Transactional Email Guide: Setup, Deliverability, Examples, and Monitoring (2026)

Q: What is transactional email?

Master transactional emails with this complete guide. Learn about order confirmations, password resets, and how to ensure critical emails reach the inbox.

Q: How do I get started with transactional email?

Start with the fundamentals: understand core concepts, choose the right tools, and implement step by step. This guide covers everything from beginner to advanced.

Q: Which tools support transactional email?

Common transactional email tools include Brevo, Postmark, SendGrid, Mailgun, Amazon SES, and other SMTP/API providers. Choose by setup path, logs, webhooks, suppression handling, support, pricing model, and how well the provider fits your application or ecommerce platform.

Q: Do transactional emails require an unsubscribe link?

No, legally transactional emails do not require an unsubscribe link because the recipient triggered the message through their action. However, some regulations and best practices suggest including one for service-related transactional emails (like shipping notifications) as a courtesy. Never include unsubscribe for critical messages like password resets or security alerts.

Q: Can I add promotional content to transactional emails?

Technically yes, but with caution. The CAN-SPAM Act focuses on the primary purpose of the message. If the commercial content overwhelms the service information, the message may be treated as commercial email and require marketing-email compliance handling. Keep any promotional module clearly secondary and separate from the transactional information.

Q: What's the best time to send transactional emails?

Immediately. Unlike marketing emails where timing affects open rates, transactional emails should be sent as soon as the triggering event occurs. Users expect instant confirmation of their actions. Delays of even a few minutes for password resets or order confirmations create anxiety and support tickets.

Q: Should I use a dedicated IP for transactional email?

For high-volume senders (50,000+ monthly transactional emails), a dedicated IP is recommended. It isolates your transactional reputation from marketing sends and gives you full control over your sender reputation. For lower volumes, shared IPs from reputable providers like Brevo often provide sufficient deliverability since the provider maintains overall IP reputation.

Q: How do I handle bounces in transactional email?

Hard bounces (invalid addresses) should trigger immediate suppression - never send to that address again. Soft bounces (temporary issues like full inbox) should retry with exponential backoff: wait 15 minutes, then 1 hour, then 4 hours. After 3 soft bounces, treat the address as a hard bounce. For transactional emails, also trigger an alert to notify the user through alternative channels if critical messages fail.

Q: What causes transactional emails to go to spam?

Common causes include: missing or failing SPF/DKIM/DMARC authentication, poor sender reputation from shared IPs, spam-trigger words in subject lines, missing plain-text alternative, too many images compared to text, broken links, and sending from a newly created domain without proper warm-up. Using a reputable transactional email provider with proper authentication typically resolves most spam issues.

Q: How long should password reset links remain valid?

Best practice is 1-4 hours for password reset links. Shorter is more secure but less user-friendly. Longer than 24 hours creates unnecessary security risk. Always clearly communicate the expiration time in the email. For highest security, also invalidate the link after one use and require a new request for additional reset attempts.

Plan transactional email for order confirmations, password resets, account alerts, receipts, and app notifications. Covers SMTP/API setup, deliverability, templates, compliance, and monitoring.

Set Noa Updated May 13, 2026 12 min read

transactional email

What's the short answer?

Transactional email should be designed as product infrastructure: use a verified sending domain, keep transactional and marketing streams separate, choose SMTP or API by integration needs, monitor bounces and failed events, and test every critical template before launch.

Learn more

On This Page

What is a Transactional Email?
Types of Transactional Emails
Transactional Email vs. Marketing Email
Why Transactional Email Deliverability Matters
Technical Setup for Transactional Email
Transactional Email Deliverability Best Practices
Transactional Email Templates
Testing Transactional Emails
Monitoring and Analytics
Common Transactional Email Mistakes to Avoid
Advanced Transactional Email Strategies
Transactional Email with Tajo and Brevo
Conclusion

Transactional emails are customer-service infrastructure. Order confirmations, password resets, shipping notifications, receipts, account alerts, and security codes are messages people expect immediately. When they fail to reach the inbox, customers lose trust and businesses inherit support tickets.

In this comprehensive guide, we’ll cover everything you need to know about transactional emails: what they are, how they differ from marketing emails, technical setup requirements, deliverability best practices, and templates you can use today.

What is a Transactional Email?

Transactional email is an automated message triggered by a specific user action or system event. Unlike marketing emails sent to promote products or sales, transactional emails deliver critical information that users expect and need.

The defining characteristic of transactional email is that it’s sent to one recipient based on an action they took. The recipient has an existing relationship with the sender and expects to receive the message.

Key Characteristics of Transactional Emails

User-triggered - Sent in response to a specific action
Expected - Recipient anticipates receiving the message
Time-sensitive - Relevant only for a limited time
One-to-one - Sent to individual recipients, not lists
Essential information - Contains necessary data, not promotional content

Types of Transactional Emails

Transactional emails cover a wide range of customer communication needs. Here are the most common types:

Account and Authentication Emails

Email Type	Trigger	Purpose
Welcome email	Account creation	Confirm registration, provide next steps
Password reset	Password reset request	Provide secure reset link
Email verification	New email address added	Confirm ownership of email
Two-factor authentication	Login attempt	Deliver security code
Account update confirmation	Profile changes	Confirm changes were made
Security alert	Suspicious activity	Warn user of potential breach

E-commerce Transaction Emails

Email Type	Trigger	Purpose
Order confirmation	Purchase completed	Confirm order details
Payment receipt	Payment processed	Provide payment record
Shipping notification	Order shipped	Share tracking information
Delivery confirmation	Package delivered	Confirm successful delivery
Refund notification	Refund processed	Confirm refund details
Subscription renewal	Recurring payment	Notify of upcoming charge

Service and System Emails

Email Type	Trigger	Purpose
Appointment confirmation	Booking made	Confirm date, time, details
Appointment reminder	Upcoming appointment	Reduce no-shows
Invoice	Service rendered	Request payment
Support ticket update	Ticket activity	Notify of response
Usage alert	Threshold reached	Warn of limit approaching
Export/download ready	Data processing complete	Provide download link

Transactional Email vs. Marketing Email

Understanding the difference between transactional and marketing emails is crucial for compliance, deliverability, and customer experience.

Key Differences

Aspect	Transactional Email	Marketing Email
Trigger	User action	Sender decision
Expectation	Expected by recipient	May or may not expect
Content	Essential information	Promotional content
Opt-out	Not required	Required by law
Timing	Immediate/time-sensitive	Scheduled campaigns
Volume	One at a time	Bulk sends
Relationship	Existing customer	Subscriber list

Legal Distinction

Under CAN-SPAM, GDPR, and other regulations, transactional emails receive special treatment:

No opt-out required - Since the user triggered the message, they’ve implicitly consented
No unsubscribe link needed - Though some businesses include one for service emails
Primary purpose rule - The email’s primary purpose must be transactional, not promotional

Warning: Adding significant promotional content to transactional emails can reclassify them as marketing emails, requiring opt-out compliance.

The Gray Area: Transactional-Marketing Hybrid

Some emails blur the line:

Order confirmation with product recommendations - Acceptable if recommendations are secondary
Shipping notification with discount code - May be considered marketing
Password reset with “check out what’s new” - Problematic mixing

Best practice: Keep transactional emails focused. If you include promotional content, make it clearly secondary to the service message and make sure the primary purpose remains transactional.

Brevo transactional email real-time dashboard showing 148K events, deliveries, opens, clicks, and bounces

Why Transactional Email Deliverability Matters

Transactional emails carry critical information. When they don’t arrive, the consequences are real:

Business Impact of Failed Delivery

Lost revenue - Customers can’t complete password resets or verify accounts
Support burden - “Where’s my order?” tickets flood your inbox
Customer frustration - Erodes trust in your brand
Compliance risk - Missing receipts or confirmations can create legal issues
Churn - Customers abandon brands they can’t trust

Operational Signals to Watch

Transactional emails should be easier to observe than marketing campaigns because every event is tied to a user action:

Signal	Healthy pattern	Investigate when
Delivery events	Critical messages reach the provider and recipient server quickly	Events are delayed, missing, or concentrated by mailbox provider
Bounce handling	Hard bounces are suppressed and not retried indefinitely	The same bad addresses keep receiving attempts
Complaint signals	Complaints are rare and reviewed promptly	A template, list source, or sender identity creates repeated complaints
Password reset timing	Reset and verification emails arrive while the user is still in-session	Users request multiple links or contact support
Provider errors	API and SMTP errors are logged with enough context to replay safely	Failures are only discovered through customer reports

If these signals degrade, treat it as a product incident, not only a marketing metric problem.

Technical Setup for Transactional Email

Setting up transactional email infrastructure requires attention to authentication, sending methods, and monitoring.

Email Authentication: SPF, DKIM, and DMARC

Email authentication proves to receiving servers that your emails are legitimate. Without proper authentication, your transactional emails may land in spam or be rejected entirely.

SPF (Sender Policy Framework)

SPF tells receiving servers which IP addresses are authorized to send email for your domain.

How to set up SPF:

Identify all IP addresses and services that send email for your domain
Create a TXT record in your DNS
Include your email service provider’s SPF include

v=spf1 include:spf.brevo.com include:_spf.google.com -all

SPF best practices:

Limit to 10 DNS lookups (SPF lookup limit)
Use -all (hard fail) for strictest enforcement
Include all legitimate sending sources
Don’t include services you no longer use

DKIM (DomainKeys Identified Mail)

DKIM adds a cryptographic signature to your emails, allowing recipients to verify the message wasn’t altered in transit.

How to set up DKIM:

Generate a public/private key pair through your ESP
Add the public key as a TXT record in your DNS
Configure your ESP to sign outgoing emails

selector._domainkey.yourdomain.com TXT "v=DKIM1; k=rsa; p=[public-key]"

DKIM best practices:

Use 2048-bit keys (1024-bit is outdated)
Rotate keys periodically (annually minimum)
Use unique selectors for different services
Verify signatures are passing with tools like MXToolbox

DMARC (Domain-based Message Authentication, Reporting & Conformance)

DMARC tells receiving servers what to do with emails that fail SPF and DKIM checks.

