Integración Webflow + Brevo
Webflow + Brevo
Conecta los datos del sitio de Webflow a la plataforma de engagement de Brevo a través de MCP. Captura leads de formularios, sigue el comportamiento de visitantes, nutre prospectos y activa campañas multicanal, todo orquestado por agentes de IA en Claude.
Servidores MCP Utilizados
| Servidor | Paquete/URL | Autenticación | Propósito |
|---|---|---|---|
| Webflow MCP | webflow/mcp-server | OAuth | Sitios, formularios, envíos de formularios, colecciones CMS, analítica de páginas |
| Brevo MCP | mcp.brevo.com/v1/brevo/mcp | Token | Contactos, campañas de email, SMS, WhatsApp, seguimiento de eventos |
Tip
El servidor MCP de Webflow expone envíos de formularios, datos CMS y metadatos del sitio. Combínalo con Brevo MCP para convertir cada llenado de formulario en un contacto segmentado con una secuencia de nurturing automatizada.
Configuración
Paso 1: Conectar Ambos Servidores MCP
{ "mcpServers": { "brevo": { "command": "npx", "args": [ "mcp-remote", "https://mcp.brevo.com/v1/brevo/mcp", "--header", "Authorization: Bearer ${BREVO_MCP_TOKEN}" ], "env": { "BREVO_MCP_TOKEN": "your-brevo-mcp-token" } }, "webflow": { "command": "npx", "args": ["-y", "webflow/mcp-server"], "env": { "WEBFLOW_TOKEN": "your-webflow-api-token" } } }}Paso 2: Verificar la Conexión
> ¿Qué formularios existen en mi sitio de Webflow?> ¿Cuántos contactos tengo en Brevo?Caso de Uso 1: Agente de Captura de Leads de Formularios
Sincroniza envíos de formularios de Webflow a contactos de Brevo con seguimiento de origen:
---name: webflow-lead-capturedescription: Sync Webflow form submissions to Brevo contacts with lead scoringversion: 1.0.0temperature: 0.1tools: - webflow - brevo_contacts - brevo_attributes - brevo_liststriggers: - event: form_submission - schedule: "*/15 * * * *"---
# Webflow Lead Capture Agent
Capture every Webflow form submission and create enriched Brevo contacts.
## Strategy
1. Poll Webflow for new form submissions since last sync2. For each submission, create or update Brevo contact with: - Email, name, phone (from form fields) - Form name and page URL (as Brevo attributes) - Submission timestamp - UTM parameters if available3. Add contacts to Brevo lists based on form type: - Contact form → "Inbound Leads" list - Newsletter signup → "Newsletter Subscribers" list - Demo request → "Demo Requests" list (high priority) - Download gate → "Content Leads" list
## Field Mapping
| Webflow Form Field | Brevo Attribute ||-------------------|-----------------|| Email | EMAIL || Name / First Name | FIRSTNAME || Last Name | LASTNAME || Phone | SMS || Company | COMPANY || Message | LEAD_MESSAGE || _form_name | WEBFLOW_FORM || _page_url | LEAD_SOURCE_URL || utm_source | UTM_SOURCE || utm_campaign | UTM_CAMPAIGN |
## Rules- ONLY create contacts from submissions that include a valid email- NEVER create duplicate contacts, update existing if email matches- ALWAYS store the form name and page URL for lead attribution- Track events: webflow_form_submitted, webflow_lead_createdCaso de Uso 2: Agente de Secuencia de Nurturing
---name: webflow-nurture-sequencedescription: Orchestrate email nurture sequences based on Webflow form contextversion: 1.0.0temperature: 0.3tools: - webflow - brevo_contacts - brevo_email_campaign_management - brevo_templates - brevo_sms_campaignstriggers: - event: webflow_lead_created---
# Webflow Nurture Sequence Agent
When a new lead is captured from Webflow, trigger the appropriate nurture sequence in Brevo based on form type and page context.
## Sequence Logic
### Contact Form Leads1. Immediate: Thank-you email confirming message received2. Day 1: Introduction email with relevant case studies3. Day 3: Follow-up with product overview4. Day 7: "Still interested?" with calendar link
### Newsletter Subscribers1. Immediate: Welcome email with top 3 articles2. Day 3: Content digest based on signup page topic3. Day 7: Product mention with value prop4. Weekly: Newsletter inclusion
### Demo Requests (High Priority)1. Immediate: Confirmation email + calendar booking link2. +30 min: SMS confirmation with time slot options3. Day 1: If no booking → follow-up email with demo video4. Day 2: If no booking → WhatsApp with direct message5. Day 3: Escalate to sales team via Brevo deal creation
## Rules- ALWAYS check contact opt-in status before sending- NEVER send SMS or WhatsApp without explicit phone + consent- Personalize with: first name, form type, page they visited- Track engagement: nurture_email_sent, nurture_sms_sentPróximos Pasos
- Servidor MCP de Brevo, Lista completa de módulos MCP de Brevo
- Especificación de Agentes, Personaliza el comportamiento del agente
- Shopify + Brevo, Integración de comercio electrónico