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Guide til Shopify-integration

Denne grundige guide fører dig gennem integrationen af Tajo med din Shopify-butik, så du kan bruge stærk kundekontakt, loyalitetsprogrammer og marketingautomatisering.

Overblik

Med Tajo-Shopify-integrationen kan du:

  • Synkronisere kundedata automatisk fra din Shopify-butik
  • Følge ordrer og produkter til personlig markedsføring
  • Køre loyalitetsprogrammer med point, niveauer og belønninger
  • Automatisere marketingkampagner via Brevo (e-mail, SMS, WhatsApp)
  • Segmentere kunder efter købsadfærd og engagement
  • Genoprette forladte kurve med automatiserede forløb

Forudsætninger

Før du går i gang med integrationen, skal du have:

  • En Shopify-butik på et vilkårligt abonnement (Basic, Shopify, Advanced eller Plus)
  • En Tajo-konto med et aktivt abonnement
  • En Brevo-konto (valgfrit, til marketingautomatisering)
  • Administratoradgang til din Shopify-butik

Trin 1: Installer Tajo-appen

Fra Shopify App Store

  1. Gå til Shopify App Store
  2. Søg efter “Tajo”
  3. Klik på Add app
  4. Gennemgå tilladelserne, og klik på Install app
  5. Du bliver sendt videre til Tajos opsætningsguide

Manuel installation

Vil du hellere sætte det op manuelt:

Terminal window
# Clone the Tajo Shopify app
git clone https://github.com/tajo/shopify-app.git
# Install dependencies
cd shopify-app
npm install
# Configure environment
cp .env.example .env

Konfigurer din .env-fil:

SHOPIFY_API_KEY=your_api_key
SHOPIFY_API_SECRET=your_api_secret
SHOPIFY_SCOPES=read_customers,write_customers,read_orders,read_products
TAJO_API_KEY=your_tajo_api_key
BREVO_API_KEY=your_brevo_api_key

Trin 2: Konfigurer datasynkronisering

Indstillinger for kundesynkronisering

Vælg i dit Tajo-dashboard, hvilke kundedata der skal synkroniseres:

{
"sync_settings": {
"customers": {
"enabled": true,
"sync_frequency": "real-time",
"fields": [
"email",
"first_name",
"last_name",
"phone",
"accepts_marketing",
"tags",
"total_spent",
"orders_count",
"created_at",
"addresses"
]
},
"orders": {
"enabled": true,
"sync_frequency": "real-time",
"include_line_items": true,
"include_fulfillments": true
},
"products": {
"enabled": true,
"sync_frequency": "hourly",
"include_variants": true,
"include_images": true
}
}
}

Webhook-konfiguration

Tajo registrerer automatisk disse Shopify-webhooks:

WebhookFormål
customers/createSynkroniser nye kunder til Tajo og Brevo
customers/updateHold kundeprofilerne opdaterede
orders/createFølg køb, tildel loyalitetspoint
orders/paidUdløs kampagner efter køb
orders/fulfilledSend forsendelsesnotifikationer
carts/createFølg data om forladte kurve
carts/updateOpdater forløb for forladte kurve
products/updateHold produktkataloget synkroniseret

Første dataimport

Har du allerede en butik, kan du importere historiske data:

// Import existing customers
async function importShopifyCustomers() {
const shopify = new Shopify({
shopName: process.env.SHOP_NAME,
apiKey: process.env.SHOPIFY_API_KEY,
password: process.env.SHOPIFY_PASSWORD
});
let customers = [];
let params = { limit: 250 };
do {
const batch = await shopify.customer.list(params);
customers = customers.concat(batch);
params = batch.nextPageParameters;
} while (params);
// Sync to Tajo
for (const customer of customers) {
await tajo.customers.upsert({
email: customer.email,
firstName: customer.first_name,
lastName: customer.last_name,
phone: customer.phone,
totalSpent: customer.total_spent,
ordersCount: customer.orders_count,
tags: customer.tags,
source: 'shopify',
externalId: customer.id
});
}
console.log(`Imported ${customers.length} customers`);
}

Trin 3: Sæt loyalitetsprogrammet op

Konfigurer pointsystemet

Bestem, hvordan kunderne optjener point:

const pointsConfig = {
// Points per dollar spent
purchasePoints: {
enabled: true,
rate: 1, // 1 point per $1
roundingMode: 'floor'
},
// Bonus actions
bonusPoints: {
accountCreation: 100,
firstPurchase: 200,
reviewSubmitted: 50,
referralMade: 500,
birthdayBonus: 100,
socialShare: 25
},
// Tier multipliers
tierMultipliers: {
Bronze: 1.0,
Silver: 1.25,
Gold: 1.5,
Platinum: 2.0
}
};

