---
title: "Brevo vs Constant Contact: Complete Email Marketing Comparison 2026"
description: "Compare Brevo and Constant Contact features, pricing, and e-commerce capabilities."
url: https://tajo.io/blog/brevo-vs-constant-contact/
markdown: https://tajo.io/blog/brevo-vs-constant-contact.md
lang: en-US
author: "Set Noa"
author_url: https://tajo.io/set-noa/
published: 2026-03-05
updated: 2026-05-03
alternates: {bg-BG: /bg/blog/brevo-vs-constant-contact.md, cs-CZ: /cz/blog/brevo-vs-constant-contact.md, de-DE: /de/blog/brevo-vs-constant-contact.md, da-DK: /dk/blog/brevo-vs-constant-contact.md, es-ES: /es/blog/brevo-vs-constant-contact.md, fr-FR: /fr/blog/brevo-vs-constant-contact.md, el-GR: /gr/blog/brevo-vs-constant-contact.md, hi-IN: /hi/blog/brevo-vs-constant-contact.md, id-ID: /in/blog/brevo-vs-constant-contact.md, hr-HR: /hr/blog/brevo-vs-constant-contact.md, hu-HU: /hu/blog/brevo-vs-constant-contact.md, it-IT: /it/blog/brevo-vs-constant-contact.md, ja-JP: /jp/blog/brevo-vs-constant-contact.md, ko-KR: /kr/blog/brevo-vs-constant-contact.md, ar-SA: /ar/blog/brevo-vs-constant-contact.md, nl-NL: /nl/blog/brevo-vs-constant-contact.md, no-NO: /no/blog/brevo-vs-constant-contact.md, pl-PL: /pl/blog/brevo-vs-constant-contact.md, pt-BR: /pt/blog/brevo-vs-constant-contact.md, ro-RO: /ro/blog/brevo-vs-constant-contact.md, ru-RU: /ru/blog/brevo-vs-constant-contact.md, sv-SE: /se/blog/brevo-vs-constant-contact.md, zh-CN: /zh-cn/blog/brevo-vs-constant-contact.md, sl-SI: /sl/blog/brevo-vs-constant-contact.md, sr-Latn-RS: /sr/blog/brevo-vs-constant-contact.md, th-TH: /th/blog/brevo-vs-constant-contact.md, tr-TR: /tr/blog/brevo-vs-constant-contact.md, ur-PK: /ur/blog/brevo-vs-constant-contact.md, vi-VN: /vi/blog/brevo-vs-constant-contact.md, sk-SK: /sk/blog/brevo-vs-constant-contact.md}
---

[Comparisons](https://tajo.io/blog/?category=comparisons)

# Brevo vs Constant Contact: Complete Email Marketing Comparison 2026

Compare Brevo and Constant Contact features, pricing, and e-commerce capabilities.

Brevo comparison

Brevo or Constant Contact: which fits?

Constant Contact is built around simplicity and events, Brevo around automation and multiple channels. Constant Contact bills per contact with no free tier; Brevo bills per email and keeps one. A growing ecommerce list usually favors Brevo on both cost and capability.

[Learn more](https://tajo.io/blog/brevo-vs-constant-contact/#quick-comparison)

Choosing between Brevo and Constant Contact? Both are established email marketing platforms, but they serve different needs and have fundamentally different pricing models. This comparison breaks down every important difference to help you make the right choice.

![Brevo visual automation workflow builder showing multi-step email and SMS sequences](https://tajo.io/_astro/screen-automation.BRjSw5BU_1DJw7D.webp)

![Brevo campaigns listing showing email, SMS, WhatsApp and push campaigns in one view](https://tajo.io/_astro/screen-campaigns.D0VjfE9s_1SdKyE.webp)

![Brevo CRM deals kanban pipeline view with deal stages and contact scoring](https://tajo.io/_astro/deals.uJIB0JTA_ZRGyfF.webp)

![Brevo loyalty dashboard showing points balance, tiers, and reward programme analytics](https://tajo.io/_astro/screen-loyalty.jRxT6mOj_Z1zfm9E.webp)

## Quick Comparison

| Feature | Brevo | Constant Contact |
| --- | --- | --- |
| **Pricing Model** | Per-email | Per-contact |
| **Free Plan** | Yes (300/day) | No (60-day trial only) |
| **SMS Marketing** | 200+ countries | US only |
| **WhatsApp** | Full support | No |
| **Automation** | Advanced | Basic |
| **Best For** | Growing businesses | Simple email needs |

## Platform Overview

### Brevo (Formerly Sendinblue)

Brevo is a comprehensive marketing platform with email, SMS, WhatsApp, and marketing automation. With per-email pricing and unlimited contacts on all plans, it’s designed for businesses that want to scale affordably.

