Salesforce Commerce Cloud + Brevo-integration
Salesforce Commerce Cloud + Brevo
Anslut Salesforce Commerce Cloud (SFCC) butiksdata till Brevos engagemangplattform via MCP. Synkronisera kunder, spåra beställningslivscykelhändelser, återrikta baserat på surfbeteende och kör företagsklassade flerkanalskampanjer.
Använda MCP-servrar
| Server | Paket/URL | Auth | Syfte |
|---|---|---|---|
| Salesforce MCP | @anthropic/salesforce-mcp | OAuth (Connected App) | Kundposter, beställningsdata, produktkatalog, anpassade objekt |
| Brevo MCP | mcp.brevo.com/v1/brevo/mcp | Token | Kontakter, e-postkampanjer, SMS, WhatsApp, händelsespårning, affärer |
Tip
Salesforces MCP-server ger åtkomst till standard- och anpassade objekt via SOQL. Para ihop den med Brevo MCP för att omvandla SFCC-handelshändelser till realtidsengagemang via e-post, SMS och WhatsApp.
Inställning
Steg 1: Konfigurera Salesforce Connected App
- I Salesforce Setup, skapa en Connected App med OAuth aktiverat
- Bevilja omfång:
api,refresh_token,offline_access - Notera din Consumer Key och Consumer Secret
Steg 2: Anslut båda MCP-servrarna
{ "mcpServers": { "brevo": { "command": "npx", "args": [ "mcp-remote", "https://mcp.brevo.com/v1/brevo/mcp", "--header", "Authorization: Bearer ${BREVO_MCP_TOKEN}" ], "env": { "BREVO_MCP_TOKEN": "your-brevo-mcp-token" } }, "salesforce": { "command": "npx", "args": ["-y", "@anthropic/salesforce-mcp"], "env": { "SALESFORCE_INSTANCE_URL": "https://your-instance.salesforce.com", "SALESFORCE_CLIENT_ID": "your-consumer-key", "SALESFORCE_CLIENT_SECRET": "your-consumer-secret" } } }}Steg 3: Verifiera anslutningen
Fråga Claude:
> Fråga Salesforce om de 5 senaste beställningarna> Hur många kontakter har jag i Brevo?Claude bör använda Salesforce MCP för den första och Brevo MCP för den andra.
Användningsfall 1: Kundsynkroniseringsagent
Synkronisera SFCC-kundprofiler till Brevo-kontakter med fullständiga handelsdata:
---name: sfcc-customer-syncdescription: Sync Salesforce Commerce Cloud customers to Brevo with order historyversion: 1.0.0temperature: 0.1tools: - salesforce - brevo_contacts - brevo_attributes - brevo_liststriggers: - schedule: "0 */4 * * *" - event: customer_created - event: order_completed---
# SFCC Customer Sync Agent
Synchronize customer data from Salesforce Commerce Cloud to Brevo contacts.
## Strategy
1. Query SFCC for customer profiles updated since last sync via SOQL: `SELECT Id, Email, FirstName, LastName, Phone, CreatedDate FROM Contact WHERE LastModifiedDate > {last_sync}`2. For each customer, query related order data: `SELECT TotalAmount, OrderNumber, Status, CreatedDate FROM Order WHERE AccountId = '{account_id}' ORDER BY CreatedDate DESC`3. Create or update Brevo contact with profile + commerce attributes4. Segment into Brevo lists based on purchase behavior: - New registrations → "Welcome Series" list - Active buyers (order in last 30 days) → "Active Customers" list - High-value (>$1000 LTV) → "VIP" list - Lapsed (no order in 90+ days) → "Win-Back" list
## Field Mapping
| SFCC Field | Brevo Attribute ||-----------|-----------------|| Email | EMAIL || FirstName | FIRSTNAME || LastName | LASTNAME || Phone | SMS || MailingCountry | COUNTRY || Account.Name | COMPANY || Total Orders (computed) | ORDER_COUNT || Total Revenue (computed) | TOTAL_SPENT || Last Order Date | LAST_ORDER || Customer Tier (custom) | SFCC_TIER || Preferred Language | LANGUAGE |
## Rules- ONLY sync contacts with valid email and marketing consent- NEVER overwrite Brevo data if SFCC field is null- ALWAYS validate phone to E.164 format- Compute ORDER_COUNT and TOTAL_SPENT from order history- Track events: sfcc_sync_success, sfcc_sync_errorAnvändningsfall 2: Beställningslivscykelkampanjagent
Utlös flerkanalskampanjer baserat på SFCC-orderstatusändringar:
---name: sfcc-order-lifecycledescription: Orchestrate engagement campaigns based on SFCC order lifecycle eventsversion: 1.0.0temperature: 0.3tools: - salesforce - brevo_contacts - brevo_email_campaign_management - brevo_templates - brevo_sms_campaignstriggers: - event: order_placed - event: order_shipped - event: order_delivered - event: order_cancelled - event: order_refunded---
# Order Lifecycle Campaign Agent
Monitor SFCC order status transitions and trigger the appropriate engagement in Brevo.