Definer loyalitetsniveauer

const loyaltyTiers = [
{
name: 'Bronze',
minPoints: 0,
benefits: [
'1 point per $1 spent',
'Birthday bonus points',
'Member-only promotions'
]
},
{
name: 'Silver',
minPoints: 1000,
benefits: [
'1.25x points multiplier',
'Free shipping on orders $50+',
'Early access to sales'
]
},
{
name: 'Gold',
minPoints: 5000,
benefits: [
'1.5x points multiplier',
'Free shipping on all orders',
'Exclusive product access',
'Priority customer support'
]
},
{
name: 'Platinum',
minPoints: 15000,
benefits: [
'2x points multiplier',
'Free express shipping',
'VIP experiences',
'Personal shopping assistant',
'Annual gift'
]
}
];

Opret belønningskataloget

const rewards = [
{
id: 'discount_5',
name: '$5 Off',
pointsCost: 500,
type: 'fixed_discount',
value: 5,
minPurchase: 25
},
{
id: 'discount_10',
name: '$10 Off',
pointsCost: 900,
type: 'fixed_discount',
value: 10,
minPurchase: 50
},
{
id: 'percent_10',
name: '10% Off',
pointsCost: 750,
type: 'percentage_discount',
value: 10,
maxDiscount: 50
},
{
id: 'free_shipping',
name: 'Free Shipping',
pointsCost: 300,
type: 'free_shipping'
},
{
id: 'free_product',
name: 'Free Gift',
pointsCost: 2000,
type: 'free_product',
productId: 'gid://shopify/Product/123456'
}
];

Trin 4: Genopretning af forladte kurve

Konfigurer sporing af kurve

// Track cart updates
shopify.webhooks.on('carts/update', async (cart) => {
if (cart.line_items.length === 0) return;
const customer = await getCustomerByCart(cart);
if (!customer?.email) return;
await tajo.carts.track({
customerId: customer.id,
cartToken: cart.token,
items: cart.line_items.map(item => ({
productId: item.product_id,
variantId: item.variant_id,
title: item.title,
quantity: item.quantity,
price: item.price,
image: item.image
})),
totalPrice: cart.total_price,
currency: cart.currency,
checkoutUrl: cart.checkout_url
});
});

Sæt genopretningsforløbet op

{
"abandoned_cart_sequence": {
"trigger": {
"event": "cart_abandoned",
"delay": "1 hour"
},
"emails": [
{
"delay": "1 hour",
"channel": "email",
"template": "cart_reminder_1",
"subject": "You left something behind!"
},
{
"delay": "24 hours",
"channel": "email",
"template": "cart_reminder_2",
"subject": "Your cart is waiting - 10% off inside"
},
{
"delay": "72 hours",
"channel": "sms",
"template": "cart_sms_final",
"message": "Last chance! Your cart expires soon. Complete your order: {{checkout_url}}"
}
],
"exit_conditions": [
"order_completed",
"cart_emptied",
"unsubscribed"
]
}
}

Trin 5: Marketingautomatisering med Brevo

Kundesegmenter

Opret stærke segmenter ud fra dine Shopify-data:

const shopifySegments = [
// Purchase behavior
{
name: 'First-Time Buyers',
conditions: { orders_count: 1 }
},
{
name: 'Repeat Customers',
conditions: { orders_count: { $gte: 2 } }
},
{
name: 'VIP Customers',
conditions: { total_spent: { $gte: 500 } }
},
{
name: 'At-Risk Customers',
conditions: {
last_order_date: { $lt: '90 days ago' },
orders_count: { $gte: 2 }
}
},
// Product interest
{
name: 'Category: Electronics',
conditions: { purchased_categories: { $contains: 'Electronics' } }
},
// Engagement
{
name: 'Abandoned Cart',
conditions: { has_abandoned_cart: true }
},
{
name: 'Browse Abandoners',
conditions: {
viewed_products: { $gte: 3 },
orders_count: 0
}
}
];

Automatiske kampagnetriggere

// Order confirmation + upsell
shopify.webhooks.on('orders/paid', async (order) => {
const customer = await tajo.customers.get(order.customer.id);
// Update customer stats
await tajo.customers.update(customer.id, {
totalSpent: customer.totalSpent + order.total_price,
ordersCount: customer.ordersCount + 1,
lastOrderDate: order.created_at
});
// Award loyalty points
const pointsEarned = calculatePoints(order, customer);
await tajo.loyalty.awardPoints(customer.id, pointsEarned, {
reason: 'purchase',
orderId: order.id
});
// Send to Brevo for campaigns
await brevo.trackEvent(customer.email, 'order_completed', {
order_id: order.id,
order_total: order.total_price,
points_earned: pointsEarned,
loyalty_tier: customer.loyaltyTier,
products: order.line_items.map(i => i.title).join(', ')
});
});
// Post-purchase review request
const reviewRequestCampaign = {
trigger: 'order_delivered',
delay: '7 days',
template: 'review_request',
conditions: {
customer_tags: { $not: { $contains: 'no-review-request' } }
}
};
// Win-back campaign
const winBackCampaign = {
trigger: 'customer_inactive',
conditions: {
last_order_date: '90 days ago',
orders_count: { $gte: 1 }
},
sequence: [
{ delay: '0', template: 'we_miss_you', offer: '15% off' },
{ delay: '7 days', template: 'win_back_2', offer: '20% off' },
{ delay: '14 days', template: 'final_offer', offer: '25% off' }
]
};

