Skills Reference

Skills Reference

Skills are AI-powered automation modules that connect your platforms to Brevo’s marketing ecosystem. Each skill encapsulates a specific capability that can be triggered by events, scheduled, or composed with other skills.

What are Skills?

A Skill is a self-contained automation unit that:

  • Triggers on specific events (cart abandoned, order placed, contact updated)
  • Performs Actions like sending emails, syncing data, or updating contacts
  • Integrates with Brevo’s API endpoints
  • Composes with other skills to create complex workflows

Skill Categories

Quick Start

1. Choose a Skill

Browse the skill categories above or search for a specific capability.

2. Configure Triggers

Define what events activate the skill:

triggers:
- event: cart_abandoned
conditions:
- cart_value: "> 50"
- time_since_activity: "> 1h"

3. Define Actions

Specify what the skill should do when triggered:

actions:
- send_email:
template: abandoned_cart_reminder
delay: 1h
- update_contact:
attributes:
last_cart_abandoned: "{{ now }}"

4. Deploy & Monitor

Activate the skill and monitor its performance in the Tajo dashboard.

Skills vs Agents

FeatureSkillsAgents
AutonomyRule-based executionAI-powered decision making
ComplexitySingle task focusMulti-step workflows
CustomizationConfigure triggers & actionsDefine goals & constraints
Best ForRepetitive automationComplex customer journeys

Tip

Start with Skills for most use cases. Upgrade to Agents when you need autonomous decision-making across multiple skills.

Next Steps

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