How to set up DMARC:

Start with a monitoring policy (p=none)
Add a TXT record at _dmarc.yourdomain.com
Monitor reports and adjust policy

Progressive DMARC implementation:

# Stage 1: Monitor only
v=DMARC1; p=none; rua=mailto:[email protected]

# Stage 2: Quarantine failures
v=DMARC1; p=quarantine; pct=25; rua=mailto:[email protected]

# Stage 3: Full enforcement
v=DMARC1; p=reject; rua=mailto:[email protected]

DMARC best practices:

Never jump straight to p=reject
Monitor reports for several weeks at each stage
Increase pct (percentage) gradually
Fix authentication issues before enforcing

Sending Methods: SMTP vs. API

You have two primary options for sending transactional emails: SMTP relay or API integration.

SMTP Relay

Traditional email sending protocol. Your application connects to an SMTP server to send messages.

Pros:

Universal support - works with any email-capable application
Easy to set up with existing systems
No code changes required for basic implementation

Cons:

Slower than API (connection overhead)
Limited feedback on delivery status
Less control over message formatting

SMTP configuration example:

Host: smtp-relay.brevo.com
Port: 587 (TLS) or 465 (SSL)
Username: your-api-key
Password: your-api-key
Authentication: Required

API Integration

Direct integration with your email service provider’s API for programmatic sending.

Pros:

Faster delivery (no SMTP handshake)
Rich delivery and engagement data
Better error handling
Template management capabilities
Batch sending support

Cons:

Requires code integration
Provider-specific implementation
More complex initial setup

API sending example (conceptual):

// Example transactional email via API
const emailData = {
  to: [{ email: "[email protected]", name: "John Doe" }],
  templateId: 123,
  params: {
    orderNumber: "ORD-12345",
    orderTotal: "$99.99",
    trackingUrl: "https://tracking.example.com/12345"
  }
};

await emailService.sendTransactional(emailData);

Which to Choose?

Scenario	Recommendation
Legacy system integration	SMTP
Modern web application	API
High volume or event-rich sending	API
Need detailed delivery tracking	API
Quick implementation	SMTP
Template management	API

Choosing a Transactional Email Provider

Key factors when selecting a transactional email service:

Deliverability:

Reputation management
Dedicated IP options
Authentication support
ISP relationships

Reliability:

Uptime SLA (99.9%+ minimum)
Global infrastructure
Failover capabilities
Queue management

Features:

Template management
Delivery tracking
Webhook notifications
Analytics dashboard
API documentation quality

Pricing:

Cost per email
Volume discounts
Included features
Overage charges

Transactional Email Deliverability Best Practices

Achieving 99%+ delivery rates requires attention to multiple factors.

Separate Transactional and Marketing Streams

Never send transactional and marketing emails from the same IP address or domain.

Why separation matters:

Marketing emails generate more complaints and bounces
Poor marketing reputation affects transactional delivery
Different sending patterns confuse ISP algorithms
Easier to troubleshoot issues with separate streams

Implementation options:

Subdomain: transact.yourdomain.com for transactional, marketing.yourdomain.com for campaigns
Separate IPs: Dedicated IP for transactional on main domain
Different providers: Use specialized transactional provider

Maintain a Clean Sender Reputation

Your sender reputation directly impacts deliverability.

Reputation factors:

Bounce rate (hard bounces hurt most)
Complaint rate (spam reports)
Spam trap hits
Engagement metrics
Sending volume consistency

How to protect your reputation:

Process bounces immediately
Remove invalid addresses
Monitor feedback loops
Authenticate all emails
Warm up new IPs gradually

Monitor Delivery Metrics

Track these metrics daily:

Metric	Target	Action if Below
Delivery rate	>99%	Check bounces, authentication
Bounce rate	<0.5%	Clean list, validate addresses
Spam complaint rate	<0.01%	Review content, segmentation
Time to deliver	<30 seconds	Check provider performance

Handle Bounces Properly

Hard bounces: Invalid addresses - remove immediately Soft bounces: Temporary issues - retry with exponential backoff

Bounce handling workflow:

Receive bounce notification
Classify as hard or soft
Hard bounce: Suppress address immediately
Soft bounce: Retry up to 3 times over 72 hours
After 3 soft bounces: Treat as hard bounce

Bounce notification received
Classify as hard or soft
Hard bounce: act immediately
Suppress the address
- Invalid address; never retried
Soft bounce: temporary issue
Retry with exponential backoff
- Up to 3 times over 72 hours
After 3 soft bounces

Treat as a hard bounce

Bounce handling workflow

Content Best Practices

Even with perfect technical setup, poor content can trigger spam filters.

Subject lines:

Be clear and specific (“Your order #12345 has shipped”)
Avoid spam trigger words
Include relevant identifiers (order number, account name)

Body content:

Keep text-to-image ratio balanced
Include plain text version
Avoid excessive links
Don’t use link shorteners
Include legitimate contact information

HTML best practices:

Use tables for layout (email client compatibility)
Inline CSS styles
Test across email clients
Keep code clean and valid
Optimize images for size

Transactional Email Templates

Here are ready-to-use templates for common transactional emails.

Order Confirmation Template

Email template

From: [COMPANY_NAME]
Subject: Order Confirmed - #[ORDER_NUMBER]

Hi [CUSTOMER_NAME],

Thank you for your order!

ORDER DETAILS

Order Number: [ORDER_NUMBER]
Order Date: [ORDER_DATE]

ITEMS ORDERED

[PRODUCT_NAME] x [QUANTITY] - [PRICE]
[PRODUCT_NAME] x [QUANTITY] - [PRICE]

Subtotal: [SUBTOTAL]
Shipping: [SHIPPING_COST]
Tax: [TAX]

Total: [ORDER_TOTAL]

SHIPPING ADDRESS

[SHIPPING_NAME]
[SHIPPING_ADDRESS_LINE1]
[SHIPPING_ADDRESS_LINE2]
[SHIPPING_CITY], [SHIPPING_STATE] [SHIPPING_ZIP]
[SHIPPING_COUNTRY]

ESTIMATED DELIVERY

[DELIVERY_ESTIMATE]

We'll send you a tracking number as soon as your order ships.

Questions? Reply to this email or visit our Help Center: [HELP_CENTER_URL]

Thank you for shopping with us!

[COMPANY_NAME]

View the Brevo-ready HTML

<!DOCTYPE html>
<html lang="en" xmlns="http://www.w3.org/1999/xhtml" xmlns:v="urn:schemas-microsoft-com:vml" xmlns:o="urn:schemas-microsoft-com:office:office">
<head>
<meta charset="utf-8">
<meta name="viewport" content="width=device-width,initial-scale=1">
<meta name="x-apple-disable-message-reformatting">
<meta name="color-scheme" content="light">
<meta name="supported-color-schemes" content="light">
<title>Order Confirmed - #[ORDER_NUMBER]</title>
<!--[if mso]><noscript><xml><o:OfficeDocumentSettings><o:PixelsPerInch>96</o:PixelsPerInch></o:OfficeDocumentSettings></xml></noscript><![endif]-->
</head>
<body style="margin:0;padding:0;background-color:#f4f4f5;">
<!-- Preheader: put the inbox preview text in this span, or use Brevo's preview text field. -->
<span style="display:none;font-size:1px;color:#f4f4f5;line-height:1px;max-height:0;max-width:0;opacity:0;overflow:hidden;mso-hide:all;"></span>
<!-- Subject line (paste into Brevo's subject field): Order Confirmed - #[ORDER_NUMBER] -->
<!-- Links point to https://example.com; replace them with your own before sending. -->
<table role="presentation" width="100%" cellpadding="0" cellspacing="0" border="0" style="background-color:#f4f4f5;">
<tr><td align="center" style="padding:24px 12px;">
<!--[if mso]><table role="presentation" width="600" cellpadding="0" cellspacing="0" border="0"><tr><td><![endif]-->
<table role="presentation" width="100%" cellpadding="0" cellspacing="0" border="0" style="max-width:600px;background-color:#ffffff;border:1px solid #e4e4e7;border-radius:8px;">
<tr><td style="height:40px;font-size:0;line-height:0;">&nbsp;</td></tr>
<tr><td style="padding:0 40px 16px;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Helvetica,Arial,sans-serif;font-size:16px;line-height:1.6;color:#18181b;"><p style="margin:0;">Hi [CUSTOMER_NAME],</p></td></tr>
<tr><td style="padding:0 40px 16px;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Helvetica,Arial,sans-serif;font-size:16px;line-height:1.6;color:#18181b;"><p style="margin:0;">Thank you for your order!</p></td></tr>
<tr><td style="padding:8px 40px 12px;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Helvetica,Arial,sans-serif;font-size:16px;line-height:1.6;color:#18181b;"><h2 style="margin:0;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Helvetica,Arial,sans-serif;font-size:18px;line-height:1.3;font-weight:700;color:#18181b;">ORDER DETAILS</h2></td></tr>
<tr><td style="padding:0 40px 16px;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Helvetica,Arial,sans-serif;font-size:16px;line-height:1.6;color:#18181b;"><p style="margin:0;">Order Number: [ORDER_NUMBER]<br>Order Date: [ORDER_DATE]</p></td></tr>
<tr><td style="padding:8px 40px 12px;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Helvetica,Arial,sans-serif;font-size:16px;line-height:1.6;color:#18181b;"><h2 style="margin:0;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Helvetica,Arial,sans-serif;font-size:18px;line-height:1.3;font-weight:700;color:#18181b;">ITEMS ORDERED</h2></td></tr>
<tr><td style="padding:0 40px 16px;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Helvetica,Arial,sans-serif;font-size:16px;line-height:1.6;color:#18181b;"><p style="margin:0;">[PRODUCT_NAME] x [QUANTITY] - [PRICE]<br>[PRODUCT_NAME] x [QUANTITY] - [PRICE]</p></td></tr>
<tr><td style="padding:0 40px 16px;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Helvetica,Arial,sans-serif;font-size:16px;line-height:1.6;color:#18181b;"><p style="margin:0;">Subtotal: [SUBTOTAL]<br>Shipping: [SHIPPING_COST]<br>Tax: [TAX]</p></td></tr>
<tr><td style="padding:8px 40px 24px;"><table role="presentation" width="100%" cellpadding="0" cellspacing="0" border="0"><tr><td style="border-top:1px solid #e4e4e7;font-size:0;line-height:0;">&nbsp;</td></tr></table></td></tr>
<tr><td style="padding:0 40px 16px;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Helvetica,Arial,sans-serif;font-size:16px;line-height:1.6;color:#18181b;"><p style="margin:0;">Total: [ORDER_TOTAL]</p></td></tr>
<tr><td style="padding:8px 40px 12px;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Helvetica,Arial,sans-serif;font-size:16px;line-height:1.6;color:#18181b;"><h2 style="margin:0;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Helvetica,Arial,sans-serif;font-size:18px;line-height:1.3;font-weight:700;color:#18181b;">SHIPPING ADDRESS</h2></td></tr>
<tr><td style="padding:0 40px 16px;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Helvetica,Arial,sans-serif;font-size:16px;line-height:1.6;color:#18181b;"><p style="margin:0;">[SHIPPING_NAME]<br>[SHIPPING_ADDRESS_LINE1]<br>[SHIPPING_ADDRESS_LINE2]<br>[SHIPPING_CITY], [SHIPPING_STATE] [SHIPPING_ZIP]<br>[SHIPPING_COUNTRY]</p></td></tr>
<tr><td style="padding:8px 40px 12px;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Helvetica,Arial,sans-serif;font-size:16px;line-height:1.6;color:#18181b;"><h2 style="margin:0;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Helvetica,Arial,sans-serif;font-size:18px;line-height:1.3;font-weight:700;color:#18181b;">ESTIMATED DELIVERY</h2></td></tr>
<tr><td style="padding:0 40px 16px;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Helvetica,Arial,sans-serif;font-size:16px;line-height:1.6;color:#18181b;"><p style="margin:0;">[DELIVERY_ESTIMATE]</p></td></tr>
<tr><td style="padding:0 40px 16px;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Helvetica,Arial,sans-serif;font-size:16px;line-height:1.6;color:#18181b;"><p style="margin:0;">We'll send you a tracking number as soon as your order ships.</p></td></tr>
<tr><td style="padding:0 40px 16px;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Helvetica,Arial,sans-serif;font-size:16px;line-height:1.6;color:#18181b;"><p style="margin:0;">Questions? Reply to this email or visit our Help Center: [HELP_CENTER_URL]</p></td></tr>
<tr><td style="padding:0 40px 16px;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Helvetica,Arial,sans-serif;font-size:16px;line-height:1.6;color:#18181b;"><p style="margin:0;">Thank you for shopping with us!</p></td></tr>
<tr><td style="padding:0 40px 16px;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Helvetica,Arial,sans-serif;font-size:16px;line-height:1.6;color:#18181b;"><p style="margin:0;">[COMPANY_NAME]</p></td></tr>
<tr><td style="padding:24px 40px 32px;border-top:1px solid #e4e4e7;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Helvetica,Arial,sans-serif;font-size:13px;line-height:1.6;color:#52525b;"><a href="{{ unsubscribe }}" target="_blank" style="color:#52525b;text-decoration:underline;">Unsubscribe</a></td></tr>
</table>
<!--[if mso]></td></tr></table><![endif]-->
</td></tr>
</table>
</body>
</html>

