Brevo vs Constant Contact: Complete Email Marketing Comparison 2026

Choosing between Brevo and Constant Contact? Both are established email marketing platforms, but they serve different needs and have fundamentally different pricing models. This comparison breaks down every important difference to help you make the right choice.

Automation Brevo Multi-Channel Brevo only CRM All plans Loyalty With Tajo

Brevo · Automation

Visual Automation Builder

Drag-and-drop workflow editor with multi-channel triggers - email, SMS, and WhatsApp in a single flow. Constant Contact's automation is email-only with no WhatsApp and very basic branching.

• Email + SMS + WhatsApp in one workflow
• Behavioural triggers (cart, browse, purchase)
• A/B split within automations
• 20+ pre-built templates

Quick Comparison

Feature	Brevo	Constant Contact
Pricing Model	Per-email	Per-contact
Free Plan	Yes (300/day)	No (60-day trial only)
SMS Marketing	200+ countries	US only
WhatsApp	Full support	No
Automation	Advanced	Basic
Best For	Growing businesses	Simple email needs

Platform Overview

Brevo (Formerly Sendinblue)

Brevo is a comprehensive marketing platform with email, SMS, WhatsApp, and marketing automation. With per-email pricing and unlimited contacts on all plans, it’s designed for businesses that want to scale affordably.

Core strengths:

• Per-email pricing (unlimited contacts)
• Full WhatsApp Business API
• Global SMS (200+ countries)
• Advanced automation
• Built-in CRM

Constant Contact

Constant Contact is one of the oldest email marketing platforms, founded in 1995. It focuses on simplicity and ease of use, making it popular with small businesses and non-profits.

Core strengths:

• User-friendly interface
• Event marketing features
• Social media posting
• Strong customer support
• Simple automation

Email Marketing Features

Email Builder

Brevo:

• Modern drag-and-drop editor
• Dynamic content blocks
• Conditional content
• AI content assistant
• Mobile-responsive templates
• HTML editing access

Constant Contact:

• Classic drag-and-drop editor
• Hundreds of templates
• Stock image library
• Brand kit feature
• Basic personalization
• Limited HTML access

Verdict: Both offer capable editors. Brevo provides more advanced personalization; Constant Contact emphasizes simplicity.

Templates

Brevo:

• 40+ responsive templates
• E-commerce templates
• Industry-specific designs
• Custom template creation
• Template locking for teams

Constant Contact:

• 200+ templates
• Event templates
• Holiday-themed designs
• Drag-and-drop customization
• Brand template builder

Verdict: Constant Contact has more templates. Brevo’s are more modern and e-commerce-focused.

Deliverability

Brevo:

• 99%+ deliverability rate
• Dedicated IP available
• SPF, DKIM, DMARC support
• Real-time blacklist monitoring
• Deliverability consulting (Enterprise)

Constant Contact:

• Good deliverability reputation
• Shared IP infrastructure
• Authentication support
• Spam testing tools
• Compliance guidance

Verdict: Both have solid deliverability. Brevo offers dedicated IP for high-volume senders.

Marketing Automation

Brevo Automation

• Visual workflow builder with unlimited steps
• Multi-channel automation (Email + SMS + WhatsApp)
• Behavioral triggers (page visits, clicks, purchases)
• A/B testing within workflows
• Lead scoring capabilities
• Event-based triggers
• Conditional branching

Constant Contact Automation

• Basic automation paths
• Welcome email series
• Birthday/anniversary emails
• Abandoned cart (Shopify integration)
• Resend to non-openers
• Limited branching options

Verdict: Brevo wins significantly on automation capabilities. Constant Contact’s automation is basic compared to industry standards.

Multi-Channel Marketing

SMS Marketing

Brevo:

• Available in 200+ countries
• Two-way SMS conversations
• Automated SMS workflows
• MMS support
• SMS/email orchestration
• Competitive pricing globally

Constant Contact:

• US only (added 2022)
• Basic SMS campaigns
• Limited automation
• Higher per-message pricing
• Separate add-on cost

Verdict: Brevo offers far superior SMS capabilities, especially for international businesses.

WhatsApp Marketing

Brevo:

• Full WhatsApp Business API
• Automated WhatsApp workflows
• Interactive messages
• Rich media support
• Template messages
• Two-way conversations

Constant Contact:

• No WhatsApp support
• No plans announced
• Would require third-party tools

Verdict: Brevo is the clear winner. WhatsApp is increasingly essential for e-commerce marketing.

Social Media

Brevo:

• Facebook Ads integration
• Social media contact sync
• Limited posting features

Constant Contact:

• Social posting included
• Facebook, Instagram, LinkedIn
• Social inbox
• Scheduling capabilities

Verdict: Constant Contact offers better social media features.

