BigCommerce Integrationsleitfaden
Dieser Leitfaden führt dich durch die Integration von Tajo mit deinem BigCommerce-Shop, um Kundenengagement, Loyalty-Programme und Marketing-Automatisierung freizuschalten.
Überblick
Mit der Tajo-BigCommerce-Integration kannst du:
- Kundendaten automatisch aus deinem BigCommerce-Shop synchronisieren
- Bestellungen und Produkte für personalisiertes Marketing verfolgen
- Loyalty-Programme mit Punkten, Tiers und Prämien betreiben
- Marketing-Kampagnen automatisieren über Brevo (E-Mail, SMS, WhatsApp)
- Kunden segmentieren nach Kaufverhalten und Engagement
- Multi-Storefront-Betrieb unterstützen
Voraussetzungen
Bevor du mit der Integration startest, stelle sicher, dass du Folgendes hast:
- BigCommerce-Shop in einem beliebigen Tarif (Standard, Plus, Pro oder Enterprise)
- Tajo-Konto mit aktivem Abonnement
- Brevo-Konto (optional, für Marketing-Automatisierung)
- Shop-API-Zugangsdaten (API-Konto mit passenden Scopes)
Schritt 1: Tajo-App installieren
Aus dem BigCommerce-App-Marketplace
- Öffne dein BigCommerce-Control-Panel
- Navigiere zu Apps → Marketplace
- Suche nach „Tajo“
- Klicke auf Get This App
- Prüfe die Berechtigungen und klicke auf Install
- Folge dem Setup-Wizard, um dein Tajo-Konto zu verbinden
API-Konfiguration
Nach der Installation richtest du den API-Zugang ein:
{ "api_credentials": { "client_id": "your_client_id", "client_secret": "your_client_secret", "access_token": "your_access_token", "store_hash": "your_store_hash" }, "scopes": [ "store_v2_customers", "store_v2_orders", "store_v2_products", "store_cart", "store_checkout" ]}Schritt 2: Datensynchronisation konfigurieren
Einstellungen für die Kundensynchronisation
Lege fest, welche Kundendaten synchronisiert werden:
{ "sync_settings": { "customers": { "enabled": true, "sync_frequency": "real-time", "fields": [ "email", "first_name", "last_name", "phone", "company", "customer_group_id", "store_credit", "addresses", "date_created" ] }, "orders": { "enabled": true, "sync_frequency": "real-time", "include_products": true, "include_shipping": true, "include_coupons": true }, "products": { "enabled": true, "sync_frequency": "hourly", "include_variants": true, "include_images": true, "include_custom_fields": true } }}Webhook-Konfiguration
Tajo registriert die folgenden BigCommerce-Webhooks:
| Webhook | Zweck |
|---|---|
store/customer/created | Neue Kunden zu Tajo & Brevo synchronisieren |
store/customer/updated | Kundenprofile aktuell halten |
store/order/created | Käufe erfassen, Loyalty-Punkte vergeben |
store/order/statusUpdated | Status-basierte Kampagnen auslösen |
store/cart/created | Warenkorb für Abandonment-Tracking |
store/cart/updated | Warenkorb-Abandonment-Sequenzen aktualisieren |
store/product/updated | Produktkatalog synchron halten |
Multi-Storefront-Unterstützung
Für BigCommerce Enterprise mit mehreren Storefronts:
{ "multi_storefront": { "enabled": true, "storefronts": [ { "channel_id": 1, "name": "Main Store", "loyalty_program": "default" }, { "channel_id": 2, "name": "Wholesale", "loyalty_program": "b2b_program" }, { "channel_id": 3, "name": "International", "loyalty_program": "global_program" } ], "sync_across_channels": true }}Schritt 3: Loyalty-Programm einrichten
Punktesystem konfigurieren
const pointsConfig = { // Punkte pro ausgegebenem Dollar purchasePoints: { enabled: true, rate: 1, // 1 Punkt je 1 $ roundingMode: 'floor' },
// Bonus-Aktionen bonusPoints: { accountCreation: 100, firstPurchase: 200, reviewSubmitted: 50, referralMade: 500, birthdayBonus: 100, newsletterSignup: 25 },
// Multiplikatoren je Kundengruppe customerGroupMultipliers: { 'Retail': 1.0, 'VIP': 1.5, 'Wholesale': 0.5, 'Platinum': 2.0 }};Loyalty-Tiers
const loyaltyTiers = [ { name: 'Bronze', minPoints: 0, benefits: [ '1 point per $1 spent', 'Birthday bonus points', 'Member-only promotions' ] }, { name: 'Silver', minPoints: 1000, benefits: [ '1.25x points multiplier', 'Free shipping on orders $50+', 'Early access to sales' ] }, { name: 'Gold', minPoints: 5000, benefits: [ '1.5x points multiplier', 'Free shipping on all orders', 'Exclusive product access', 'Priority support' ] }, { name: 'Platinum', minPoints: 15000, benefits: [ '2x points multiplier', 'Free express shipping', 'VIP experiences', 'Dedicated account manager' ] }];Schritt 4: B2B-Kundenverwaltung
Firmenkonten
BigCommerce bringt B2B-Funktionen mit, die in Tajo integrieren:
const b2bConfig = { companyAccounts: { enabled: true, syncCompanyData: true, fields: [ 'company_name', 'tax_id', 'credit_limit', 'payment_terms', 'price_list' ] },
// B2B-spezifische Loyalty-Regeln b2bLoyalty: { orderVolumeBonus: { threshold: 10000, bonusMultiplier: 1.5 }, reorderPoints: { enabled: true, rate: 0.5 // 0.5 Punkte je 1 $ bei Nachbestellungen } }};Integration der Kundengruppen
