Guide til Shopify-integration
Denne grundige guide fører dig gennem integrationen af Tajo med din Shopify-butik, så du kan bruge stærk kundekontakt, loyalitetsprogrammer og marketingautomatisering.
Overblik
Med Tajo-Shopify-integrationen kan du:
- Synkronisere kundedata automatisk fra din Shopify-butik
- Følge ordrer og produkter til personlig markedsføring
- Køre loyalitetsprogrammer med point, niveauer og belønninger
- Automatisere marketingkampagner via Brevo (e-mail, SMS, WhatsApp)
- Segmentere kunder efter købsadfærd og engagement
- Genoprette forladte kurve med automatiserede forløb
Forudsætninger
Før du går i gang med integrationen, skal du have:
- En Shopify-butik på et vilkårligt abonnement (Basic, Shopify, Advanced eller Plus)
- En Tajo-konto med et aktivt abonnement
- En Brevo-konto (valgfrit, til marketingautomatisering)
- Administratoradgang til din Shopify-butik
Trin 1: Installer Tajo-appen
Fra Shopify App Store
- Gå til Shopify App Store
- Søg efter “Tajo”
- Klik på Add app
- Gennemgå tilladelserne, og klik på Install app
- Du bliver sendt videre til Tajos opsætningsguide
Manuel installation
Vil du hellere sætte det op manuelt:
# Clone the Tajo Shopify appgit clone https://github.com/tajo/shopify-app.git
# Install dependenciescd shopify-appnpm install
# Configure environmentcp .env.example .envKonfigurer din .env-fil:
SHOPIFY_API_KEY=your_api_keySHOPIFY_API_SECRET=your_api_secretSHOPIFY_SCOPES=read_customers,write_customers,read_orders,read_productsTAJO_API_KEY=your_tajo_api_keyBREVO_API_KEY=your_brevo_api_keyTrin 2: Konfigurer datasynkronisering
Indstillinger for kundesynkronisering
Vælg i dit Tajo-dashboard, hvilke kundedata der skal synkroniseres:
{ "sync_settings": { "customers": { "enabled": true, "sync_frequency": "real-time", "fields": [ "email", "first_name", "last_name", "phone", "accepts_marketing", "tags", "total_spent", "orders_count", "created_at", "addresses" ] }, "orders": { "enabled": true, "sync_frequency": "real-time", "include_line_items": true, "include_fulfillments": true }, "products": { "enabled": true, "sync_frequency": "hourly", "include_variants": true, "include_images": true } }}Webhook-konfiguration
Tajo registrerer automatisk disse Shopify-webhooks:
| Webhook | Formål |
|---|---|
customers/create | Synkroniser nye kunder til Tajo og Brevo |
customers/update | Hold kundeprofilerne opdaterede |
orders/create | Følg køb, tildel loyalitetspoint |
orders/paid | Udløs kampagner efter køb |
orders/fulfilled | Send forsendelsesnotifikationer |
carts/create | Følg data om forladte kurve |
carts/update | Opdater forløb for forladte kurve |
products/update | Hold produktkataloget synkroniseret |
Første dataimport
Har du allerede en butik, kan du importere historiske data:
// Import existing customersasync function importShopifyCustomers() { const shopify = new Shopify({ shopName: process.env.SHOP_NAME, apiKey: process.env.SHOPIFY_API_KEY, password: process.env.SHOPIFY_PASSWORD });
let customers = []; let params = { limit: 250 };
do { const batch = await shopify.customer.list(params); customers = customers.concat(batch); params = batch.nextPageParameters; } while (params);
// Sync to Tajo for (const customer of customers) { await tajo.customers.upsert({ email: customer.email, firstName: customer.first_name, lastName: customer.last_name, phone: customer.phone, totalSpent: customer.total_spent, ordersCount: customer.orders_count, tags: customer.tags, source: 'shopify', externalId: customer.id }); }
console.log(`Imported ${customers.length} customers`);}Trin 3: Sæt loyalitetsprogrammet op
Konfigurer pointsystemet
Bestem, hvordan kunderne optjener point:
const pointsConfig = { // Points per dollar spent purchasePoints: { enabled: true, rate: 1, // 1 point per $1 roundingMode: 'floor' },
// Bonus actions bonusPoints: { accountCreation: 100, firstPurchase: 200, reviewSubmitted: 50, referralMade: 500, birthdayBonus: 100, socialShare: 25 },
// Tier multipliers tierMultipliers: { Bronze: 1.0, Silver: 1.25, Gold: 1.5, Platinum: 2.0 }};Definer loyalitetsniveauer