Example email, rendered. Copy HTML pastes into Brevo's HTML editor with personalization and unsubscribe tags in place.

Shipping Notification Template

Email template

From: [COMPANY_NAME]
Subject: Your order #[ORDER_NUMBER] is on its way!

Great news, [CUSTOMER_NAME]!

Your order has shipped and is on its way to you.

TRACKING INFORMATION

Carrier: [CARRIER_NAME]
Tracking Number: [TRACKING_NUMBER]

TRACK_YOUR_PACKAGE

ESTIMATED DELIVERY

[DELIVERY_DATE]

SHIPPING TO

[SHIPPING_NAME]
[SHIPPING_ADDRESS]

ORDER SUMMARY

[PRODUCT_LIST]

Need help? Contact us at [SUPPORT_EMAIL]

[COMPANY_NAME]

View the Brevo-ready HTML

<!DOCTYPE html>
<html lang="en" xmlns="http://www.w3.org/1999/xhtml" xmlns:v="urn:schemas-microsoft-com:vml" xmlns:o="urn:schemas-microsoft-com:office:office">
<head>
<meta charset="utf-8">
<meta name="viewport" content="width=device-width,initial-scale=1">
<meta name="x-apple-disable-message-reformatting">
<meta name="color-scheme" content="light">
<meta name="supported-color-schemes" content="light">
<title>Your order #[ORDER_NUMBER] is on its way!</title>
<!--[if mso]><noscript><xml><o:OfficeDocumentSettings><o:PixelsPerInch>96</o:PixelsPerInch></o:OfficeDocumentSettings></xml></noscript><![endif]-->
</head>
<body style="margin:0;padding:0;background-color:#f4f4f5;">
<!-- Preheader: put the inbox preview text in this span, or use Brevo's preview text field. -->
<span style="display:none;font-size:1px;color:#f4f4f5;line-height:1px;max-height:0;max-width:0;opacity:0;overflow:hidden;mso-hide:all;"></span>
<!-- Subject line (paste into Brevo's subject field): Your order #[ORDER_NUMBER] is on its way! -->
<!-- Links point to https://example.com; replace them with your own before sending. -->
<table role="presentation" width="100%" cellpadding="0" cellspacing="0" border="0" style="background-color:#f4f4f5;">
<tr><td align="center" style="padding:24px 12px;">
<!--[if mso]><table role="presentation" width="600" cellpadding="0" cellspacing="0" border="0"><tr><td><![endif]-->
<table role="presentation" width="100%" cellpadding="0" cellspacing="0" border="0" style="max-width:600px;background-color:#ffffff;border:1px solid #e4e4e7;border-radius:8px;">
<tr><td style="height:40px;font-size:0;line-height:0;">&nbsp;</td></tr>
<tr><td style="padding:0 40px 16px;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Helvetica,Arial,sans-serif;font-size:16px;line-height:1.6;color:#18181b;"><p style="margin:0;">Great news, [CUSTOMER_NAME]!</p></td></tr>
<tr><td style="padding:0 40px 16px;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Helvetica,Arial,sans-serif;font-size:16px;line-height:1.6;color:#18181b;"><p style="margin:0;">Your order has shipped and is on its way to you.</p></td></tr>
<tr><td style="padding:8px 40px 12px;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Helvetica,Arial,sans-serif;font-size:16px;line-height:1.6;color:#18181b;"><h2 style="margin:0;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Helvetica,Arial,sans-serif;font-size:18px;line-height:1.3;font-weight:700;color:#18181b;">TRACKING INFORMATION</h2></td></tr>
<tr><td style="padding:0 40px 16px;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Helvetica,Arial,sans-serif;font-size:16px;line-height:1.6;color:#18181b;"><p style="margin:0;">Carrier: [CARRIER_NAME]<br>Tracking Number: [TRACKING_NUMBER]</p></td></tr>
<tr><td style="padding:8px 40px 24px;">
<table role="presentation" cellpadding="0" cellspacing="0" border="0"><tr><td align="center" bgcolor="#18181b" style="border-radius:6px;background-color:#18181b;">
<!--[if mso]><v:roundrect xmlns:v="urn:schemas-microsoft-com:vml" xmlns:w="urn:schemas-microsoft-com:office:word" href="https://example.com" style="height:48px;v-text-anchor:middle;width:280px;" arcsize="12%" stroke="f" fillcolor="#18181b"><w:anchorlock/><center style="color:#ffffff;font-family:Arial,sans-serif;font-size:16px;font-weight:bold;">TRACK_YOUR_PACKAGE</center></v:roundrect><![endif]-->
<!--[if !mso]><!--><a href="https://example.com" target="_blank" style="display:inline-block;padding:14px 28px;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Helvetica,Arial,sans-serif;font-size:16px;font-weight:600;line-height:20px;color:#ffffff;text-decoration:none;border-radius:6px;background-color:#18181b;mso-hide:all;">TRACK_YOUR_PACKAGE</a><!--<![endif]-->
</td></tr></table>
</td></tr>
<tr><td style="padding:8px 40px 12px;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Helvetica,Arial,sans-serif;font-size:16px;line-height:1.6;color:#18181b;"><h2 style="margin:0;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Helvetica,Arial,sans-serif;font-size:18px;line-height:1.3;font-weight:700;color:#18181b;">ESTIMATED DELIVERY</h2></td></tr>
<tr><td style="padding:0 40px 16px;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Helvetica,Arial,sans-serif;font-size:16px;line-height:1.6;color:#18181b;"><p style="margin:0;">[DELIVERY_DATE]</p></td></tr>
<tr><td style="padding:8px 40px 12px;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Helvetica,Arial,sans-serif;font-size:16px;line-height:1.6;color:#18181b;"><h2 style="margin:0;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Helvetica,Arial,sans-serif;font-size:18px;line-height:1.3;font-weight:700;color:#18181b;">SHIPPING TO</h2></td></tr>
<tr><td style="padding:0 40px 16px;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Helvetica,Arial,sans-serif;font-size:16px;line-height:1.6;color:#18181b;"><p style="margin:0;">[SHIPPING_NAME]<br>[SHIPPING_ADDRESS]</p></td></tr>
<tr><td style="padding:8px 40px 12px;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Helvetica,Arial,sans-serif;font-size:16px;line-height:1.6;color:#18181b;"><h2 style="margin:0;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Helvetica,Arial,sans-serif;font-size:18px;line-height:1.3;font-weight:700;color:#18181b;">ORDER SUMMARY</h2></td></tr>
<tr><td style="padding:0 40px 16px;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Helvetica,Arial,sans-serif;font-size:16px;line-height:1.6;color:#18181b;"><p style="margin:0;">[PRODUCT_LIST]</p></td></tr>
<tr><td style="padding:0 40px 16px;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Helvetica,Arial,sans-serif;font-size:16px;line-height:1.6;color:#18181b;"><p style="margin:0;">Need help? Contact us at [SUPPORT_EMAIL]</p></td></tr>
<tr><td style="padding:0 40px 16px;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Helvetica,Arial,sans-serif;font-size:16px;line-height:1.6;color:#18181b;"><p style="margin:0;">[COMPANY_NAME]</p></td></tr>
<tr><td style="padding:24px 40px 32px;border-top:1px solid #e4e4e7;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Helvetica,Arial,sans-serif;font-size:13px;line-height:1.6;color:#52525b;"><a href="{{ unsubscribe }}" target="_blank" style="color:#52525b;text-decoration:underline;">Unsubscribe</a></td></tr>
</table>
<!--[if mso]></td></tr></table><![endif]-->
</td></tr>
</table>
</body>
</html>

Example email, rendered. Copy HTML pastes into Brevo's HTML editor with personalization and unsubscribe tags in place.