## Sequence Logic
### Order Placed1. Immediate: Transactional order confirmation email2. +2 hours: SMS with order number and estimated delivery3. Track event: order_placed with order value
### Order Shipped1. Immediate: Shipping confirmation with tracking link2. +1 day: SMS with tracking update3. Track event: order_shipped
### Order Delivered1. +2 days: Product review request email2. +7 days: Cross-sell recommendations based on purchased category3. +14 days: Replenishment reminder (if consumable product)4. +30 days: Loyalty program invitation (if order > $100)
### Order Cancelled1. Immediate: Cancellation confirmation email2. +1 day: "Still looking?" email with similar products3. Track event: order_cancelled with reason
### Order Refunded1. Immediate: Refund confirmation with timeline2. +3 days: Feedback survey3. +7 days: Win-back offer (10% discount)4. Track event: order_refunded with amount
## Rules- ALWAYS check current order status before sending (avoid stale triggers)- NEVER send marketing messages for cancelled/refunded orders until feedback step- Personalize with: customer name, order number, product names, tracking URL- Respect channel preferences: check SMS and WhatsApp opt-in before sending- Multi-language: use LANGUAGE attribute to select correct templateAnvändningsfall 3: Beteendeåterriktningsagent
Använd SFCC surf- och kundvagnsdata för att utlösa återriktning via Brevo:
---name: sfcc-behavioral-retargetdescription: Retarget SFCC visitors based on browse and cart behavior via Brevoversion: 1.0.0temperature: 0.2tools: - salesforce - brevo_contacts - brevo_email_campaign_management - brevo_templates - brevo_sms_campaignstriggers: - event: cart_abandoned conditions: - cart_value: "> 50" - time_since_activity: "> 1h" - event: product_viewed conditions: - view_count: "> 3"---
# Behavioral Retargeting Agent
Use SFCC commerce events to trigger targeted recovery and engagement sequences in Brevo.
## Abandoned Cart Recovery
1. **+1 hour**: Reminder email with cart contents, product images, and checkout link2. **+24 hours**: If no open → SMS with short link to cart3. **+48 hours**: If no recovery → Email with 10% discount code4. **+72 hours**: If cart > $200 → WhatsApp with personal message from support
## Browse Abandonment (3+ views, no cart)
1. **+4 hours**: "Still browsing?" email with viewed products2. **+48 hours**: Related products email based on viewed categories3. **+7 days**: Category sale notification if products go on promotion
## Product Data to Include
| SFCC Data | Email Usage ||-----------|------------|| Product Name | Hero text, subject line || Product Image URL | Email hero image || Product Price | Price display || Category | Cross-sell matching || Inventory Status | Urgency messaging ("Only 3 left") || Cart Total | Value display, discount threshold || Checkout URL | CTA button link |
## Rules- NEVER send to customers who already completed checkout- ALWAYS check cart/order status before each step in sequence- Maximum 4 touchpoints per abandoned cart- Respect opt-out preferences per channel (email, SMS, WhatsApp)- Do not retarget if customer has made a purchase in last 48 hoursExempel: Orkestrering via naturligt språk
Med båda MCP-servrar anslutna kan du orkestrera i realtid:
Du: "Hitta alla SFCC-kunder som lade beställningar över $200 förra månaden men inte finns i min Brevo VIP-lista. Lägg till dem och utlös VIP-välkomstsekvensen."
Claude: Frågar Salesforce Commerce Cloud om högt värderade beställningar...[Använder salesforce MCP med SOQL: SELECT Account.Email, SUM(TotalAmount) FROM Order WHERE CreatedDate = LAST_MONTH GROUP BY Account.Email HAVING SUM(TotalAmount) > 200]
Hittade 89 kunder med $200+ beställningar förra månaden.Kontrollerar Brevo VIP-lista-medlemskap...[Använder brevo_contacts för att kontrollera listmedlemskap för varje]
34 kunder finns inte i VIP-listan ännu. Behandlar...[Uppdaterar 34 kontakter med SFCC_TIER=VIP][Lägger till alla 34 i "VIP"-listan i Brevo][Utlöser VIP-välkomst-e-postmall för varje]
Klart:- 34 kunder tillagda i Brevo "VIP"-listan- VIP-välkomst-e-postsekvens utlöst för alla 34- SFCC_TIER-attributet uppdaterat till "VIP"- 55 var redan VIP-medlemmar (hoppades över)Nästa steg
- Brevo MCP-server, Fullständig lista över Brevo MCP-moduler
- Agentspecifikation, Anpassa agentbeteende
- Shopify + Brevo, Shopify-integration
- Stripe + Brevo, Integration för betalningshändelser