A 12 legjobb Mailchimp alternatíva 2026-ban

A Mailchimp régóta az email marketing alapértelmezett választása, de az emelkedő árak és a korlátozott funkciók miatt sok vállalkozás alternatívákat keres. Akár jobb e-kereskedelmi integrációra, többcsatornás marketingre vagy egyszerűen elérhetőbb árazásra van szüksége, kiváló lehetőségek közül választhat.

Ez az útmutató a legjobb Mailchimp alternatívákat hasonlítja össze funkciók, árazás, használhatóság és konkrét felhasználási esetek alapján, hogy megtalálja a vállalkozásához illőt.

Gyors összehasonlítás

Platform	Legjobb ehhez	Kezdő ár	Ingyenes csomag
Brevo	Többcsatornás marketing	9 USD/hó	300 email/nap
MailerLite	Költségtudatos felhasználóknak	9 USD/hó	1 000 feliratkozó
Klaviyo	E-kereskedelmi üzleteknek	20 USD/hó	250 kontakt
ActiveCampaign	Fejlett automatizáláshoz	15 USD/hó	14 napos próba
ConvertKit	Alkotóknak és bloggereknek	9 USD/hó	300 feliratkozó
GetResponse	All-in-one marketinghez	13 USD/hó	500 kontakt
Omnisend	Shopify üzleteknek	16 USD/hó	250 kontakt
Moosend	Egyszerű automatizáláshoz	7 USD/hó	30 napos próba
Constant Contact	Kisvállalkozásoknak	12 USD/hó	14 napos próba
Campaign Monitor	Design-központú csapatoknak	9 USD/hó	Nincs ingyenes csomag
AWeber	Kezdőknek	12,50 USD/hó	500 feliratkozó
Drip	E-kereskedelmi automatizáláshoz	39 USD/hó	14 napos próba

Miért érdemes Mailchimp alternatívákat keresni?

Mielőtt belemerülnénk az alternatívákba, lássuk, miért váltanak a vállalkozások a Mailchimpről:

• Áremelések: A Mailchimp kontaktonként számláz, nem emailenként, így a költségek gyorsan nőnek
• Limited SMS capabilities: Only available in the US with basic features
• No WhatsApp marketing: Missing a crucial channel for international businesses
• Feature restrictions: Many features locked behind expensive plans
• No native loyalty programs: Requires additional tools and costs

The Best Mailchimp Alternatives

1. Brevo (Formerly Sendinblue)

Brevo is a comprehensive marketing platform offering email, SMS, WhatsApp, and marketing automation at a fraction of Mailchimp’s cost.

Key Features:

• Unlimited contacts on all plans
• Per-email pricing (not per contact)
• SMS marketing in 200+ countries
• WhatsApp Business API integration
• Transactional emails included
• Marketing automation
• Landing pages and forms

Pricing:

• Free: 300 emails/day, unlimited contacts
• Starter: $9/mo for 5,000 emails
• Business: $18/mo for advanced features

Best For: Growing businesses that need multi-channel marketing without premium pricing. The per-email pricing model makes Brevo significantly cheaper than Mailchimp for large contact lists.

E-commerce Advantage: When paired with Tajo, Brevo offers deep Shopify integration with real-time data sync, abandoned cart recovery, and built-in loyalty programs.

2. MailerLite

MailerLite offers a clean, intuitive interface with powerful features at budget-friendly prices.

Key Features:

• Drag-and-drop email builder
• Website and blog builder
• E-commerce integrations
• Automation workflows
• A/B testing
• Pop-ups and forms

Pricing:

• Free: 1,000 subscribers, 12,000 emails/month
• Growing Business: $9/mo for unlimited emails
• Advanced: $18/mo for advanced features

Best For: Small businesses and startups wanting simplicity without sacrificing functionality.

3. Klaviyo

Klaviyo is purpose-built for e-commerce, offering deep integrations with Shopify, WooCommerce, and other platforms.

Key Features:

• E-commerce-specific automations
• Product recommendations
• Predictive analytics
• SMS marketing
• Segmentation based on purchase behavior
• Revenue attribution

Pricing:

• Free: 250 contacts, 500 emails/month
• Email: $20/mo for 251-500 contacts
• Email + SMS: $35/mo

Best For: Established e-commerce stores willing to pay premium prices for specialized features.

