8 Lựa Chọn Thay Thế Klaviyo Tốt Nhất Năm 2026
So sánh các lựa chọn thay thế Klaviyo hàng đầu cho email marketing thương mại điện tử. Tìm các nền tảng có giá tốt hơn, tính năng tương tự và tự động hóa mạnh mẽ.
Klaviyo has become the go-to email marketing platform for Shopify stores, but its pricing can become prohibitive as your business grows. If you are looking for Klaviyo alternatives that offer similar e-commerce capabilities without the premium price tag, this guide is for you.
We compare the best Klaviyo alternatives based on features, pricing, e-commerce integrations, and ease of use to help you find the right fit.
Quick Comparison
| Platform | Best For | Starting Price | E-commerce Focus |
|---|---|---|---|
| Brevo | Value + multi-channel | $9/mo | Via Tajo integration |
| Omnisend | Quick Shopify setup | $16/mo | Native |
| Drip | Customer behavior | $39/mo | Native |
| Mailchimp | Beginners | $13/mo | Basic |
| ActiveCampaign | Advanced automation | $15/mo | Good |
| GetResponse | Marketing + webinars | $13/mo | Good |
| Privy | Pop-ups + email | $24/mo | Native |
| Sendlane | Deep data tracking | $99/mo | Native |
Tại sao Consider Klaviyo Alternatives?
Klaviyo is powerful, but businesses often look elsewhere due to:
- Expensive pricing: Costs scale rapidly with list size
- US-centric SMS: Limited international messaging
- No WhatsApp: Missing key channel for many markets
- No loyalty programs: Requires additional tools
- Complexity: More than needed for simple campaigns
- Similar results: Other platforms achieve comparable outcomes at lower cost
Klaviyo Pricing Reality
| Contacts | Klaviyo Email | Klaviyo Email+SMS |
|---|---|---|
| 1,000 | $30/mo | $45/mo |
| 5,000 | $100/mo | $150/mo |
| 10,000 | $175/mo | $225/mo |
| 25,000 | $400/mo | $525/mo |
| 50,000 | $720/mo | $970/mo |
These costs add up quickly, especially when alternatives offer comparable features at a fraction of the price.
The Best Klaviyo Alternatives
1. Brevo (Formerly Sendinblue)
Brevo offers comprehensive marketing automation with a dramatically different pricing model that benefits growing businesses.
Key Features:
- Unlimited contacts on all plans
- Per-email pricing (not per contact)
- SMS marketing in 200+ countries
- WhatsApp Business API
- Marketing automation
- Transactional emails included
- Landing pages and forms
E-commerce with Tajo: Brevo’s native Shopify integration is basic, but pairing with Tajo unlocks:
- Real-time bidirectional data sync
- Complete customer profiles
- Purchase-based segmentation
- Abandoned cart automation
- Built-in loyalty programs
Pricing:
- Free: 300 emails/day, unlimited contacts
- Starter: $9/mo for 5,000 emails
- Business: $18/mo for advanced features
Klaviyo vs Brevo Cost:
| Contacts | Klaviyo | Brevo + Tajo | Annual Savings |
|---|---|---|---|
| 5,000 | $100/mo | ~$25/mo | $900 |
| 10,000 | $175/mo | ~$25/mo | $1,800 |
| 25,000 | $400/mo | ~$39/mo | $4,332 |
Best For: E-commerce businesses wanting Klaviyo-level functionality at a fraction of the cost, with added benefits like WhatsApp marketing and loyalty programs.
2. Omnisend
Omnisend is built specifically for e-commerce with pre-built automation workflows.
Key Features:
- Pre-built e-commerce automations
- Email, SMS, push notifications
- Product picker in emails
- Discount codes
- Shopify deep integration
- Campaign booster
Pricing:
- Free: 250 contacts, 500 emails
- Standard: $16/mo for unlimited emails
- Pro: $59/mo (includes SMS)
Best For: Shopify stores wanting quick setup with proven e-commerce templates and less configuration than Klaviyo.
3. Drip
Drip focuses on customer behavior and lifecycle marketing for e-commerce.
Key Features:
- E-commerce CRM
- Visual workflow builder
- Behavior-based automation
- Revenue attribution
- Multi-channel campaigns
- Deep integrations
Pricing:
- Starts at $39/mo for 2,500 contacts
- Scales with contact count
Best For: E-commerce businesses focused on sophisticated customer journey tracking and lifecycle marketing.
4. Mailchimp
Mailchimp offers simpler e-commerce features with broader brand recognition.
Key Features:
- E-commerce integrations
- Customer journeys
- Product recommendations
- Order notifications
- User-friendly interface
- Website builder
Pricing:
- Free: 500 contacts
- Essentials: $13/mo
- Standard: $20/mo
- Premium: $350/mo
Best For: Beginners wanting something simpler than Klaviyo with basic e-commerce capabilities.
5. ActiveCampaign
ActiveCampaign combines email marketing with CRM and advanced automation.
Key Features:
- Visual automation builder
- Built-in CRM
- Site tracking
- Lead scoring
- Shopify integration
- Sales automation
Pricing:
- Starter: $15/mo
- Plus: $49/mo
- Professional: $79/mo
Best For: Businesses needing both marketing automation and CRM in one platform with e-commerce capabilities.
6. GetResponse
GetResponse combines email marketing with webinar hosting and e-commerce features.
