De 8 Beste Klaviyo Alternatieven in 2026

Klaviyo has become the go-to e-mailmarketing platform voor Shopify winkels, but its pricing can become prohibitive as je bedrijf grows. Als je op zoek bent naar Klaviyo alternatiefs that offer similar e-commerce capabilities without the premium price tag, this gids is for you.

We compare de beste Klaviyo alternatiefs op basis van features, pricing, e-commerce integrations, and ease of use to help you find the right fit.

Snelle Vergelijking

Platform	Het Beste Voor	Startprijs	E-commerce Focus
Brevo	Value + multichannel	$9/mo	Via Tajo integration
Omnisend	Quick Shopify setup	$16/mo	Native
Drip	Aangepaster behavior	$39/mo	Native
Mailchimp	Beginners	$13/mo	Basis
ActiveCampaign	Geavanceerd automation	$15/mo	Goed
GetResponse	Marketing + webinars	$13/mo	Goed
Privy	Pop-ups + email	$24/mo	Native
Sendlane	Deep data tracking	$99/mo	Native

Waarom Consider Klaviyo Alternatiefs?

Klaviyo is powerful, but businesses often look elsewhere vanwege:

• Expensive pricing: Costs scale rapidly with list size
• US-centric SMS: Beperkt international messaging
• Nee WhatsApp: Missing key channel for many markets
• Nee loyaliteitsprogrammas: Requires additional tools
• Complexity: More than needed for simple campaigns
• Similar results: Other platforms achieve comparable outcomes at lower cost

Klaviyo Pricing Reality

Contacten	Klaviyo Email	Klaviyo Email+SMS
1,000	$30/mo	$45/mo
5,000	$100/mo	$150/mo
10,000	$175/mo	$225/mo
25,000	$400/mo	$525/mo
50,000	$720/mo	$970/mo

These costs add up quickly, vooral when alternatiefs offer comparable beschikt over eent a fraction of the price.

The Best Klaviyo Alternatiefs

1. Brevo (Formerly Sendinblue)

Brevo offers comprehensive marketing automatisering with a dramatically different pricing model that benefits groeiende bedrijven.

Key Features:

• Onbeperkte contacten op alle plannen
• Per-email pricing (not per contact)
• SMS marketing in 200+ countries
• WhatsApp Business API
• Marketing automatisering
• Transactional emails inbegrepen
• Landing pages and forms

E-commerce with Tajo: Brevo’s native Shopify integration is basic, but pairing with Tajo unlocks:

• Realtime bidirectional data sync
• Complete klantprofielen
• Purchase-based segmentatie
• Abandoned cart automation
• Ingebouwd loyaliteitsprogrammas

Pricing:

• Free: 300 emails/day, onbeperkte contacten
• Starter: $9/mo for 5,000 emails
• Business: $18/mo for advanced features

Klaviyo vs Brevo Cost:

Contacten	Klaviyo	Brevo + Tajo	Annual Savings
5,000	$100/mo	~$25/mo	$900
10,000	$175/mo	~$25/mo	$1,800
25,000	$400/mo	~$39/mo	$4,332

Het Beste Voor: E-commerce businesses wanting Klaviyo-level functionality at a fraction of the cost, with added benefits like WhatsApp marketing and loyaliteitsprogrammas.

2. Omnisend

Omnisend is built specifiek voor e-commerce with pre-built automatiseringsworkflows.

Key Features:

• Pre-built e-commerce automations
• Email, SMS, push notifications
• Product picker in emails
• Discount codes
• Shopify deep integration
• Campaign booster

Pricing:

• Free: 250 contacts, 500 emails
• Standard: $16/mo for unlimited emails
• Pro: $59/mo (includes SMS)

Het Beste Voor: Shopify stores wanting quick setup with proven e-commerce templates and less configuration than Klaviyo.

3. Drip

Drip focuses on customer behavior and lifecycle marketing voor e-commerce.

Key Features:

• E-commerce CRM
• Visual workflow builder
• Behavior-based automation
• Revenue attribution
• Multichannel campaigns
• Deep integrations

Pricing:

• Starts at $39/mo for 2,500 contacts
• Scales with contact count

Het Beste Voor: E-commerce businesses focused on sophisticated klantreis tracking and lifecycle marketing.

4. Mailchimp

Mailchimp offers simpler e-commerce features with broader brand recognition.

Key Features:

• E-commerce integrations
• Aangepaster journeys
• Product recommendations
• Order notifications
• User-friendly interface
• Website builder

Pricing:

• Free: 500 contacts
• Essentials: $13/mo
• Standard: $20/mo
• Premium: $350/mo

Het Beste Voor: Beginners wanting something simpler than Klaviyo with basic e-commerce capabilities.

5. ActiveCampaign

ActiveCampaign combines e-mailmarketing with CRM and advanced automation.

Key Features:

• Visual automatiseringsbouwer
• Ingebouwd CRM
• Site tracking
• Lead scoring
• Shopify integration
• Sales automation

Pricing:

• Starter: $15/mo
• Plus: $49/mo
• Professional: $79/mo

Het Beste Voor: Businesses needing both marketing automatisering and CRM in one platform with e-commerce capabilities.

6. GetResponse

GetResponse combines e-mailmarketing with webinar hosting and e-commerce features.

Key Features:

• E-commerce tools
• Webinar platform
• Conversion funnels
• Marketing automatisering
• Landing pages
• SMS marketing

Pricing:

• Free: 500 contacts
• E-mailmarketing: $13/mo
• Marketing Automatisering: $44/mo
• E-commerce Marketing: $86/mo

Het Beste Voor: E-commerce businesses that also want to run webinars as part of their marketing strategy.