4. ActiveCampaign

ActiveCampaign combines email marketing with CRM and sales automation for a comprehensive solution.

Key Features:

• Visual automation builder
• Built-in CRM
• Site tracking
• Lead scoring
• Sales automation
• 900+ integrations

Pricing:

• Lite: $15/mo for 1,000 contacts
• Plus: $49/mo for CRM features
• Professional: $79/mo for advanced features

Best For: Businesses needing both marketing and sales automation in one platform.

5. ConvertKit

ConvertKit is designed specifically for creators, bloggers, and digital product sellers.

Key Features:

• Visual automation builder
• Landing pages and forms
• Digital product delivery
• Newsletter monetization
• Creator-focused features
• Simple tagging system

Pricing:

• Free: 300 subscribers
• Creator: $9/mo for 300 subscribers
• Creator Pro: $25/mo for advanced features

Best For: Content creators, podcasters, and bloggers building an audience.

6. GetResponse

GetResponse offers all-in-one marketing with email, webinars, landing pages, and automation.

Key Features:

• Email marketing
• Webinar hosting
• Landing page builder
• Conversion funnels
• SMS marketing
• E-commerce tools

Pricing:

• Free: 500 contacts, basic features
• Email Marketing: $13/mo
• Marketing Automation: $44/mo
• E-commerce Marketing: $86/mo

Best For: Businesses that need webinar capabilities alongside email marketing.

7. Omnisend

Omnisend focuses exclusively on e-commerce marketing with pre-built automation workflows.

Key Features:

• E-commerce automations
• SMS and push notifications
• Product picker
• Discount codes
• Shopify integration
• Customer segments

Pricing:

• Free: 250 contacts, 500 emails/month
• Standard: $16/mo for unlimited emails
• Pro: $59/mo for SMS credits

Best For: Shopify and WooCommerce stores wanting quick setup with pre-built e-commerce workflows.

8. Moosend

Moosend delivers solid email marketing features at competitive prices with a focus on automation.

Key Features:

• Drag-and-drop editor
• Marketing automation
• Landing pages
• Subscription forms
• Reporting and analytics
• Team collaboration

Pricing:

• 30-day free trial
• Pro: $7/mo for 500 subscribers
• Enterprise: Custom pricing

Best For: Small businesses wanting powerful automation at budget prices.

9. Constant Contact

Constant Contact is a veteran platform known for customer support and ease of use.

Key Features:

• Email templates
• Social media posting
• Event management
• Surveys and polls
• List building tools
• Phone support

Pricing:

• Lite: $12/mo
• Standard: $35/mo
• Premium: $80/mo

Best For: Small businesses that value phone support and simplicity.

10. Campaign Monitor

Campaign Monitor emphasizes beautiful email design with premium templates and brand consistency tools.

Key Features:

• Branded templates
• Drag-and-drop builder
• Link review
• Visual journey builder
• Analytics
• Integrations

Pricing:

• Basic: $9/mo for 500 contacts
• Unlimited: $29/mo
• Premier: $149/mo

Best For: Design-focused teams and agencies managing multiple brands.

11. AWeber

AWeber is a reliable choice for beginners with straightforward pricing and good deliverability.

Key Features:

• Email templates
• Drag-and-drop builder
• Automation
• Landing pages
• Web push notifications
• 24/7 support

Pricing:

• Free: 500 subscribers
• Lite: $12.50/mo
• Plus: $20/mo
• Unlimited: $899/mo

Best For: Beginners wanting a simple, reliable platform with good support.

12. Drip

Drip is built for e-commerce with sophisticated automation and customer data capabilities.

Key Features:

• E-commerce CRM
• Visual workflows
• Behavior-based automation
• Revenue attribution
• Segmentation
• Multi-channel marketing

Pricing:

• Starting at $39/mo for 2,500 contacts
• Pricing scales with contacts

Best For: E-commerce businesses focused on customer lifecycle marketing.