**Core strengths:**

- Per-email pricing (unlimited contacts)
- Full WhatsApp Business API
- Global SMS (200+ countries)
- Advanced automation
- Built-in CRM

### Constant Contact

Constant Contact is one of the oldest email marketing platforms, founded in 1995. It focuses on simplicity and ease of use, making it popular with small businesses and non-profits.

**Core strengths:**

- User-friendly interface
- Event marketing features
- Social media posting
- Strong customer support
- Simple automation

## Email Marketing Features

### Email Builder

**Brevo:**

- Modern drag-and-drop editor
- Dynamic content blocks
- Conditional content
- AI content assistant
- Mobile-responsive templates
- HTML editing access

**Constant Contact:**

- Classic drag-and-drop editor
- Hundreds of templates
- Stock image library
- Brand kit feature
- Basic personalization
- Limited HTML access

**Verdict:** Both offer capable editors. Brevo provides more advanced personalization; Constant Contact emphasizes simplicity.

### Templates

**Brevo:**

- 40+ responsive templates
- E-commerce templates
- Industry-specific designs
- Custom template creation
- Template locking for teams

**Constant Contact:**

- 200+ templates
- Event templates
- Holiday-themed designs
- Drag-and-drop customization
- Brand template builder

**Verdict:** Constant Contact has more templates. Brevo’s are more modern and e-commerce-focused.

### Deliverability

**Brevo:**

- 99%+ deliverability rate
- Dedicated IP available
- SPF, DKIM, DMARC support
- Real-time blacklist monitoring
- Deliverability consulting (Enterprise)

**Constant Contact:**

- Good deliverability reputation
- Shared IP infrastructure
- Authentication support
- Spam testing tools
- Compliance guidance

**Verdict:** Both have solid deliverability. Brevo offers dedicated IP for high-volume senders.

## Marketing Automation

### Brevo Automation

- **Visual workflow builder** with unlimited steps
- **Multi-channel automation** (Email + SMS + WhatsApp)
- **Behavioral triggers** (page visits, clicks, purchases)
- **A/B testing** within workflows
- **Lead scoring** capabilities
- **Event-based triggers**
- **Conditional branching**

### Constant Contact Automation

- **Basic automation paths**
- **Welcome email series**
- **Birthday/anniversary emails**
- **Abandoned cart** (Shopify integration)
- **Resend to non-openers**
- **Limited branching options**

**Verdict:** Brevo wins significantly on automation capabilities. Constant Contact’s automation is basic compared to industry standards.

## Multi-Channel Marketing

### SMS Marketing

**Brevo:**

- Available in 200+ countries
- Two-way SMS conversations
- Automated SMS workflows
- MMS support
- SMS/email orchestration
- Competitive pricing globally

**Constant Contact:**

- US only (added 2022)
- Basic SMS campaigns
- Limited automation
- Higher per-message pricing
- Separate add-on cost

**Verdict:** Brevo offers far superior SMS capabilities, especially for international businesses.

### WhatsApp Marketing

**Brevo:**

- Full WhatsApp Business API
- Automated WhatsApp workflows
- Interactive messages
- Rich media support
- Template messages
- Two-way conversations

**Constant Contact:**

- No WhatsApp support
- No plans announced
- Would require third-party tools

**Verdict:** Brevo is the clear winner. WhatsApp is increasingly essential for e-commerce marketing.

### Social Media

**Brevo:**

- Facebook Ads integration
- Social media contact sync
- Limited posting features

**Constant Contact:**

- Social posting included
- Facebook, Instagram, LinkedIn
- Social inbox
- Scheduling capabilities

**Verdict:** Constant Contact offers better social media features.

## E-commerce Integration

### Shopify Integration

**Brevo Native:**

- Contact sync
- Basic purchase data
- Simple automation triggers
- Limited product data

**Constant Contact:**

- Direct Shopify app
- Product sync
- Abandoned cart emails
- Purchase data
- Product recommendations

**Verdict:** Constant Contact has decent native integration.

### Other Platforms

**Brevo:**

- WooCommerce
- Magento
- PrestaShop
- BigCommerce
- Custom API

**Constant Contact:**

- WooCommerce
- Etsy
- eBay
- Shopify
- BigCommerce

**Verdict:** Similar e-commerce platform support.

## Pricing Comparison

### Brevo Pricing

| Plan | Cost | Emails |
| --- | --- | --- |
| Free | $0 | 300/day |
| Starter | $9/mo | 5,000/mo |
| Business | $18/mo | 5,000/mo |
| Business | $65/mo | 40,000/mo |
| Business | $129/mo | 100,000/mo |

**Model:** Per-email, unlimited contacts

### Constant Contact Pricing

| Plan | Cost | Contacts |
| --- | --- | --- |
| Lite | $12/mo | 500 |
| Standard | $35/mo | 500 |
| Premium | $80/mo | 500 |
| 2,500 contacts | +$25-45/mo | - |
| 10,000 contacts | +$80-120/mo | - |

