Shopify + Brevo Integration

Shopify + Brevo

Shopifys Commerce-Daten mit Brevos Engagement-Plattform über MCP verbinden. Kunden synchronisieren, Post-Purchase-Sequenzen auslösen, abgebrochene Warenkörbe zurückgewinnen und Treuekampagnen durchführen – alles orchestriert durch KI-Agenten in Claude.

Verwendete MCP-Server

ServerPaket/URLZweck
Shopify Dev MCPnpx -y @shopify/dev-mcp@latestShopify-API-Docs durchsuchen, GraphQL-Schema introspektieren, Abfragen validieren
Shopify Storefront MCPApp-spezifisches SetupProduktkatalog, Warenkorb-Operationen, Kundendaten, Bestellverfolgung
Brevo MCPmcp.brevo.com/v1/brevo/mcpKontakte, E-Mail-Kampagnen, SMS, WhatsApp, Event-Tracking

Tip

Shopify Dev MCP dient der Entwicklung – er hilft Claude, Shopifys APIs zu verstehen. Storefront MCP ermöglicht den Zugriff auf Produktionsdaten. Während der Entwicklung werden typischerweise beide genutzt, für den Live-Betrieb dann Storefront MCP + Brevo MCP.

Einrichtung

Schritt 1: Beide MCP-Server verbinden

In Ihrer Claude Desktop- oder Claude Code-Konfiguration hinzufügen:

{
"mcpServers": {
"brevo": {
"command": "npx",
"args": [
"mcp-remote",
"https://mcp.brevo.com/v1/brevo/mcp",
"--header",
"Authorization: Bearer ${BREVO_MCP_TOKEN}"
],
"env": {
"BREVO_MCP_TOKEN": "your-brevo-mcp-token"
}
},
"shopify-dev-mcp": {
"command": "npx",
"args": ["-y", "@shopify/dev-mcp@latest"]
}
}
}

Schritt 2: Verbindung prüfen

Claude fragen:

> Welche Shopify-APIs stehen zum Lesen von Kundendaten zur Verfügung?
> Wie viele Kontakte habe ich in Brevo?

Claude sollte Shopify Dev MCP für die erste Frage und Brevo MCP für die zweite verwenden.

Anwendungsfall 1: Kundensynchronisierungs-Agent

Shopify-Kunden mit vollständiger Kaufhistorie zu Brevo-Kontakten synchronisieren:

---
name: shopify-customer-sync
description: Sync Shopify customers to Brevo contacts with purchase data
version: 1.0.0
temperature: 0.1
tools:
- shopify-dev-mcp
- brevo_contacts
- brevo_attributes
- brevo_lists
triggers:
- schedule: "0 */6 * * *"
- event: customer_created
- event: order_completed
---
# Shopify Customer Sync Agent
Synchronize customer data from Shopify to Brevo contacts.
## Strategy
1. Query Shopify for customers updated since last sync
2. For each customer, create or update Brevo contact with:
- Email, name, phone
- Total orders, total spend (as Brevo attributes)
- Last order date
- Tags and segments
3. Add customers to appropriate Brevo lists based on behavior:
- New customers → "Welcome Series" list
- Repeat buyers → "Loyal Customers" list
- High-value (>$500 LTV) → "VIP" list
## Field Mapping
| Shopify Field | Brevo Attribute |
|--------------|-----------------|
| email | EMAIL |
| first_name | FIRSTNAME |
| last_name | LASTNAME |
| phone | SMS |
| orders_count | ORDER_COUNT |
| total_spent | TOTAL_SPENT |
| last_order_date | LAST_ORDER |
| tags | SHOPIFY_TAGS |
| accepts_marketing | OPT_IN |
## Rules
- ONLY sync customers who have accepted marketing
- NEVER overwrite Brevo data if Shopify field is empty
- ALWAYS validate phone numbers to E.164 format before sync
- Track sync events for debugging: shopify_sync_success, shopify_sync_error

