Newsletter w WordPress: najlepsze wtyczki i przewodnik konfiguracji (2026)

WordPress powers 43% of websites, but it does not include built-in newsletter functionality. With the right plugin, you can add email subscriptions, create newsletters, and build automated email marketing directly from your WordPress site.

Best WordPress Newsletter Plugins

1. Brevo Official Plugin - Best Overall

Why choose it: Full-featured marketing platform with generous free tier. Signup forms integrate seamlessly with WordPress. Campaigns built in Brevo’s editor or your WordPress admin. Contacts sync automatically.

2. MailPoet - Best WordPress-Native

Why choose it: Everything stays inside WordPress. Good for bloggers who want simplicity.

3. Newsletter Plugin - Best Self-Hosted

Why choose it: No external service needed. Free for unlimited subscribers. But deliverability depends on your hosting.

4. Mailchimp for WordPress - Best for Mailchimp Users

Why choose it: If you already use Mailchimp for email. The plugin only handles forms - you still need a Mailchimp account.

Setting Up WordPress Email Subscriptions

Step 1: Install Your Plugin

Install the Brevo WordPress plugin from Plugins > Add New. Connect it to your free Brevo account.

Step 2: Create a Signup Form

In Brevo > Forms, create a new subscription form:

• Add fields (email required, name optional)
• Choose your design and colors
• Select the contact list for new subscribers
• Enable double opt-in for quality

Step 3: Add Forms to Your Site

Place forms on your highest-traffic pages. Test different placements to find what works for your audience.

Step 4: Create a Welcome Series

Set up a welcome email sequence in Brevo that triggers when new subscribers join:

1. Email 1 (immediate): Welcome + deliver any promised lead magnet
2. Email 2 (Day 2): Your best content or products
3. Email 3 (Day 5): Social proof and community invitation

Step 5: Send Your First Newsletter

Create your newsletter in Brevo’s drag-and-drop editor:

1. Choose a template or start blank
2. Add your content, images, and links
3. Preview on desktop and mobile
4. Send a test email
5. Schedule or send immediately

WordPress Email Marketing Automation

Beyond newsletters, add these automations:

Growing Your WordPress Email List

Lead Magnet Ideas

• Free ebook or guide (PDF download)
• Exclusive discount code
• Free course or email series
• Checklist or template
• Access to member-only content

See our email list building guide for more strategies.

Optimization Tips

1. Write compelling form headlines: “Join 5,000+ marketers” beats “Subscribe”
2. Show social proof: Display subscriber count or testimonials
3. Offer immediate value: Deliver a lead magnet on signup
4. Minimize fields: Email only for highest conversion
5. Test pop-up timing: 30-60 seconds or exit-intent works best

Deliverability for WordPress Newsletters

If you are sending newsletters through WordPress, ensure reliable delivery:

1. Use SMTP: Install WP Mail SMTP for authenticated sending
2. Authenticate your domain: Set up SPF, DKIM, DMARC
3. Use a reputable service: Brevo, not your hosting server
4. Monitor deliverability: Check bounce rates and spam complaints
5. Clean your list: Remove inactive subscribers regularly

For more newsletter strategies, see our newsletter complete guide and newsletter examples.