Salesforce Commerce Cloud + Brevo Integration

Salesforce Commerce Cloud + Brevo

Salesforce Commerce Cloud (SFCC) Storefront-Daten mit Brevos Engagement-Plattform über MCP verbinden. Kunden synchronisieren, Bestelllebenszyklus-Events verfolgen, nach Surfverhalten retargeten und Enterprise-grade Mehrkanal-Kampagnen durchführen.

Verwendete MCP-Server

ServerPaket/URLAuthZweck
Salesforce MCP@anthropic/salesforce-mcpOAuth (Connected App)Kundendaten, Bestelldaten, Produktkatalog, benutzerdefinierte Objekte
Brevo MCPmcp.brevo.com/v1/brevo/mcpTokenKontakte, E-Mail-Kampagnen, SMS, WhatsApp, Event-Tracking, Deals

Tip

Salesforces MCP-Server ermöglicht Zugriff auf Standard- und benutzerdefinierte Objekte via SOQL. In Kombination mit Brevo MCP werden SFCC-Commerce-Events zu Echtzeit-Engagement über E-Mail, SMS und WhatsApp.

Einrichtung

Schritt 1: Salesforce Connected App konfigurieren

  1. In Salesforce Setup eine Connected App mit OAuth erstellen
  2. Scopes erteilen: api, refresh_token, offline_access
  3. Consumer Key und Consumer Secret notieren

Schritt 2: Beide MCP-Server verbinden

{
"mcpServers": {
"brevo": {
"command": "npx",
"args": [
"mcp-remote",
"https://mcp.brevo.com/v1/brevo/mcp",
"--header",
"Authorization: Bearer ${BREVO_MCP_TOKEN}"
],
"env": {
"BREVO_MCP_TOKEN": "your-brevo-mcp-token"
}
},
"salesforce": {
"command": "npx",
"args": ["-y", "@anthropic/salesforce-mcp"],
"env": {
"SALESFORCE_INSTANCE_URL": "https://your-instance.salesforce.com",
"SALESFORCE_CLIENT_ID": "your-consumer-key",
"SALESFORCE_CLIENT_SECRET": "your-consumer-secret"
}
}
}
}

Schritt 3: Verbindung prüfen

Claude fragen:

> Query Salesforce for the most recent 5 orders
> How many contacts do I have in Brevo?

Claude sollte Salesforce MCP für die erste und Brevo MCP für die zweite Frage verwenden.

Anwendungsfall 1: Kundensynchronisierungs-Agent

SFCC-Kundenprofile mit vollständigen Commerce-Daten zu Brevo-Kontakten synchronisieren:

---
name: sfcc-customer-sync
description: Sync Salesforce Commerce Cloud customers to Brevo with order history
version: 1.0.0
temperature: 0.1
tools:
- salesforce
- brevo_contacts
- brevo_attributes
- brevo_lists
triggers:
- schedule: "0 */4 * * *"
- event: customer_created
- event: order_completed
---
# SFCC Customer Sync Agent
Synchronize customer data from Salesforce Commerce Cloud to Brevo contacts.
## Strategy
1. Query SFCC for customer profiles updated since last sync via SOQL:
`SELECT Id, Email, FirstName, LastName, Phone, CreatedDate FROM Contact WHERE LastModifiedDate > {last_sync}`
2. For each customer, query related order data:
`SELECT TotalAmount, OrderNumber, Status, CreatedDate FROM Order WHERE AccountId = '{account_id}' ORDER BY CreatedDate DESC`
3. Create or update Brevo contact with profile + commerce attributes
4. Segment into Brevo lists based on purchase behavior:
- New registrations → "Welcome Series" list
- Active buyers (order in last 30 days) → "Active Customers" list
- High-value (>$1000 LTV) → "VIP" list
- Lapsed (no order in 90+ days) → "Win-Back" list
## Field Mapping
| SFCC Field | Brevo Attribute |
|-----------|-----------------|
| Email | EMAIL |
| FirstName | FIRSTNAME |
| LastName | LASTNAME |
| Phone | SMS |
| MailingCountry | COUNTRY |
| Account.Name | COMPANY |
| Total Orders (computed) | ORDER_COUNT |
| Total Revenue (computed) | TOTAL_SPENT |
| Last Order Date | LAST_ORDER |
| Customer Tier (custom) | SFCC_TIER |
| Preferred Language | LANGUAGE |
## Rules
- ONLY sync contacts with valid email and marketing consent
- NEVER overwrite Brevo data if SFCC field is null
- ALWAYS validate phone to E.164 format
- Compute ORDER_COUNT and TOTAL_SPENT from order history
- Track events: sfcc_sync_success, sfcc_sync_error

Anwendungsfall 2: Bestelllebenszyklus-Kampagnen-Agent

Mehrkanal-Kampagnen basierend auf SFCC-Bestellstatusänderungen auslösen:

