---
title: "Mailchimp vs Constant Contact: Complete Email Marketing Comparison 2026"
description: "Compare Mailchimp and Constant Contact for email marketing. Detailed feature-by-feature analysis, pricing comparison, pros and cons to help you choose the right platform."
url: https://tajo.io/blog/mailchimp-vs-constant-contact/
markdown: https://tajo.io/blog/mailchimp-vs-constant-contact.md
lang: en-US
author: "Set Noa"
author_url: https://tajo.io/set-noa/
published: 2026-03-08
updated: 2026-05-03
alternates: {bg-BG: /bg/blog/mailchimp-vs-constant-contact.md, cs-CZ: /cz/blog/mailchimp-vs-constant-contact.md, de-DE: /de/blog/mailchimp-vs-constant-contact.md, da-DK: /dk/blog/mailchimp-vs-constant-contact.md, es-ES: /es/blog/mailchimp-vs-constant-contact.md, fr-FR: /fr/blog/mailchimp-vs-constant-contact.md, el-GR: /gr/blog/mailchimp-vs-constant-contact.md, hi-IN: /hi/blog/mailchimp-vs-constant-contact.md, id-ID: /in/blog/mailchimp-vs-constant-contact.md, hr-HR: /hr/blog/mailchimp-vs-constant-contact.md, hu-HU: /hu/blog/mailchimp-vs-constant-contact.md, it-IT: /it/blog/mailchimp-vs-constant-contact.md, ja-JP: /jp/blog/mailchimp-vs-constant-contact.md, ko-KR: /kr/blog/mailchimp-vs-constant-contact.md, ar-SA: /ar/blog/mailchimp-vs-constant-contact.md, nl-NL: /nl/blog/mailchimp-vs-constant-contact.md, no-NO: /no/blog/mailchimp-vs-constant-contact.md, pl-PL: /pl/blog/mailchimp-vs-constant-contact.md, pt-BR: /pt/blog/mailchimp-vs-constant-contact.md, ro-RO: /ro/blog/mailchimp-vs-constant-contact.md, ru-RU: /ru/blog/mailchimp-vs-constant-contact.md, sv-SE: /se/blog/mailchimp-vs-constant-contact.md, zh-CN: /zh-cn/blog/mailchimp-vs-constant-contact.md, sl-SI: /sl/blog/mailchimp-vs-constant-contact.md, sr-Latn-RS: /sr/blog/mailchimp-vs-constant-contact.md, th-TH: /th/blog/mailchimp-vs-constant-contact.md, tr-TR: /tr/blog/mailchimp-vs-constant-contact.md, ur-PK: /ur/blog/mailchimp-vs-constant-contact.md, vi-VN: /vi/blog/mailchimp-vs-constant-contact.md, sk-SK: /sk/blog/mailchimp-vs-constant-contact.md}
---

[Comparisons](https://tajo.io/blog/?category=comparisons)

[Email Marketing](https://tajo.io/blog/?category=email-marketing)

# Mailchimp vs Constant Contact: Complete Email Marketing Comparison 2026

Compare Mailchimp and Constant Contact for email marketing. Detailed feature-by-feature analysis, pricing comparison, pros and cons to help you choose the right platform.

mailchimp vs constant contact

Which is better, Mailchimp or Constant Contact?

Mailchimp brings broader automation and a free tier; Constant Contact brings simpler tooling, event features, and stronger support, with no free plan. Both bill per contact, so for an ecommerce list the real question is whether either supplies enough store data to segment on.

[Learn more](https://tajo.io/blog/mailchimp-vs-constant-contact/#quick-comparison-overview)

Mailchimp and Constant Contact are two of the most established email marketing platforms, each serving millions of businesses worldwide. Both platforms promise to help you build and engage your email list, but they take different approaches to features, pricing, and user experience.

This comprehensive comparison examines every aspect of both platforms to help you make an informed decision.

## Quick Comparison Overview

| Feature | Mailchimp | Constant Contact |
| --- | --- | --- |
| **Starting Price** | $13/mo (500 contacts) | $12/mo (500 contacts) |
| **Free Plan** | Yes (500 contacts) | No (60-day trial only) |
| **Email Templates** | 100+ | 200+ |
| **Automation** | Advanced (paid plans) | Basic |
| **SMS Marketing** | US only | No |
| **Landing Pages** | Yes | Yes |
| **E-commerce Focus** | General business | Event marketing |
| **Best For** | Digital businesses | Small local businesses |

## Platform Background

### Mailchimp Overview

Founded in 2001, Mailchimp has grown from a simple email tool into a comprehensive marketing platform. Acquired by Intuit in 2021 for $12 billion, Mailchimp serves over 13 million users globally. The platform is known for its playful branding, extensive integrations, and tools for small to medium businesses.

**Company Highlights:**

- 13+ million active users
- Part of Intuit ecosystem (QuickBooks, TurboTax)
- Strong API and developer tools
- Website builder included
- AI-powered content suggestions

### Constant Contact Overview

Constant Contact launched in 1995, making it one of the oldest email marketing platforms. Now owned by Clearlake Capital and Siris Capital, the platform has traditionally focused on small businesses and nonprofits. It is particularly strong in event marketing and local business solutions.

**Company Highlights:**

- 600,000+ customers
- Strong event management tools
- Extensive partner network
- Focus on small businesses
- Good phone support reputation

## Pricing Comparison

Understanding the true cost of each platform requires examining how pricing scales with your contact list and feature needs.

