إدارة الصفقات
تتيح لك واجهة Brevo CRM Deals API إدارة مسار مبيعاتك وتتبع تقدّم الصفقات وأتمتة عمليات سير العمل المرتبطة بالإيرادات داخل منصة Tajo.
نظرة عامة
إدارة الصفقات ضرورية من أجل:
- تتبع مسار المبيعات بتقدّم قائم على المراحل وتوقعات مستقبلية
- إسناد الإيرادات بربط الصفقات بنشاط العملاء في التجارة الإلكترونية
- متابعات مؤتمتة تنطلق عند تغيّر مرحلة الصفقة
- تحليلات أداء الفريق مع تتبع الصفقات الرابحة والخاسرة ومعدلات التحويل
- التكامل مع برنامج الولاء بمنح النقاط عند إغلاق الصفقة
البدء السريع
إنشاء صفقة
POST https://api.brevo.com/v3/crm/dealsContent-Type: application/jsonapi-key: YOUR_API_KEY
{ "name": "Acme Corp - Enterprise Loyalty Package", "attributes": { "deal_stage": "Qualified", "amount": 75000, "close_date": "2026-06-30", "pipeline": "Enterprise Sales", "deal_type": "new_business", "probability": 60, "company_id": "comp_123456789", "contact_id": "contact_987654321", "source": "inbound_lead", "loyalty_points_bonus": 5000, "contract_length_months": 12 }}الاستجابة
{ "id": "deal_abc123def456", "name": "Acme Corp - Enterprise Loyalty Package", "created_at": "2026-01-25T14:30:00Z", "updated_at": "2026-01-25T14:30:00Z"}جلب الصفقات
عرض جميع الصفقات
اجلب الصفقات مع التصفية وترقيم الصفحات:
GET https://api.brevo.com/v3/crm/deals?limit=50&offset=0&sort=descContent-Type: application/jsonapi-key: YOUR_API_KEYالاستجابة
{ "items": [ { "id": "deal_abc123def456", "name": "Acme Corp - Enterprise Loyalty Package", "attributes": { "deal_stage": "Qualified", "amount": 75000, "close_date": "2026-06-30", "pipeline": "Enterprise Sales", }, "created_at": "2026-01-25T14:30:00Z", "updated_at": "2026-01-25T14:30:00Z" } ], "total": 1}تصفية الصفقات حسب المرحلة
GET https://api.brevo.com/v3/crm/deals?filters[attributes.deal_stage]=Negotiation&sort=attributes.amount:descجلب صفقة واحدة
GET https://api.brevo.com/v3/crm/deals/{deal_id}Content-Type: application/jsonapi-key: YOUR_API_KEYتحديث صفقة
تحديث خصائص الصفقة
PATCH https://api.brevo.com/v3/crm/deals/{deal_id}Content-Type: application/jsonapi-key: YOUR_API_KEY
{ "attributes": { "deal_stage": "Negotiation", "amount": 82000, "probability": 75, "next_activity_date": "2026-02-15" }}الاستجابة
{ "id": "deal_abc123def456", "updated_at": "2026-02-01T10:15:00Z"}إدارة مسار الصفقات
إعداد مراحل المسار
طبّق تقدّمًا منظمًا للصفقات في مبيعات التجارة الإلكترونية:
class TajoDealPipeline { constructor() { this.dealsApi = new DealsApi(); this.stages = [ { name: 'Lead', probability: 10, actions: ['qualify_lead'] }, { name: 'Qualified', probability: 25, actions: ['schedule_demo'] }, { name: 'Demo', probability: 40, actions: ['send_proposal'] }, { name: 'Proposal', probability: 60, actions: ['negotiate_terms'] }, { name: 'Negotiation', probability: 80, actions: ['finalize_contract'] }, { name: 'Closed Won', probability: 100, actions: ['onboard_customer', 'award_loyalty_points'] }, { name: 'Closed Lost', probability: 0, actions: ['analyze_loss', 'schedule_followup'] } ]; }
async advanceDealStage(dealId, newStage) { const deal = await this.dealsApi.getDeal(dealId); const stageConfig = this.stages.find(s => s.name === newStage);
if (!stageConfig) { throw new Error(`Invalid stage: ${newStage}`); }
// Update deal with new stage await this.dealsApi.updateDeal(dealId, { attributes: { deal_stage: newStage, probability: stageConfig.probability, stage_changed_at: new Date().toISOString(), previous_stage: deal.attributes.deal_stage } });
// Execute stage-specific actions for (const action of stageConfig.actions) { await this.executeStageAction(dealId, action, deal); }
return { dealId, newStage, probability: stageConfig.probability }; }
async executeStageAction(dealId, action, deal) { switch (action) { case 'award_loyalty_points': if (deal.attributes.loyalty_points_bonus > 0) { await loyaltyService.awardCorporatePoints( deal.attributes.company_id, deal.attributes.loyalty_points_bonus, { reason: 'Deal closure bonus', dealId } ); } break;
case 'onboard_customer': await this.triggerOnboardingWorkflow(deal); break;
case 'analyze_loss': await this.logDealLoss(dealId, deal); break;
case 'schedule_followup': await this.createFollowUpTask(dealId, deal); break; } }}توقع الصفقات
