On this page

Webflow + Brevo 集成

Webflow + Brevo

通过 MCP 将 Webflow 的站点数据连接到 Brevo 的互动平台。捕获表单潜在客户、追踪访客行为、培育潜在客户并触发多渠道营销活动, 全部由 Claude 中的 AI 代理协调完成。

使用的 MCP 服务器

服务器	包/URL	认证方式	用途
Webflow MCP	`webflow/mcp-server`	OAuth	站点、表单、表单提交、CMS 集合、页面分析
Brevo MCP	`mcp.brevo.com/v1/brevo/mcp`	Token	联系人、邮件营销活动、短信、WhatsApp、事件追踪

Tip

Webflow 的 MCP 服务器暴露表单提交、CMS 数据和站点元数据。与 Brevo MCP 配合，可将每次表单填写转换为带自动培育序列的分类联系人。

配置步骤

第一步：连接两个 MCP 服务器

{
  "mcpServers": {
    "brevo": {
      "command": "npx",
      "args": [
        "mcp-remote",
        "https://mcp.brevo.com/v1/brevo/mcp",
        "--header",
        "Authorization: Bearer ${BREVO_MCP_TOKEN}"
      ],
      "env": {
        "BREVO_MCP_TOKEN": "your-brevo-mcp-token"
      }
    },
    "webflow": {
      "command": "npx",
      "args": ["-y", "webflow/mcp-server"],
      "env": {
        "WEBFLOW_TOKEN": "your-webflow-api-token"
      }
    }
  }
}

第二步：验证连接

> 我的 Webflow 网站上有哪些表单？
> 我在 Brevo 中有多少个联系人？

用例一：表单潜在客户捕获代理

将 Webflow 表单提交同步到 Brevo 联系人并追踪来源：

---
name: webflow-lead-capture
description: Sync Webflow form submissions to Brevo contacts with lead scoring
version: 1.0.0
temperature: 0.1
tools:
  - webflow
  - brevo_contacts
  - brevo_attributes
  - brevo_lists
triggers:
  - event: form_submission
  - schedule: "*/15 * * * *"
---

# Webflow Lead Capture Agent

Capture every Webflow form submission and create enriched Brevo contacts.

## Strategy

1. Poll Webflow for new form submissions since last sync
2. For each submission, create or update Brevo contact with:
   - Email, name, phone (from form fields)
   - Form name and page URL (as Brevo attributes)
   - Submission timestamp
   - UTM parameters if available
3. Add contacts to Brevo lists based on form type:
   - Contact form → "Inbound Leads" list
   - Newsletter signup → "Newsletter Subscribers" list
   - Demo request → "Demo Requests" list (high priority)
   - Download gate → "Content Leads" list

## Field Mapping

| Webflow Form Field | Brevo Attribute |
|-------------------|-----------------|
| Email | EMAIL |
| Name / First Name | FIRSTNAME |
| Last Name | LASTNAME |
| Phone | SMS |
| Company | COMPANY |
| Message | LEAD_MESSAGE |
| _form_name | WEBFLOW_FORM |
| _page_url | LEAD_SOURCE_URL |
| utm_source | UTM_SOURCE |
| utm_campaign | UTM_CAMPAIGN |

## Rules
- ONLY create contacts from submissions that include a valid email
- NEVER create duplicate contacts, update existing if email matches
- ALWAYS store the form name and page URL for lead attribution
- Track events: webflow_form_submitted, webflow_lead_created

后续步骤

Brevo MCP 服务器, Brevo MCP 模块完整列表
代理规范, 自定义代理行为
Shopify + Brevo, 电商集成