 忠诚度奖励邮件已发送给全部 29 人- ORDER_COUNT 和 TOTAL_SPENT 属性已更新- 38 人已在列表中(已跳过)后续步骤
- Brevo MCP 服务器, Brevo MCP 模块完整列表
- 代理规范, 自定义代理行为
- Shopify + Brevo, Shopify 集成
- 自定义 API + Brevo, 为任何平台构建连接器