أنشئ توقعات للإيرادات اعتمادًا على بيانات المسار:
class DealForecasting { async generateForecast(pipeline, timeframe) { const deals = await this.dealsApi.getDeals({ filters: { 'attributes.pipeline': pipeline, 'attributes.close_date': `<${timeframe.end}`, 'attributes.deal_stage': '!Closed Lost' } });
const forecast = { pipeline, timeframe, totalPipeline: 0, weightedPipeline: 0, byStage: {}, byOwner: {}, byMonth: {} };
for (const deal of deals.items) { const amount = deal.attributes.amount || 0; const probability = deal.attributes.probability || 0; const weighted = amount * (probability / 100); const stage = deal.attributes.deal_stage; const owner = deal.attributes.deal_owner; const month = new Date(deal.attributes.close_date).toISOString().slice(0, 7);
forecast.totalPipeline += amount; forecast.weightedPipeline += weighted;
// Aggregate by stage if (!forecast.byStage[stage]) { forecast.byStage[stage] = { count: 0, total: 0, weighted: 0 }; } forecast.byStage[stage].count++; forecast.byStage[stage].total += amount; forecast.byStage[stage].weighted += weighted;
// Aggregate by owner if (!forecast.byOwner[owner]) { forecast.byOwner[owner] = { count: 0, total: 0, weighted: 0 }; } forecast.byOwner[owner].count++; forecast.byOwner[owner].total += amount; forecast.byOwner[owner].weighted += weighted;
// Aggregate by month if (!forecast.byMonth[month]) { forecast.byMonth[month] = { count: 0, total: 0, weighted: 0 }; } forecast.byMonth[month].count++; forecast.byMonth[month].total += amount; forecast.byMonth[month].weighted += weighted; }
return forecast; }}أتمتة صفقات التجارة الإلكترونية
إنشاء الصفقات تلقائيًا من الطلبات
أنشئ الصفقات تلقائيًا انطلاقًا من نشاط التجارة الإلكترونية عالي القيمة:
class EcommerceDealAutomation { async createDealFromOrder(order) { // Only create deals for high-value or B2B orders if (order.total < 5000 && !order.isB2B) return null;
const deal = { name: `${order.customerName} - Order #${order.id}`, attributes: { deal_stage: order.isB2B ? 'Qualified' : 'Proposal', amount: order.total, close_date: new Date(Date.now() + 30 * 24 * 60 * 60 * 1000).toISOString(), pipeline: order.isB2B ? 'Enterprise Sales' : 'E-Commerce Upsell', deal_type: 'new_business', source: 'ecommerce_order', order_id: order.id, product_categories: order.categories.join(', '), contact_id: order.contactId, company_id: order.companyId || null, loyalty_points_bonus: Math.floor(order.total * 0.1) } };
return await this.dealsApi.createDeal(deal); }
async createRenewalDeal(subscription) { const renewalDate = new Date(subscription.expiresAt); const createDate = new Date(renewalDate.getTime() - 90 * 24 * 60 * 60 * 1000);
if (new Date() < createDate) return null;
const deal = { name: `${subscription.customerName} - Renewal`, attributes: { deal_stage: 'Qualified', amount: subscription.annualValue, close_date: subscription.expiresAt, pipeline: 'Renewals', deal_type: 'renewal', probability: 70, source: 'auto_renewal', subscription_id: subscription.id, contact_id: subscription.contactId, company_id: subscription.companyId, contract_length_months: 12, loyalty_points_bonus: Math.floor(subscription.annualValue * 0.05) } };
return await this.dealsApi.createDeal(deal); }}عمليات سير عمل الولاء المرتبطة بالصفقات
class DealLoyaltyIntegration { async onDealStageChange(dealId, oldStage, newStage) { const deal = await this.dealsApi.getDeal(dealId);
// Award milestone points at key stages const milestoneStages = { 'Demo': 100, 'Proposal': 250, 'Closed Won': deal.attributes.loyalty_points_bonus || 1000 };
if (milestoneStages[newStage] && deal.attributes.contact_id) { await loyaltyService.awardPoints( deal.attributes.contact_id, milestoneStages[newStage], { reason: `Deal milestone: ${newStage}`, dealId } ); }
// Trigger tier evaluation on deal closure if (newStage === 'Closed Won' && deal.attributes.company_id) { const company = await this.companiesApi.getCompany(deal.attributes.company_id); const newTotal = (company.attributes.annual_spend || 0) + deal.attributes.amount;
await this.companiesApi.updateCompany(deal.attributes.company_id, { attributes: { annual_spend: newTotal, last_deal_closed: new Date().toISOString() } });
