Brevo Pricing 2026: Complete Plans, Features & Cost Breakdown

Understanding Brevo’s pricing structure is essential before committing to the platform. Unlike competitors that charge per contact, Brevo uses a per-email pricing model that can save significant money as your list grows. This guide breaks down every plan, feature, and hidden cost so you can make an informed decision.

Automation Brevo Multi-Channel Brevo only CRM All plans Loyalty With Tajo

Brevo · Automation

Visual Automation Builder

Drag-and-drop workflow editor with multi-channel triggers — email, SMS, and WhatsApp in a single flow. Brevo is the only platform with native WhatsApp automation built in.

• Email + SMS + WhatsApp in one workflow
• Behavioural triggers (cart, browse, purchase)
• A/B split within automations
• 20+ pre-built templates

Brevo Pricing at a Glance

Plan	Monthly Cost	Emails/Month	Key Features
Free	$0	300/day	Unlimited contacts, basic automation
Starter	From $9	5,000+	No daily limit, basic reporting
Business	From $18	5,000+	Full automation, A/B testing, send time optimization
Enterprise	Custom	Unlimited	Dedicated IP, priority support, custom features

Why Brevo’s Pricing Model is Different

Most email marketing platforms charge based on your number of contacts. Brevo charges based on emails sent. This fundamental difference means:

• Keep your entire list without paying extra for inactive contacts
• Scale efficiently as your business grows
• No surprise bills when subscribers accumulate
• Pay for value delivered, not database size

Real Cost Comparison

Scenario: 25,000 contacts, sending 100,000 emails/month

Platform	Monthly Cost	Pricing Model
Brevo	~$65	Per-email
Mailchimp	~$230	Per-contact
Klaviyo	~$400	Per-profile
ActiveCampaign	~$259	Per-contact

Annual savings with Brevo: $2,000 - $4,000+

Brevo Free Plan

The free plan is one of the most generous in the industry:

What’s Included

• 300 emails per day (9,000/month)
• Unlimited contacts storage
• Drag-and-drop email builder
• Basic email templates
• Marketing automation (limited workflows)
• CRM access with deal pipelines
• Transactional email (shares daily limit)
• Email support

Free Plan Limitations

• Brevo branding on emails
• 300/day sending cap (resets at midnight UTC)
• Limited automation workflows
• No A/B testing
• No send time optimization
• Basic reporting only
• No phone support

Who Should Use the Free Plan?

• Testing Brevo before committing
• Very small businesses with minimal email needs
• Side projects and personal use
• Startups not yet ready to invest

Brevo Starter Plan

Starting at $9/month for 5,000 emails

The Starter plan removes the daily sending limit and adds basic reporting features.

Starter Plan Features

Everything in Free, plus:

• No daily sending limit
• Remove Brevo branding (add-on)
• Basic reporting and analytics
• Email scheduling

Starter Plan Pricing Tiers

Emails/Month	Monthly Cost
5,000	$9
10,000	$15
20,000	$25
40,000	$39
60,000	$54
100,000	$69

Who Should Use Starter?

• Small businesses with regular email campaigns
• Growing companies not ready for advanced automation
• Budget-conscious marketers
• Businesses with predictable, moderate email volume

Brevo Business Plan

Starting at $18/month for 5,000 emails

The Business plan unlocks Brevo’s full marketing automation capabilities.

Business Plan Features

Everything in Starter, plus:

• Marketing automation (unlimited workflows)
• A/B testing for campaigns and automations
• Send time optimization (AI-powered)
• Predictive sending
• Advanced reporting
• Landing pages
• Facebook ads integration
• Multi-user access (3 users included)
• Phone support

Business Plan Pricing Tiers

Emails/Month	Monthly Cost
5,000	$18
10,000	$29
20,000	$49
40,000	$65
60,000	$89
100,000	$129
150,000	$169
250,000	$239
500,000	$449
1,000,000	$599

Who Should Use Business?

• E-commerce stores needing automation
• Growing businesses requiring A/B testing
• Marketing teams needing collaboration
• Companies wanting landing page functionality
• Businesses ready for multi-channel marketing

Brevo Enterprise Plan

Custom pricing based on requirements

For high-volume senders and organizations with specific needs.

Enterprise Features

Everything in Business, plus:

• Dedicated IP address (included)
• Priority customer support
• Advanced security features
• Custom integrations
• Dedicated account manager
• Service level agreement (SLA)
• Custom sending limits
• Advanced user permissions
• SSO/SAML support

Who Should Use Enterprise?

• Large organizations sending millions of emails
• Companies requiring dedicated IP reputation
• Businesses needing guaranteed SLAs
• Organizations with compliance requirements
• Multi-brand companies

Brevo SMS Pricing

SMS is priced separately from email on a per-message basis.

SMS Pricing by Country

Country	Cost per SMS
United States	$0.0149
United Kingdom	$0.0455
Canada	$0.0135
France	$0.0535
Germany	$0.0820
Australia	$0.0535
India	$0.0032
Brazil	$0.0255

Prices vary by country. Brevo supports 200+ countries.

