邮件营销平台定价：对比每个主流平台（2026）
全面对比每个主流邮件营销平台的定价。了解在不同联系人规模下，Mailchimp、Brevo、Klaviyo 等平台你实际需要支付多少。
Choosing the right email marketing platform starts with understanding what you’ll actually pay - not just at signup, but as your list grows. Here’s a comprehensive pricing comparison.
Pricing at a Glance (Monthly Cost by Contact Count)
1,000 Contacts
| Platform | Monthly Cost | Free Option |
|---|---|---|
| Brevo | Free | ✓ (300 emails/day) |
| MailerLite | Free | ✓ (12K emails/mo) |
| Mailchimp | $13 | ✓ (500 contacts only) |
| ConvertKit | Free | ✓ (broadcasts only) |
| ActiveCampaign | $29 | ✗ |
| Klaviyo | $30 | ✓ (250 contacts) |
10,000 Contacts
| Platform | Monthly Cost |
|---|---|
| Brevo | $18 |
| MailerLite | $73 |
| Mailchimp | $100 |
| ConvertKit | $100 |
| ActiveCampaign | $149 |
| Klaviyo | $150 |
| Constant Contact | $110 |
50,000 Contacts
| Platform | Monthly Cost |
|---|---|
| Brevo | $39 |
| MailerLite | Custom |
| Mailchimp | $350 |
| ConvertKit | $329 |
| ActiveCampaign | $459 |
| Klaviyo | $720 |
100,000 Contacts
| Platform | Monthly Cost |
|---|---|
| Brevo | $65 |
| Mailchimp | $800+ |
| Klaviyo | $1,150+ |
| ActiveCampaign | $700+ |
Why Brevo Is Cheapest: Per-Email vs Per-Contact
Per-contact pricing (Mailchimp, Klaviyo, ActiveCampaign):
- Charges for every contact in your database
- Cost rises as your list grows - even for inactive contacts
- Punishes you for building a large list
Per-email pricing (Brevo):
- Charges only for emails you actually send
- Unlimited contacts on every plan
- Cost stays low regardless of list size
Platform-by-Platform Pricing
Brevo
- Free: 300/day, unlimited contacts, CRM
- Starter: $9/mo for 5,000 emails
- Business: $18/mo for 5,000 emails + advanced features
- Enterprise: Custom
Mailchimp
- Free: 500 contacts, 1,000 emails/mo
- Essentials: $13/mo for 500 contacts
- Standard: $20/mo for 500 contacts
- Premium: $350/mo for 10,000 contacts
Klaviyo
- Free: 250 contacts, 500 emails/mo
- Email: From $20/mo for 500 contacts
- Email+SMS: From $35/mo
ActiveCampaign
- No free plan
- Lite: $29/mo for 1,000 contacts
- Plus: $49/mo for 1,000 contacts
- Professional: $149/mo for 1,000 contacts
MailerLite
- Free: 1,000 subscribers, 12,000 emails/mo
- Growing Business: From $10/mo
- Advanced: From $21/mo
ConvertKit
- Free: 1,000 subscribers, broadcasts only
- Creator: $29/mo for 1,000 subscribers
- Creator Pro: $59/mo for 1,000 subscribers
SendGrid
- Free: 100/day
- Essentials: $19.95/mo for 50K emails
- Pro: $89.95/mo for 100K emails
Mailgun
- Free: Trial only (100 emails/day)
- Foundation: $35/mo for 50K emails
- Scale: $90/mo for 100K emails
Other Platforms
- GetResponse: From $19/mo for 1,000 contacts
- Campaign Monitor: From $11/mo for 500 contacts
- Constant Contact: From $12/mo for 500 contacts
- Benchmark Email: From $13/mo for 500 contacts
Hidden Costs to Watch
- Overage charges - Some platforms charge premium rates for exceeding limits
- Feature gates - Advanced automation, A/B testing, or removing branding costs extra
- SMS add-ons - Most platforms charge separately for SMS
- CRM - Usually a separate paid tool (except Brevo)
- Migration costs - Time spent switching platforms
Our Recommendation
For any budget and any list size, Brevo offers the best value:
- Unlimited contacts (even on free)
- Per-email pricing that stays affordable
- Built-in CRM, SMS, WhatsApp (no add-ons)
- Shopify integration via Tajo
See also:
Frequently Asked Questions
哪个邮件营销平台最便宜？
由于采用按邮件计费的定价模式，Brevo 在任何联系人规模下都最便宜。免费版：每天 300 封，联系人不限。在 5 万联系人时：约每月 39 美元，而 Mailchimp 350 美元以上或 Klaviyo 700 美元以上。
邮件营销每月花费多少？
对大多数小型企业而言，邮件营销每月花费 0 至 300 美元。免费套餐可满足基本需求（Brevo：每天 300 封）。付费套餐从每月 9 美元（Brevo Starter）到每月 300 美元以上（Klaviyo、HubSpot 在大规模时）不等。
为什么 Klaviyo 这么贵？
Klaviyo 按档案（联系人）收费，随着联系人列表增长会变得很昂贵。在 1 万联系人时，Klaviyo 每月花费 150 美元以上，而 Brevo 仅 18 美元。对大多数商店来说，Klaviyo 的高级电商功能并不足以证明 8 倍的价格差距是合理的。