Integración Webflow + Brevo

Webflow + Brevo

Conecta los datos del sitio de Webflow a la plataforma de engagement de Brevo a través de MCP. Captura leads de formularios, sigue el comportamiento de visitantes, nutre prospectos y activa campañas multicanal, todo orquestado por agentes de IA en Claude.

Servidores MCP Utilizados

ServidorPaquete/URLAutenticaciónPropósito
Webflow MCPwebflow/mcp-serverOAuthSitios, formularios, envíos de formularios, colecciones CMS, analítica de páginas
Brevo MCPmcp.brevo.com/v1/brevo/mcpTokenContactos, campañas de email, SMS, WhatsApp, seguimiento de eventos

Tip

El servidor MCP de Webflow expone envíos de formularios, datos CMS y metadatos del sitio. Combínalo con Brevo MCP para convertir cada llenado de formulario en un contacto segmentado con una secuencia de nurturing automatizada.

Configuración

Paso 1: Conectar Ambos Servidores MCP

{
"mcpServers": {
"brevo": {
"command": "npx",
"args": [
"mcp-remote",
"https://mcp.brevo.com/v1/brevo/mcp",
"--header",
"Authorization: Bearer ${BREVO_MCP_TOKEN}"
],
"env": {
"BREVO_MCP_TOKEN": "your-brevo-mcp-token"
}
},
"webflow": {
"command": "npx",
"args": ["-y", "webflow/mcp-server"],
"env": {
"WEBFLOW_TOKEN": "your-webflow-api-token"
}
}
}
}

Paso 2: Verificar la Conexión

> ¿Qué formularios existen en mi sitio de Webflow?
> ¿Cuántos contactos tengo en Brevo?

Caso de Uso 1: Agente de Captura de Leads de Formularios

Sincroniza envíos de formularios de Webflow a contactos de Brevo con seguimiento de origen:

---
name: webflow-lead-capture
description: Sync Webflow form submissions to Brevo contacts with lead scoring
version: 1.0.0
temperature: 0.1
tools:
- webflow
- brevo_contacts
- brevo_attributes
- brevo_lists
triggers:
- event: form_submission
- schedule: "*/15 * * * *"
---
# Webflow Lead Capture Agent
Capture every Webflow form submission and create enriched Brevo contacts.
## Strategy
1. Poll Webflow for new form submissions since last sync
2. For each submission, create or update Brevo contact with:
- Email, name, phone (from form fields)
- Form name and page URL (as Brevo attributes)
- Submission timestamp
- UTM parameters if available
3. Add contacts to Brevo lists based on form type:
- Contact form → "Inbound Leads" list
- Newsletter signup → "Newsletter Subscribers" list
- Demo request → "Demo Requests" list (high priority)
- Download gate → "Content Leads" list
## Field Mapping
| Webflow Form Field | Brevo Attribute |
|-------------------|-----------------|
| Email | EMAIL |
| Name / First Name | FIRSTNAME |
| Last Name | LASTNAME |
| Phone | SMS |
| Company | COMPANY |
| Message | LEAD_MESSAGE |
| _form_name | WEBFLOW_FORM |
| _page_url | LEAD_SOURCE_URL |
| utm_source | UTM_SOURCE |
| utm_campaign | UTM_CAMPAIGN |
## Rules
- ONLY create contacts from submissions that include a valid email
- NEVER create duplicate contacts, update existing if email matches
- ALWAYS store the form name and page URL for lead attribution
- Track events: webflow_form_submitted, webflow_lead_created

Caso de Uso 2: Agente de Secuencia de Nurturing

---
name: webflow-nurture-sequence
description: Orchestrate email nurture sequences based on Webflow form context
version: 1.0.0
temperature: 0.3
tools:
- webflow
- brevo_contacts
- brevo_email_campaign_management
- brevo_templates
- brevo_sms_campaigns
triggers:
- event: webflow_lead_created
---
# Webflow Nurture Sequence Agent
When a new lead is captured from Webflow, trigger the appropriate nurture sequence in Brevo based on form type and page context.
## Sequence Logic
### Contact Form Leads
1. Immediate: Thank-you email confirming message received
2. Day 1: Introduction email with relevant case studies
3. Day 3: Follow-up with product overview
4. Day 7: "Still interested?" with calendar link
### Newsletter Subscribers
1. Immediate: Welcome email with top 3 articles
2. Day 3: Content digest based on signup page topic
3. Day 7: Product mention with value prop
4. Weekly: Newsletter inclusion
### Demo Requests (High Priority)
1. Immediate: Confirmation email + calendar booking link
2. +30 min: SMS confirmation with time slot options
3. Day 1: If no booking → follow-up email with demo video
4. Day 2: If no booking → WhatsApp with direct message
5. Day 3: Escalate to sales team via Brevo deal creation
## Rules
- ALWAYS check contact opt-in status before sending
- NEVER send SMS or WhatsApp without explicit phone + consent
- Personalize with: first name, form type, page they visited
- Track engagement: nurture_email_sent, nurture_sms_sent

Próximos Pasos

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