Password Reset Template

Email template

From: [COMPANY_NAME]
Subject: Reset your [COMPANY_NAME] password

Hi [CUSTOMER_NAME],

We received a request to reset your password.

Click the button below to choose a new password:

RESET PASSWORD

Or copy and paste this link:
[RESET_URL]

This link expires in [EXPIRY_TIME] hours.

If you didn't request a password reset, you can safely ignore this email. Your password will not be changed.

For security, this request was received from:
IP Address: [IP_ADDRESS]
Location: [LOCATION]
Device: [DEVICE_INFO]

Questions? Contact our support team at [SUPPORT_EMAIL]

[COMPANY_NAME] Security Team

View the Brevo-ready HTML

<!DOCTYPE html>
<html lang="en" xmlns="http://www.w3.org/1999/xhtml" xmlns:v="urn:schemas-microsoft-com:vml" xmlns:o="urn:schemas-microsoft-com:office:office">
<head>
<meta charset="utf-8">
<meta name="viewport" content="width=device-width,initial-scale=1">
<meta name="x-apple-disable-message-reformatting">
<meta name="color-scheme" content="light">
<meta name="supported-color-schemes" content="light">
<title>Reset your [COMPANY_NAME] password</title>
<!--[if mso]><noscript><xml><o:OfficeDocumentSettings><o:PixelsPerInch>96</o:PixelsPerInch></o:OfficeDocumentSettings></xml></noscript><![endif]-->
</head>
<body style="margin:0;padding:0;background-color:#f4f4f5;">
<!-- Preheader: put the inbox preview text in this span, or use Brevo's preview text field. -->
<span style="display:none;font-size:1px;color:#f4f4f5;line-height:1px;max-height:0;max-width:0;opacity:0;overflow:hidden;mso-hide:all;"></span>
<!-- Subject line (paste into Brevo's subject field): Reset your [COMPANY_NAME] password -->
<!-- Links point to https://example.com; replace them with your own before sending. -->
<table role="presentation" width="100%" cellpadding="0" cellspacing="0" border="0" style="background-color:#f4f4f5;">
<tr><td align="center" style="padding:24px 12px;">
<!--[if mso]><table role="presentation" width="600" cellpadding="0" cellspacing="0" border="0"><tr><td><![endif]-->
<table role="presentation" width="100%" cellpadding="0" cellspacing="0" border="0" style="max-width:600px;background-color:#ffffff;border:1px solid #e4e4e7;border-radius:8px;">
<tr><td style="height:40px;font-size:0;line-height:0;">&nbsp;</td></tr>
<tr><td style="padding:0 40px 16px;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Helvetica,Arial,sans-serif;font-size:16px;line-height:1.6;color:#18181b;"><p style="margin:0;">Hi [CUSTOMER_NAME],</p></td></tr>
<tr><td style="padding:0 40px 16px;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Helvetica,Arial,sans-serif;font-size:16px;line-height:1.6;color:#18181b;"><p style="margin:0;">We received a request to reset your password.</p></td></tr>
<tr><td style="padding:0 40px 16px;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Helvetica,Arial,sans-serif;font-size:16px;line-height:1.6;color:#18181b;"><p style="margin:0;">Click the button below to choose a new password:</p></td></tr>
<tr><td style="padding:8px 40px 24px;">
<table role="presentation" cellpadding="0" cellspacing="0" border="0"><tr><td align="center" bgcolor="#18181b" style="border-radius:6px;background-color:#18181b;">
<!--[if mso]><v:roundrect xmlns:v="urn:schemas-microsoft-com:vml" xmlns:w="urn:schemas-microsoft-com:office:word" href="https://example.com" style="height:48px;v-text-anchor:middle;width:280px;" arcsize="12%" stroke="f" fillcolor="#18181b"><w:anchorlock/><center style="color:#ffffff;font-family:Arial,sans-serif;font-size:16px;font-weight:bold;">RESET PASSWORD</center></v:roundrect><![endif]-->
<!--[if !mso]><!--><a href="https://example.com" target="_blank" style="display:inline-block;padding:14px 28px;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Helvetica,Arial,sans-serif;font-size:16px;font-weight:600;line-height:20px;color:#ffffff;text-decoration:none;border-radius:6px;background-color:#18181b;mso-hide:all;">RESET PASSWORD</a><!--<![endif]-->
</td></tr></table>
</td></tr>
<tr><td style="padding:0 40px 16px;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Helvetica,Arial,sans-serif;font-size:16px;line-height:1.6;color:#18181b;"><p style="margin:0;">Or copy and paste this link:<br>[RESET_URL]</p></td></tr>
<tr><td style="padding:0 40px 16px;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Helvetica,Arial,sans-serif;font-size:16px;line-height:1.6;color:#18181b;"><p style="margin:0;">This link expires in [EXPIRY_TIME] hours.</p></td></tr>
<tr><td style="padding:0 40px 16px;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Helvetica,Arial,sans-serif;font-size:16px;line-height:1.6;color:#18181b;"><p style="margin:0;">If you didn't request a password reset, you can safely ignore this email. Your password will not be changed.</p></td></tr>
<tr><td style="padding:0 40px 16px;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Helvetica,Arial,sans-serif;font-size:16px;line-height:1.6;color:#18181b;"><p style="margin:0;">For security, this request was received from:<br>IP Address: [IP_ADDRESS]<br>Location: [LOCATION]<br>Device: [DEVICE_INFO]</p></td></tr>
<tr><td style="padding:0 40px 16px;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Helvetica,Arial,sans-serif;font-size:16px;line-height:1.6;color:#18181b;"><p style="margin:0;">Questions? Contact our support team at [SUPPORT_EMAIL]</p></td></tr>
<tr><td style="padding:0 40px 16px;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Helvetica,Arial,sans-serif;font-size:16px;line-height:1.6;color:#18181b;"><p style="margin:0;">[COMPANY_NAME] Security Team</p></td></tr>
<tr><td style="padding:24px 40px 32px;border-top:1px solid #e4e4e7;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Helvetica,Arial,sans-serif;font-size:13px;line-height:1.6;color:#52525b;"><a href="{{ unsubscribe }}" target="_blank" style="color:#52525b;text-decoration:underline;">Unsubscribe</a></td></tr>
</table>
<!--[if mso]></td></tr></table><![endif]-->
</td></tr>
</table>
</body>
</html>

Example email, rendered. Copy HTML pastes into Brevo's HTML editor with personalization and unsubscribe tags in place.

Account Verification Template

Email template

From: [COMPANY_NAME]
Subject: Verify your email address

Hi [CUSTOMER_NAME],

Thanks for creating a [COMPANY_NAME] account!

Please verify your email address by clicking the button below:

VERIFY EMAIL

Or copy and paste this link:
[VERIFICATION_URL]

This link expires in [EXPIRY_TIME] hours.

Once verified, you'll have full access to:

[BENEFIT_1]
[BENEFIT_2]
[BENEFIT_3]

If you didn't create this account, please ignore this email or contact us at [SUPPORT_EMAIL].

Welcome aboard!

[COMPANY_NAME]

View the Brevo-ready HTML

<!DOCTYPE html>
<html lang="en" xmlns="http://www.w3.org/1999/xhtml" xmlns:v="urn:schemas-microsoft-com:vml" xmlns:o="urn:schemas-microsoft-com:office:office">
<head>
<meta charset="utf-8">
<meta name="viewport" content="width=device-width,initial-scale=1">
<meta name="x-apple-disable-message-reformatting">
<meta name="color-scheme" content="light">
<meta name="supported-color-schemes" content="light">
<title>Verify your email address</title>
<!--[if mso]><noscript><xml><o:OfficeDocumentSettings><o:PixelsPerInch>96</o:PixelsPerInch></o:OfficeDocumentSettings></xml></noscript><![endif]-->
</head>
<body style="margin:0;padding:0;background-color:#f4f4f5;">
<!-- Preheader: put the inbox preview text in this span, or use Brevo's preview text field. -->
<span style="display:none;font-size:1px;color:#f4f4f5;line-height:1px;max-height:0;max-width:0;opacity:0;overflow:hidden;mso-hide:all;"></span>
<!-- Subject line (paste into Brevo's subject field): Verify your email address -->
<!-- Links point to https://example.com; replace them with your own before sending. -->
<table role="presentation" width="100%" cellpadding="0" cellspacing="0" border="0" style="background-color:#f4f4f5;">
<tr><td align="center" style="padding:24px 12px;">
<!--[if mso]><table role="presentation" width="600" cellpadding="0" cellspacing="0" border="0"><tr><td><![endif]-->
<table role="presentation" width="100%" cellpadding="0" cellspacing="0" border="0" style="max-width:600px;background-color:#ffffff;border:1px solid #e4e4e7;border-radius:8px;">
<tr><td style="height:40px;font-size:0;line-height:0;">&nbsp;</td></tr>
<tr><td style="padding:0 40px 16px;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Helvetica,Arial,sans-serif;font-size:16px;line-height:1.6;color:#18181b;"><p style="margin:0;">Hi [CUSTOMER_NAME],</p></td></tr>
<tr><td style="padding:0 40px 16px;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Helvetica,Arial,sans-serif;font-size:16px;line-height:1.6;color:#18181b;"><p style="margin:0;">Thanks for creating a [COMPANY_NAME] account!</p></td></tr>
<tr><td style="padding:0 40px 16px;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Helvetica,Arial,sans-serif;font-size:16px;line-height:1.6;color:#18181b;"><p style="margin:0;">Please verify your email address by clicking the button below:</p></td></tr>
<tr><td style="padding:8px 40px 24px;">
<table role="presentation" cellpadding="0" cellspacing="0" border="0"><tr><td align="center" bgcolor="#18181b" style="border-radius:6px;background-color:#18181b;">
<!--[if mso]><v:roundrect xmlns:v="urn:schemas-microsoft-com:vml" xmlns:w="urn:schemas-microsoft-com:office:word" href="https://example.com" style="height:48px;v-text-anchor:middle;width:280px;" arcsize="12%" stroke="f" fillcolor="#18181b"><w:anchorlock/><center style="color:#ffffff;font-family:Arial,sans-serif;font-size:16px;font-weight:bold;">VERIFY EMAIL</center></v:roundrect><![endif]-->
<!--[if !mso]><!--><a href="https://example.com" target="_blank" style="display:inline-block;padding:14px 28px;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Helvetica,Arial,sans-serif;font-size:16px;font-weight:600;line-height:20px;color:#ffffff;text-decoration:none;border-radius:6px;background-color:#18181b;mso-hide:all;">VERIFY EMAIL</a><!--<![endif]-->
</td></tr></table>
</td></tr>
<tr><td style="padding:0 40px 16px;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Helvetica,Arial,sans-serif;font-size:16px;line-height:1.6;color:#18181b;"><p style="margin:0;">Or copy and paste this link:<br>[VERIFICATION_URL]</p></td></tr>
<tr><td style="padding:0 40px 16px;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Helvetica,Arial,sans-serif;font-size:16px;line-height:1.6;color:#18181b;"><p style="margin:0;">This link expires in [EXPIRY_TIME] hours.</p></td></tr>
<tr><td style="padding:0 40px 16px;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Helvetica,Arial,sans-serif;font-size:16px;line-height:1.6;color:#18181b;"><p style="margin:0;">Once verified, you'll have full access to:</p></td></tr>
<tr><td style="padding:0 40px 16px;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Helvetica,Arial,sans-serif;font-size:16px;line-height:1.6;color:#18181b;"><ul style="margin:0;padding:0 0 0 24px;"><li style="margin:0 0 6px;">[BENEFIT_1]</li><li style="margin:0 0 6px;">[BENEFIT_2]</li><li style="margin:0 0 6px;">[BENEFIT_3]</li></ul></td></tr>
<tr><td style="padding:0 40px 16px;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Helvetica,Arial,sans-serif;font-size:16px;line-height:1.6;color:#18181b;"><p style="margin:0;">If you didn't create this account, please ignore this email or contact us at [SUPPORT_EMAIL].</p></td></tr>
<tr><td style="padding:0 40px 16px;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Helvetica,Arial,sans-serif;font-size:16px;line-height:1.6;color:#18181b;"><p style="margin:0;">Welcome aboard!</p></td></tr>
<tr><td style="padding:0 40px 16px;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Helvetica,Arial,sans-serif;font-size:16px;line-height:1.6;color:#18181b;"><p style="margin:0;">[COMPANY_NAME]</p></td></tr>
<tr><td style="padding:24px 40px 32px;border-top:1px solid #e4e4e7;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Helvetica,Arial,sans-serif;font-size:13px;line-height:1.6;color:#52525b;"><a href="{{ unsubscribe }}" target="_blank" style="color:#52525b;text-decoration:underline;">Unsubscribe</a></td></tr>
</table>
<!--[if mso]></td></tr></table><![endif]-->
</td></tr>
</table>
</body>
</html>

