WooCommerce Integrationsleitfaden

// Diese Einstellungen werden über das Admin-Panel konfiguriert
// oder können für fortgeschrittene Setups in wp-config.php hinterlegt werden

define('TAJO_API_KEY', 'your_tajo_api_key');
define('TAJO_API_SECRET', 'your_tajo_api_secret');
define('BREVO_API_KEY', 'your_brevo_api_key'); // Optional

{
  "sync_settings": {
    "customers": {
      "enabled": true,
      "sync_frequency": "real-time",
      "fields": [
        "email",
        "first_name",
        "last_name",
        "billing_phone",
        "accepts_marketing",
        "total_spent",
        "order_count",
        "date_created",
        "billing_address",
        "shipping_address"
      ]
    },
    "orders": {
      "enabled": true,
      "sync_frequency": "real-time",
      "include_line_items": true,
      "include_shipping": true
    },
    "products": {
      "enabled": true,
      "sync_frequency": "hourly",
      "include_variations": true,
      "include_images": true
    }
  }
}

<?php
// Bestehende Kunden in Tajo importieren
function tajo_import_existing_customers() {
    $customers = get_users([
        'role' => 'customer',
        'number' => -1
    ]);

    foreach ($customers as $customer) {
        $customer_data = new WC_Customer($customer->ID);

        tajo_sync_customer([
            'email' => $customer_data->get_email(),
            'firstName' => $customer_data->get_first_name(),
            'lastName' => $customer_data->get_last_name(),
            'phone' => $customer_data->get_billing_phone(),
            'totalSpent' => $customer_data->get_total_spent(),
            'ordersCount' => $customer_data->get_order_count(),
            'source' => 'woocommerce',
            'externalId' => $customer->ID
        ]);
    }
}

// Import ausführen
tajo_import_existing_customers();

<?php
// Punktekonfiguration
$points_config = [
    // Punkte pro ausgegebenem Dollar
    'purchase_points' => [
        'enabled' => true,
        'rate' => 1, // 1 Punkt je 1 $
        'rounding_mode' => 'floor'
    ],

    // Bonus-Aktionen
    'bonus_points' => [
        'account_creation' => 100,
        'first_purchase' => 200,
        'review_submitted' => 50,
        'referral_made' => 500,
        'birthday_bonus' => 100,
        'newsletter_signup' => 25
    ],

    // Multiplikatoren je Tier
    'tier_multipliers' => [
        'Bronze' => 1.0,
        'Silver' => 1.25,
        'Gold' => 1.5,
        'Platinum' => 2.0
    ]
];

// Punktestand des Kunden
[tajo_points_balance]

// Punktehistorie
[tajo_points_history limit="10"]

// Aktueller Tier-Status
[tajo_loyalty_tier]

// Verfügbare Prämien
[tajo_rewards_catalog]

// Empfehlungs-Link
[tajo_referral_link]

<?php
$loyalty_tiers = [
    [
        'name' => 'Bronze',
        'min_points' => 0,
        'benefits' => [
            '1 point per $1 spent',
            'Birthday bonus points',
            'Member-only promotions'
        ]
    ],
    [
        'name' => 'Silver',
        'min_points' => 1000,
        'benefits' => [
            '1.25x points multiplier',
            'Free shipping on orders $50+',
            'Early access to sales'
        ]
    ],
    [
        'name' => 'Gold',
        'min_points' => 5000,
        'benefits' => [
            '1.5x points multiplier',
            'Free shipping on all orders',
            'Exclusive product access',
            'Priority customer support'
        ]
    ],
    [
        'name' => 'Platinum',
        'min_points' => 15000,
        'benefits' => [
            '2x points multiplier',
            'Free express shipping',
            'VIP experiences',
            'Personal shopping assistant',
            'Annual gift'
        ]
    ]
];

<?php
$rewards = [
    [
        'id' => 'discount_5',
        'name' => '$5 Off',
        'points_cost' => 500,
        'type' => 'fixed_cart',
        'value' => 5,
        'min_purchase' => 25
    ],
    [
        'id' => 'discount_10',
        'name' => '$10 Off',
        'points_cost' => 900,
        'type' => 'fixed_cart',
        'value' => 10,
        'min_purchase' => 50
    ],
    [
        'id' => 'percent_10',
        'name' => '10% Off',
        'points_cost' => 750,
        'type' => 'percent',
        'value' => 10,
        'max_discount' => 50
    ],
    [
        'id' => 'free_shipping',
        'name' => 'Free Shipping',
        'points_cost' => 300,
        'type' => 'free_shipping'
    ]
];

<?php
// Warenkorb-Aktualisierungen verfolgen
add_action('woocommerce_cart_updated', 'tajo_track_cart');

function tajo_track_cart() {
    if (!is_user_logged_in() && !WC()->session->get('tajo_guest_email')) {
        return; // Ohne E-Mail kein Tracking möglich
    }