Key Features:
- E-commerce tools
- Webinar platform
- Conversion funnels
- Marketing automation
- Landing pages
- SMS marketing
Pricing:
- Free: 500 contacts
- Email Marketing: $13/mo
- Marketing Automation: $44/mo
- E-commerce Marketing: $86/mo
Best For: E-commerce businesses that also want to run webinars as part of their marketing strategy.
7. Privy
Privy specializes in pop-ups and email capture for Shopify stores.
Key Features:
- Pop-up builder
- Email marketing
- SMS marketing
- Cart saver
- Cross-sell displays
- Shopify native
Pricing:
- Free: Basic features
- Starter: $24/mo
- Growth: $45/mo
Best For: Shopify stores primarily focused on list building and simple email automation.
8. Sendlane
Sendlane offers deep data tracking and automation for e-commerce.
Key Features:
- Unified data tracking
- Email + SMS
- Intelligent pop-ups
- Revenue analytics
- Machine learning recommendations
- Deep e-commerce integration
Pricing:
- Starting at $99/mo for 5,000 contacts
- Scales with usage
Best For: Established e-commerce businesses wanting comprehensive data unification and advanced analytics.
Feature Comparison
E-commerce Capabilities
| Feature | Klaviyo | Brevo+Tajo | Omnisend | Drip |
|---|---|---|---|---|
| Abandoned Cart | Yes | Yes | Yes | Yes |
| Browse Abandon | Yes | Yes | Yes | Yes |
| Product Recs | Yes | Yes | Yes | Basic |
| Back in Stock | Yes | Yes | Yes | No |
| Price Drop | Yes | Yes | Yes | No |
| Loyalty Programs | No | Yes | No | No |
Channel Coverage
| Channel | Klaviyo | Brevo | Omnisend | ActiveCampaign |
|---|---|---|---|---|
| Yes | Yes | Yes | Yes | |
| SMS | Limited | 200+ countries | US/CA/UK | US/Canada |
| No | Yes | No | No | |
| Push | No | Yes | Yes | No |
Bảng giá at Scale
| Contacts | Klaviyo | Brevo | Omnisend | Drip |
|---|---|---|---|---|
| 5,000 | $100 | ~$25 | $52 | $89 |
| 10,000 | $175 | ~$25 | $81 | $154 |
| 25,000 | $400 | ~$39 | $143 | $289 |
| 50,000 | $720 | ~$59 | $230 | $489 |
Tại sao Brevo + Tajo is the Best Klaviyo Alternative
For Shopify stores, Brevo combined with Tajo offers the most compelling alternative to Klaviyo:
Comparable E-commerce Features:
- Abandoned cart automation
- Purchase-based segmentation
- Product catalog sync
- Customer lifecycle tracking
- Behavioral triggers
Superior Multi-Channel:
- SMS in 200+ countries (vs Klaviyo’s limited coverage)
- WhatsApp Business API (Klaviyo has none)
- Web push notifications
Unique Advantages:
- Built-in loyalty programs (Klaviyo requires third-party)
- Unlimited contacts (vs per-contact pricing)
- Transactional emails included
Cost Comparison:
A Shopify store with 10,000 customers:
- Klaviyo: ~$175/month ($2,100/year)
- Brevo + Tajo: ~$25/month ($300/year)
- Annual savings: $1,800
Choosing the Right Alternative
By Budget
Tight Budget:
- Brevo (unlimited contacts, per-email pricing)
- MailerLite ($9/mo, 1,000 free subscribers)
- Mailchimp free tier (500 contacts)
Mid-Range:
- Omnisend ($16-59/mo)
- Privy ($24-45/mo)
- ActiveCampaign ($15-79/mo)
Premium:
- Drip ($39+/mo)
- Sendlane ($99+/mo)
- Klaviyo (current choice)
By Store Type
Shopify Stores:
- Best value: Brevo + Tajo
- Quick setup: Omnisend
- Premium: Stay with Klaviyo
WooCommerce:
- Best value: Brevo
- E-commerce focus: Drip
- All-in-one: ActiveCampaign
General E-commerce:
- Flexible: Brevo + Tajo
- Simple: Mailchimp
- Advanced: ActiveCampaign
By Priority
Lowest Cost: Brevo (per-email pricing, unlimited contacts)
Easiest Setup: Omnisend (pre-built e-commerce workflows)
Best Multi-Channel: Brevo (email, SMS globally, WhatsApp)
Best Automation: ActiveCampaign or Drip
Loyalty Programs: Brevo + Tajo (built-in)
Migration from Klaviyo
Before You Switch
-
Export everything
- Contacts with all properties
- Flow templates (screenshot)
- Segment definitions
- Templates you want to keep
-
Document your flows
- Welcome series
- Abandoned cart
- Post-purchase
- Win-back campaigns
-
Note your integrations
- Shopify connection settings
- Other apps using Klaviyo
Migration Steps
- Set up new platform account
- Connect to Shopify
- Import contacts
- Recreate critical flows
- Test with small segments
- Run parallel briefly
- Switch DNS/forms
- Monitor deliverability
Kết luận
Klaviyo is excellent, but its pricing makes alternatives increasingly attractive as your store grows. For most Shopify merchants, platforms like Brevo offer comparable e-commerce functionality at significantly lower costs.
Recommendations:
- Best overall alternative: Brevo + Tajo offers Klaviyo-level e-commerce features with better pricing and WhatsApp/SMS globally
- Best for quick setup: Omnisend has pre-built workflows that work immediately
- Best for beginners: Mailchimp is simpler to learn
- Best for data nerds: Drip excels at customer behavior tracking
Ready to reduce your email marketing costs? Try Brevo with Tajo and keep more revenue in your business.