如何创建电子报：面向初学者的分步指南（2026）

Creating a newsletter is one of the most valuable marketing investments you can make. It builds a direct relationship with your audience, drives consistent traffic, and generates revenue - all on a channel you own (unlike social media).

Here’s exactly how to create a newsletter from scratch, even if you’ve never sent a marketing email before.

Step 1: Choose Your Newsletter Platform

Your platform determines your capabilities, costs, and ease of use.

Our Recommendation: Brevo (Free)

Brevo’s free plan includes everything you need:

• 300 emails/day to unlimited contacts
• Drag-and-drop template editor
• Signup forms and landing pages
• Basic automation
• Built-in CRM
• Analytics and reporting

Compare all options in our free newsletter platforms guide.

Step 2: Design Your Newsletter Template

Start with a Template

Don’t design from scratch. Pick a template and customize:

1. Add your logo and brand colors
2. Choose a clean, single-column layout
3. Set your header, content sections, and footer
4. Add social media links and unsubscribe button

Design Principles

• Mobile-first: 60%+ of opens are mobile
• Scannable: Use headers, bullet points, bold text
• One CTA per section: Don’t overwhelm readers
• Consistent branding: Same colors, fonts, logo placement every time

See our newsletter templates guide for free templates and inspiration.

Step 3: Plan Your Content Strategy

Define Your Niche

What unique value do you provide? Your newsletter should answer: “Why should someone subscribe?”

Content Mix

Content Calendar

Plan 4-8 weeks ahead:

• Choose your sending day and time
• Outline topics in advance
• Batch-create content when inspired
• Build a swipe file of ideas

Step 4: Build Your Subscriber List

Signup Forms

Place signup forms on:

• Homepage (above the fold)
• Blog posts (inline and sidebar)
• Exit-intent popups
• About page
• Social media bios

Lead Magnets

Offer something valuable in exchange for email:

• Free guide/ebook
• Checklist or template
• Discount code
• Free trial
• Exclusive content

List Building Tips

• Use double opt-in for quality subscribers
• Never buy email lists (hurts deliverability)
• Promote on social media
• Add signup to email signature
• Cross-promote with complementary newsletters

Step 5: Write and Send Your First Newsletter

Writing Tips

• Subject line: Keep under 50 characters, create curiosity (guide)
• Preview text: Extend your subject line with additional context
• Opening: Hook readers in the first line
• Body: Deliver on your subject line promise
• CTA: Clear next step for readers

Before You Hit Send

• Preview on desktop and mobile
• Send test email to yourself
• Check all links work
• Proofread subject line and content
• Verify sender name and reply-to address
• Confirm you’re sending to the right list

First Send Tips

• Start with a small, engaged group
• Ask for feedback
• Monitor opens and clicks
• Don’t worry about perfection - iterate

Growing Your Newsletter

Track These Metrics

• Open rate: Target 25%+ (check benchmarks)
• Click-through rate: Target 3%+ (CTR guide)
• Unsubscribe rate: Keep below 0.5%
• List growth rate: Track net new subscribers per week

Optimize Over Time

• A/B test subject lines and send times
• Segment your list for targeted content
• Set up automated welcome series
• Personalize based on subscriber behavior
• Re-engage inactive subscribers with win-back campaigns

Common Newsletter Mistakes to Avoid

1. Inconsistent sending - Pick a schedule and stick to it
2. Too promotional - Lead with value, not sales pitches
3. No clear CTA - Every email should have one primary action
4. Ignoring mobile - Always preview on mobile before sending
5. Not segmenting - One-size-fits-all emails underperform
6. Buying lists - Destroys deliverability and trust

Start Your Newsletter Today

Creating a newsletter is easier than ever with free tools like Brevo. Here’s your quick-start checklist:

1. Sign up for Brevo free
2. Choose a template and add your branding
3. Create a signup form for your website
4. Write your first newsletter
5. Send it and start building your audience

The best time to start a newsletter was yesterday. The second best time is today.