Zatražite rani pristup

Unesite ime i imejl adresu ili broj telefona. Poslaćemo vam detalje o pristupu platformi Tajo.

Vodič za integraciju sa Shopify platformom

Ovaj sveobuhvatni vodič vas vodi kroz integraciju Taja sa vašom Shopify prodavnicom kako biste otključali moćne mogućnosti za angažovanje kupaca, programe lojalnosti i marketinšku automatizaciju.

Pregled

Integracija Tajo-Shopify vam omogućava da:

  • sinhronizujete podatke o kupcima automatski iz svoje Shopify prodavnice
  • pratite porudžbine i proizvode radi personalizovanog marketinga
  • vodite programe lojalnosti sa poenima, nivoima i nagradama
  • automatizujete marketinške kampanje preko Brevo platforme (imejl, SMS, WhatsApp)
  • segmentirate kupce prema ponašanju pri kupovini i angažovanju
  • vratite napuštene korpe pomoću automatizovanih sekvenci

Preduslovi

Pre nego što započnete integraciju, uverite se da imate:

  • Shopify prodavnicu na bilo kom planu (Basic, Shopify, Advanced ili Plus)
  • Tajo nalog sa aktivnom pretplatom
  • Brevo nalog (opciono, za marketinšku automatizaciju)
  • Administratorski pristup svojoj Shopify prodavnici

Korak 1: Instalirajte Tajo aplikaciju

Sa Shopify App Store platforme

  1. Otvorite Shopify App Store
  2. Potražite „Tajo”
  3. Kliknite na Add app
  4. Pregledajte dozvole i kliknite na Install app
  5. Bićete preusmereni na Tajo čarobnjak za podešavanje

Ručna instalacija

Ako više volite ručno podešavanje:

Terminal window
# Clone the Tajo Shopify app
git clone https://github.com/tajo/shopify-app.git
# Install dependencies
cd shopify-app
npm install
# Configure environment
cp .env.example .env

Podesite svoju .env datoteku:

SHOPIFY_API_KEY=your_api_key
SHOPIFY_API_SECRET=your_api_secret
SHOPIFY_SCOPES=read_customers,write_customers,read_orders,read_products
TAJO_API_KEY=your_tajo_api_key
BREVO_API_KEY=your_brevo_api_key

Korak 2: Podesite sinhronizaciju podataka

Podešavanja sinhronizacije kupaca

Na svojoj Tajo komandnoj tabli odredite koje podatke o kupcima želite da sinhronizujete:

{
"sync_settings": {
"customers": {
"enabled": true,
"sync_frequency": "real-time",
"fields": [
"email",
"first_name",
"last_name",
"phone",
"accepts_marketing",
"tags",
"total_spent",
"orders_count",
"created_at",
"addresses"
]
},
"orders": {
"enabled": true,
"sync_frequency": "real-time",
"include_line_items": true,
"include_fulfillments": true
},
"products": {
"enabled": true,
"sync_frequency": "hourly",
"include_variants": true,
"include_images": true
}
}
}

Konfiguracija webhook-ova

Tajo automatski registruje sledeće Shopify webhook-ove:

WebhookNamena
customers/createSinhronizuje nove kupce sa Tajom i Brevom
customers/updateOdržava profile kupaca ažurnim
orders/createPrati kupovine, dodeljuje poene lojalnosti
orders/paidPokreće kampanje nakon kupovine
orders/fulfilledŠalje obaveštenja o dostavi
carts/createPrati podatke o napuštenim korpama
carts/updateAžurira sekvence za napuštene korpe
products/updateOdržava katalog proizvoda sinhronizovanim

Početni uvoz podataka

Za postojeće prodavnice uvezite istorijske podatke:

// Import existing customers
async function importShopifyCustomers() {
const shopify = new Shopify({
shopName: process.env.SHOP_NAME,
apiKey: process.env.SHOPIFY_API_KEY,
password: process.env.SHOPIFY_PASSWORD
});
let customers = [];
let params = { limit: 250 };
do {
const batch = await shopify.customer.list(params);
customers = customers.concat(batch);
params = batch.nextPageParameters;
} while (params);
// Sync to Tajo
for (const customer of customers) {
await tajo.customers.upsert({
email: customer.email,
firstName: customer.first_name,
lastName: customer.last_name,
phone: customer.phone,
totalSpent: customer.total_spent,
ordersCount: customer.orders_count,
tags: customer.tags,
source: 'shopify',
externalId: customer.id
});
}
console.log(`Imported ${customers.length} customers`);
}

Korak 3: Postavite program lojalnosti

Podesite sistem poena

Odredite kako kupci osvajaju poene:

const pointsConfig = {
// Points per dollar spent
purchasePoints: {
enabled: true,
rate: 1, // 1 point per $1
roundingMode: 'floor'
},
// Bonus actions
bonusPoints: {
accountCreation: 100,
firstPurchase: 200,
reviewSubmitted: 50,
referralMade: 500,
birthdayBonus: 100,
socialShare: 25
},
// Tier multipliers
tierMultipliers: {
Bronze: 1.0,
Silver: 1.25,
Gold: 1.5,
Platinum: 2.0
}
};