---
name: sfcc-order-lifecycle
description: Orchestrate engagement campaigns based on SFCC order lifecycle events
version: 1.0.0
temperature: 0.3
tools:
- salesforce
- brevo_contacts
- brevo_email_campaign_management
- brevo_templates
- brevo_sms_campaigns
triggers:
- event: order_placed
- event: order_shipped
- event: order_delivered
- event: order_cancelled
- event: order_refunded
---
# Order Lifecycle Campaign Agent
Monitor SFCC order status transitions and trigger the appropriate engagement in Brevo.
## Sequence Logic
### Order Placed
1. Immediate: Transactional order confirmation email
2. +2 hours: SMS with order number and estimated delivery
3. Track event: order_placed with order value
### Order Shipped
1. Immediate: Shipping confirmation with tracking link
2. +1 day: SMS with tracking update
3. Track event: order_shipped
### Order Delivered
1. +2 days: Product review request email
2. +7 days: Cross-sell recommendations based on purchased category
3. +14 days: Replenishment reminder (if consumable product)
4. +30 days: Loyalty program invitation (if order > $100)
### Order Cancelled
1. Immediate: Cancellation confirmation email
2. +1 day: "Still looking?" email with similar products
3. Track event: order_cancelled with reason
### Order Refunded
1. Immediate: Refund confirmation with timeline
2. +3 days: Feedback survey
3. +7 days: Win-back offer (10% discount)
4. Track event: order_refunded with amount
## Rules
- ALWAYS check current order status before sending (avoid stale triggers)
- NEVER send marketing messages for cancelled/refunded orders until feedback step
- Personalize with: customer name, order number, product names, tracking URL
- Respect channel preferences: check SMS and WhatsApp opt-in before sending
- Multi-language: use LANGUAGE attribute to select correct template

Anwendungsfall 3: Verhaltensbasierter Retargeting-Agent

SFCC-Browse- und Warenkorbdaten für Retargeting via Brevo nutzen:

---
name: sfcc-behavioral-retarget
description: Retarget SFCC visitors based on browse and cart behavior via Brevo
version: 1.0.0
temperature: 0.2
tools:
- salesforce
- brevo_contacts
- brevo_email_campaign_management
- brevo_templates
- brevo_sms_campaigns
triggers:
- event: cart_abandoned
conditions:
- cart_value: "> 50"
- time_since_activity: "> 1h"
- event: product_viewed
conditions:
- view_count: "> 3"
---
# Behavioral Retargeting Agent
Use SFCC commerce events to trigger targeted recovery and engagement sequences in Brevo.
## Abandoned Cart Recovery
1. **+1 hour**: Reminder email with cart contents, product images, and checkout link
2. **+24 hours**: If no open → SMS with short link to cart
3. **+48 hours**: If no recovery → Email with 10% discount code
4. **+72 hours**: If cart > $200 → WhatsApp with personal message from support
## Browse Abandonment (3+ views, no cart)
1. **+4 hours**: "Still browsing?" email with viewed products
2. **+48 hours**: Related products email based on viewed categories
3. **+7 days**: Category sale notification if products go on promotion
## Product Data to Include
| SFCC Data | Email Usage |
|-----------|------------|
| Product Name | Hero text, subject line |
| Product Image URL | Email hero image |
| Product Price | Price display |
| Category | Cross-sell matching |
| Inventory Status | Urgency messaging ("Only 3 left") |
| Cart Total | Value display, discount threshold |
| Checkout URL | CTA button link |
## Rules
- NEVER send to customers who already completed checkout
- ALWAYS check cart/order status before each step in sequence
- Maximum 4 touchpoints per abandoned cart
- Respect opt-out preferences per channel (email, SMS, WhatsApp)
- Do not retarget if customer has made a purchase in last 48 hours

Beispiel: Natürlichsprachige Orchestrierung

Mit beiden verbundenen MCP-Servern können Sie in Echtzeit orchestrieren:

You: "Find all SFCC customers who placed orders over $200 last month
but aren't in my Brevo VIP list. Add them and trigger the VIP
welcome sequence."
Claude: Querying Salesforce Commerce Cloud for high-value orders...
[Uses salesforce MCP with SOQL: SELECT Account.Email, SUM(TotalAmount)
FROM Order WHERE CreatedDate = LAST_MONTH GROUP BY Account.Email
HAVING SUM(TotalAmount) > 200]
Found 89 customers with $200+ orders last month.
Checking Brevo VIP list membership...
[Uses brevo_contacts to check list membership for each]
34 customers are not yet in the VIP list. Processing...
[Updates 34 contacts with SFCC_TIER=VIP]
[Adds all 34 to "VIP" list in Brevo]
[Triggers VIP welcome email template for each]
Done:
- 34 customers added to Brevo "VIP" list
- VIP welcome email sequence triggered for all 34
- SFCC_TIER attribute updated to "VIP"
- 55 were already VIP members (skipped)

Nächste Schritte

AI-Assistent

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