7. Privy

Privy specializes in pop-ups and email capture voor Shopify winkels.

Key Features:

• Pop-up builder
• E-mailmarketing
• SMS marketing
• Cart saver
• Cross-sell displays
• Shopify native

Pricing:

• Free: Basis features
• Starter: $24/mo
• Growth: $45/mo

Het Beste Voor: Shopify stores primarily focused on list building and simple email automation.

8. Sendlane

Sendlane offers deep data tracking and automation voor e-commerce.

Key Features:

• Unified data tracking
• Email + SMS
• Intelligent pop-ups
• Revenue analytics
• Machine learning recommendations
• Deep e-commerce integration

Pricing:

• Vanaf $99/mo for 5,000 contacts
• Scales with usage

Het Beste Voor: Established e-commerce businesses wanting comprehensive data unification and advanced analytics.

Functievergelijking

E-commerce Capabilities

Functie	Klaviyo	Brevo+Tajo	Omnisend	Drip
Verlaten Winkelwagen	Ja	Ja	Ja	Ja
Browse Abandon	Ja	Ja	Ja	Ja
Product Recs	Ja	Ja	Ja	Basis
Back in Stock	Ja	Ja	Ja	Nee
Prijs Drop	Ja	Ja	Ja	Nee
Loyaliteitsprogrammas	Nee	Ja	Nee	Nee

Channel Coverage

Channel	Klaviyo	Brevo	Omnisend	ActiveCampaign
E-mail	Ja	Ja	Ja	Ja
SMS	Beperkt	200+ countries	US/CA/UK	US/Canada
WhatsApp	Nee	Ja	Nee	Nee
Push	Nee	Ja	Ja	Nee

Prijzen at Scale

Contacten	Klaviyo	Brevo	Omnisend	Drip
5,000	$100	~$25	$52	$89
10,000	$175	~$25	$81	$154
25,000	$400	~$39	$143	$289
50,000	$720	~$59	$230	$489

Waarom Brevo + Tajo is the Best Klaviyo Alternatief

For Shopify stores, Brevo gecombineerd met Tajo biedt de most compelling alternatief to Klaviyo:

Comparable E-commerce Features:

• Abandoned cart automation
• Purchase-based segmentatie
• Product catalog sync
• Aangepaster lifecycle tracking
• Behavioral triggers

Superior Multichannel:

• SMS in 200+ countries (vs Klaviyo’s limited coverage)
• WhatsApp Business API (Klaviyo has none)
• Web push notifications

Unique Advantages:

• Ingebouwd loyaliteitsprogrammas (Klaviyo requires third-party)
• Onbeperkte contacten (vs per-contact pricing)
• Transactional emails inbegrepen

Cost Vergelijking:

A Shopify store with 10,000 customers:

• Klaviyo: ~$175/maand ($2,100/jaar)
• Brevo + Tajo: ~$25/maand ($300/jaar)
• Annual savings: $1,800

De Juiste Kiezen Alternatief

By Budget

Tight Budget:

1. Brevo (onbeperkte contacten, per-e-mail prijzen)
2. MailerLite ($9/mo, 1,000 free subscribers)
3. Mailchimp free tier (500 contacts)

Mid-Range:

1. Omnisend ($16-59/mo)
2. Privy ($24-45/mo)
3. ActiveCampaign ($15-79/mo)

Premium:

1. Drip ($39+/mo)
2. Sendlane ($99+/mo)
3. Klaviyo (current choice)

By Store Type

Shopify Stores:

• Best value: Brevo + Tajo
• Quick setup: Omnisend
• Premium: Stay with Klaviyo

WooCommerce:

• Best value: Brevo
• E-commerce focus: Drip
• All-in-one: ActiveCampaign

General E-commerce:

• Flexible: Brevo + Tajo
• Simple: Mailchimp
• Geavanceerd: ActiveCampaign

By Priority

Lowest Cost: Brevo (per-e-mail prijzen, onbeperkte contacten)

Easiest Setup: Omnisend (pre-built e-commerce workflows)

Best Multichannel: Brevo (email, SMS globally, WhatsApp)

Best Automation: ActiveCampaign or Drip

Loyaliteitsprogrammas: Brevo + Tajo (ingebouwd)

Migration from Klaviyo

Before You Switch

1. Export everything

   • Contacts with all properties
   • Flow templates (screenshot)
   • Segment definitions
   • Templates je wilt keep

2. Document your flows

   • Welcome series
   • Abandoned cart
   • Post-purchase
   • Win-back campaigns

3. Neete your integrations

   • Shopify connection settings
   • Other apps using Klaviyo

Migration Steps

1. Set up new platform account
2. Connect to Shopify
3. Import contacts
4. Recreate critical flows
5. Test with small segments
6. Run parallel briefly
7. Switch DNS/forms
8. Monitor bezorgbaarheid

Conclusie

Klaviyo is uitstekend, but its pricing makes alternatiefs increasingly attractive as je winkel grows. For most Shopify merchants, platforms like Brevo offer comparable e-commerce functionality at significantly lower costs.

Recommendations:

• Best over het geheel genomen alternatief: Brevo + Tajo offers Klaviyo-level e-commerce features with better pricing and WhatsApp/SMS globally
• Het beste voor quick setup: Omnisend has pre-built workflows that work immediately
• Best voor beginners: Mailchimp is simpler to learn
• Het beste voor data nerds: Drip blinkt uit in customer behavior tracking

Ready to reduce your e-mailmarketing costs? Try Brevo with Tajo and keep more revenue in je bedrijf.