Ajukan akses awal

Masukkan nama depan serta email atau nomor telepon Anda. Kami akan menghubungi Anda dengan detail akses Tajo.

Panduan integrasi Shopify

Panduan lengkap ini memandu Anda mengintegrasikan Tajo dengan toko Shopify Anda untuk membuka kemampuan keterlibatan pelanggan, program loyalitas, dan otomatisasi pemasaran.

Ikhtisar

Integrasi Tajo dan Shopify memungkinkan Anda untuk:

  • Menyinkronkan data pelanggan secara otomatis dari toko Shopify Anda
  • Melacak pesanan dan produk untuk pemasaran yang dipersonalisasi
  • Menjalankan program loyalitas dengan poin, tingkatan, dan hadiah
  • Mengotomatiskan kampanye pemasaran lewat Brevo (email, SMS, WhatsApp)
  • Menyegmentasi pelanggan berdasarkan perilaku pembelian dan keterlibatan
  • Memulihkan keranjang yang ditinggalkan dengan rangkaian pesan otomatis

Prasyarat

Sebelum memulai integrasi, pastikan Anda memiliki:

  • Toko Shopify pada paket apa pun (Basic, Shopify, Advanced, atau Plus)
  • Akun Tajo dengan langganan aktif
  • Akun Brevo (opsional, untuk otomatisasi pemasaran)
  • Akses admin ke toko Shopify Anda

Langkah 1: Pasang aplikasi Tajo

Dari Shopify App Store

  1. Buka Shopify App Store
  2. Cari “Tajo”
  3. Klik Add app
  4. Tinjau izin yang diminta, lalu klik Install app
  5. Anda akan diarahkan ke wizard penyiapan Tajo

Pemasangan manual

Jika Anda lebih suka menyiapkannya secara manual:

Terminal window
# Clone the Tajo Shopify app
git clone https://github.com/tajo/shopify-app.git
# Install dependencies
cd shopify-app
npm install
# Configure environment
cp .env.example .env

Konfigurasikan berkas .env Anda:

SHOPIFY_API_KEY=your_api_key
SHOPIFY_API_SECRET=your_api_secret
SHOPIFY_SCOPES=read_customers,write_customers,read_orders,read_products
TAJO_API_KEY=your_tajo_api_key
BREVO_API_KEY=your_brevo_api_key

Langkah 2: Konfigurasikan sinkronisasi data

Pengaturan sinkronisasi pelanggan

Di dasbor Tajo Anda, tentukan data pelanggan mana yang akan disinkronkan:

{
"sync_settings": {
"customers": {
"enabled": true,
"sync_frequency": "real-time",
"fields": [
"email",
"first_name",
"last_name",
"phone",
"accepts_marketing",
"tags",
"total_spent",
"orders_count",
"created_at",
"addresses"
]
},
"orders": {
"enabled": true,
"sync_frequency": "real-time",
"include_line_items": true,
"include_fulfillments": true
},
"products": {
"enabled": true,
"sync_frequency": "hourly",
"include_variants": true,
"include_images": true
}
}
}

Konfigurasi webhook

Tajo secara otomatis mendaftarkan webhook Shopify berikut:

WebhookKegunaan
customers/createMenyinkronkan pelanggan baru ke Tajo & Brevo
customers/updateMenjaga profil pelanggan tetap mutakhir
orders/createMelacak pembelian, memberikan poin loyalitas
orders/paidMemicu kampanye pascapembelian
orders/fulfilledMengirim notifikasi pengiriman
carts/createMelacak data keranjang yang ditinggalkan
carts/updateMemperbarui rangkaian pemulihan keranjang
products/updateMenjaga katalog produk tetap tersinkronisasi

Impor data awal

Untuk toko yang sudah berjalan, impor data historisnya:

// Import existing customers
async function importShopifyCustomers() {
const shopify = new Shopify({
shopName: process.env.SHOP_NAME,
apiKey: process.env.SHOPIFY_API_KEY,
password: process.env.SHOPIFY_PASSWORD
});
let customers = [];
let params = { limit: 250 };
do {
const batch = await shopify.customer.list(params);
customers = customers.concat(batch);
params = batch.nextPageParameters;
} while (params);
// Sync to Tajo
for (const customer of customers) {
await tajo.customers.upsert({
email: customer.email,
firstName: customer.first_name,
lastName: customer.last_name,
phone: customer.phone,
totalSpent: customer.total_spent,
ordersCount: customer.orders_count,
tags: customer.tags,
source: 'shopify',
externalId: customer.id
});
}
console.log(`Imported ${customers.length} customers`);
}

Langkah 3: Siapkan program loyalitas

Konfigurasikan sistem poin

Tentukan cara pelanggan mengumpulkan poin:

const pointsConfig = {
// Points per dollar spent
purchasePoints: {
enabled: true,
rate: 1, // 1 point per $1
roundingMode: 'floor'
},
// Bonus actions
bonusPoints: {
accountCreation: 100,
firstPurchase: 200,
reviewSubmitted: 50,
referralMade: 500,
birthdayBonus: 100,
socialShare: 25
},
// Tier multipliers
tierMultipliers: {
Bronze: 1.0,
Silver: 1.25,
Gold: 1.5,
Platinum: 2.0
}
};

