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24 articles

Automation

Set Up a Welcome Series

Build an automated welcome series in Brevo triggered by new Shopify customers synced through Tajo.

Build a Post-Purchase Flow for Shopify Customers

Create a multi-channel post-purchase automation in Brevo using Tajo's Shopify order events to confirm, update, cross-sell, and request reviews.

Intermediate 12 min

Build an Abandoned Cart Recovery Flow

Create a multi-channel cart abandonment flow with Email, SMS, and WhatsApp to recover lost sales

Intermediate 25 min

Win Back Lapsed Customers With an Automated Flow

Re-engage customers who stopped buying using a Brevo win-back automation powered by Tajo's synced Shopify order history.

Intermediate 11 min

Email Marketing

Email Templates and Branding for Shopify Stores

Build on-brand Brevo email templates that pull live Shopify product and order data through Tajo, so every campaign looks consistent and converts.

Beginner 10 min

Improve Email Deliverability

A practical 2026 checklist to keep campaigns sent through Brevo and Tajo landing in the inbox: authentication, list hygiene, reputation, and engagement.

Intermediate 12 min

Segmentation Basics: Target the Right Shopify Customers

Use Tajo-synced Shopify data to build Brevo segments by purchase behavior, value, and engagement so every campaign reaches the right audience.

Beginner 10 min

Getting Started

Account Setup and Team Roles in Tajo

Set up your Tajo account, invite teammates, and assign the right roles so everyone has the access they need without overexposing billing or connections.

Beginner 8 min

Connect Tajo to Shopify - Complete Setup Guide

Connect your Shopify store and Brevo account, review the integration Tajo drafts for you, and approve it so governed syncing can start.

Beginner 10 min

Create Your First Campaign with Tajo and Brevo

Send your first email campaign to synced Shopify customers using Tajo and Brevo, from list selection to scheduling.

Beginner 15 min

Understanding Shopify Data Sync with Brevo

How Tajo's governed sync moves data one way from your source into Brevo: scheduled runs, consent that fails closed, idempotent writes, and a full audit trail.

Beginner 12 min

Integrations

Connect Multiple Shopify Stores to One Brevo Account

Sync several Shopify stores through Tajo into one Brevo account while keeping customer data, lists, and reporting cleanly separated by store.

Intermediate 10 min

Disconnect or Reconnect Shopify and Brevo in Tajo

Safely pause, disconnect, or reconnect your Shopify store or Brevo account in Tajo without losing customer data or breaking active automations.

Intermediate 9 min

Set Up Your Brevo API Key in Tajo

Generate a Brevo API key and connect it to Tajo so your Shopify data can sync securely.

Beginner 10 min

Shopify Permissions Tajo Requests, Explained

What each Shopify permission Tajo asks for is used for, why it is needed, and how to review or revoke access.

Beginner 8 min

Loyalty

Reward Loyal Customers with Spend-Based Rewards Profiles

Use Tajo's rewards profiles — spend tiers derived from synced Shopify order history — to target loyal customers in segments and campaigns. A configurable points engine is not available today.

Intermediate 8 min

Rewards Tiers and How They Are Calculated

How Tajo derives spend-based rewards tiers from synced order history — what the tiers are, how spend is counted, and how refunds and cancellations affect them.

Intermediate 4 min