SMS Volume Discounts

Higher volume sends qualify for reduced rates:

• 10,000+ messages: 5% discount
• 50,000+ messages: 10% discount
• 100,000+ messages: Custom pricing

Brevo WhatsApp Pricing

WhatsApp Business API pricing follows Meta’s conversation-based model.

WhatsApp Pricing Structure

• Marketing conversations: Higher cost
• Utility conversations: Moderate cost
• Authentication conversations: Lower cost
• Service conversations: Free (24-hour window)

WhatsApp Message Costs (Example: US)

Conversation Type	Cost
Marketing	$0.025
Utility	$0.015
Authentication	$0.0135
Service	Free (within 24h)

Pricing varies by country and conversation type.

Brevo Add-Ons and Extra Costs

Optional Add-Ons

Add-On	Cost
Remove Brevo logo	$12/month (Starter)
Dedicated IP	$251/year
Additional users	$12/user/month
Premium templates	Included (Business+)

Potential Hidden Costs

1. Dedicated IP - Required for high-volume senders wanting better deliverability control
2. Additional users - Only 1 user on Starter, 3 on Business
3. Logo removal - Starter plan requires add-on to remove branding
4. Phone support - Only available on Business plan and above

Brevo Pay-As-You-Go Credits

For irregular senders, Brevo offers prepaid credit packs:

Credits	Cost	Cost per Email
5,000	$32	$0.0064
10,000	$59	$0.0059
25,000	$129	$0.0052
50,000	$239	$0.0048
100,000	$429	$0.0043
500,000	$1,899	$0.0038
1,000,000	$3,399	$0.0034

Credits never expire - Use them whenever you need.

How to Choose the Right Brevo Plan

Choose Free If:

• You’re testing the platform
• You send fewer than 300 emails daily
• Budget is extremely limited
• You don’t need advanced features

Choose Starter If:

• You need to remove daily limits
• Basic email marketing is sufficient
• You don’t need automation beyond basics
• Budget is a primary concern

Choose Business If:

• You need marketing automation
• A/B testing is important
• You have a marketing team (multiple users)
• You want landing pages
• E-commerce is your focus

Choose Enterprise If:

• You send millions of emails
• You need dedicated IP
• Compliance is critical
• You require SLA guarantees

What does your sending look like?

1. Testing, or under 300 emails a day

   Free

   Unlimited contacts, with a daily sending cap.

2. Regular campaigns, basic email is enough

   Starter

   Removes the daily limit, from $9 a month.

3. Automation, A/B testing, a team, e-commerce

   Business

   Unlimited workflows and 3 users, from $18 a month.

4. Millions of emails, dedicated IP, SLA

   Enterprise

   Custom pricing and compliance features.

Brevo + Tajo: Maximizing Value for Shopify

While Brevo offers excellent pricing, Shopify stores can maximize value by adding Tajo.

What Tajo Adds

• Deep Shopify integration - Full customer and order sync
• Built-in loyalty programs - No additional tools needed
• E-commerce automation triggers - Abandoned cart, browse abandonment
• Unified customer profiles - All Shopify data in Brevo

Combined Value Proposition

Feature	Brevo Alone	Brevo + Tajo
Shopify sync	Basic	Full real-time
Loyalty programs	No	Yes
Order history	Limited	Complete
E-commerce automations	Basic triggers	Advanced
Cost	Brevo pricing	Brevo + Tajo subscription

Brevo Pricing vs Competitors

vs Mailchimp

Metric	Brevo	Mailchimp
10K contacts, 50K emails	~$35/mo	~$100/mo
Pricing model	Per-email	Per-contact
Free plan	300/day, unlimited contacts	500 contacts, 1K emails
WhatsApp	Yes	No

vs Klaviyo

Metric	Brevo	Klaviyo
10K contacts	~$35/mo	~$150/mo
25K contacts	~$65/mo	~$400/mo
SMS global	200+ countries	Limited
WhatsApp	Full	Limited

vs ActiveCampaign

Metric	Brevo	ActiveCampaign
10K contacts	~$35/mo	~$155/mo
Automation	Full	Full
CRM	Included	Included
WhatsApp	Yes	No

Tips for Saving Money on Brevo

1. Start with Free - Test thoroughly before upgrading
2. Choose annual billing - Save up to 10%
3. Right-size your plan - Monitor actual email usage
4. Use automation - More efficient than manual sends
5. Clean your list - Remove bounces and spam traps
6. Consider Pay-As-You-Go - For irregular senders
7. Negotiate Enterprise - Always negotiate custom plans

Conclusion

Brevo’s per-email pricing model offers significant advantages over per-contact competitors. For most businesses, especially e-commerce stores, this translates to substantial savings while maintaining access to powerful features.

Key takeaways:

• Free plan is generous for testing and small-scale use
• Business plan unlocks full automation and is best value for growing businesses
• Per-email pricing saves money as your contact list grows
• SMS and WhatsApp are available globally at competitive rates
• Tajo enhances Brevo for Shopify stores with loyalty and deep integration

Ready to see how Brevo + Tajo can transform your e-commerce marketing at a fraction of competitor costs? Start your free trial today.