Skills Reference
Skills Reference
Skills are AI-powered automation modules that connect your platforms to Brevo’s marketing ecosystem. Each skill encapsulates a specific capability that can be triggered by events, scheduled, or composed with other skills.
What are Skills?
A Skill is a self-contained automation unit that:
- Triggers on specific events (cart abandoned, order placed, contact updated)
- Performs Actions like sending emails, syncing data, or updating contacts
- Integrates with Brevo’s API endpoints
- Composes with other skills to create complex workflows
Skill Categories
Data Sync
Synchronize customers, orders, products, and events with Brevo
Email Marketing
Automated email sequences for lifecycle marketing
SMS & WhatsApp
Mobile messaging automation and conversational commerce
Loyalty Programs
Points, tiers, rewards, and referral tracking
Analytics
Customer intelligence, segmentation, and predictive analytics
Integrations
Connect with Shopify, WooCommerce, Zapier, and more
Quick Start
1. Choose a Skill
Browse the skill categories above or search for a specific capability.
2. Configure Triggers
Define what events activate the skill:
triggers: - event: cart_abandoned conditions: - cart_value: "> 50" - time_since_activity: "> 1h"3. Define Actions
Specify what the skill should do when triggered:
actions: - send_email: template: abandoned_cart_reminder delay: 1h - update_contact: attributes: last_cart_abandoned: "{{ now }}"4. Deploy & Monitor
Activate the skill and monitor its performance in the Tajo dashboard.
Skills vs Agents
| Feature | Skills | Agents |
|---|---|---|
| Autonomy | Rule-based execution | AI-powered decision making |
| Complexity | Single task focus | Multi-step workflows |
| Customization | Configure triggers & actions | Define goals & constraints |
| Best For | Repetitive automation | Complex customer journeys |
Tip
Start with Skills for most use cases. Upgrade to Agents when you need autonomous decision-making across multiple skills.
Featured Skills
Customer Sync
Automatically sync customer data from your platform to Brevo contacts
Abandoned Cart
Recover abandoned carts with personalized email sequences
WhatsApp Templates
Send approved WhatsApp Business templates via Brevo
Next Steps
- What are Skills? - Deep dive into skill architecture
- Skills Format - Learn the skills.md specification
- Creating Custom Skills - Build your own skills