const loyaltyTiers = [ { name: 'Bronze', minPoints: 0, benefits: [ '1 point per $1 spent', 'Birthday bonus points', 'Member-only promotions' ] }, { name: 'Silver', minPoints: 1000, benefits: [ '1.25x points multiplier', 'Free shipping on orders $50+', 'Early access to sales' ] }, { name: 'Gold', minPoints: 5000, benefits: [ '1.5x points multiplier', 'Free shipping on all orders', 'Exclusive product access', 'Priority customer support' ] }, { name: 'Platinum', minPoints: 15000, benefits: [ '2x points multiplier', 'Free express shipping', 'VIP experiences', 'Personal shopping assistant', 'Annual gift' ] }];Opret belønningskataloget
const rewards = [ { id: 'discount_5', name: '$5 Off', pointsCost: 500, type: 'fixed_discount', value: 5, minPurchase: 25 }, { id: 'discount_10', name: '$10 Off', pointsCost: 900, type: 'fixed_discount', value: 10, minPurchase: 50 }, { id: 'percent_10', name: '10% Off', pointsCost: 750, type: 'percentage_discount', value: 10, maxDiscount: 50 }, { id: 'free_shipping', name: 'Free Shipping', pointsCost: 300, type: 'free_shipping' }, { id: 'free_product', name: 'Free Gift', pointsCost: 2000, type: 'free_product', productId: 'gid://shopify/Product/123456' }];Trin 4: Genopretning af forladte kurve
Konfigurer sporing af kurve
// Track cart updatesshopify.webhooks.on('carts/update', async (cart) => { if (cart.line_items.length === 0) return;
const customer = await getCustomerByCart(cart); if (!customer?.email) return;
await tajo.carts.track({ customerId: customer.id, cartToken: cart.token, items: cart.line_items.map(item => ({ productId: item.product_id, variantId: item.variant_id, title: item.title, quantity: item.quantity, price: item.price, image: item.image })), totalPrice: cart.total_price, currency: cart.currency, checkoutUrl: cart.checkout_url });});Sæt genopretningsforløbet op
{ "abandoned_cart_sequence": { "trigger": { "event": "cart_abandoned", "delay": "1 hour" }, "emails": [ { "delay": "1 hour", "channel": "email", "template": "cart_reminder_1", "subject": "You left something behind!" }, { "delay": "24 hours", "channel": "email", "template": "cart_reminder_2", "subject": "Your cart is waiting - 10% off inside" }, { "delay": "72 hours", "channel": "sms", "template": "cart_sms_final", "message": "Last chance! Your cart expires soon. Complete your order: {{checkout_url}}" } ], "exit_conditions": [ "order_completed", "cart_emptied", "unsubscribed" ] }}Trin 5: Marketingautomatisering med Brevo
Kundesegmenter
Opret stærke segmenter ud fra dine Shopify-data:
const shopifySegments = [ // Purchase behavior { name: 'First-Time Buyers', conditions: { orders_count: 1 } }, { name: 'Repeat Customers', conditions: { orders_count: { $gte: 2 } } }, { name: 'VIP Customers', conditions: { total_spent: { $gte: 500 } } }, { name: 'At-Risk Customers', conditions: { last_order_date: { $lt: '90 days ago' }, orders_count: { $gte: 2 } } },
// Product interest { name: 'Category: Electronics', conditions: { purchased_categories: { $contains: 'Electronics' } } },
// Engagement { name: 'Abandoned Cart', conditions: { has_abandoned_cart: true } }, { name: 'Browse Abandoners', conditions: { viewed_products: { $gte: 3 }, orders_count: 0 } }];Automatiske kampagnetriggere
// Order confirmation + upsellshopify.webhooks.on('orders/paid', async (order) => { const customer = await tajo.customers.get(order.customer.id);
// Update customer stats await tajo.customers.update(customer.id, { totalSpent: customer.totalSpent + order.total_price, ordersCount: customer.ordersCount + 1, lastOrderDate: order.created_at });
// Award loyalty points const pointsEarned = calculatePoints(order, customer); await tajo.loyalty.awardPoints(customer.id, pointsEarned, { reason: 'purchase', orderId: order.id });
// Send to Brevo for campaigns await brevo.trackEvent(customer.email, 'order_completed', { order_id: order.id, order_total: order.total_price, points_earned: pointsEarned, loyalty_tier: customer.loyaltyTier, products: order.line_items.map(i => i.title).join(', ') });});