Example email, rendered. Copy HTML pastes into Brevo's HTML editor with personalization and unsubscribe tags in place.

Subscription Renewal Reminder Template

Email template

From: [COMPANY_NAME]
Subject: Your [COMPANY_NAME] subscription renews soon

Hi [CUSTOMER_NAME],

Your [PLAN_NAME] subscription will automatically renew on [RENEWAL_DATE].

SUBSCRIPTION DETAILS

Plan: [PLAN_NAME]
Renewal Amount: [RENEWAL_AMOUNT]
Renewal Date: [RENEWAL_DATE]
Payment Method: [PAYMENT_METHOD_LAST_4]

No action needed - we'll charge your payment method on file automatically.

WANT TO MAKE CHANGES?

Update payment method: [PAYMENT_URL]
Change your plan: [PLAN_URL]
Cancel subscription: [CANCEL_URL]

Changes must be made before [CUTOFF_DATE].

Questions about your subscription? Contact us at [SUPPORT_EMAIL].

[COMPANY_NAME]

View the Brevo-ready HTML

<!DOCTYPE html>
<html lang="en" xmlns="http://www.w3.org/1999/xhtml" xmlns:v="urn:schemas-microsoft-com:vml" xmlns:o="urn:schemas-microsoft-com:office:office">
<head>
<meta charset="utf-8">
<meta name="viewport" content="width=device-width,initial-scale=1">
<meta name="x-apple-disable-message-reformatting">
<meta name="color-scheme" content="light">
<meta name="supported-color-schemes" content="light">
<title>Your [COMPANY_NAME] subscription renews soon</title>
<!--[if mso]><noscript><xml><o:OfficeDocumentSettings><o:PixelsPerInch>96</o:PixelsPerInch></o:OfficeDocumentSettings></xml></noscript><![endif]-->
</head>
<body style="margin:0;padding:0;background-color:#f4f4f5;">
<!-- Preheader: put the inbox preview text in this span, or use Brevo's preview text field. -->
<span style="display:none;font-size:1px;color:#f4f4f5;line-height:1px;max-height:0;max-width:0;opacity:0;overflow:hidden;mso-hide:all;"></span>
<!-- Subject line (paste into Brevo's subject field): Your [COMPANY_NAME] subscription renews soon -->
<!-- Links point to https://example.com; replace them with your own before sending. -->
<table role="presentation" width="100%" cellpadding="0" cellspacing="0" border="0" style="background-color:#f4f4f5;">
<tr><td align="center" style="padding:24px 12px;">
<!--[if mso]><table role="presentation" width="600" cellpadding="0" cellspacing="0" border="0"><tr><td><![endif]-->
<table role="presentation" width="100%" cellpadding="0" cellspacing="0" border="0" style="max-width:600px;background-color:#ffffff;border:1px solid #e4e4e7;border-radius:8px;">
<tr><td style="height:40px;font-size:0;line-height:0;">&nbsp;</td></tr>
<tr><td style="padding:0 40px 16px;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Helvetica,Arial,sans-serif;font-size:16px;line-height:1.6;color:#18181b;"><p style="margin:0;">Hi [CUSTOMER_NAME],</p></td></tr>
<tr><td style="padding:0 40px 16px;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Helvetica,Arial,sans-serif;font-size:16px;line-height:1.6;color:#18181b;"><p style="margin:0;">Your [PLAN_NAME] subscription will automatically renew on [RENEWAL_DATE].</p></td></tr>
<tr><td style="padding:8px 40px 12px;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Helvetica,Arial,sans-serif;font-size:16px;line-height:1.6;color:#18181b;"><h2 style="margin:0;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Helvetica,Arial,sans-serif;font-size:18px;line-height:1.3;font-weight:700;color:#18181b;">SUBSCRIPTION DETAILS</h2></td></tr>
<tr><td style="padding:0 40px 16px;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Helvetica,Arial,sans-serif;font-size:16px;line-height:1.6;color:#18181b;"><p style="margin:0;">Plan: [PLAN_NAME]<br>Renewal Amount: [RENEWAL_AMOUNT]<br>Renewal Date: [RENEWAL_DATE]<br>Payment Method: [PAYMENT_METHOD_LAST_4]</p></td></tr>
<tr><td style="padding:0 40px 16px;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Helvetica,Arial,sans-serif;font-size:16px;line-height:1.6;color:#18181b;"><p style="margin:0;">No action needed - we'll charge your payment method on file automatically.</p></td></tr>
<tr><td style="padding:8px 40px 12px;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Helvetica,Arial,sans-serif;font-size:16px;line-height:1.6;color:#18181b;"><h2 style="margin:0;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Helvetica,Arial,sans-serif;font-size:18px;line-height:1.3;font-weight:700;color:#18181b;">WANT TO MAKE CHANGES?</h2></td></tr>
<tr><td style="padding:0 40px 16px;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Helvetica,Arial,sans-serif;font-size:16px;line-height:1.6;color:#18181b;"><ul style="margin:0;padding:0 0 0 24px;"><li style="margin:0 0 6px;">Update payment method: [PAYMENT_URL]</li><li style="margin:0 0 6px;">Change your plan: [PLAN_URL]</li><li style="margin:0 0 6px;">Cancel subscription: [CANCEL_URL]</li></ul></td></tr>
<tr><td style="padding:0 40px 16px;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Helvetica,Arial,sans-serif;font-size:16px;line-height:1.6;color:#18181b;"><p style="margin:0;">Changes must be made before [CUTOFF_DATE].</p></td></tr>
<tr><td style="padding:0 40px 16px;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Helvetica,Arial,sans-serif;font-size:16px;line-height:1.6;color:#18181b;"><p style="margin:0;">Questions about your subscription? Contact us at [SUPPORT_EMAIL].</p></td></tr>
<tr><td style="padding:0 40px 16px;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Helvetica,Arial,sans-serif;font-size:16px;line-height:1.6;color:#18181b;"><p style="margin:0;">[COMPANY_NAME]</p></td></tr>
<tr><td style="padding:24px 40px 32px;border-top:1px solid #e4e4e7;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Helvetica,Arial,sans-serif;font-size:13px;line-height:1.6;color:#52525b;"><a href="{{ unsubscribe }}" target="_blank" style="color:#52525b;text-decoration:underline;">Unsubscribe</a></td></tr>
</table>
<!--[if mso]></td></tr></table><![endif]-->
</td></tr>
</table>
</body>
</html>

Example email, rendered. Copy HTML pastes into Brevo's HTML editor with personalization and unsubscribe tags in place.

Refund Confirmation Template

Email template

From: [COMPANY_NAME]
Subject: Refund processed for order #[ORDER_NUMBER]

Hi [CUSTOMER_NAME],

Your refund has been processed.

REFUND DETAILS

Original Order: #[ORDER_NUMBER]
Refund Amount: [REFUND_AMOUNT]
Refund Method: [REFUND_METHOD]
Reference Number: [REFUND_REFERENCE]

TIMELINE

Credit card refunds: 5-10 business days
PayPal refunds: 3-5 business days
Store credit: Immediate

REFUNDED ITEMS

[PRODUCT_NAME] x [QUANTITY] - [REFUND_AMOUNT]

If you have questions about your refund, please contact us at [SUPPORT_EMAIL] with your order number.

We hope to see you again soon.