    $cart = WC()->cart;
    if ($cart->is_empty()) {
        return;
    }

    $customer_email = is_user_logged_in()
        ? wp_get_current_user()->user_email
        : WC()->session->get('tajo_guest_email');

    $cart_items = [];
    foreach ($cart->get_cart() as $item) {
        $product = $item['data'];
        $cart_items[] = [
            'productId' => $item['product_id'],
            'variantId' => $item['variation_id'] ?: null,
            'title' => $product->get_name(),
            'quantity' => $item['quantity'],
            'price' => $product->get_price(),
            'image' => wp_get_attachment_url($product->get_image_id())
        ];
    }

    tajo_api_call('carts/track', [
        'email' => $customer_email,
        'cartToken' => WC()->session->get_customer_id(),
        'items' => $cart_items,
        'totalPrice' => $cart->get_total('edit'),
        'currency' => get_woocommerce_currency(),
        'checkoutUrl' => wc_get_checkout_url()
    ]);
}

<?php
// E-Mail beim Checkout für Gast-Wiedergewinnung erfassen
add_action('woocommerce_after_checkout_billing_form', 'tajo_capture_guest_email_js');

function tajo_capture_guest_email_js() {
    ?>
    <script>
    jQuery(function($) {
        $('#billing_email').on('blur', function() {
            var email = $(this).val();
            if (email && email.includes('@')) {
                $.post('<?php echo admin_url('admin-ajax.php'); ?>', {
                    action: 'tajo_capture_email',
                    email: email,
                    nonce: '<?php echo wp_create_nonce('tajo_email_capture'); ?>'
                });
            }
        });
    });
    </script>
    <?php
}

add_action('wp_ajax_nopriv_tajo_capture_email', 'tajo_capture_email_handler');
function tajo_capture_email_handler() {
    check_ajax_referer('tajo_email_capture', 'nonce');
    WC()->session->set('tajo_guest_email', sanitize_email($_POST['email']));
    wp_die();
}

{
  "abandoned_cart_sequence": {
    "trigger": {
      "event": "cart_abandoned",
      "delay": "1 hour"
    },
    "messages": [
      {
        "delay": "1 hour",
        "channel": "email",
        "template": "cart_reminder_1",
        "subject": "You left something behind!"
      },
      {
        "delay": "24 hours",
        "channel": "email",
        "template": "cart_reminder_2",
        "subject": "Your cart is waiting - 10% off inside"
      },
      {
        "delay": "72 hours",
        "channel": "sms",
        "template": "cart_sms_final",
        "message": "Last chance! Your cart expires soon. Complete your order: {{checkout_url}}"
      }
    ],
    "exit_conditions": [
      "order_completed",
      "cart_emptied",
      "unsubscribed"
    ]
  }
}

<?php
$woo_segments = [
    // Kaufverhalten
    [
        'name' => 'First-Time Buyers',
        'conditions' => ['order_count' => 1]
    ],
    [
        'name' => 'Repeat Customers',
        'conditions' => ['order_count' => ['$gte' => 2]]
    ],
    [
        'name' => 'VIP Customers',
        'conditions' => ['total_spent' => ['$gte' => 500]]
    ],
    [
        'name' => 'At-Risk Customers',
        'conditions' => [
            'last_order_date' => ['$lt' => '-90 days'],
            'order_count' => ['$gte' => 2]
        ]
    ],

    // Produktinteresse
    [
        'name' => 'Category: Electronics',
        'conditions' => ['purchased_categories' => ['$contains' => 'Electronics']]
    ],

    // Engagement
    [
        'name' => 'Abandoned Cart',
        'conditions' => ['has_abandoned_cart' => true]
    ]
];

<?php
// Bestellung abgeschlossen – Punkte vergeben und Kampagnen auslösen
add_action('woocommerce_order_status_completed', 'tajo_order_completed', 10, 1);

function tajo_order_completed($order_id) {
    $order = wc_get_order($order_id);
    $customer_email = $order->get_billing_email();

    // Kunden in Tajo abrufen oder anlegen
    $customer = tajo_get_customer($customer_email);

    // Punkte berechnen und vergeben
    $points_earned = tajo_calculate_points($order, $customer);
    tajo_award_points($customer['id'], $points_earned, [
        'reason' => 'purchase',
        'orderId' => $order_id
    ]);

    // An Brevo für Kampagnen senden
    brevo_track_event($customer_email, 'order_completed', [
        'order_id' => $order_id,
        'order_total' => $order->get_total(),
        'points_earned' => $points_earned,
        'loyalty_tier' => $customer['loyaltyTier'],
        'products' => array_map(function($item) {
            return $item->get_name();
        }, $order->get_items())
    ]);
}

// Bewertungsanfrage nach dem Kauf
$review_request_campaign = [
    'trigger' => 'order_completed',
    'delay' => '14 days', // Zeit für die Lieferung lassen
    'template' => 'review_request',
    'conditions' => [
        'customer_opted_in' => true
    ]
];