Tentukan tingkatan loyalitas

const loyaltyTiers = [
{
name: 'Bronze',
minPoints: 0,
benefits: [
'1 point per $1 spent',
'Birthday bonus points',
'Member-only promotions'
]
},
{
name: 'Silver',
minPoints: 1000,
benefits: [
'1.25x points multiplier',
'Free shipping on orders $50+',
'Early access to sales'
]
},
{
name: 'Gold',
minPoints: 5000,
benefits: [
'1.5x points multiplier',
'Free shipping on all orders',
'Exclusive product access',
'Priority customer support'
]
},
{
name: 'Platinum',
minPoints: 15000,
benefits: [
'2x points multiplier',
'Free express shipping',
'VIP experiences',
'Personal shopping assistant',
'Annual gift'
]
}
];

Buat katalog hadiah

const rewards = [
{
id: 'discount_5',
name: '$5 Off',
pointsCost: 500,
type: 'fixed_discount',
value: 5,
minPurchase: 25
},
{
id: 'discount_10',
name: '$10 Off',
pointsCost: 900,
type: 'fixed_discount',
value: 10,
minPurchase: 50
},
{
id: 'percent_10',
name: '10% Off',
pointsCost: 750,
type: 'percentage_discount',
value: 10,
maxDiscount: 50
},
{
id: 'free_shipping',
name: 'Free Shipping',
pointsCost: 300,
type: 'free_shipping'
},
{
id: 'free_product',
name: 'Free Gift',
pointsCost: 2000,
type: 'free_product',
productId: 'gid://shopify/Product/123456'
}
];

Langkah 4: Pemulihan keranjang yang ditinggalkan

Konfigurasikan pelacakan keranjang

// Track cart updates
shopify.webhooks.on('carts/update', async (cart) => {
if (cart.line_items.length === 0) return;
const customer = await getCustomerByCart(cart);
if (!customer?.email) return;
await tajo.carts.track({
customerId: customer.id,
cartToken: cart.token,
items: cart.line_items.map(item => ({
productId: item.product_id,
variantId: item.variant_id,
title: item.title,
quantity: item.quantity,
price: item.price,
image: item.image
})),
totalPrice: cart.total_price,
currency: cart.currency,
checkoutUrl: cart.checkout_url
});
});

Siapkan rangkaian pemulihan

{
"abandoned_cart_sequence": {
"trigger": {
"event": "cart_abandoned",
"delay": "1 hour"
},
"emails": [
{
"delay": "1 hour",
"channel": "email",
"template": "cart_reminder_1",
"subject": "You left something behind!"
},
{
"delay": "24 hours",
"channel": "email",
"template": "cart_reminder_2",
"subject": "Your cart is waiting - 10% off inside"
},
{
"delay": "72 hours",
"channel": "sms",
"template": "cart_sms_final",
"message": "Last chance! Your cart expires soon. Complete your order: {{checkout_url}}"
}
],
"exit_conditions": [
"order_completed",
"cart_emptied",
"unsubscribed"
]
}
}

Langkah 5: Otomatisasi pemasaran dengan Brevo

Segmen pelanggan

Buat segmen yang kuat berdasarkan data Shopify:

const shopifySegments = [
// Purchase behavior
{
name: 'First-Time Buyers',
conditions: { orders_count: 1 }
},
{
name: 'Repeat Customers',
conditions: { orders_count: { $gte: 2 } }
},
{
name: 'VIP Customers',
conditions: { total_spent: { $gte: 500 } }
},
{
name: 'At-Risk Customers',
conditions: {
last_order_date: { $lt: '90 days ago' },
orders_count: { $gte: 2 }
}
},
// Product interest
{
name: 'Category: Electronics',
conditions: { purchased_categories: { $contains: 'Electronics' } }
},
// Engagement
{
name: 'Abandoned Cart',
conditions: { has_abandoned_cart: true }
},
{
name: 'Browse Abandoners',
conditions: {
viewed_products: { $gte: 3 },
orders_count: 0
}
}
];

Pemicu kampanye otomatis

// Order confirmation + upsell
shopify.webhooks.on('orders/paid', async (order) => {
const customer = await tajo.customers.get(order.customer.id);
// Update customer stats
await tajo.customers.update(customer.id, {
totalSpent: customer.totalSpent + order.total_price,
ordersCount: customer.ordersCount + 1,
lastOrderDate: order.created_at
});
// Award loyalty points
const pointsEarned = calculatePoints(order, customer);
await tajo.loyalty.awardPoints(customer.id, pointsEarned, {
reason: 'purchase',
orderId: order.id
});
// Send to Brevo for campaigns
await brevo.trackEvent(customer.email, 'order_completed', {
order_id: order.id,
order_total: order.total_price,
points_earned: pointsEarned,
loyalty_tier: customer.loyaltyTier,
products: order.line_items.map(i => i.title).join(', ')
});
});
// Post-purchase review request
const reviewRequestCampaign = {
trigger: 'order_delivered',
delay: '7 days',
template: 'review_request',
conditions: {
customer_tags: { $not: { $contains: 'no-review-request' } }
}
};
// Win-back campaign
const winBackCampaign = {
trigger: 'customer_inactive',
conditions: {
last_order_date: '90 days ago',
orders_count: { $gte: 1 }
},
sequence: [
{ delay: '0', template: 'we_miss_you', offer: '15% off' },
{ delay: '7 days', template: 'win_back_2', offer: '20% off' },
{ delay: '14 days', template: 'final_offer', offer: '25% off' }
]
};