Trin 6: Produktanbefalinger

Konfigurer anbefalingsmotoren

const recommendationConfig = {
algorithms: [
{
name: 'frequently_bought_together',
weight: 0.3
},
{
name: 'similar_products',
weight: 0.25
},
{
name: 'customer_also_viewed',
weight: 0.2
},
{
name: 'trending_in_category',
weight: 0.15
},
{
name: 'personalized_for_you',
weight: 0.1
}
],
filters: {
exclude_purchased: true,
exclude_out_of_stock: true,
min_rating: 3.5
}
};
// Get recommendations for email
async function getEmailRecommendations(customerId, limit = 4) {
const customer = await tajo.customers.get(customerId);
const recentOrders = await tajo.orders.list({
customerId,
limit: 5
});
return await tajo.recommendations.get({
customerId,
purchaseHistory: recentOrders,
browsingHistory: customer.recentlyViewed,
limit,
algorithms: recommendationConfig.algorithms
});
}

Trin 7: Analyser og rapportering

Dashboard med nøgletal

const dashboardMetrics = {
// Customer metrics
customers: {
total: await tajo.analytics.count('customers'),
new_this_month: await tajo.analytics.count('customers', {
created_at: { $gte: 'this_month' }
}),
returning_rate: await tajo.analytics.returningCustomerRate()
},
// Revenue metrics
revenue: {
total: await tajo.analytics.sum('orders.total'),
average_order_value: await tajo.analytics.avg('orders.total'),
revenue_per_customer: await tajo.analytics.revenuePerCustomer()
},
// Loyalty metrics
loyalty: {
active_members: await tajo.analytics.count('loyalty_members', {
status: 'active'
}),
points_issued: await tajo.analytics.sum('points.awarded'),
points_redeemed: await tajo.analytics.sum('points.redeemed'),
redemption_rate: await tajo.analytics.pointsRedemptionRate()
},
// Campaign metrics
campaigns: {
emails_sent: await brevo.analytics.emailsSent('this_month'),
open_rate: await brevo.analytics.openRate('this_month'),
click_rate: await brevo.analytics.clickRate('this_month'),
revenue_attributed: await tajo.analytics.campaignRevenue('this_month')
}
};

Fejlfinding

Almindelige problemer

Webhooks bliver ikke leveret

// Verify webhook signature
function verifyShopifyWebhook(req) {
const hmac = req.headers['x-shopify-hmac-sha256'];
const body = req.rawBody;
const hash = crypto
.createHmac('sha256', process.env.SHOPIFY_WEBHOOK_SECRET)
.update(body)
.digest('base64');
return crypto.timingSafeEqual(
Buffer.from(hash),
Buffer.from(hmac)
);
}

Synkroniseringskonflikter

// Handle duplicate customers
async function resolveCustomerConflict(shopifyCustomer, tajoCustomer) {
// Merge data, preferring most recent updates
const merged = {
...tajoCustomer,
email: shopifyCustomer.email,
firstName: shopifyCustomer.first_name || tajoCustomer.firstName,
lastName: shopifyCustomer.last_name || tajoCustomer.lastName,
phone: shopifyCustomer.phone || tajoCustomer.phone,
// Keep Tajo loyalty data
loyaltyPoints: tajoCustomer.loyaltyPoints,
loyaltyTier: tajoCustomer.loyaltyTier
};
return await tajo.customers.update(tajoCustomer.id, merged);
}

Hastighedsgrænser

// Implement exponential backoff
async function shopifyApiCall(fn, retries = 3) {
for (let i = 0; i < retries; i++) {
try {
return await fn();
} catch (error) {
if (error.code === 429 && i < retries - 1) {
const delay = Math.pow(2, i) * 1000;
await new Promise(r => setTimeout(r, delay));
continue;
}
throw error;
}
}
}

Næste skridt

  1. Konfigurer Brevo-integrationen til e-mail- og SMS-kampagner
  2. Sæt webhooks op til hændelser i realtid
  3. Opret kundesegmenter til målrettet markedsføring
  4. Byg e-mailskabeloner til automatiserede kampagner

Support

Bed om tidlig adgang til Tajo

Indtast dit fornavn og en e-mailadresse eller et telefonnummer. Vi kontakter dig med oplysninger om adgang til Tajo.

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