Vraag vroegtijdige toegang aan

Vul je voornaam en een e-mailadres of telefoonnummer in. We nemen daarna contact met je op en leggen uit hoe je toegang krijgt tot Tajo.

Event aanmaken

Volg klantinteracties, aankopen en activiteiten in het loyaltyprogramma om gepersonaliseerde betrokkenheid en beloningen aan te sturen.

Snel starten

Basis-eventtracking

POST https://api.brevo.com/v3/events
Content-Type: application/json
api-key: YOUR_API_KEY

{
  "email": "[email protected]",
  "event": "Purchase Completed",
  "properties": {
    "order_id": "ORD-2024-001",
    "amount": 149.99,
    "currency": "USD",
    "products": ["Product A", "Product B"],
    "points_earned": 150,
    "loyalty_tier": "Gold"
  }
}

Antwoord

{
  "success": true,
  "eventId": "evt_abc123"
}

Events van het loyaltyprogramma

Aankoopevents

Volg aankopen om punten toe te kennen en de loyaltystatus bij te werken:

{
  "email": "[email protected]",
  "event": "Purchase Completed",
  "properties": {
    "order_id": "ORD-2024-001",
    "order_total": 299.99,
    "currency": "USD",
    "payment_method": "Credit Card",
    "products": [
      {
        "id": "PROD-001",
        "name": "Premium Widget",
        "category": "Electronics",
        "price": 149.99,
        "quantity": 2
      }
    ],
    "points_earned": 300,
    "bonus_points": 50,
    "points_multiplier": 1.2,
    "loyalty_tier_before": "Silver",
    "loyalty_tier_after": "Gold",
    "tier_upgraded": true,
    "shipping_cost": 9.99,
    "discount_applied": 29.99,
    "coupon_code": "SAVE10"
  },
  "eventdate": "2024-01-25T14:30:00Z"
}

Punten inwisselen

Registreer wanneer klanten hun loyaltypunten inwisselen:

{
  "email": "[email protected]",
  "event": "Points Redeemed",
  "properties": {
    "points_redeemed": 1000,
    "reward_type": "Discount",
    "reward_value": 50.00,
    "reward_description": "$50 Off Next Purchase",
    "coupon_generated": "LOYALTY50",
    "expiry_date": "2024-03-25",
    "remaining_points": 750,
    "redemption_source": "Mobile App"
  }
}

Accountactiviteiten

Volg activiteiten die met het account te maken hebben:

{
  "email": "[email protected]",
  "event": "Account Created",
  "properties": {
    "signup_source": "Website",
    "referral_code": "REF-12345",
    "welcome_bonus": 500,
    "initial_tier": "Bronze",
    "marketing_consent": true,
    "sms_consent": false,
    "preferred_categories": ["Fashion", "Electronics"]
  }
}

Engagement-events

Volg de betrokkenheid van klanten voor personalisatie:

{
  "email": "[email protected]",
  "event": "Email Opened",
  "properties": {
    "campaign_id": "CAMP-001",
    "campaign_name": "Weekly Offers",
    "subject_line": "Exclusive Deals Just for You!",
    "open_time": "2024-01-25T09:15:00Z",
    "device": "Mobile",
    "email_client": "Gmail",
    "location": "New York, NY"
  }
}

E-commerce-events voor Tajo

Winkelwagenevents

{
  "event": "Product Added to Cart",
  "properties": {
    "product_id": "PROD-123",
    "product_name": "Smart Watch",
    "category": "Electronics",
    "price": 299.99,
    "cart_total": 459.98,
    "cart_items_count": 2,
    "potential_points": 460
  }
}

{
  "event": "Cart Abandoned",
  "properties": {
    "cart_value": 459.98,
    "items_count": 2,
    "potential_points_lost": 460,
    "abandonment_stage": "Checkout",
    "time_in_cart": "25 minutes"
  }
}

Events voor kijkgedrag

{
  "event": "Product Viewed",
  "properties": {
    "product_id": "PROD-456",
    "product_name": "Wireless Headphones",
    "category": "Electronics",
    "price": 199.99,
    "view_duration": "45 seconds",
    "referrer": "Search Results",
    "loyalty_discount_shown": true
  }
}

Loyaltyspecifieke events

{
  "event": "Tier Upgraded",
  "properties": {
    "previous_tier": "Silver",
    "new_tier": "Gold",
    "points_balance": 2500,
    "benefits_unlocked": ["Free Shipping", "Priority Support"],
    "next_tier": "Platinum",
    "points_to_next_tier": 1500
  }
}

{
  "event": "Reward Earned",
  "properties": {
    "reward_type": "Birthday Bonus",
    "points_awarded": 500,
    "trigger": "Birthday",
    "total_points": 3000,
    "tier_progress": 75
  }
}

Richtlijnen voor eventeigenschappen

Verplichte eigenschappen

Eigenschap	Type	Beschrijving
`email`	String	E-mailadres van de klant (verplicht)
`event`	String	Naam van het event (verplicht)
`properties`	Object	Eventspecifieke gegevens

Aanbevolen eigenschappen voor loyalty

Eigenschap	Type	Beschrijving
`customer_id`	String	Intern klant-ID
`loyalty_id`	String	ID van het loyaltyprogramma
`points_balance`	Number	Puntensaldo na het event
`loyalty_tier`	String	Huidig niveau
`event_value`	Number	Geldwaarde van het event

Geavanceerde eventtracking

Eigen eventeigenschappen

{
  "event": "Product Review Submitted",
  "properties": {
    "product_id": "PROD-789",
    "rating": 5,
    "review_length": "detailed",
    "verified_purchase": true,
    "points_earned": 25,
    "review_bonus": true,
    "helpful_votes": 0
  }
}

Events in batch aanmaken

{
  "events": [
    {
      "email": "[email protected]",
      "event": "Purchase Completed",
      "properties": { "order_id": "ORD-001", "amount": 99.99 }
    },
    {
      "email": "[email protected]",
      "event": "Points Redeemed",
      "properties": { "points_used": 500, "reward": "Free Shipping" }
    }
  ]
}

Foutafhandeling

{
  "code": "invalid_event",
  "message": "Event name must be a non-empty string",
  "details": {
    "field": "event",
    "value": ""
  }
}

Best practices voor Tajo

Consistente eventnamen: gebruik standaard naamgevingsconventies
Rijke eigenschappen: neem in elk event loyaltyrelevante gegevens op
Realtime tracking: verstuur events direct nadat ze plaatsvinden
Customer journey: volg de volledige aankoop- en engagementfunnel
Segmentatiegegevens: neem attributen op die helpen bij targeting

Volgende stappen

Automatisering op basis van events instellen
E-mailengagement volgen
Loyalty-workflows configureren
Eventanalytics bekijken

Transactionele e-mails

Transactionele sms

Contacten

Gebeurtenissen