--- title: "Envoyer un SMS | Tajo" description: "Envoyez des messages SMS transactionnels pour les notifications du programme de fidélité et l’engagement client" url: https://tajo.io/fr/docs/messaging-api/transactional-sms/send-sms/ markdown: https://tajo.io/fr/docs/messaging-api/transactional-sms/send-sms.md lang: fr-FR author: "Set Noa" author_url: https://tajo.io/fr/set-noa/ robots: noindex --- Demandez un accès anticipé Indiquez votre prénom et votre adresse e-mail professionnelle. Nous vous enverrons un lien pour confirmer votre demande d’accès à Tajo. # Envoyer un SMS [Set Noa](https://tajo.io/fr/set-noa/) Envoyez des messages SMS personnalisés aux clients pour les mises à jour du programme de fidélité, les notifications de commande et les offres sensibles au temps. ## Démarrage rapide ### Requête SMS de base ```http POST https://api.brevo.com/v3/transactionalSMS/sms Content-Type: application/json api-key: YOUR_API_KEY { "type": "transactional", "unicodeEnabled": false, "sender": "TajoLoyalty", "recipient": "+1234567890", "content": "Hi John! You've earned 150 points from your recent purchase. Your total: 1,250 points. Redeem at tajo.com/rewards" } ``` ### Réponse ```json { "reference": "sms_abc123", "messageId": "msg_def456" } ``` ## Modèles SMS du programme de fidélité ### Notification de points gagnés ```json { "type": "transactional", "sender": "TajoRewards", "recipient": "+1234567890", "content": "🎉 Great news {{contact.FIRSTNAME}}! You earned {{params.pointsEarned}} points from order #{{params.orderNumber}}. Total: {{params.totalPoints}} points. Shop more at {{params.storeUrl}}", "params": { "pointsEarned": "200", "orderNumber": "ORD-2024-001", "totalPoints": "1,450", "storeUrl": "shop.tajo.com" } } ``` ### Alerte de montée en niveau ```json { "content": "🌟 Congratulations {{contact.FIRSTNAME}}! You've been upgraded to {{params.newTier}} status! Enjoy {{params.benefits}}. Your new point balance: {{params.totalPoints}}", "params": { "newTier": "Gold", "benefits": "free shipping & exclusive offers", "totalPoints": "2,500" } } ``` ### Confirmation d’échange de récompenses ```json { "content": "✅ Reward redeemed! {{params.rewardName}} - {{params.pointsUsed}} points used. Coupon: {{params.couponCode}} (expires {{params.expiryDate}}). Remaining: {{params.remainingPoints}} points", "params": { "rewardName": "20% Off", "pointsUsed": "1000", "couponCode": "SAVE20NOW", "expiryDate": "Mar 15", "remainingPoints": "450" } } ``` ### Mises à jour du statut de commande ```json { "content": "📦 Your order #{{params.orderNumber}} has {{params.status}}! {{params.details}} Track: {{params.trackingUrl}}", "params": { "orderNumber": "ORD-2024-001", "status": "shipped", "details": "Arriving in 2-3 business days", "trackingUrl": "track.tajo.com/ORD-2024-001" } } ``` ## SMS de campagne personnalisé ### Offres spéciales d’anniversaire ```json { "type": "marketing", "sender": "TajoBday", "recipient": "+1234567890", "content": "🎂 Happy Birthday {{contact.FIRSTNAME}}! Here's a special gift: {{params.birthdayBonus}} bonus points + {{params.discountCode}} for {{params.discountAmount}} off! Valid until {{params.expiryDate}}", "params": { "birthdayBonus": "500", "discountCode": "BIRTHDAY25", "discountAmount": "25%", "expiryDate": "end of month" } } ``` ### Récupération de panier abandonné ```json { "content": "🛒 Hi {{contact.FIRSTNAME}}, you left {{params.itemCount}} items in your cart worth {{params.cartValue}}. Complete your purchase and earn {{params.potentialPoints}} points! Continue: {{params.cartUrl}}", "params": { "itemCount": "3", "cartValue": "$299.97", "potentialPoints": "300", "cartUrl": "tajo.com/cart" } } ``` ### Alertes de ventes flash ```json { "content": "⚡ {{contact.FIRSTNAME}}, FLASH SALE: {{params.saleDetails}}! {{params.loyaltyTier}} members get {{params.bonusPoints}} bonus points! Shop now: {{params.saleUrl}} ({{params.timeLeft}} left)", "params": { "saleDetails": "50% off