Brevo vs Omnisend: E-commerce Marketing Automation Compared

Both Brevo (formerly Sendinblue) and Omnisend are popular choices for e-commerce marketing automation. This comparison examines their approaches, features, and pricing to help you choose the right platform for your Shopify store—and shows how Tajo enhances Brevo to make it the optimal solution.

Quick Comparison

Feature	Brevo	Omnisend
Email Marketing	✓ Full-featured	✓ Full-featured
SMS Marketing	✓ Global (200+ countries)	Limited regions
WhatsApp Marketing	✓ Full support	Limited
Shopify Integration	✓ Via Tajo	✓ Native
Loyalty Programs	✓ Via Tajo	✗ Requires add-on
Push Notifications	✓	✓
Pricing Model	Per-email	Per-contact
Focus	Multi-channel marketing	E-commerce automation

Platform Overview

Brevo (Formerly Sendinblue)

Brevo is a comprehensive marketing platform offering email, SMS, WhatsApp, and marketing automation. With a per-email pricing model and unlimited contacts, it’s particularly cost-effective for businesses with large customer databases.

Key strengths:

• Per-email pricing (not per contact)
• Full WhatsApp Business API
• Global SMS coverage (200+ countries)
• Excellent transactional email handling
• Affordable for growing businesses

Omnisend

Omnisend is an e-commerce-focused marketing automation platform offering email, SMS, and push notifications. It’s known for pre-built automations and e-commerce-specific features.

Key strengths:

• Purpose-built for e-commerce
• Extensive automation library
• Product picker integration
• Discount code generation
• Strong Shopify reviews

Feature Comparison

Email Marketing

Brevo:

• Professional email builder
• Dynamic content blocks
• Product recommendations
• Advanced personalization
• Transactional email handling
• High deliverability (99%+)
• Unlimited contacts

Omnisend:

• Drag-and-drop builder
• Product picker tool
• Discount code generation
• Campaign booster (resend to non-openers)
• Good deliverability
• E-commerce templates
• Contact limits

Verdict: Both are capable for e-commerce email. Omnisend has more e-commerce-specific tools; Brevo offers better value with unlimited contacts and included transactional emails.

SMS Marketing

Brevo:

• Available in 200+ countries
• Two-way SMS conversations
• Automated workflows
• MMS support
• Transactional SMS
• Competitive pricing

Omnisend:

• US, Canada, UK, Australia primarily
• One-way messaging mainly
• Automated SMS flows
• MMS in US only
• Higher SMS costs
• Limited global reach

Verdict: Brevo offers significantly better global SMS coverage and two-way capabilities—essential for international e-commerce.

WhatsApp Marketing

Brevo:

• Full WhatsApp Business API
• Automated sequences
• Rich media messages
• Interactive buttons/lists
• Two-way conversations
• Order notifications via WhatsApp
• Integrated with email/SMS workflows

Omnisend:

• Limited WhatsApp support
• Basic integration only
• Not a core feature
• Requires workarounds

Verdict: Brevo wins on WhatsApp—a critical channel for international e-commerce markets.

Automation & Workflows

Brevo:

• Visual automation builder
• Multi-channel flows (Email + SMS + WhatsApp)
• Event-triggered automations
• Conditional branching
• A/B testing in flows

Omnisend:

• Pre-built automation library
• E-commerce-specific triggers
• Splits and conditions
• Product abandoned
• Browse abandonment
• Back-in-stock alerts

Verdict: Omnisend has more pre-built e-commerce workflows. Brevo offers more flexibility and true multi-channel automation including WhatsApp.

Segmentation

Brevo:

• Behavioral segmentation
• Purchase history filters
• Custom attributes
• Real-time segments
• RFM analysis
• Unlimited segments

Omnisend:

• E-commerce segments
• Lifecycle stages
• Shopping behavior
• Custom segments
• Pre-built segments
• Web tracking

Verdict: Both offer strong segmentation. Omnisend’s pre-built segments are convenient; Brevo provides more custom flexibility without contact limits.

Loyalty Programs

Brevo + Tajo:

• Built-in loyalty functionality
• Points and rewards
• Tier-based programs
• Integrated with automations
• No additional cost
• Customer portal

Omnisend:

• No native loyalty features
• Requires third-party (Smile, LoyaltyLion)
• Additional subscription cost
• Separate management

Verdict: Brevo with Tajo includes loyalty natively—a significant advantage for retention marketing without extra costs.

Popup & Form Builder

Brevo:

• Signup forms
• Exit-intent popups
• Embedded forms
• Custom styling
• Integrates with campaigns

Omnisend:

• Advanced popup builder
• Gamification (Wheel of Fortune)
• Landing pages
• Multiple popup types
• A/B testing popups

Verdict: Omnisend has more creative popup options including gamification features.

Pricing Comparison

Brevo Pricing

Plan	Monthly Price	Emails
Free	$0	300/day, unlimited contacts
Starter	From $9	5,000/mo
Business	From $18	5,000/mo + advanced features
Enterprise	Custom	Unlimited

Priced by: Email volume, not contacts

Omnisend Pricing

Plan	Monthly Price	Contacts
Free	$0	250 contacts, 500 emails/mo
Standard	$16	500 contacts, 6,000 emails
Pro	$59	2,500 contacts, unlimited emails
Enterprise	Custom	Custom

Priced by: Number of contacts

Cost Comparison

Scenario: 5,000 contacts, 40,000 emails/month

Platform	Monthly Cost
Brevo	~$25
Omnisend Standard	~$85
Omnisend Pro	~$200+

Note: Omnisend’s Standard plan has email limits. Pro is often needed for higher volume, significantly increasing costs.