[COMPANY_NAME]

View the Brevo-ready HTML

<!DOCTYPE html>
<html lang="en" xmlns="http://www.w3.org/1999/xhtml" xmlns:v="urn:schemas-microsoft-com:vml" xmlns:o="urn:schemas-microsoft-com:office:office">
<head>
<meta charset="utf-8">
<meta name="viewport" content="width=device-width,initial-scale=1">
<meta name="x-apple-disable-message-reformatting">
<meta name="color-scheme" content="light">
<meta name="supported-color-schemes" content="light">
<title>Refund processed for order #[ORDER_NUMBER]</title>
<!--[if mso]><noscript><xml><o:OfficeDocumentSettings><o:PixelsPerInch>96</o:PixelsPerInch></o:OfficeDocumentSettings></xml></noscript><![endif]-->
</head>
<body style="margin:0;padding:0;background-color:#f4f4f5;">
<!-- Preheader: put the inbox preview text in this span, or use Brevo's preview text field. -->
<span style="display:none;font-size:1px;color:#f4f4f5;line-height:1px;max-height:0;max-width:0;opacity:0;overflow:hidden;mso-hide:all;"></span>
<!-- Subject line (paste into Brevo's subject field): Refund processed for order #[ORDER_NUMBER] -->
<!-- Links point to https://example.com; replace them with your own before sending. -->
<table role="presentation" width="100%" cellpadding="0" cellspacing="0" border="0" style="background-color:#f4f4f5;">
<tr><td align="center" style="padding:24px 12px;">
<!--[if mso]><table role="presentation" width="600" cellpadding="0" cellspacing="0" border="0"><tr><td><![endif]-->
<table role="presentation" width="100%" cellpadding="0" cellspacing="0" border="0" style="max-width:600px;background-color:#ffffff;border:1px solid #e4e4e7;border-radius:8px;">
<tr><td style="height:40px;font-size:0;line-height:0;">&nbsp;</td></tr>
<tr><td style="padding:0 40px 16px;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Helvetica,Arial,sans-serif;font-size:16px;line-height:1.6;color:#18181b;"><p style="margin:0;">Hi [CUSTOMER_NAME],</p></td></tr>
<tr><td style="padding:0 40px 16px;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Helvetica,Arial,sans-serif;font-size:16px;line-height:1.6;color:#18181b;"><p style="margin:0;">Your refund has been processed.</p></td></tr>
<tr><td style="padding:8px 40px 12px;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Helvetica,Arial,sans-serif;font-size:16px;line-height:1.6;color:#18181b;"><h2 style="margin:0;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Helvetica,Arial,sans-serif;font-size:18px;line-height:1.3;font-weight:700;color:#18181b;">REFUND DETAILS</h2></td></tr>
<tr><td style="padding:0 40px 16px;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Helvetica,Arial,sans-serif;font-size:16px;line-height:1.6;color:#18181b;"><p style="margin:0;">Original Order: #[ORDER_NUMBER]<br>Refund Amount: [REFUND_AMOUNT]<br>Refund Method: [REFUND_METHOD]<br>Reference Number: [REFUND_REFERENCE]</p></td></tr>
<tr><td style="padding:8px 40px 12px;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Helvetica,Arial,sans-serif;font-size:16px;line-height:1.6;color:#18181b;"><h2 style="margin:0;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Helvetica,Arial,sans-serif;font-size:18px;line-height:1.3;font-weight:700;color:#18181b;">TIMELINE</h2></td></tr>
<tr><td style="padding:0 40px 16px;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Helvetica,Arial,sans-serif;font-size:16px;line-height:1.6;color:#18181b;"><ul style="margin:0;padding:0 0 0 24px;"><li style="margin:0 0 6px;">Credit card refunds: 5-10 business days</li><li style="margin:0 0 6px;">PayPal refunds: 3-5 business days</li><li style="margin:0 0 6px;">Store credit: Immediate</li></ul></td></tr>
<tr><td style="padding:8px 40px 12px;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Helvetica,Arial,sans-serif;font-size:16px;line-height:1.6;color:#18181b;"><h2 style="margin:0;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Helvetica,Arial,sans-serif;font-size:18px;line-height:1.3;font-weight:700;color:#18181b;">REFUNDED ITEMS</h2></td></tr>
<tr><td style="padding:0 40px 16px;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Helvetica,Arial,sans-serif;font-size:16px;line-height:1.6;color:#18181b;"><p style="margin:0;">[PRODUCT_NAME] x [QUANTITY] - [REFUND_AMOUNT]</p></td></tr>
<tr><td style="padding:0 40px 16px;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Helvetica,Arial,sans-serif;font-size:16px;line-height:1.6;color:#18181b;"><p style="margin:0;">If you have questions about your refund, please contact us at [SUPPORT_EMAIL] with your order number.</p></td></tr>
<tr><td style="padding:0 40px 16px;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Helvetica,Arial,sans-serif;font-size:16px;line-height:1.6;color:#18181b;"><p style="margin:0;">We hope to see you again soon.</p></td></tr>
<tr><td style="padding:0 40px 16px;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Helvetica,Arial,sans-serif;font-size:16px;line-height:1.6;color:#18181b;"><p style="margin:0;">[COMPANY_NAME]</p></td></tr>
<tr><td style="padding:24px 40px 32px;border-top:1px solid #e4e4e7;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Helvetica,Arial,sans-serif;font-size:13px;line-height:1.6;color:#52525b;"><a href="{{ unsubscribe }}" target="_blank" style="color:#52525b;text-decoration:underline;">Unsubscribe</a></td></tr>
</table>
<!--[if mso]></td></tr></table><![endif]-->
</td></tr>
</table>
</body>
</html>

Example email, rendered. Copy HTML pastes into Brevo's HTML editor with personalization and unsubscribe tags in place.

Two-Factor Authentication Code Template

Email template

From: [COMPANY_NAME]
Subject: Your [COMPANY_NAME] security code

Hi [CUSTOMER_NAME],

Your verification code is:

[CODE]

This code expires in [EXPIRY_TIME] minutes.

If you didn't request this code, please secure your account immediately by changing your password and contacting our support team.

For security:

Never share this code with anyone
[COMPANY_NAME] will never ask for this code
This code can only be used once

Need help? Contact [SUPPORT_EMAIL]

[COMPANY_NAME] Security Team

View the Brevo-ready HTML

<!DOCTYPE html>
<html lang="en" xmlns="http://www.w3.org/1999/xhtml" xmlns:v="urn:schemas-microsoft-com:vml" xmlns:o="urn:schemas-microsoft-com:office:office">
<head>
<meta charset="utf-8">
<meta name="viewport" content="width=device-width,initial-scale=1">
<meta name="x-apple-disable-message-reformatting">
<meta name="color-scheme" content="light">
<meta name="supported-color-schemes" content="light">
<title>Your [COMPANY_NAME] security code</title>
<!--[if mso]><noscript><xml><o:OfficeDocumentSettings><o:PixelsPerInch>96</o:PixelsPerInch></o:OfficeDocumentSettings></xml></noscript><![endif]-->
</head>
<body style="margin:0;padding:0;background-color:#f4f4f5;">
<!-- Preheader: put the inbox preview text in this span, or use Brevo's preview text field. -->
<span style="display:none;font-size:1px;color:#f4f4f5;line-height:1px;max-height:0;max-width:0;opacity:0;overflow:hidden;mso-hide:all;"></span>
<!-- Subject line (paste into Brevo's subject field): Your [COMPANY_NAME] security code -->
<!-- Links point to https://example.com; replace them with your own before sending. -->
<table role="presentation" width="100%" cellpadding="0" cellspacing="0" border="0" style="background-color:#f4f4f5;">
<tr><td align="center" style="padding:24px 12px;">
<!--[if mso]><table role="presentation" width="600" cellpadding="0" cellspacing="0" border="0"><tr><td><![endif]-->
<table role="presentation" width="100%" cellpadding="0" cellspacing="0" border="0" style="max-width:600px;background-color:#ffffff;border:1px solid #e4e4e7;border-radius:8px;">
<tr><td style="height:40px;font-size:0;line-height:0;">&nbsp;</td></tr>
<tr><td style="padding:0 40px 16px;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Helvetica,Arial,sans-serif;font-size:16px;line-height:1.6;color:#18181b;"><p style="margin:0;">Hi [CUSTOMER_NAME],</p></td></tr>
<tr><td style="padding:0 40px 16px;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Helvetica,Arial,sans-serif;font-size:16px;line-height:1.6;color:#18181b;"><p style="margin:0;">Your verification code is:</p></td></tr>
<tr><td style="padding:0 40px 16px;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Helvetica,Arial,sans-serif;font-size:16px;line-height:1.6;color:#18181b;"><p style="margin:0;">[CODE]</p></td></tr>
<tr><td style="padding:0 40px 16px;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Helvetica,Arial,sans-serif;font-size:16px;line-height:1.6;color:#18181b;"><p style="margin:0;">This code expires in [EXPIRY_TIME] minutes.</p></td></tr>
<tr><td style="padding:0 40px 16px;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Helvetica,Arial,sans-serif;font-size:16px;line-height:1.6;color:#18181b;"><p style="margin:0;">If you didn't request this code, please secure your account immediately by changing your password and contacting our support team.</p></td></tr>
<tr><td style="padding:0 40px 16px;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Helvetica,Arial,sans-serif;font-size:16px;line-height:1.6;color:#18181b;"><p style="margin:0;">For security:</p></td></tr>
<tr><td style="padding:0 40px 16px;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Helvetica,Arial,sans-serif;font-size:16px;line-height:1.6;color:#18181b;"><ul style="margin:0;padding:0 0 0 24px;"><li style="margin:0 0 6px;">Never share this code with anyone</li><li style="margin:0 0 6px;">[COMPANY_NAME] will never ask for this code</li><li style="margin:0 0 6px;">This code can only be used once</li></ul></td></tr>
<tr><td style="padding:0 40px 16px;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Helvetica,Arial,sans-serif;font-size:16px;line-height:1.6;color:#18181b;"><p style="margin:0;">Need help? Contact [SUPPORT_EMAIL]</p></td></tr>
<tr><td style="padding:0 40px 16px;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Helvetica,Arial,sans-serif;font-size:16px;line-height:1.6;color:#18181b;"><p style="margin:0;">[COMPANY_NAME] Security Team</p></td></tr>
<tr><td style="padding:24px 40px 32px;border-top:1px solid #e4e4e7;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Helvetica,Arial,sans-serif;font-size:13px;line-height:1.6;color:#52525b;"><a href="{{ unsubscribe }}" target="_blank" style="color:#52525b;text-decoration:underline;">Unsubscribe</a></td></tr>
</table>
<!--[if mso]></td></tr></table><![endif]-->
</td></tr>
</table>
</body>
</html>

Example email, rendered. Copy HTML pastes into Brevo's HTML editor with personalization and unsubscribe tags in place.

