Panduan integrasi Shopify
Panduan lengkap ini memandu Anda mengintegrasikan Tajo dengan toko Shopify Anda untuk membuka kemampuan keterlibatan pelanggan, program loyalitas, dan otomatisasi pemasaran.
Ikhtisar
Integrasi Tajo dan Shopify memungkinkan Anda untuk:
- Menyinkronkan data pelanggan secara otomatis dari toko Shopify Anda
- Melacak pesanan dan produk untuk pemasaran yang dipersonalisasi
- Menjalankan program loyalitas dengan poin, tingkatan, dan hadiah
- Mengotomatiskan kampanye pemasaran lewat Brevo (email, SMS, WhatsApp)
- Menyegmentasi pelanggan berdasarkan perilaku pembelian dan keterlibatan
- Memulihkan keranjang yang ditinggalkan dengan rangkaian pesan otomatis
Prasyarat
Sebelum memulai integrasi, pastikan Anda memiliki:
- Toko Shopify pada paket apa pun (Basic, Shopify, Advanced, atau Plus)
- Akun Tajo dengan langganan aktif
- Akun Brevo (opsional, untuk otomatisasi pemasaran)
- Akses admin ke toko Shopify Anda
Langkah 1: Pasang aplikasi Tajo
Dari Shopify App Store
- Buka Shopify App Store
- Cari “Tajo”
- Klik Add app
- Tinjau izin yang diminta, lalu klik Install app
- Anda akan diarahkan ke wizard penyiapan Tajo
Pemasangan manual
Jika Anda lebih suka menyiapkannya secara manual:
# Clone the Tajo Shopify appgit clone https://github.com/tajo/shopify-app.git
# Install dependenciescd shopify-appnpm install
# Configure environmentcp .env.example .envKonfigurasikan berkas .env Anda:
SHOPIFY_API_KEY=your_api_keySHOPIFY_API_SECRET=your_api_secretSHOPIFY_SCOPES=read_customers,write_customers,read_orders,read_productsTAJO_API_KEY=your_tajo_api_keyBREVO_API_KEY=your_brevo_api_keyLangkah 2: Konfigurasikan sinkronisasi data
Pengaturan sinkronisasi pelanggan
Di dasbor Tajo Anda, tentukan data pelanggan mana yang akan disinkronkan:
{ "sync_settings": { "customers": { "enabled": true, "sync_frequency": "real-time", "fields": [ "email", "first_name", "last_name", "phone", "accepts_marketing", "tags", "total_spent", "orders_count", "created_at", "addresses" ] }, "orders": { "enabled": true, "sync_frequency": "real-time", "include_line_items": true, "include_fulfillments": true }, "products": { "enabled": true, "sync_frequency": "hourly", "include_variants": true, "include_images": true } }}Konfigurasi webhook
Tajo secara otomatis mendaftarkan webhook Shopify berikut:
| Webhook | Kegunaan |
|---|---|
customers/create | Menyinkronkan pelanggan baru ke Tajo & Brevo |
customers/update | Menjaga profil pelanggan tetap mutakhir |
orders/create | Melacak pembelian, memberikan poin loyalitas |
orders/paid | Memicu kampanye pascapembelian |
orders/fulfilled | Mengirim notifikasi pengiriman |
carts/create | Melacak data keranjang yang ditinggalkan |
carts/update | Memperbarui rangkaian pemulihan keranjang |
products/update | Menjaga katalog produk tetap tersinkronisasi |
Impor data awal
Untuk toko yang sudah berjalan, impor data historisnya:
// Import existing customersasync function importShopifyCustomers() { const shopify = new Shopify({ shopName: process.env.SHOP_NAME, apiKey: process.env.SHOPIFY_API_KEY, password: process.env.SHOPIFY_PASSWORD });
let customers = []; let params = { limit: 250 };
do { const batch = await shopify.customer.list(params); customers = customers.concat(batch); params = batch.nextPageParameters; } while (params);
// Sync to Tajo for (const customer of customers) { await tajo.customers.upsert({ email: customer.email, firstName: customer.first_name, lastName: customer.last_name, phone: customer.phone, totalSpent: customer.total_spent, ordersCount: customer.orders_count, tags: customer.tags, source: 'shopify', externalId: customer.id }); }
console.log(`Imported ${customers.length} customers`);}Langkah 3: Siapkan program loyalitas
Konfigurasikan sistem poin
Tentukan cara pelanggan mengumpulkan poin:
const pointsConfig = { // Points per dollar spent purchasePoints: { enabled: true, rate: 1, // 1 point per $1 roundingMode: 'floor' },
// Bonus actions bonusPoints: { accountCreation: 100, firstPurchase: 200, reviewSubmitted: 50, referralMade: 500, birthdayBonus: 100, socialShare: 25 },
// Tier multipliers tierMultipliers: { Bronze: 1.0, Silver: 1.25, Gold: 1.5, Platinum: 2.0 }};Tentukan tingkatan loyalitas