Definišite nivoe lojalnosti

const loyaltyTiers = [
{
name: 'Bronze',
minPoints: 0,
benefits: [
'1 point per $1 spent',
'Birthday bonus points',
'Member-only promotions'
]
},
{
name: 'Silver',
minPoints: 1000,
benefits: [
'1.25x points multiplier',
'Free shipping on orders $50+',
'Early access to sales'
]
},
{
name: 'Gold',
minPoints: 5000,
benefits: [
'1.5x points multiplier',
'Free shipping on all orders',
'Exclusive product access',
'Priority customer support'
]
},
{
name: 'Platinum',
minPoints: 15000,
benefits: [
'2x points multiplier',
'Free express shipping',
'VIP experiences',
'Personal shopping assistant',
'Annual gift'
]
}
];

Kreirajte katalog nagrada

const rewards = [
{
id: 'discount_5',
name: '$5 Off',
pointsCost: 500,
type: 'fixed_discount',
value: 5,
minPurchase: 25
},
{
id: 'discount_10',
name: '$10 Off',
pointsCost: 900,
type: 'fixed_discount',
value: 10,
minPurchase: 50
},
{
id: 'percent_10',
name: '10% Off',
pointsCost: 750,
type: 'percentage_discount',
value: 10,
maxDiscount: 50
},
{
id: 'free_shipping',
name: 'Free Shipping',
pointsCost: 300,
type: 'free_shipping'
},
{
id: 'free_product',
name: 'Free Gift',
pointsCost: 2000,
type: 'free_product',
productId: 'gid://shopify/Product/123456'
}
];

Korak 4: Vraćanje napuštenih korpi

Podesite praćenje korpe

// Track cart updates
shopify.webhooks.on('carts/update', async (cart) => {
if (cart.line_items.length === 0) return;
const customer = await getCustomerByCart(cart);
if (!customer?.email) return;
await tajo.carts.track({
customerId: customer.id,
cartToken: cart.token,
items: cart.line_items.map(item => ({
productId: item.product_id,
variantId: item.variant_id,
title: item.title,
quantity: item.quantity,
price: item.price,
image: item.image
})),
totalPrice: cart.total_price,
currency: cart.currency,
checkoutUrl: cart.checkout_url
});
});

Postavite sekvencu za vraćanje kupaca

{
"abandoned_cart_sequence": {
"trigger": {
"event": "cart_abandoned",
"delay": "1 hour"
},
"emails": [
{
"delay": "1 hour",
"channel": "email",
"template": "cart_reminder_1",
"subject": "You left something behind!"
},
{
"delay": "24 hours",
"channel": "email",
"template": "cart_reminder_2",
"subject": "Your cart is waiting - 10% off inside"
},
{
"delay": "72 hours",
"channel": "sms",
"template": "cart_sms_final",
"message": "Last chance! Your cart expires soon. Complete your order: {{checkout_url}}"
}
],
"exit_conditions": [
"order_completed",
"cart_emptied",
"unsubscribed"
]
}
}

Korak 5: Marketinška automatizacija sa Brevom

Segmenti kupaca

Kreirajte moćne segmente na osnovu Shopify podataka:

const shopifySegments = [
// Purchase behavior
{
name: 'First-Time Buyers',
conditions: { orders_count: 1 }
},
{
name: 'Repeat Customers',
conditions: { orders_count: { $gte: 2 } }
},
{
name: 'VIP Customers',
conditions: { total_spent: { $gte: 500 } }
},
{
name: 'At-Risk Customers',
conditions: {
last_order_date: { $lt: '90 days ago' },
orders_count: { $gte: 2 }
}
},
// Product interest
{
name: 'Category: Electronics',
conditions: { purchased_categories: { $contains: 'Electronics' } }
},
// Engagement
{
name: 'Abandoned Cart',
conditions: { has_abandoned_cart: true }
},
{
name: 'Browse Abandoners',
conditions: {
viewed_products: { $gte: 3 },
orders_count: 0
}
}
];

Okidači za automatizovane kampanje

// Order confirmation + upsell
shopify.webhooks.on('orders/paid', async (order) => {
const customer = await tajo.customers.get(order.customer.id);
// Update customer stats
await tajo.customers.update(customer.id, {
totalSpent: customer.totalSpent + order.total_price,
ordersCount: customer.ordersCount + 1,
lastOrderDate: order.created_at
});
// Award loyalty points
const pointsEarned = calculatePoints(order, customer);
await tajo.loyalty.awardPoints(customer.id, pointsEarned, {
reason: 'purchase',
orderId: order.id
});
// Send to Brevo for campaigns
await brevo.trackEvent(customer.email, 'order_completed', {
order_id: order.id,
order_total: order.total_price,
points_earned: pointsEarned,
loyalty_tier: customer.loyaltyTier,
products: order.line_items.map(i => i.title).join(', ')
});
});
// Post-purchase review request
const reviewRequestCampaign = {
trigger: 'order_delivered',
delay: '7 days',
template: 'review_request',
conditions: {
customer_tags: { $not: { $contains: 'no-review-request' } }
}
};
// Win-back campaign
const winBackCampaign = {
trigger: 'customer_inactive',
conditions: {
last_order_date: '90 days ago',
orders_count: { $gte: 1 }
},
sequence: [
{ delay: '0', template: 'we_miss_you', offer: '15% off' },
{ delay: '7 days', template: 'win_back_2', offer: '20% off' },
{ delay: '14 days', template: 'final_offer', offer: '25% off' }
]
};