Invoice Email Template

Email template

From: [COMPANY_NAME]
Subject: Invoice #[INVOICE_NUMBER] from [COMPANY_NAME]

Hi [CUSTOMER_NAME],

Here's your invoice for [SERVICE_DESCRIPTION].

INVOICE DETAILS

Invoice Number: [INVOICE_NUMBER]
Invoice Date: [INVOICE_DATE]
Due Date: [DUE_DATE]

CHARGES

[SERVICE_DESCRIPTION] - [AMOUNT]
[ADDITIONAL_ITEMS]

Subtotal: [SUBTOTAL]
Tax ([TAX_RATE]%): [TAX_AMOUNT]

Total Due: [TOTAL_AMOUNT]

PAYMENT OPTIONS

PAY NOW

Or pay via:

Bank transfer: [BANK_DETAILS]
Check: Mail to [MAILING_ADDRESS]

Questions about this invoice? Reply to this email or contact [BILLING_EMAIL].

Thank you for your business!

[COMPANY_NAME]

View the Brevo-ready HTML

<!DOCTYPE html>
<html lang="en" xmlns="http://www.w3.org/1999/xhtml" xmlns:v="urn:schemas-microsoft-com:vml" xmlns:o="urn:schemas-microsoft-com:office:office">
<head>
<meta charset="utf-8">
<meta name="viewport" content="width=device-width,initial-scale=1">
<meta name="x-apple-disable-message-reformatting">
<meta name="color-scheme" content="light">
<meta name="supported-color-schemes" content="light">
<title>Invoice #[INVOICE_NUMBER] from [COMPANY_NAME]</title>
<!--[if mso]><noscript><xml><o:OfficeDocumentSettings><o:PixelsPerInch>96</o:PixelsPerInch></o:OfficeDocumentSettings></xml></noscript><![endif]-->
</head>
<body style="margin:0;padding:0;background-color:#f4f4f5;">
<!-- Preheader: put the inbox preview text in this span, or use Brevo's preview text field. -->
<span style="display:none;font-size:1px;color:#f4f4f5;line-height:1px;max-height:0;max-width:0;opacity:0;overflow:hidden;mso-hide:all;"></span>
<!-- Subject line (paste into Brevo's subject field): Invoice #[INVOICE_NUMBER] from [COMPANY_NAME] -->
<!-- Links point to https://example.com; replace them with your own before sending. -->
<table role="presentation" width="100%" cellpadding="0" cellspacing="0" border="0" style="background-color:#f4f4f5;">
<tr><td align="center" style="padding:24px 12px;">
<!--[if mso]><table role="presentation" width="600" cellpadding="0" cellspacing="0" border="0"><tr><td><![endif]-->
<table role="presentation" width="100%" cellpadding="0" cellspacing="0" border="0" style="max-width:600px;background-color:#ffffff;border:1px solid #e4e4e7;border-radius:8px;">
<tr><td style="height:40px;font-size:0;line-height:0;">&nbsp;</td></tr>
<tr><td style="padding:0 40px 16px;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Helvetica,Arial,sans-serif;font-size:16px;line-height:1.6;color:#18181b;"><p style="margin:0;">Hi [CUSTOMER_NAME],</p></td></tr>
<tr><td style="padding:0 40px 16px;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Helvetica,Arial,sans-serif;font-size:16px;line-height:1.6;color:#18181b;"><p style="margin:0;">Here's your invoice for [SERVICE_DESCRIPTION].</p></td></tr>
<tr><td style="padding:8px 40px 12px;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Helvetica,Arial,sans-serif;font-size:16px;line-height:1.6;color:#18181b;"><h2 style="margin:0;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Helvetica,Arial,sans-serif;font-size:18px;line-height:1.3;font-weight:700;color:#18181b;">INVOICE DETAILS</h2></td></tr>
<tr><td style="padding:0 40px 16px;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Helvetica,Arial,sans-serif;font-size:16px;line-height:1.6;color:#18181b;"><p style="margin:0;">Invoice Number: [INVOICE_NUMBER]<br>Invoice Date: [INVOICE_DATE]<br>Due Date: [DUE_DATE]</p></td></tr>
<tr><td style="padding:8px 40px 12px;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Helvetica,Arial,sans-serif;font-size:16px;line-height:1.6;color:#18181b;"><h2 style="margin:0;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Helvetica,Arial,sans-serif;font-size:18px;line-height:1.3;font-weight:700;color:#18181b;">CHARGES</h2></td></tr>
<tr><td style="padding:0 40px 16px;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Helvetica,Arial,sans-serif;font-size:16px;line-height:1.6;color:#18181b;"><p style="margin:0;">[SERVICE_DESCRIPTION] - [AMOUNT]<br>[ADDITIONAL_ITEMS]</p></td></tr>
<tr><td style="padding:0 40px 16px;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Helvetica,Arial,sans-serif;font-size:16px;line-height:1.6;color:#18181b;"><p style="margin:0;">Subtotal: [SUBTOTAL]<br>Tax ([TAX_RATE]%): [TAX_AMOUNT]</p></td></tr>
<tr><td style="padding:8px 40px 24px;"><table role="presentation" width="100%" cellpadding="0" cellspacing="0" border="0"><tr><td style="border-top:1px solid #e4e4e7;font-size:0;line-height:0;">&nbsp;</td></tr></table></td></tr>
<tr><td style="padding:0 40px 16px;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Helvetica,Arial,sans-serif;font-size:16px;line-height:1.6;color:#18181b;"><p style="margin:0;">Total Due: [TOTAL_AMOUNT]</p></td></tr>
<tr><td style="padding:8px 40px 12px;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Helvetica,Arial,sans-serif;font-size:16px;line-height:1.6;color:#18181b;"><h2 style="margin:0;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Helvetica,Arial,sans-serif;font-size:18px;line-height:1.3;font-weight:700;color:#18181b;">PAYMENT OPTIONS</h2></td></tr>
<tr><td style="padding:8px 40px 24px;">
<table role="presentation" cellpadding="0" cellspacing="0" border="0"><tr><td align="center" bgcolor="#18181b" style="border-radius:6px;background-color:#18181b;">
<!--[if mso]><v:roundrect xmlns:v="urn:schemas-microsoft-com:vml" xmlns:w="urn:schemas-microsoft-com:office:word" href="https://example.com" style="height:48px;v-text-anchor:middle;width:280px;" arcsize="12%" stroke="f" fillcolor="#18181b"><w:anchorlock/><center style="color:#ffffff;font-family:Arial,sans-serif;font-size:16px;font-weight:bold;">PAY NOW</center></v:roundrect><![endif]-->
<!--[if !mso]><!--><a href="https://example.com" target="_blank" style="display:inline-block;padding:14px 28px;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Helvetica,Arial,sans-serif;font-size:16px;font-weight:600;line-height:20px;color:#ffffff;text-decoration:none;border-radius:6px;background-color:#18181b;mso-hide:all;">PAY NOW</a><!--<![endif]-->
</td></tr></table>
</td></tr>
<tr><td style="padding:0 40px 16px;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Helvetica,Arial,sans-serif;font-size:16px;line-height:1.6;color:#18181b;"><p style="margin:0;">Or pay via:</p></td></tr>
<tr><td style="padding:0 40px 16px;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Helvetica,Arial,sans-serif;font-size:16px;line-height:1.6;color:#18181b;"><ul style="margin:0;padding:0 0 0 24px;"><li style="margin:0 0 6px;">Bank transfer: [BANK_DETAILS]</li><li style="margin:0 0 6px;">Check: Mail to [MAILING_ADDRESS]</li></ul></td></tr>
<tr><td style="padding:0 40px 16px;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Helvetica,Arial,sans-serif;font-size:16px;line-height:1.6;color:#18181b;"><p style="margin:0;">Questions about this invoice? Reply to this email or contact [BILLING_EMAIL].</p></td></tr>
<tr><td style="padding:0 40px 16px;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Helvetica,Arial,sans-serif;font-size:16px;line-height:1.6;color:#18181b;"><p style="margin:0;">Thank you for your business!</p></td></tr>
<tr><td style="padding:0 40px 16px;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Helvetica,Arial,sans-serif;font-size:16px;line-height:1.6;color:#18181b;"><p style="margin:0;">[COMPANY_NAME]</p></td></tr>
<tr><td style="padding:24px 40px 32px;border-top:1px solid #e4e4e7;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Helvetica,Arial,sans-serif;font-size:13px;line-height:1.6;color:#52525b;"><a href="{{ unsubscribe }}" target="_blank" style="color:#52525b;text-decoration:underline;">Unsubscribe</a></td></tr>
</table>
<!--[if mso]></td></tr></table><![endif]-->
</td></tr>
</table>
</body>
</html>

Example email, rendered. Copy HTML pastes into Brevo's HTML editor with personalization and unsubscribe tags in place.

Testing Transactional Emails

Brevo transactional logs showing delivered, opened, clicked, and sent events with subject lines and timestamps

Before deploying transactional emails to production, thorough testing is essential.

Pre-Launch Checklist

Content verification:

All merge tags populate correctly
Links are valid and trackable
Images display properly
Plain text version is readable
Legal requirements met (address, business info)

Technical verification:

SPF, DKIM, DMARC pass
From address matches authenticated domain
Reply-to is monitored
Subject line renders correctly

Cross-client testing:

Testing Tools

Mail Tester - Spam score check
Litmus - Email client previews
Email on Acid - Rendering tests
GlockApps - Deliverability testing
MXToolbox - Authentication verification

Monitoring and Analytics

Continuous monitoring ensures transactional emails keep reaching inboxes.