// Win-back-Kampagne
$win_back_campaign = [
    'trigger' => 'customer_inactive',
    'conditions' => [
        'last_order_date' => '-90 days',
        'order_count' => ['$gte' => 1]
    ],
    'sequence' => [
        ['delay' => '0', 'template' => 'we_miss_you', 'offer' => '15% off'],
        ['delay' => '7 days', 'template' => 'win_back_2', 'offer' => '20% off'],
        ['delay' => '14 days', 'template' => 'final_offer', 'offer' => '25% off']
    ]
];

<?php
$recommendation_config = [
    'algorithms' => [
        [
            'name' => 'frequently_bought_together',
            'weight' => 0.3
        ],
        [
            'name' => 'similar_products',
            'weight' => 0.25
        ],
        [
            'name' => 'customer_also_viewed',
            'weight' => 0.2
        ],
        [
            'name' => 'trending_in_category',
            'weight' => 0.15
        ],
        [
            'name' => 'personalized_for_you',
            'weight' => 0.1
        ]
    ],
    'filters' => [
        'exclude_purchased' => true,
        'exclude_out_of_stock' => true,
        'min_rating' => 3.5
    ]
];

// Shortcode für Produktempfehlungen
[tajo_recommendations limit="4" algorithm="frequently_bought_together"]

// Oder im Template verwenden
<?php
$recommendations = tajo_get_recommendations([
    'customer_id' => get_current_user_id(),
    'limit' => 4,
    'context' => 'product_page',
    'current_product' => get_the_ID()
]);

foreach ($recommendations as $product_id) {
    $product = wc_get_product($product_id);
    // Produkt anzeigen
}
?>

<?php
$dashboard_metrics = [
    // Kundenkennzahlen
    'customers' => [
        'total' => tajo_analytics_count('customers'),
        'new_this_month' => tajo_analytics_count('customers', [
            'created_at' => ['$gte' => 'this_month']
        ]),
        'returning_rate' => tajo_analytics_returning_customer_rate()
    ],

    // Umsatzkennzahlen
    'revenue' => [
        'total' => tajo_analytics_sum('orders.total'),
        'average_order_value' => tajo_analytics_avg('orders.total'),
        'revenue_per_customer' => tajo_analytics_revenue_per_customer()
    ],

    // Loyalty-Kennzahlen
    'loyalty' => [
        'active_members' => tajo_analytics_count('loyalty_members', [
            'status' => 'active'
        ]),
        'points_issued' => tajo_analytics_sum('points.awarded'),
        'points_redeemed' => tajo_analytics_sum('points.redeemed'),
        'redemption_rate' => tajo_analytics_points_redemption_rate()
    ],

    // Kampagnen-Kennzahlen
    'campaigns' => [
        'emails_sent' => brevo_analytics_emails_sent('this_month'),
        'open_rate' => brevo_analytics_open_rate('this_month'),
        'click_rate' => brevo_analytics_click_rate('this_month'),
        'revenue_attributed' => tajo_analytics_campaign_revenue('this_month')
    ]
];

<?php
// Auf Konflikt-Plugins prüfen
function tajo_check_conflicts() {
    $conflicts = [];

    $problematic_plugins = [
        'some-caching-plugin/plugin.php',
        'aggressive-minifier/plugin.php'
    ];

    foreach ($problematic_plugins as $plugin) {
        if (is_plugin_active($plugin)) {
            $conflicts[] = $plugin;
        }
    }

    return $conflicts;
}

<?php
// Webhook-Signatur von Tajo prüfen
function tajo_verify_webhook($payload, $signature) {
    $expected = hash_hmac(
        'sha256',
        $payload,
        get_option('tajo_webhook_secret')
    );

    return hash_equals($expected, $signature);
}

<?php
// Sync-Probleme debuggen
function tajo_debug_sync($customer_id) {
    $customer = new WC_Customer($customer_id);

    error_log('Tajo Sync Debug for Customer ' . $customer_id);
    error_log('Email: ' . $customer->get_email());
    error_log('Total Spent: ' . $customer->get_total_spent());
    error_log('Order Count: ' . $customer->get_order_count());

    // API-Verbindung testen
    $response = tajo_api_call('ping');
    error_log('API Response: ' . print_r($response, true));
}

<?php
// Rate-Limiting für API-Aufrufe umsetzen
function tajo_rate_limited_call($endpoint, $data, $retries = 3) {
    for ($i = 0; $i < $retries; $i++) {
        $response = tajo_api_call($endpoint, $data);

        if (!is_wp_error($response)) {
            return $response;
        }

        if ($response->get_error_code() === 'rate_limited') {
            $delay = pow(2, $i) * 1000000; // Exponential backoff in microseconds
            usleep($delay);
            continue;
        }

        break;
    }

    return $response;
}