**Model:** Per-contact, tiered features

### Cost Comparison Example

**Scenario:** 10,000 contacts, 50,000 emails/month

| Platform | Monthly Cost |
| --- | --- |
| Brevo Business | ~$65 |
| Constant Contact Standard | ~$110 |

**Annual savings with Brevo: ~$540**

### Cost at Scale

**25,000 contacts, 100,000 emails/month:**

| Platform | Monthly Cost |
| --- | --- |
| Brevo Business | ~$129 |
| Constant Contact | ~$260 |

**Annual savings with Brevo: ~$1,572**

## CRM Features

### Brevo CRM

- Built-in CRM (all plans)
- Deal pipeline management
- Contact activity tracking
- Task management
- Meeting scheduling
- Sales automation

### Constant Contact CRM

- Basic contact management
- No deal pipelines
- Limited sales features
- Contact notes
- Tags and segmentation

**Verdict:** Brevo includes a full CRM; Constant Contact offers basic contact management.

## Support & Ease of Use

### Brevo Support

- Email support (all plans)
- Phone support (Business+)
- Live chat (Business+)
- Knowledge base
- Video tutorials
- API documentation

### Constant Contact Support

- Phone support (all paid plans)
- Live chat
- Email support
- Knowledge base
- Community forum
- Onboarding assistance

**Verdict:** Constant Contact offers better support on lower tiers. Brevo restricts phone/chat to Business plans.

### Ease of Use

**Brevo:**

- Modern interface
- Moderate learning curve
- Powerful but complex
- Good documentation

**Constant Contact:**

- Very user-friendly
- Minimal learning curve
- Simple and intuitive
- Guided setup

**Verdict:** Constant Contact is easier for beginners. Brevo requires more initial learning but offers more power.

## When to Choose Each Platform

### Choose Constant Contact If:

1. **Simplicity is priority** - Easiest learning curve
2. **You run events** - Event marketing features included
3. **Social media posting matters** - Native social features
4. **You have a small list** - Cost comparable at low volumes
5. **Phone support is essential** - Available on all paid plans
6. **You’re US-focused** - SMS only works in US

## Feature Comparison Summary

| Feature | Brevo | Constant Contact |
| --- | --- | --- |
| Free plan | Yes | No |
| Unlimited contacts | Yes | No |
| Per-email pricing | Yes | No |
| SMS (Global) | Yes | No (US only) |
| WhatsApp | Yes | No |
| Advanced automation | Yes | Limited |
| Built-in CRM | Yes | Basic |
| Event marketing | Limited | Yes |
| Social posting | Limited | Yes |

## Migration Guide

### Moving from Constant Contact to Brevo

1. **Export contacts** from Constant Contact
2. **Download templates** you want to keep
3. **Create Brevo account** (start with Free)
4. **Import contacts** with tags/segments
5. **Recreate key automations**
6. **Test thoroughly** before switching
7. **Run platforms in parallel** initially

### What You’ll Gain

- Significant cost savings at scale
- WhatsApp marketing capabilities
- Global SMS reach
- Advanced automation
- Built-in CRM

### What You’ll Miss

- Social media posting
- Event marketing features
- Slightly easier interface

## Conclusion

Brevo and Constant Contact serve different needs:

**Constant Contact** excels at simplicity, making it suitable for small businesses with basic email needs, event marketing, and social media posting requirements.

**Brevo** provides better value, more features, and multi-channel capabilities. For growing businesses, e-commerce stores, and companies needing automation, Brevo is the stronger choice.

Ready to upgrade your marketing?

## Where Tajo fits

Tajo is an integration builder. Build integrations. Put agents on them. Let them run engagement. Tajo is in early access. [Request early access](https://tajo.io/#early-access)

## Frequently Asked Questions

**Is Brevo better than Constant Contact?**

Brevo offers more features at lower prices: free CRM, marketing automation, SMS, and WhatsApp marketing. Constant Contact is simpler but more limited and more expensive per contact.

**Which is cheaper, Brevo or Constant Contact?**

Brevo is significantly cheaper. Its free plan includes 300 emails/day and unlimited contacts. Constant Contact starts at $12/month for just 500 contacts with no free plan.

**Can I switch from Constant Contact to Brevo?**

Yes. Export your contact list and email templates from Constant Contact, import to Brevo, and set up your automations. Brevo accepts CSV/XLS imports and has a drag-and-drop email editor.

## Related Articles

### [Brevo vs ActiveCampaign: Marketing Automation Comparison 2026](https://tajo.io/blog/brevo-vs-activecampaign/)

Mar 5, 2026 · 4 min read

15 sections

### [Brevo vs Mailerlite: Complete Email Marketing Comparison 2026](https://tajo.io/blog/brevo-vs-mailerlite/)

Mar 5, 2026 · 5 min read

17 sections

### [Brevo vs Klaviyo: Which E-commerce Marketing Platform is Right for You?](https://tajo.io/blog/brevo-vs-klaviyo/)

Feb 15, 2026 · 4 min read

9 sections