const loyaltyTiers = [ { name: 'Bronze', minPoints: 0, benefits: [ '1 point per $1 spent', 'Birthday bonus points', 'Member-only promotions' ] }, { name: 'Silver', minPoints: 1000, benefits: [ '1.25x points multiplier', 'Free shipping on orders $50+', 'Early access to sales' ] }, { name: 'Gold', minPoints: 5000, benefits: [ '1.5x points multiplier', 'Free shipping on all orders', 'Exclusive product access', 'Priority customer support' ] }, { name: 'Platinum', minPoints: 15000, benefits: [ '2x points multiplier', 'Free express shipping', 'VIP experiences', 'Personal shopping assistant', 'Annual gift' ] }];Buat katalog hadiah
const rewards = [ { id: 'discount_5', name: '$5 Off', pointsCost: 500, type: 'fixed_discount', value: 5, minPurchase: 25 }, { id: 'discount_10', name: '$10 Off', pointsCost: 900, type: 'fixed_discount', value: 10, minPurchase: 50 }, { id: 'percent_10', name: '10% Off', pointsCost: 750, type: 'percentage_discount', value: 10, maxDiscount: 50 }, { id: 'free_shipping', name: 'Free Shipping', pointsCost: 300, type: 'free_shipping' }, { id: 'free_product', name: 'Free Gift', pointsCost: 2000, type: 'free_product', productId: 'gid://shopify/Product/123456' }];Langkah 4: Pemulihan keranjang yang ditinggalkan
Konfigurasikan pelacakan keranjang
// Track cart updatesshopify.webhooks.on('carts/update', async (cart) => { if (cart.line_items.length === 0) return;
const customer = await getCustomerByCart(cart); if (!customer?.email) return;
await tajo.carts.track({ customerId: customer.id, cartToken: cart.token, items: cart.line_items.map(item => ({ productId: item.product_id, variantId: item.variant_id, title: item.title, quantity: item.quantity, price: item.price, image: item.image })), totalPrice: cart.total_price, currency: cart.currency, checkoutUrl: cart.checkout_url });});Siapkan rangkaian pemulihan
{ "abandoned_cart_sequence": { "trigger": { "event": "cart_abandoned", "delay": "1 hour" }, "emails": [ { "delay": "1 hour", "channel": "email", "template": "cart_reminder_1", "subject": "You left something behind!" }, { "delay": "24 hours", "channel": "email", "template": "cart_reminder_2", "subject": "Your cart is waiting - 10% off inside" }, { "delay": "72 hours", "channel": "sms", "template": "cart_sms_final", "message": "Last chance! Your cart expires soon. Complete your order: {{checkout_url}}" } ], "exit_conditions": [ "order_completed", "cart_emptied", "unsubscribed" ] }}Langkah 5: Otomatisasi pemasaran dengan Brevo
Segmen pelanggan
Buat segmen yang kuat berdasarkan data Shopify:
const shopifySegments = [ // Purchase behavior { name: 'First-Time Buyers', conditions: { orders_count: 1 } }, { name: 'Repeat Customers', conditions: { orders_count: { $gte: 2 } } }, { name: 'VIP Customers', conditions: { total_spent: { $gte: 500 } } }, { name: 'At-Risk Customers', conditions: { last_order_date: { $lt: '90 days ago' }, orders_count: { $gte: 2 } } },
// Product interest { name: 'Category: Electronics', conditions: { purchased_categories: { $contains: 'Electronics' } } },
// Engagement { name: 'Abandoned Cart', conditions: { has_abandoned_cart: true } }, { name: 'Browse Abandoners', conditions: { viewed_products: { $gte: 3 }, orders_count: 0 } }];Pemicu kampanye otomatis
// Order confirmation + upsellshopify.webhooks.on('orders/paid', async (order) => { const customer = await tajo.customers.get(order.customer.id);
// Update customer stats await tajo.customers.update(customer.id, { totalSpent: customer.totalSpent + order.total_price, ordersCount: customer.ordersCount + 1, lastOrderDate: order.created_at });
// Award loyalty points const pointsEarned = calculatePoints(order, customer); await tajo.loyalty.awardPoints(customer.id, pointsEarned, { reason: 'purchase', orderId: order.id });
// Send to Brevo for campaigns await brevo.trackEvent(customer.email, 'order_completed', { order_id: order.id, order_total: order.total_price, points_earned: pointsEarned, loyalty_tier: customer.loyaltyTier, products: order.line_items.map(i => i.title).join(', ') });});