// Post-purchase review requestconst reviewRequestCampaign = { trigger: 'order_delivered', delay: '7 days', template: 'review_request', conditions: { customer_tags: { $not: { $contains: 'no-review-request' } } }};
// Win-back campaignconst winBackCampaign = { trigger: 'customer_inactive', conditions: { last_order_date: '90 days ago', orders_count: { $gte: 1 } }, sequence: [ { delay: '0', template: 'we_miss_you', offer: '15% off' }, { delay: '7 days', template: 'win_back_2', offer: '20% off' }, { delay: '14 days', template: 'final_offer', offer: '25% off' } ]};Trin 6: Produktanbefalinger
Konfigurer anbefalingsmotoren
const recommendationConfig = { algorithms: [ { name: 'frequently_bought_together', weight: 0.3 }, { name: 'similar_products', weight: 0.25 }, { name: 'customer_also_viewed', weight: 0.2 }, { name: 'trending_in_category', weight: 0.15 }, { name: 'personalized_for_you', weight: 0.1 } ], filters: { exclude_purchased: true, exclude_out_of_stock: true, min_rating: 3.5 }};
// Get recommendations for emailasync function getEmailRecommendations(customerId, limit = 4) { const customer = await tajo.customers.get(customerId); const recentOrders = await tajo.orders.list({ customerId, limit: 5 });
return await tajo.recommendations.get({ customerId, purchaseHistory: recentOrders, browsingHistory: customer.recentlyViewed, limit, algorithms: recommendationConfig.algorithms });}Trin 7: Analyser og rapportering
Dashboard med nøgletal
const dashboardMetrics = { // Customer metrics customers: { total: await tajo.analytics.count('customers'), new_this_month: await tajo.analytics.count('customers', { created_at: { $gte: 'this_month' } }), returning_rate: await tajo.analytics.returningCustomerRate() },
// Revenue metrics revenue: { total: await tajo.analytics.sum('orders.total'), average_order_value: await tajo.analytics.avg('orders.total'), revenue_per_customer: await tajo.analytics.revenuePerCustomer() },
// Loyalty metrics loyalty: { active_members: await tajo.analytics.count('loyalty_members', { status: 'active' }), points_issued: await tajo.analytics.sum('points.awarded'), points_redeemed: await tajo.analytics.sum('points.redeemed'), redemption_rate: await tajo.analytics.pointsRedemptionRate() },
// Campaign metrics campaigns: { emails_sent: await brevo.analytics.emailsSent('this_month'), open_rate: await brevo.analytics.openRate('this_month'), click_rate: await brevo.analytics.clickRate('this_month'), revenue_attributed: await tajo.analytics.campaignRevenue('this_month') }};Fejlfinding
Almindelige problemer
Webhooks bliver ikke leveret
// Verify webhook signaturefunction verifyShopifyWebhook(req) { const hmac = req.headers['x-shopify-hmac-sha256']; const body = req.rawBody; const hash = crypto .createHmac('sha256', process.env.SHOPIFY_WEBHOOK_SECRET) .update(body) .digest('base64');
return crypto.timingSafeEqual( Buffer.from(hash), Buffer.from(hmac) );}Synkroniseringskonflikter
// Handle duplicate customersasync function resolveCustomerConflict(shopifyCustomer, tajoCustomer) { // Merge data, preferring most recent updates const merged = { ...tajoCustomer, email: shopifyCustomer.email, firstName: shopifyCustomer.first_name || tajoCustomer.firstName, lastName: shopifyCustomer.last_name || tajoCustomer.lastName, phone: shopifyCustomer.phone || tajoCustomer.phone, // Keep Tajo loyalty data loyaltyPoints: tajoCustomer.loyaltyPoints, loyaltyTier: tajoCustomer.loyaltyTier };
return await tajo.customers.update(tajoCustomer.id, merged);}Hastighedsgrænser
// Implement exponential backoffasync function shopifyApiCall(fn, retries = 3) { for (let i = 0; i < retries; i++) { try { return await fn(); } catch (error) { if (error.code === 429 && i < retries - 1) { const delay = Math.pow(2, i) * 1000; await new Promise(r => setTimeout(r, delay)); continue; } throw error; } }}Næste skridt
- Konfigurer Brevo-integrationen til e-mail- og SMS-kampagner
- Sæt webhooks op til hændelser i realtid
- Opret kundesegmenter til målrettet markedsføring
- Byg e-mailskabeloner til automatiserede kampagner
Support
- Support til integrationen: [email protected]
- Shopify-dokumentation: shopify.dev
- API-reference: docs.tajo.io/api
- Kontakt support: /dk/contact