Ajukan akses awal

Masukkan nama depan serta email atau nomor telepon Anda. Kami akan menghubungi Anda dengan detail akses Tajo.

Buat Event

Lacak interaksi, pembelian, dan aktivitas program loyalitas pelanggan untuk mendorong keterlibatan dan hadiah yang dipersonalisasi.

Mulai cepat

Pelacakan event dasar

POST https://api.brevo.com/v3/events
Content-Type: application/json
api-key: YOUR_API_KEY

{
  "email": "[email protected]",
  "event": "Purchase Completed",
  "properties": {
    "order_id": "ORD-2024-001",
    "amount": 149.99,
    "currency": "USD",
    "products": ["Product A", "Product B"],
    "points_earned": 150,
    "loyalty_tier": "Gold"
  }
}

Respons

{
  "success": true,
  "eventId": "evt_abc123"
}

Event program loyalitas

Event pembelian

Lacak pembelian untuk memberikan poin dan memperbarui status loyalitas:

{
  "email": "[email protected]",
  "event": "Purchase Completed",
  "properties": {
    "order_id": "ORD-2024-001",
    "order_total": 299.99,
    "currency": "USD",
    "payment_method": "Credit Card",
    "products": [
      {
        "id": "PROD-001",
        "name": "Premium Widget",
        "category": "Electronics",
        "price": 149.99,
        "quantity": 2
      }
    ],
    "points_earned": 300,
    "bonus_points": 50,
    "points_multiplier": 1.2,
    "loyalty_tier_before": "Silver",
    "loyalty_tier_after": "Gold",
    "tier_upgraded": true,
    "shipping_cost": 9.99,
    "discount_applied": 29.99,
    "coupon_code": "SAVE10"
  },
  "eventdate": "2024-01-25T14:30:00Z"
}

Penukaran poin

Lacak saat pelanggan menukarkan poin loyalitas:

{
  "email": "[email protected]",
  "event": "Points Redeemed",
  "properties": {
    "points_redeemed": 1000,
    "reward_type": "Discount",
    "reward_value": 50.00,
    "reward_description": "$50 Off Next Purchase",
    "coupon_generated": "LOYALTY50",
    "expiry_date": "2024-03-25",
    "remaining_points": 750,
    "redemption_source": "Mobile App"
  }
}

Aktivitas akun

Lacak aktivitas yang berkaitan dengan akun:

{
  "email": "[email protected]",
  "event": "Account Created",
  "properties": {
    "signup_source": "Website",
    "referral_code": "REF-12345",
    "welcome_bonus": 500,
    "initial_tier": "Bronze",
    "marketing_consent": true,
    "sms_consent": false,
    "preferred_categories": ["Fashion", "Electronics"]
  }
}

Event keterlibatan

Lacak keterlibatan pelanggan untuk personalisasi:

{
  "email": "[email protected]",
  "event": "Email Opened",
  "properties": {
    "campaign_id": "CAMP-001",
    "campaign_name": "Weekly Offers",
    "subject_line": "Exclusive Deals Just for You!",
    "open_time": "2024-01-25T09:15:00Z",
    "device": "Mobile",
    "email_client": "Gmail",
    "location": "New York, NY"
  }
}

Event e-commerce untuk Tajo

Event keranjang

{
  "event": "Product Added to Cart",
  "properties": {
    "product_id": "PROD-123",
    "product_name": "Smart Watch",
    "category": "Electronics",
    "price": 299.99,
    "cart_total": 459.98,
    "cart_items_count": 2,
    "potential_points": 460
  }
}

{
  "event": "Cart Abandoned",
  "properties": {
    "cart_value": 459.98,
    "items_count": 2,
    "potential_points_lost": 460,
    "abandonment_stage": "Checkout",
    "time_in_cart": "25 minutes"
  }
}

Event penjelajahan

{
  "event": "Product Viewed",
  "properties": {
    "product_id": "PROD-456",
    "product_name": "Wireless Headphones",
    "category": "Electronics",
    "price": 199.99,
    "view_duration": "45 seconds",
    "referrer": "Search Results",
    "loyalty_discount_shown": true
  }
}

Event khusus loyalitas

{
  "event": "Tier Upgraded",
  "properties": {
    "previous_tier": "Silver",
    "new_tier": "Gold",
    "points_balance": 2500,
    "benefits_unlocked": ["Free Shipping", "Priority Support"],
    "next_tier": "Platinum",
    "points_to_next_tier": 1500
  }
}

{
  "event": "Reward Earned",
  "properties": {
    "reward_type": "Birthday Bonus",
    "points_awarded": 500,
    "trigger": "Birthday",
    "total_points": 3000,
    "tier_progress": 75
  }
}

Panduan properti event

Properti wajib

Properti	Tipe	Deskripsi
`email`	String	Email pelanggan (wajib)
`event`	String	Nama event (wajib)
`properties`	Object	Data spesifik event

Properti yang direkomendasikan untuk loyalitas

Properti	Tipe	Deskripsi
`customer_id`	String	ID pelanggan internal
`loyalty_id`	String	ID program loyalitas
`points_balance`	Number	Saldo poin saat ini setelah event
`loyalty_tier`	String	Tingkatan saat ini
`event_value`	Number	Nilai moneter dari event

Pelacakan event tingkat lanjut

Properti event khusus

{
  "event": "Product Review Submitted",
  "properties": {
    "product_id": "PROD-789",
    "rating": 5,
    "review_length": "detailed",
    "verified_purchase": true,
    "points_earned": 25,
    "review_bonus": true,
    "helpful_votes": 0
  }
}

Pembuatan event secara batch

{
  "events": [
    {
      "email": "[email protected]",
      "event": "Purchase Completed",
      "properties": { "order_id": "ORD-001", "amount": 99.99 }
    },
    {
      "email": "[email protected]",
      "event": "Points Redeemed",
      "properties": { "points_used": 500, "reward": "Free Shipping" }
    }
  ]
}

Penanganan error

{
  "code": "invalid_event",
  "message": "Event name must be a non-empty string",
  "details": {
    "field": "event",
    "value": ""
  }
}

Praktik terbaik untuk Tajo

Nama event yang konsisten: Gunakan konvensi penamaan standar
Properti yang kaya: Sertakan data relevan loyalitas pada setiap event
Pelacakan real-time: Kirim event segera setelah terjadi
Perjalanan pelanggan: Lacak funnel pembelian dan keterlibatan secara utuh
Data segmentasi: Sertakan atribut yang membantu penargetan

Langkah berikutnya

Siapkan Otomatisasi berbasis Event
Lacak Keterlibatan Email
Konfigurasikan Alur Kerja Loyalitas
Lihat Analitik Event

Email Transaksional

SMS Transaksional

Kontak

Peristiwa