// BigCommerce-Kundengruppen Tajo-Segmenten zuordnenconst customerGroupMapping = { 'Retail': { tajoSegment: 'retail_customers', loyaltyTier: 'Bronze', emailList: 'retail_newsletter' }, 'Wholesale': { tajoSegment: 'wholesale_customers', loyaltyTier: 'Silver', emailList: 'wholesale_updates' }, 'VIP': { tajoSegment: 'vip_customers', loyaltyTier: 'Gold', emailList: 'vip_exclusive' }};Schritt 5: Warenkorbabbruch-Wiedergewinnung
Warenkorb-Tracking
// BigCommerce Cart-Webhook-Handlerasync function handleCartWebhook(event) { const cart = await bigcommerce.carts.get(event.data.cartId);
if (!cart.customer_id && !cart.email) { return; // Ohne Identität kein Tracking möglich }
await tajo.carts.track({ customerId: cart.customer_id, email: cart.email, cartId: cart.id, items: cart.line_items.physical_items.map(item => ({ productId: item.product_id, variantId: item.variant_id, title: item.name, quantity: item.quantity, price: item.sale_price || item.list_price, image: item.image_url })), totalPrice: cart.cart_amount, currency: cart.currency.code, checkoutUrl: cart.redirect_urls?.checkout_url });}Wiedergewinnungs-Sequenz
{ "abandoned_cart_sequence": { "trigger": { "event": "cart_abandoned", "delay": "1 hour" }, "messages": [ { "delay": "1 hour", "channel": "email", "template": "cart_reminder_1", "subject": "You left something behind!" }, { "delay": "24 hours", "channel": "email", "template": "cart_reminder_2", "subject": "Your cart is waiting - 10% off inside" }, { "delay": "72 hours", "channel": "sms", "template": "cart_sms_final" } ], "exit_conditions": [ "order_completed", "cart_emptied", "unsubscribed" ] }}Schritt 6: Marketing-Automatisierung
Kundensegmente
const bigcommerceSegments = [ // Kaufverhalten { name: 'First-Time Buyers', conditions: { orders_count: 1 } }, { name: 'Repeat Customers', conditions: { orders_count: { $gte: 2 } } }, { name: 'High-Value Customers', conditions: { total_spent: { $gte: 1000 } } },
// Kundengruppen { name: 'Wholesale Accounts', conditions: { customer_group: 'Wholesale' } },
// Engagement { name: 'At-Risk Customers', conditions: { last_order_date: { $lt: '-90 days' }, orders_count: { $gte: 2 } } }];Automatisierte Kampagnen
// Trigger bei Bestellstatus-Wechselbigcommerce.webhooks.on('store/order/statusUpdated', async (event) => { const order = await bigcommerce.orders.get(event.data.orderId); const customer = await tajo.customers.getByEmail(order.billing_address.email);
switch (event.data.status.new_status) { case 'Shipped': await brevo.trackEvent(customer.email, 'order_shipped', { orderId: order.id, trackingNumber: order.tracking_number, carrier: order.shipping_carrier }); break;
case 'Completed': // Loyalty-Punkte vergeben const points = calculatePoints(order, customer); await tajo.loyalty.awardPoints(customer.id, points);
// Bewertungsanfrage nach 14 Tagen anstoßen await brevo.scheduleEvent(customer.email, 'review_request', { orderId: order.id, products: order.products }, { delay: '14 days' }); break; }});Schritt 7: Analytics
Dashboard-Kennzahlen
const dashboardMetrics = { customers: { total: await tajo.analytics.count('customers'), byChannel: await tajo.analytics.groupBy('customers', 'channel_id'), newThisMonth: await tajo.analytics.count('customers', { created_at: { $gte: 'this_month' } }) },
revenue: { total: await tajo.analytics.sum('orders.total'), byChannel: await tajo.analytics.groupBy('orders', 'channel_id', { aggregate: 'sum', field: 'total' }), averageOrderValue: await tajo.analytics.avg('orders.total') },
loyalty: { activeMembers: await tajo.analytics.count('loyalty_members'), pointsIssued: await tajo.analytics.sum('points.awarded'), redemptionRate: await tajo.analytics.pointsRedemptionRate() }};Fehlersuche
API-Rate-Limits
// Rate-Limiting umsetzenasync function bigcommerceApiCall(endpoint, options, retries = 3) { for (let i = 0; i < retries; i++) { try { const response = await fetch(endpoint, options);
if (response.status === 429) { const retryAfter = response.headers.get('X-Rate-Limit-Time-Reset-Ms'); await sleep(parseInt(retryAfter) || Math.pow(2, i) * 1000); continue; }
return response; } catch (error) { if (i === retries - 1) throw error; } }}Webhook-Verifizierung
// BigCommerce-Webhook-Signatur prüfenfunction verifyWebhook(payload, signature, secret) { const expected = crypto .createHmac('sha256', secret) .update(payload) .digest('base64');
return crypto.timingSafeEqual( Buffer.from(expected), Buffer.from(signature) );}Nächste Schritte
- Brevo-Integration konfigurieren für E-Mail-/SMS-Kampagnen
- Webhooks einrichten für Echtzeit-Events
- Kundensegmente erstellen für gezieltes Marketing
- E-Mail-Templates bauen für automatisierte Kampagnen
Support
- Integrations-Support: [email protected]
- BigCommerce-Dokumentation: developer.bigcommerce.com
- API-Referenz: docs.tajo.io/api
- Community-Forum: community.tajo.io