Korak 6: Preporuke proizvoda

Podesite mehanizam za preporuke

const recommendationConfig = {
algorithms: [
{
name: 'frequently_bought_together',
weight: 0.3
},
{
name: 'similar_products',
weight: 0.25
},
{
name: 'customer_also_viewed',
weight: 0.2
},
{
name: 'trending_in_category',
weight: 0.15
},
{
name: 'personalized_for_you',
weight: 0.1
}
],
filters: {
exclude_purchased: true,
exclude_out_of_stock: true,
min_rating: 3.5
}
};
// Get recommendations for email
async function getEmailRecommendations(customerId, limit = 4) {
const customer = await tajo.customers.get(customerId);
const recentOrders = await tajo.orders.list({
customerId,
limit: 5
});
return await tajo.recommendations.get({
customerId,
purchaseHistory: recentOrders,
browsingHistory: customer.recentlyViewed,
limit,
algorithms: recommendationConfig.algorithms
});
}

Korak 7: Analitika i izveštavanje

Komandna tabla sa ključnim metrikama

const dashboardMetrics = {
// Customer metrics
customers: {
total: await tajo.analytics.count('customers'),
new_this_month: await tajo.analytics.count('customers', {
created_at: { $gte: 'this_month' }
}),
returning_rate: await tajo.analytics.returningCustomerRate()
},
// Revenue metrics
revenue: {
total: await tajo.analytics.sum('orders.total'),
average_order_value: await tajo.analytics.avg('orders.total'),
revenue_per_customer: await tajo.analytics.revenuePerCustomer()
},
// Loyalty metrics
loyalty: {
active_members: await tajo.analytics.count('loyalty_members', {
status: 'active'
}),
points_issued: await tajo.analytics.sum('points.awarded'),
points_redeemed: await tajo.analytics.sum('points.redeemed'),
redemption_rate: await tajo.analytics.pointsRedemptionRate()
},
// Campaign metrics
campaigns: {
emails_sent: await brevo.analytics.emailsSent('this_month'),
open_rate: await brevo.analytics.openRate('this_month'),
click_rate: await brevo.analytics.clickRate('this_month'),
revenue_attributed: await tajo.analytics.campaignRevenue('this_month')
}
};

Rešavanje problema

Česti problemi

Neuspela isporuka webhook-ova

// Verify webhook signature
function verifyShopifyWebhook(req) {
const hmac = req.headers['x-shopify-hmac-sha256'];
const body = req.rawBody;
const hash = crypto
.createHmac('sha256', process.env.SHOPIFY_WEBHOOK_SECRET)
.update(body)
.digest('base64');
return crypto.timingSafeEqual(
Buffer.from(hash),
Buffer.from(hmac)
);
}

Konflikti pri sinhronizaciji

// Handle duplicate customers
async function resolveCustomerConflict(shopifyCustomer, tajoCustomer) {
// Merge data, preferring most recent updates
const merged = {
...tajoCustomer,
email: shopifyCustomer.email,
firstName: shopifyCustomer.first_name || tajoCustomer.firstName,
lastName: shopifyCustomer.last_name || tajoCustomer.lastName,
phone: shopifyCustomer.phone || tajoCustomer.phone,
// Keep Tajo loyalty data
loyaltyPoints: tajoCustomer.loyaltyPoints,
loyaltyTier: tajoCustomer.loyaltyTier
};
return await tajo.customers.update(tajoCustomer.id, merged);
}

Ograničavanje broja zahteva

// Implement exponential backoff
async function shopifyApiCall(fn, retries = 3) {
for (let i = 0; i < retries; i++) {
try {
return await fn();
} catch (error) {
if (error.code === 429 && i < retries - 1) {
const delay = Math.pow(2, i) * 1000;
await new Promise(r => setTimeout(r, delay));
continue;
}
throw error;
}
}
}

Sledeći koraci

  1. Podesite Brevo integraciju za imejl i SMS kampanje
  2. Postavite webhook-ove za događaje u realnom vremenu
  3. Kreirajte segmente kupaca za ciljani marketing
  4. Napravite imejl šablone za automatizovane kampanje

Podrška

Zatražite rani pristup

Unesite ime i imejl adresu ili broj telefona. Poslaćemo vam detalje o pristupu platformi Tajo.

automatsko prepoznavanje
AI asistent

Zdravo! Pitajte me o dokumentaciji.