Feature Comparison by Use Case

Best for E-commerce

Feature	Brevo	Klaviyo	Omnisend
Shopify Integration	Via Tajo	Native	Native
Abandoned Cart	Yes	Yes	Yes
Product Recommendations	Yes	Yes	Yes
SMS Marketing	200+ countries	US/CA/UK/AU	US/CA/UK
WhatsApp	Yes	No	No
Loyalty Programs	Via Tajo	No	No
Monthly Cost (5K contacts)	~$25	~$100	~$60

Best for Budget

Platform	Free Plan	Paid Starting	10K Contacts
Brevo	300/day, unlimited	$9/mo	~$25/mo
MailerLite	1,000 subs	$9/mo	~$47/mo
Moosend	30-day trial	$7/mo	~$40/mo
Mailchimp	500 contacts	$13/mo	~$100/mo

Best for Multi-Channel

Channel	Brevo	GetResponse	Klaviyo
Email	Yes	Yes	Yes
SMS	200+ countries	Yes	Limited
WhatsApp	Yes	No	No
Push	Yes	Yes	No
Chat	Yes	Yes	No

Miért Brevo Stands Out

Among Mailchimp alternatives, Brevo offers the best combination of features and value:

Pricing Model: Unlike Mailchimp’s per-contact pricing, Brevo charges per email sent. This means unlimited contacts on all plans, with costs based only on what you send.

Multi-Channel Marketing: Full email, SMS (200+ countries), and WhatsApp capabilities in one platform. Most alternatives only offer US-focused SMS or lack WhatsApp entirely.

E-commerce with Tajo: While Brevo’s native Shopify integration is basic, pairing it with Tajo unlocks:

• Real-time bidirectional data sync
• Complete customer profiles
• Purchase-based segmentation
• Abandoned cart automation
• Built-in loyalty programs

Cost Savings Example:

Scenario	Mailchimp	Brevo
10,000 contacts	~$100/mo	~$25/mo
25,000 contacts	~$230/mo	~$39/mo
50,000 contacts	~$350/mo	~$59/mo

Hogyan Choose the Right Alternative

Consider these factors when selecting a Mailchimp alternative:

Your Business Type

• E-commerce: Brevo (with Tajo), Klaviyo, or Omnisend
• SaaS/B2B: ActiveCampaign or Brevo
• Creators: ConvertKit or MailerLite
• Local Business: Constant Contact or AWeber

Your Budget

• Bootstrapped: MailerLite, Moosend, or Brevo free tier
• Growth Stage: Brevo, GetResponse, or Omnisend
• Enterprise: ActiveCampaign, Klaviyo, or Brevo Enterprise

Your Technical Comfort

• Beginner: AWeber, Constant Contact, or MailerLite
• Intermediate: Brevo, GetResponse, or ConvertKit
• Advanced: ActiveCampaign, Drip, or Klaviyo

Your Channel Needs

• Email Only: MailerLite, ConvertKit, or Campaign Monitor
• Email + SMS: Brevo, Klaviyo, or Omnisend
• Full Multi-Channel: Brevo (email, SMS, WhatsApp, chat)

Migration Tips

Switching from Mailchimp to a new platform:

1. Export your data first

   • Download all contacts with custom fields
   • Export templates you want to keep
   • Document your automation workflows

2. Clean your list

   • Remove inactive subscribers
   • Fix obvious errors
   • Segment by engagement

3. Test before switching

   • Set up on the new platform
   • Send test campaigns
   • Verify deliverability

4. Migrate gradually

   • Run both platforms briefly
   • Move engaged segments first
   • Monitor metrics closely

5. Update your forms

   • Switch signup forms
   • Update landing pages
   • Test new subscriber flows

Következtetés

Mailchimp remains a capable platform, but its pricing model and feature limitations make alternatives increasingly attractive. For most businesses, especially those in e-commerce, platforms like Brevo offer better value with more powerful multi-channel capabilities.

Key Recommendations:

• Best Overall Value: Brevo offers unlimited contacts, multi-channel marketing, and competitive pricing
• Best for E-commerce: Brevo with Tajo provides deep Shopify integration plus loyalty programs
• Best for Beginners: MailerLite balances simplicity with powerful features
• Best for Creators: ConvertKit understands the creator economy

Ready to make the switch? Try Brevo with Tajo to experience comprehensive e-commerce marketing at a fraction of Mailchimp’s cost.