// Post-purchase review requestconst reviewRequestCampaign = { trigger: 'order_delivered', delay: '7 days', template: 'review_request', conditions: { customer_tags: { $not: { $contains: 'no-review-request' } } }};
// Win-back campaignconst winBackCampaign = { trigger: 'customer_inactive', conditions: { last_order_date: '90 days ago', orders_count: { $gte: 1 } }, sequence: [ { delay: '0', template: 'we_miss_you', offer: '15% off' }, { delay: '7 days', template: 'win_back_2', offer: '20% off' }, { delay: '14 days', template: 'final_offer', offer: '25% off' } ]};Langkah 6: Rekomendasi produk
Konfigurasikan mesin rekomendasi
const recommendationConfig = { algorithms: [ { name: 'frequently_bought_together', weight: 0.3 }, { name: 'similar_products', weight: 0.25 }, { name: 'customer_also_viewed', weight: 0.2 }, { name: 'trending_in_category', weight: 0.15 }, { name: 'personalized_for_you', weight: 0.1 } ], filters: { exclude_purchased: true, exclude_out_of_stock: true, min_rating: 3.5 }};
// Get recommendations for emailasync function getEmailRecommendations(customerId, limit = 4) { const customer = await tajo.customers.get(customerId); const recentOrders = await tajo.orders.list({ customerId, limit: 5 });
return await tajo.recommendations.get({ customerId, purchaseHistory: recentOrders, browsingHistory: customer.recentlyViewed, limit, algorithms: recommendationConfig.algorithms });}Langkah 7: Analitik & pelaporan
Dasbor metrik utama
const dashboardMetrics = { // Customer metrics customers: { total: await tajo.analytics.count('customers'), new_this_month: await tajo.analytics.count('customers', { created_at: { $gte: 'this_month' } }), returning_rate: await tajo.analytics.returningCustomerRate() },
// Revenue metrics revenue: { total: await tajo.analytics.sum('orders.total'), average_order_value: await tajo.analytics.avg('orders.total'), revenue_per_customer: await tajo.analytics.revenuePerCustomer() },
// Loyalty metrics loyalty: { active_members: await tajo.analytics.count('loyalty_members', { status: 'active' }), points_issued: await tajo.analytics.sum('points.awarded'), points_redeemed: await tajo.analytics.sum('points.redeemed'), redemption_rate: await tajo.analytics.pointsRedemptionRate() },
// Campaign metrics campaigns: { emails_sent: await brevo.analytics.emailsSent('this_month'), open_rate: await brevo.analytics.openRate('this_month'), click_rate: await brevo.analytics.clickRate('this_month'), revenue_attributed: await tajo.analytics.campaignRevenue('this_month') }};Pemecahan masalah
Masalah umum
Kegagalan pengiriman webhook
// Verify webhook signaturefunction verifyShopifyWebhook(req) { const hmac = req.headers['x-shopify-hmac-sha256']; const body = req.rawBody; const hash = crypto .createHmac('sha256', process.env.SHOPIFY_WEBHOOK_SECRET) .update(body) .digest('base64');
return crypto.timingSafeEqual( Buffer.from(hash), Buffer.from(hmac) );}Konflik sinkronisasi
// Handle duplicate customersasync function resolveCustomerConflict(shopifyCustomer, tajoCustomer) { // Merge data, preferring most recent updates const merged = { ...tajoCustomer, email: shopifyCustomer.email, firstName: shopifyCustomer.first_name || tajoCustomer.firstName, lastName: shopifyCustomer.last_name || tajoCustomer.lastName, phone: shopifyCustomer.phone || tajoCustomer.phone, // Keep Tajo loyalty data loyaltyPoints: tajoCustomer.loyaltyPoints, loyaltyTier: tajoCustomer.loyaltyTier };
return await tajo.customers.update(tajoCustomer.id, merged);}Pembatasan laju
// Implement exponential backoffasync function shopifyApiCall(fn, retries = 3) { for (let i = 0; i < retries; i++) { try { return await fn(); } catch (error) { if (error.code === 429 && i < retries - 1) { const delay = Math.pow(2, i) * 1000; await new Promise(r => setTimeout(r, delay)); continue; } throw error; } }}Langkah berikutnya
- Konfigurasikan integrasi Brevo untuk kampanye email/SMS
- Siapkan webhook untuk event real-time
- Buat segmen pelanggan untuk pemasaran tertarget
- Bangun template email untuk kampanye otomatis
Dukungan
- Dukungan integrasi: [email protected]
- Dokumentasi Shopify: shopify.dev
- Referensi API: docs.tajo.io/api
- Hubungi dukungan: /in/contact