Anwendungsfall 2: Post-Purchase-Kampagnen-Agent

Personalisierte Post-Purchase-Sequenzen basierend auf Bestelldaten auslösen:

---
name: shopify-post-purchase
description: Orchestrate post-purchase email sequences based on Shopify order data
version: 1.0.0
temperature: 0.3
tools:
- shopify-dev-mcp
- brevo_contacts
- brevo_email_campaign_management
- brevo_templates
- brevo_sms_campaigns
triggers:
- event: order_completed
---
# Post-Purchase Agent
When a Shopify order is completed, design and trigger the
appropriate follow-up sequence in Brevo.
## Sequence Logic
### First-Time Buyers
1. Immediate: Order confirmation (transactional)
2. Day 3: Welcome email with brand story
3. Day 7: Product care tips / how-to guide
4. Day 14: Review request
5. Day 30: Cross-sell based on purchased category
### Repeat Buyers
1. Immediate: Order confirmation
2. Day 3: Loyalty points notification
3. Day 14: "Restock" reminder if consumable product
4. Day 21: Exclusive early access to new products
### VIP Orders (>$200)
1. Immediate: Premium order confirmation
2. Day 1: Personal thank-you from founder (email)
3. Day 3: SMS with tracking + care tips
4. Day 7: Invitation to VIP program
## Rules
- ALWAYS check order status before sending, skip if cancelled/refunded
- NEVER send marketing to customers who haven't opted in
- Personalize with: product name, order number, customer first name
- Use Brevo template variables for dynamic content

Anwendungsfall 3: Warenkorbwiederherstellung

Shopify-Warenkorbdaten mit Brevos Messaging verbinden:

---
name: shopify-cart-recovery
description: Recover Shopify abandoned carts via Brevo email and SMS
version: 2.0.0
temperature: 0.2
tools:
- shopify-dev-mcp
- brevo_contacts
- brevo_email_campaign_management
- brevo_templates
- brevo_sms_campaigns
triggers:
- event: cart_abandoned
conditions:
- cart_value: "> 40"
- time_since_activity: "> 1h"
---
# Cart Recovery Agent
Monitor Shopify abandoned carts and execute recovery
sequences through Brevo.
## Recovery Sequence
1. **+1 hour**: Reminder email with cart contents and images
2. **+24 hours**: If no open → SMS with short link to cart
3. **+48 hours**: If no recovery → Email with 10% discount code
4. **+72 hours**: If cart > $150 and no recovery → WhatsApp with personal message
## Cart Data to Include
- Product images and names (from Shopify)
- Cart total with currency formatting
- Direct checkout link
- Discount code (generated dynamically for step 3)
## Rules
- NEVER send to customers who already completed checkout
- ALWAYS check cart status before each step
- Maximum 4 touchpoints per abandoned cart
- Respect opt-out preferences per channel

Beispiel: Natürlichsprachige Orchestrierung

Mit beiden verbundenen MCP-Servern können Sie in Echtzeit orchestrieren:

You: "Check my Shopify store for customers who ordered in the last
7 days but aren't in Brevo yet, and add them."
Claude: Checking Shopify for recent customers...
[Uses shopify-dev-mcp to understand the Customers API]
[Queries Shopify for orders in last 7 days]
Found 43 customers from last 7 days.
Checking against Brevo contacts...
[Uses brevo_contacts to search for each email]
23 customers are not yet in Brevo. Adding them now...
[Uses brevo_contacts to create 23 new contacts]
[Uses brevo_lists to add first-time buyers to "Welcome Series"]
[Uses brevo_lists to add repeat buyers to "Loyal Customers"]
Done:
- 23 new contacts created in Brevo
- 15 added to "Welcome Series" list (first-time buyers)
- 8 added to "Loyal Customers" list (repeat buyers)
- All contacts synced with order count and total spent

Nächste Schritte

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