Annual Savings

With 5,000 contacts sending 40,000 emails/month:

• Brevo: ~$300/year
• Omnisend Pro: ~$2,400/year

Potential savings with Brevo: ~$2,100/year

SMS Pricing Comparison

Brevo:

• US SMS: ~$0.014/message
• International: varies by country
• Included in platform
• 200+ countries

Omnisend:

• US SMS: ~$0.015/message
• Higher international rates
• SMS credits separate
• Limited countries

Verdict: Similar SMS pricing where available, but Brevo’s broader coverage is a major advantage.

The Tajo Advantage

While Brevo is powerful, its native Shopify integration has limitations. Tajo bridges this gap perfectly.

What Tajo Adds to Brevo

1. Deep Shopify Integration

   • Real-time customer sync
   • Full order history
   • Product catalog integration
   • Customer behavior tracking

2. E-commerce Automation Triggers

   • Abandoned cart events
   • Browse abandonment
   • Purchase milestones
   • Customer lifecycle events

3. Built-in Loyalty Programs

   • Points and rewards system
   • Tier-based programs
   • Integrated with Brevo campaigns
   • No additional subscription

4. Unified Customer View

   • All Shopify data in Brevo
   • Enhanced segmentation
   • Better personalization

Brevo + Tajo vs Omnisend

Capability	Brevo + Tajo	Omnisend
Shopify data sync	✓ Full	✓ Full
WhatsApp marketing	✓ Full API	Limited
Global SMS	✓ 200+ countries	4 countries
Loyalty programs	✓ Built-in	✗ Add-on required
Pricing model	Per-email	Per-contact
Unlimited contacts	✓	✗
Pre-built automations	Growing library	Extensive

Ideal Use Cases

Choose Brevo + Tajo If:

1. You have a large contact list

   • Per-email pricing is cost-effective
   • Don’t pay for inactive contacts
   • Unlimited contacts on all plans

2. WhatsApp matters for your customers

   • Full WhatsApp API support
   • Key for European, Asian, Latin American markets

3. You need global SMS reach

   • 200+ country coverage
   • International customer base

4. You want built-in loyalty

   • No additional tools needed
   • Integrated with marketing
   • No extra subscription cost

5. You want maximum flexibility

   • Build custom automations
   • Multi-channel orchestration
   • True Email + SMS + WhatsApp workflows

6. Budget is important

   • Often 50-80% less expensive than Omnisend
   • Better value at scale

Choose Omnisend If:

1. You want quick setup

   • Pre-built automations
   • Less configuration needed
   • Ready-to-use templates

2. You like gamified popups

   • Wheel of Fortune, etc.
   • More creative form options

3. You’re US/UK focused only

   • Strong in these markets
   • SMS coverage sufficient

4. You prefer single vendor

   • No separate Brevo account
   • One platform to learn

5. You want extensive e-commerce templates

   • Ready-to-use workflows
   • Industry-specific designs

Limitations Summary

Omnisend Limitations

1. Limited global SMS - Only US, Canada, UK, Australia
2. Weak WhatsApp - Missing key channel for many markets
3. No loyalty programs - Need separate tools and subscription
4. Contact-based pricing - Costs grow rapidly with list size
5. Email limits on Standard - May need expensive Pro plan
6. No transactional emails - Separate service needed

Brevo Considerations

1. Shopify integration - Enhanced by Tajo
2. Fewer pre-built templates - More customization required
3. Learning curve - Brevo interface takes time to master
4. Smaller e-commerce focus - Not exclusively for e-commerce

Integration Ecosystem

Brevo + Tajo

• Shopify (via Tajo - deep integration)
• Brevo marketplace (100+ integrations)
• Zapier compatible
• Custom webhooks
• API access

Omnisend

• Shopify, BigCommerce, WooCommerce, Magento
• 100+ native integrations
• SMS gateway integrations
• Review platforms
• Loyalty apps (third-party)

Verdict: Both have strong integration options. Omnisend has broader e-commerce platform support; Brevo + Tajo provides the deepest Shopify integration with added loyalty.

Conclusion

Both Brevo and Omnisend serve e-commerce marketing well, but they excel in different areas and at different price points:

Choose Brevo + Tajo for:

• Significant cost savings (often 50-80%)
• WhatsApp marketing capabilities
• Global SMS coverage
• Built-in loyalty programs
• Large contact lists
• Multi-channel flexibility

Choose Omnisend for:

• Quick setup with pre-built templates
• US/UK-focused businesses
• Creative popup tools
• Single platform simplicity

For Shopify merchants who want powerful multi-channel marketing, built-in loyalty, and global reach at a fraction of the cost, Brevo combined with Tajo offers compelling advantages that are hard to ignore.

Ready to try Brevo + Tajo? Start your free trial and experience cost-effective, powerful e-commerce marketing automation.