Magento Integration Guide

Tajo connects to Adobe Commerce (Magento 2) through the Commerce REST API. There is no Tajo extension to install in your Magento codebase — the connection uses an integration token, which keeps your store’s deploy pipeline untouched.

Magento is currently an onboarding-built connection: unlike Shopify and WooCommerce, it is not yet self-serve, and your Tajo team wires the sync as part of onboarding. The connector implementation status tracks where it stands. The store-side preparation below is everything Magento needs from your end, and it works with stock Magento — no code changes.

Prerequisites

  • Adobe Commerce / Magento Open Source 2.4+
  • Admin access to create an integration token
  • HTTPS on your store (required for token auth)
  • Tajo account with an active subscription

Step 1: Create a Magento integration token

  1. In Magento admin, go to System → Extensions → Integrations → Add New Integration.
  2. Name it Tajo, set your admin password, and under API grant read access to Customers, Sales, and Catalog resources.
  3. Save, then Activate the integration and copy the Access Token.

Tajo authenticates with Authorization: Bearer <access token> against your store’s REST base URL (https://yourstore.com/rest/V1/).

Step 2: Hand the connection to your Tajo team

Share with your Tajo onboarding contact:

FieldValue
Store URLhttps://yourstore.com
Access tokenThe integration token from Step 1

The connection is validated with a read-only request before any sync starts. Rotate the token in Magento at any time to revoke access.

What a Magento connection syncs

  • Customers — identity fields and account metadata for contact resolution; marketing consent is never inferred from an account’s existence
  • Orders — purchase history, totals, currency, status, and line items for lifecycle segmentation and win-back automations
  • Products and categories — catalog structure for interest segmentation and product-aware campaigns

Historical import runs first, then incremental sync keeps Tajo current by polling modified records. Real-time storefront events (carts, checkouts in progress) require an in-store extension, which Magento does not get today — order-based automations remain fully supported through sync.

Marketing automation

Automations (email, SMS, WhatsApp via Brevo and other providers) are configured in Tajo using the synced data — for example post-purchase follow-ups on new orders, win-back on lapsed customers, and product-interest campaigns from category history.

Troubleshooting

SymptomCause and fix
401 from the storeThe integration token was regenerated or the integration deactivated — reactivate and update the token in Tajo
Customers sync but orders don’tThe integration’s API grants are missing the Sales resource
Slow initial importLarge stores import in pages; your Tajo contact can report progress at any point

Next steps

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