Key Metrics Dashboard

Metric	What It Measures	Why It Matters
Delivery rate	Percentage reaching servers	Infrastructure health
Bounce rate	Failed deliveries	List hygiene issues
Open rate	User engagement	Content relevance
Click rate	Action taken	Template effectiveness
Time to deliver	Speed of delivery	Provider performance
Complaint rate	Spam reports	Reputation risk

Alerting Thresholds

Set up alerts for:

Delivery rate drops below 98%
Bounce rate exceeds 1%
Complaint rate exceeds 0.05%
Delivery time exceeds 60 seconds
Authentication failures

Webhook Integration

Integrate delivery webhooks for real-time visibility:

Delivered - Confirmation of receipt
Bounced - Hard or soft bounce
Opened - Engagement tracking
Clicked - Link activity
Complained - Spam report filed

Your application

API or SMTP

Triggers the send
Consumes webhooks

send request
Email provider

transactional stream

SPF, DKIM, DMARC
Bounce handling

authenticated email
Mailbox provider

recipient server

Delivers or bounces
Spam reports

Where delivery events come from Your application sends through the email provider to the recipient's mailbox provider; delivery, bounce, open, click and complaint events return to your application as webhooks.

Common Transactional Email Mistakes to Avoid

1. Mixing Transactional and Marketing Infrastructure

Sending transactional and marketing emails from the same IP damages deliverability. Marketing emails naturally have higher complaint rates, which affects your transactional email reputation.

Solution: Use separate sending infrastructure or dedicated transactional streams.

2. Poor Mobile Optimization

Over 60% of emails are opened on mobile devices. Tiny buttons, complex layouts, and unreadable text frustrate customers.

Solution: Design mobile-first with large tap targets, single-column layouts, and 14px+ fonts.

3. Slow Delivery Times

Customers expect password resets within seconds, not minutes. Delayed order confirmations trigger “did it work?” anxiety.

Solution: Use high-performance transactional email infrastructure with sub-10-second delivery.

4. Missing Critical Information

Omitting order numbers, tracking links, or contact information creates support tickets and frustration.

Solution: Include a pre-launch checklist to verify all essential elements are present.

5. No Plain Text Alternative

Some email clients and accessibility tools require plain text. Missing alternatives break the experience.

Solution: Always include a well-formatted plain text version.

6. Ignoring Bounce Management

Failed to process bounces leads to continued sending to invalid addresses, damaging sender reputation.

Solution: Implement automated bounce handling with immediate suppression of hard bounces.

7. Lack of Monitoring

Problems go undetected until customers complain, by then, thousands of critical emails may have failed.

Solution: Set up real-time monitoring with alerts for delivery issues.

Advanced Transactional Email Strategies

Dynamic Content Personalization

Go beyond basic merge fields to create personalized experiences:

Product recommendations based on purchase history
Localized content for language and currency
Conditional blocks based on customer segment
Dynamic images personalized to recipient
Predictive content based on behavior patterns

Cross-Channel Coordination

Coordinate transactional emails with other channels:

Event	Email	SMS	Push
Order placed	Detailed confirmation	Order received	-
Order shipped	Tracking details	Shipping alert	-
Out for delivery	-	Delivery today	Notification
Delivered	-	Delivered confirmation	-
Password reset	Reset link	-	-

A/B Testing Transactional Emails

Yes, you can test transactional emails:

Subject line variations
CTA button text and color
Product recommendation placement
Email length and format
Send timing (for non-urgent emails)

Note: Only test elements that don’t affect the core transactional purpose.

Value from Transactional Emails

Transactional emails can support customer experience and retention when done carefully:

Relevant next-step recommendations in order confirmations
Referral program mentions in shipping notifications when they do not distract from tracking details
Review requests with product links
Loyalty program status in receipts

Keep promotional content secondary and clearly separated.

Transactional Email with Tajo and Brevo

Managing transactional emails across your e-commerce stack requires reliable infrastructure and seamless integration.

Tajo’s integration with Brevo provides enterprise-grade transactional email capabilities:

Reliable Delivery Infrastructure

99.9% delivery SLA backed by Brevo’s global infrastructure
Dedicated sending domains to protect your reputation
Real-time delivery tracking with webhook notifications
Automatic bounce handling and list hygiene

E-commerce Integration

Automatic order triggers from Shopify and WooCommerce
Real-time data sync for accurate personalization
Template management with dynamic product blocks
Multi-language support for international customers

Unified Customer Communication

Single platform for transactional and marketing
Cross-channel coordination with SMS and WhatsApp
Consistent branding across all touchpoints
Centralized analytics for complete visibility

Developer-Friendly

RESTful API for custom integrations
SMTP relay for legacy systems
Pre-built templates for common use cases
Comprehensive documentation and support

Why Choose Tajo for Transactional Email

Tajo bridges the gap between your e-commerce platform and Brevo’s transactional email infrastructure:

Zero-code setup - Connect Shopify in minutes
Automatic data sync - Customer, order, and product data flows in real-time
Pre-built workflows - Order confirmations, shipping notifications ready to use
Unified customer view - See complete customer history across all channels
Multi-channel orchestration - Coordinate email, SMS, and WhatsApp for critical updates

Conclusion

Transactional emails are the foundation of customer communication. When order confirmations, password resets, and shipping notifications reliably reach the inbox, customers trust your brand.

Success requires:

Proper authentication (SPF, DKIM, DMARC)
Separated sending streams from marketing
Clear, focused content with minimal promotion
Continuous monitoring of delivery metrics
Reliable infrastructure that scales with your business

The investment in getting transactional email right pays dividends in customer satisfaction, reduced support costs, and brand trust.

Ready to ensure your transactional emails always reach the inbox? Get started with Tajo for reliable transactional email infrastructure powered by Brevo.

Frequently Asked Questions

What is transactional email?

Master transactional emails with this complete guide. Learn about order confirmations, password resets, and how to ensure critical emails reach the inbox.

How do I get started with transactional email?

Start with the fundamentals: understand core concepts, choose the right tools, and implement step by step. This guide covers everything from beginner to advanced.

Which tools support transactional email?

Common transactional email tools include Brevo, Postmark, SendGrid, Mailgun, Amazon SES, and other SMTP/API providers. Choose by setup path, logs, webhooks, suppression handling, support, pricing model, and how well the provider fits your application or ecommerce platform.

Do transactional emails require an unsubscribe link?

No, legally transactional emails do not require an unsubscribe link because the recipient triggered the message through their action. However, some regulations and best practices suggest including one for service-related transactional emails (like shipping notifications) as a courtesy. Never include unsubscribe for critical messages like password resets or security alerts.

Can I add promotional content to transactional emails?

Technically yes, but with caution. The CAN-SPAM Act focuses on the primary purpose of the message. If the commercial content overwhelms the service information, the message may be treated as commercial email and require marketing-email compliance handling. Keep any promotional module clearly secondary and separate from the transactional information.

What's the best time to send transactional emails?

Immediately. Unlike marketing emails where timing affects open rates, transactional emails should be sent as soon as the triggering event occurs. Users expect instant confirmation of their actions. Delays of even a few minutes for password resets or order confirmations create anxiety and support tickets.

Should I use a dedicated IP for transactional email?

For high-volume senders (50,000+ monthly transactional emails), a dedicated IP is recommended. It isolates your transactional reputation from marketing sends and gives you full control over your sender reputation. For lower volumes, shared IPs from reputable providers like Brevo often provide sufficient deliverability since the provider maintains overall IP reputation.

How do I handle bounces in transactional email?

Hard bounces (invalid addresses) should trigger immediate suppression - never send to that address again. Soft bounces (temporary issues like full inbox) should retry with exponential backoff: wait 15 minutes, then 1 hour, then 4 hours. After 3 soft bounces, treat the address as a hard bounce. For transactional emails, also trigger an alert to notify the user through alternative channels if critical messages fail.

What causes transactional emails to go to spam?

Common causes include: missing or failing SPF/DKIM/DMARC authentication, poor sender reputation from shared IPs, spam-trigger words in subject lines, missing plain-text alternative, too many images compared to text, broken links, and sending from a newly created domain without proper warm-up. Using a reputable transactional email provider with proper authentication typically resolves most spam issues.

How long should password reset links remain valid?

Best practice is 1-4 hours for password reset links. Shorter is more secure but less user-friendly. Longer than 24 hours creates unnecessary security risk. Always clearly communicate the expiration time in the email. For highest security, also invalidate the link after one use and require a new request for additional reset attempts.

Can I personalize transactional emails?

Absolutely. Personalization improves the user experience and can include customer name, order details, account information, purchase history context, and relevant next steps. Just ensure personalization data is accurate; incorrect names or details in transactional emails damage trust quickly.

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What is a Transactional Email?

Key Characteristics of Transactional Emails

Types of Transactional Emails

Account and Authentication Emails

E-commerce Transaction Emails

Service and System Emails

Transactional Email vs. Marketing Email

Key Differences

Legal Distinction

The Gray Area: Transactional-Marketing Hybrid

Why Transactional Email Deliverability Matters

Business Impact of Failed Delivery

Operational Signals to Watch

Technical Setup for Transactional Email

Email Authentication: SPF, DKIM, and DMARC

SPF (Sender Policy Framework)

DKIM (DomainKeys Identified Mail)

DMARC (Domain-based Message Authentication, Reporting & Conformance)

Sending Methods: SMTP vs. API

SMTP Relay

API Integration

Which to Choose?

Choosing a Transactional Email Provider

Transactional Email Deliverability Best Practices

Separate Transactional and Marketing Streams

Maintain a Clean Sender Reputation

Monitor Delivery Metrics

Handle Bounces Properly

Content Best Practices

Transactional Email Templates

Order Confirmation Template

Shipping Notification Template

Password Reset Template

Account Verification Template

Subscription Renewal Reminder Template

Refund Confirmation Template

Two-Factor Authentication Code Template

Invoice Email Template

Testing Transactional Emails

Pre-Launch Checklist

Testing Tools

Monitoring and Analytics

Key Metrics Dashboard

Alerting Thresholds

Webhook Integration

Common Transactional Email Mistakes to Avoid

1. Mixing Transactional and Marketing Infrastructure

2. Poor Mobile Optimization

3. Slow Delivery Times

4. Missing Critical Information

5. No Plain Text Alternative

6. Ignoring Bounce Management

7. Lack of Monitoring

Advanced Transactional Email Strategies

Dynamic Content Personalization

Cross-Channel Coordination

A/B Testing Transactional Emails

Value from Transactional Emails

Transactional Email with Tajo and Brevo

Reliable Delivery Infrastructure

E-commerce Integration

Unified Customer Communication

Developer-Friendly

Why Choose Tajo for Transactional Email

Conclusion

Frequently Asked Questions

Request early access

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