electronics", "loyaltyTier": "Gold", "bonusPoints": "double", "saleUrl": "tajo.com/flash", "timeLeft": "6 hours" } } ``` ## Fonctionnalités SMS avancées ### SMS basé sur des modèles ```json { "type": "transactional", "templateId": 123, "params": { "customerName": "John Doe", "pointsBalance": "2,350", "nextReward": "Free shipping at 2,500 points" } } ``` ### SMS planifié ```json { "type": "transactional", "sender": "TajoRemind", "recipient": "+1234567890", "content": "⏰ Reminder: Your {{params.pointsExpiring}} points expire in {{params.daysLeft}} days! Use them at tajo.com/rewards", "scheduledAt": "2024-01-30T09:00:00Z", "params": { "pointsExpiring": "500", "daysLeft": "7" } } ``` ### Support Unicode ```json { "type": "transactional", "unicodeEnabled": true, "content": "🎊 ¡Felicidades {{contact.FIRSTNAME}}! Has ganado {{params.points}} puntos 💎", "params": { "points": "150" } } ``` ## Segmentation des campagnes SMS ### Messagerie par niveau ```json { "type": "marketing", "content": "{{#if contact.LOYALTY_TIER == 'Platinum'}}💎 VIP Alert: Early access to our sale + triple points!{{else}}🌟 Loyalty member: Get double points on your next purchase!{{/if}}", "webUrl": "https://tajo.com/sale" } ``` ### SMS géociblé ```json { "content": "📍 {{contact.FIRSTNAME}}, there's a Tajo store near you! Visit {{params.nearestStore}} and show this text for {{params.inStoreBonus}} bonus points!", "params": { "nearestStore": "123 Main St, NYC", "inStoreBonus": "100" } } ``` ## Conformité et bonnes pratiques ### Vérification d’opt-in ```json { "type": "transactional", "content": "Welcome to Tajo SMS alerts! Reply YES to confirm you want loyalty updates and exclusive offers. Reply STOP to opt out anytime. Msg & data rates may apply." } ``` ### Gestion des opt-out ```json { "type": "transactional", "content": "You've been unsubscribed from Tajo SMS alerts. You'll still receive important order updates. To rejoin, text START. Questions? Visit tajo.io/contact" } ``` ## Gestion des erreurs ```json { "code": "invalid_recipient", "message": "Phone number format invalid", "details": { "recipient": "123-456-7890", "expectedFormat": "+1234567890" } } ``` ```json { "code": "message_too_long", "message": "SMS content exceeds character limit", "details": { "length": 180, "limit": 160, "segments": 2 } } ``` ## Analytics SMS Suivez les métriques clés : - Taux de livraison - Taux de clics (pour les liens) - Taux de conversion - Taux d’opt-out - Scores d’engagement client ## Optimisation des coûts ### Gestion du nombre de caractères ```json { "content": "Hi {{contact.FIRSTNAME}}! +{{params.points}}pts from order #{{params.orderNum}}. Total: {{params.total}}pts. tajo.com/rewards", "estimatedSegments": 1, "characterCount": 89 } ``` ### SMS en masse pour les segments ```json { "recipients": [ { "phone": "+1234567890", "params": { "name": "John", "points": "150" } }, { "phone": "+1234567891", "params": { "name": "Jane", "points": "200" } } ], "content": "Hi {{params.name}}! You earned {{params.points}} points!" } ``` ## Intégration avec la plateforme Tajo 1. **Confirmations de commande** : SMS automatique pour les confirmations d’achat 2. **Notifications de points** : Mises à jour du solde de points en temps réel 3. **Changements de niveau** : Notifications immédiates pour les montées en niveau 4. **Alertes d’expiration** : Avertissements proactifs d’expiration des points 5. **Campagnes promotionnelles** : Offres ciblées basées sur le comportement ## Bonnes pratiques 1. **Soyez concis** : Les SMS sont limités, soyez court mais percutant 2. **Personnalisez** : Utilisez les données client pour une messagerie pertinente 3. **Timing** : Envoyez aux moments optimaux pour votre audience 4. **CTA clairs** : Incluez des prochaines étapes ou liens clairs 5. **Conformité** : Incluez toujours les instructions d’opt-out 6. **Testez** : Faites des tests A/B sur différents formats de messages ## Prochaines étapes - Configurer les modèles SMS - Configurer l’automatisation SMS - Gérer les listes de contacts SMS - Suivre les analytics SMS