Langkah 6: Rekomendasi produk

Konfigurasikan mesin rekomendasi

const recommendationConfig = {
algorithms: [
{
name: 'frequently_bought_together',
weight: 0.3
},
{
name: 'similar_products',
weight: 0.25
},
{
name: 'customer_also_viewed',
weight: 0.2
},
{
name: 'trending_in_category',
weight: 0.15
},
{
name: 'personalized_for_you',
weight: 0.1
}
],
filters: {
exclude_purchased: true,
exclude_out_of_stock: true,
min_rating: 3.5
}
};
// Get recommendations for email
async function getEmailRecommendations(customerId, limit = 4) {
const customer = await tajo.customers.get(customerId);
const recentOrders = await tajo.orders.list({
customerId,
limit: 5
});
return await tajo.recommendations.get({
customerId,
purchaseHistory: recentOrders,
browsingHistory: customer.recentlyViewed,
limit,
algorithms: recommendationConfig.algorithms
});
}

Langkah 7: Analitik & pelaporan

Dasbor metrik utama

const dashboardMetrics = {
// Customer metrics
customers: {
total: await tajo.analytics.count('customers'),
new_this_month: await tajo.analytics.count('customers', {
created_at: { $gte: 'this_month' }
}),
returning_rate: await tajo.analytics.returningCustomerRate()
},
// Revenue metrics
revenue: {
total: await tajo.analytics.sum('orders.total'),
average_order_value: await tajo.analytics.avg('orders.total'),
revenue_per_customer: await tajo.analytics.revenuePerCustomer()
},
// Loyalty metrics
loyalty: {
active_members: await tajo.analytics.count('loyalty_members', {
status: 'active'
}),
points_issued: await tajo.analytics.sum('points.awarded'),
points_redeemed: await tajo.analytics.sum('points.redeemed'),
redemption_rate: await tajo.analytics.pointsRedemptionRate()
},
// Campaign metrics
campaigns: {
emails_sent: await brevo.analytics.emailsSent('this_month'),
open_rate: await brevo.analytics.openRate('this_month'),
click_rate: await brevo.analytics.clickRate('this_month'),
revenue_attributed: await tajo.analytics.campaignRevenue('this_month')
}
};

Pemecahan masalah

Masalah umum

Kegagalan pengiriman webhook

// Verify webhook signature
function verifyShopifyWebhook(req) {
const hmac = req.headers['x-shopify-hmac-sha256'];
const body = req.rawBody;
const hash = crypto
.createHmac('sha256', process.env.SHOPIFY_WEBHOOK_SECRET)
.update(body)
.digest('base64');
return crypto.timingSafeEqual(
Buffer.from(hash),
Buffer.from(hmac)
);
}

Konflik sinkronisasi

// Handle duplicate customers
async function resolveCustomerConflict(shopifyCustomer, tajoCustomer) {
// Merge data, preferring most recent updates
const merged = {
...tajoCustomer,
email: shopifyCustomer.email,
firstName: shopifyCustomer.first_name || tajoCustomer.firstName,
lastName: shopifyCustomer.last_name || tajoCustomer.lastName,
phone: shopifyCustomer.phone || tajoCustomer.phone,
// Keep Tajo loyalty data
loyaltyPoints: tajoCustomer.loyaltyPoints,
loyaltyTier: tajoCustomer.loyaltyTier
};
return await tajo.customers.update(tajoCustomer.id, merged);
}

Pembatasan laju

// Implement exponential backoff
async function shopifyApiCall(fn, retries = 3) {
for (let i = 0; i < retries; i++) {
try {
return await fn();
} catch (error) {
if (error.code === 429 && i < retries - 1) {
const delay = Math.pow(2, i) * 1000;
await new Promise(r => setTimeout(r, delay));
continue;
}
throw error;
}
}
}

Langkah berikutnya

  1. Konfigurasikan integrasi Brevo untuk kampanye email/SMS
  2. Siapkan webhook untuk event real-time
  3. Buat segmen pelanggan untuk pemasaran tertarget
  4. Bangun template email untuk kampanye otomatis

Dukungan

Ajukan akses awal

Masukkan nama depan serta email atau nomor telepon Anda. Kami akan menghubungi Anda dengan detail akses Tajo.

deteksi otomatis
Asisten AI

Halo! Tanyakan apa saja tentang dokumentasi.