await this.tierManager.evaluateTierUpgrade(deal.attributes.company_id, newTotal); } }}تحليلات الصفقات
مقاييس أداء المسار
class DealAnalytics { async getPipelineMetrics(pipeline, timeframe) { const allDeals = await this.dealsApi.getDeals({ filters: { 'attributes.pipeline': pipeline } });
const closedDeals = allDeals.items.filter( d => d.attributes.deal_stage === 'Closed Won' || d.attributes.deal_stage === 'Closed Lost' );
const wonDeals = closedDeals.filter(d => d.attributes.deal_stage === 'Closed Won'); const lostDeals = closedDeals.filter(d => d.attributes.deal_stage === 'Closed Lost');
return { totalDeals: allDeals.total, openDeals: allDeals.total - closedDeals.length, wonDeals: wonDeals.length, lostDeals: lostDeals.length, winRate: closedDeals.length > 0 ? (wonDeals.length / closedDeals.length * 100).toFixed(1) : 0, totalRevenue: wonDeals.reduce((sum, d) => sum + (d.attributes.amount || 0), 0), averageDealSize: wonDeals.length > 0 ? wonDeals.reduce((sum, d) => sum + (d.attributes.amount || 0), 0) / wonDeals.length : 0, averageSalesCycle: this.calculateAverageSalesCycle(wonDeals), loyaltyPointsAwarded: wonDeals.reduce( (sum, d) => sum + (d.attributes.loyalty_points_bonus || 0), 0 ) }; }
calculateAverageSalesCycle(wonDeals) { if (wonDeals.length === 0) return 0;
const totalDays = wonDeals.reduce((sum, deal) => { const created = new Date(deal.created_at); const closed = new Date(deal.attributes.stage_changed_at || deal.updated_at); return sum + Math.floor((closed - created) / (1000 * 60 * 60 * 24)); }, 0);
return Math.round(totalDays / wonDeals.length); }}مرجع دوال API
عمليات CRUD على الصفقات
// Create a new dealconst deal = await dealsApi.createDeal({ name: 'New Enterprise Deal', attributes: { deal_stage: 'Lead', amount: 50000, pipeline: 'Enterprise Sales' }});
// Get deal by IDconst deal = await dealsApi.getDeal('deal_abc123def456');
// Update deal attributesawait dealsApi.updateDeal('deal_abc123def456', { attributes: { deal_stage: 'Negotiation', amount: 55000, probability: 80 }});
// Delete a dealawait dealsApi.deleteDeal('deal_abc123def456');
// List deals with filteringconst deals = await dealsApi.getDeals({ filters: { 'attributes.deal_stage': 'Qualified', 'attributes.amount': '>10000' }, sort: 'attributes.amount:desc', limit: 50});استعلامات متقدمة
// Find deals closing this quarterconst quarterEnd = new Date();quarterEnd.setMonth(quarterEnd.getMonth() + 3);const closingDeals = await dealsApi.getDeals({ filters: { 'attributes.close_date': `<${quarterEnd.toISOString()}`, 'attributes.deal_stage': '!Closed Won,!Closed Lost' }});
// Find high-value stale deals (no update in 14 days)const staleDate = new Date(Date.now() - 14 * 24 * 60 * 60 * 1000);const staleDeals = await dealsApi.getDeals({ filters: { 'attributes.amount': '>25000', 'updated_at': `<${staleDate.toISOString()}`, 'attributes.deal_stage': '!Closed Won,!Closed Lost' }});
// Get deals by owner for performance reviewconst ownerDeals = await dealsApi.getDeals({ filters: { 'attributes.deal_stage': 'Closed Won' }});أفضل الممارسات
- مراحل متسقة: عرّف مراحل مسار واضحة مع الإجراءات المتوقعة في كل مرحلة
- تتبع الاحتمالية: أبقِ احتمالات إغلاق الصفقات محدّثة لتحسين دقة التوقعات
- تحديثات في وقتها: حدّث خصائص الصفقة فورًا للحفاظ على رؤية دقيقة للمسار
- التكامل مع الولاء: اربط إغلاق الصفقات بمنح نقاط الولاء لتعزيز الاحتفاظ بالعملاء
- عمليات سير عمل مؤتمتة: استخدم مُطلِقات تغيّر المرحلة لأتمتة مهام المتابعة
- مراجعة دورية للمسار: جدول مراجعة أسبوعية للمسار لتحديد الصفقات الراكدة أو المعرّضة للخطر
معالجة الأخطاء
try { const deal = await dealsApi.createDeal(dealData); console.log('Deal created:', deal.id);} catch (error) { if (error.status === 400) { console.error('Invalid deal data:', error.message); } else if (error.status === 404) { console.error('Associated company or contact not found'); } else if (error.status === 409) { console.error('Duplicate deal detected'); } else { console.error('Unexpected error:', error); }}الخطوات التالية
- إدارة الشركات - أدر حسابات الشركات B2B
- إدارة المهام - أدر أنشطة الصفقات والمتابعات
- الملاحظات والملفات - وثّق تفاعلات الصفقة
- تحليلات CRM - تقارير ورؤى متقدمة