E-commerce Integration

Shopify Integration

Brevo Native:

• Contact sync
• Basic purchase data
• Simple automation triggers
• Limited product data

Constant Contact:

• Direct Shopify app
• Product sync
• Abandoned cart emails
• Purchase data
• Product recommendations

Verdict: Constant Contact has decent native integration.

Other Platforms

Brevo:

• WooCommerce
• Magento
• PrestaShop
• BigCommerce
• Custom API

Constant Contact:

• WooCommerce
• Etsy
• eBay
• Shopify
• BigCommerce

Verdict: Similar e-commerce platform support.

Pricing Comparison

Brevo Pricing

Plan	Cost	Emails
Free	$0	300/day
Starter	$9/mo	5,000/mo
Business	$18/mo	5,000/mo
Business	$65/mo	40,000/mo
Business	$129/mo	100,000/mo

Model: Per-email, unlimited contacts

Constant Contact Pricing

Plan	Cost	Contacts
Lite	$12/mo	500
Standard	$35/mo	500
Premium	$80/mo	500
2,500 contacts	+$25-45/mo	-
10,000 contacts	+$80-120/mo	-

Model: Per-contact, tiered features

Cost Comparison Example

Scenario: 10,000 contacts, 50,000 emails/month

Platform	Monthly Cost
Brevo Business	~$65
Constant Contact Standard	~$110

Annual savings with Brevo: ~$540

Cost at Scale

25,000 contacts, 100,000 emails/month:

Platform	Monthly Cost
Brevo Business	~$129
Constant Contact	~$260

Annual savings with Brevo: ~$1,572

CRM Features

Brevo CRM

• Built-in CRM (all plans)
• Deal pipeline management
• Contact activity tracking
• Task management
• Meeting scheduling
• Sales automation

Constant Contact CRM

• Basic contact management
• No deal pipelines
• Limited sales features
• Contact notes
• Tags and segmentation

Verdict: Brevo includes a full CRM; Constant Contact offers basic contact management.

Support & Ease of Use

Brevo Support

• Email support (all plans)
• Phone support (Business+)
• Live chat (Business+)
• Knowledge base
• Video tutorials
• API documentation

Constant Contact Support

• Phone support (all paid plans)
• Live chat
• Email support
• Knowledge base
• Community forum
• Onboarding assistance

Verdict: Constant Contact offers better support on lower tiers. Brevo restricts phone/chat to Business plans.

Ease of Use

Brevo:

• Modern interface
• Moderate learning curve
• Powerful but complex
• Good documentation

Constant Contact:

• Very user-friendly
• Minimal learning curve
• Simple and intuitive
• Guided setup

Verdict: Constant Contact is easier for beginners. Brevo requires more initial learning but offers more power.

When to Choose Each Platform

Choose Constant Contact If:

1. Simplicity is priority - Easiest learning curve
2. You run events - Event marketing features included
3. Social media posting matters - Native social features
4. You have a small list - Cost comparable at low volumes
5. Phone support is essential - Available on all paid plans
6. You’re US-focused - SMS only works in US

Feature Comparison Summary

Feature	Brevo	Constant Contact
Free plan	Yes	No
Unlimited contacts	Yes	No
Per-email pricing	Yes	No
SMS (Global)	Yes	No (US only)
WhatsApp	Yes	No
Advanced automation	Yes	Limited
Built-in CRM	Yes	Basic
Event marketing	Limited	Yes
Social posting	Limited	Yes

Migration Guide

Moving from Constant Contact to Brevo

1. Export contacts from Constant Contact
2. Download templates you want to keep
3. Create Brevo account (start with Free)
4. Import contacts with tags/segments
5. Recreate key automations
6. Test thoroughly before switching
7. Run platforms in parallel initially

1. Leaving Constant Contact

2. Export contacts and download templates

3. Create Brevo account

   • Start with Free

4. Import contacts

   • With tags and segments

5. Recreate key automations

6. Test thoroughly

7. Run both platforms in parallel, then switch

What You’ll Gain

• Significant cost savings at scale
• WhatsApp marketing capabilities
• Global SMS reach
• Advanced automation
• Built-in CRM

What You’ll Miss

• Social media posting
• Event marketing features
• Slightly easier interface

Conclusion

Brevo and Constant Contact serve different needs:

Constant Contact excels at simplicity, making it suitable for small businesses with basic email needs, event marketing, and social media posting requirements.

Brevo provides better value, more features, and multi-channel capabilities. For growing businesses, e-commerce stores, and companies needing automation, Brevo is the stronger choice.

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