### Mailchimp Pricing Structure

Mailchimp uses a tiered pricing model based on contact count and feature access.

| Plan | Monthly Price | Contacts | Key Features |
| --- | --- | --- | --- |
| Free | $0 | 500 | Basic email, 1,000 sends/mo |
| Essentials | $13/mo | 500 | A/B testing, scheduling |
| Standard | $20/mo | 500 | Automation, behavioral targeting |
| Premium | $350/mo | 10,000 | Advanced analytics, phone support |

**Mailchimp Pricing at Scale:**

| Contact Count | Essentials | Standard | Premium |
| --- | --- | --- | --- |
| 500 | $13/mo | $20/mo | $350/mo |
| 2,500 | $45/mo | $60/mo | $350/mo |
| 5,000 | $69/mo | $100/mo | $350/mo |
| 10,000 | $100/mo | $135/mo | $350/mo |
| 25,000 | $230/mo | $270/mo | $430/mo |
| 50,000 | $350/mo | $410/mo | $655/mo |

### Constant Contact Pricing Structure

Constant Contact offers three main tiers with pricing based on contact count.

| Plan | Monthly Price | Contacts | Key Features |
| --- | --- | --- | --- |
| Lite | $12/mo | 500 | Basic email, 1 user |
| Standard | $35/mo | 500 | Automation, A/B testing |
| Premium | $80/mo | 500 | Advanced reporting, SEO |

**Constant Contact Pricing at Scale:**

| Contact Count | Lite | Standard | Premium |
| --- | --- | --- | --- |
| 500 | $12/mo | $35/mo | $80/mo |
| 2,500 | $35/mo | $55/mo | $110/mo |
| 5,000 | $55/mo | $85/mo | $150/mo |
| 10,000 | $80/mo | $125/mo | $200/mo |
| 25,000 | $180/mo | $260/mo | $340/mo |
| 50,000 | $300/mo | $410/mo | $575/mo |

### Pricing Verdict

**For smaller lists (under 2,500 contacts):** Mailchimp offers better value with its free tier and lower entry prices.

**For growing lists (2,500-10,000 contacts):** Pricing is comparable, but Mailchimp includes more features at each tier.

**For large lists (10,000+ contacts):** Both become expensive. Consider alternatives like Brevo that charge by email volume rather than contacts.

*Pricing by list size.*

**Hidden Costs to Consider:**

Both platforms have costs that are not immediately obvious:

- **Mailchimp:** Charges for archived and unsubscribed contacts, paused campaigns count toward limits
- **Constant Contact:** SMS credits cost extra, premium templates have additional fees
- **Both:** Premium support, advanced integrations, and white-labeling cost more

## Feature-by-Feature Comparison

### Email Builder and Templates

**Mailchimp Email Builder:**

Mailchimp’s drag-and-drop editor is modern and intuitive. The Creative Assistant AI can generate designs based on your brand colors and logo.

- Drag-and-drop blocks
- 100+ pre-built templates
- AI content suggestions
- Mobile preview
- Custom code blocks (HTML)
- Brand kit management

**Constant Contact Email Builder:**

Constant Contact offers a straightforward editor with more pre-built templates than Mailchimp.

- Classic drag-and-drop interface
- 200+ templates organized by industry
- Stock image library
- Mobile-responsive designs
- Image editing tools
- Action blocks for engagement

**Builder Verdict:** Mailchimp has a more modern interface with AI features. Constant Contact offers more templates but with a less polished editor.

### Marketing Automation

**Mailchimp Automation:**

Mailchimp calls its automation feature “Customer Journeys.” It is powerful but primarily available on paid plans.

| Automation Feature | Free | Essentials | Standard | Premium |
| --- | --- | --- | --- | --- |
| Welcome emails | Basic | Yes | Yes | Yes |
| Customer journeys | No | Limited | Yes | Yes |
| Branching logic | No | No | Yes | Yes |
| Pre-built journeys | No | Basic | Yes | Yes |
| Behavioral triggers | No | No | Yes | Yes |
| A/B testing in flows | No | No | No | Yes |

**Constant Contact Automation:**

Constant Contact automation is simpler and more limited, even on premium plans.

| Automation Feature | Lite | Standard | Premium |
| --- | --- | --- | --- |
| Welcome emails | Yes | Yes | Yes |
| Anniversary emails | No | Yes | Yes |
| Birthday emails | No | Yes | Yes |
| Resend to non-openers | No | Yes | Yes |
| Custom automations | No | Limited | Yes |
| Branching logic | No | No | Limited |

**Automation Verdict:** Mailchimp is significantly more powerful for automation. Constant Contact handles basic triggers but lacks sophisticated workflows.

### List Management and Segmentation

**Mailchimp Segmentation:**

Mailchimp offers advanced segmentation with behavioral data.

- Pre-built segments
- Custom segments with multiple conditions
- Behavioral targeting (site visits, purchases)
- Predicted demographics
- Tags and groups
- Up to 5 conditions per segment (more on Premium)

**Constant Contact Segmentation:**

Constant Contact provides basic segmentation that works for simple needs.

- Contact tags
- Basic list segmentation
- Engagement-based filters
- Click segmentation
- Limited conditional logic
- No behavioral tracking

**Segmentation Verdict:** Mailchimp provides much more sophisticated segmentation. Constant Contact works for basic needs but lacks depth.

### Reporting and Analytics

**Mailchimp Analytics:**

Mailchimp offers comprehensive reporting with comparative benchmarks.

- Open and click rates
- Revenue tracking
- Geographic data
- Social media stats
- Comparative reports
- Industry benchmarks
- Click maps
- Subscriber activity

**Constant Contact Analytics:**

Constant Contact provides solid basic reporting with some unique features.

- Standard email metrics
- Click tracking
- Mobile vs desktop breakdown
- Contact growth trends
- Heat maps
- Social sharing stats

**Analytics Verdict:** Mailchimp provides more depth and benchmarking. Constant Contact covers the basics well but lacks advanced insights.

### Integrations and API

**Mailchimp Integrations:**

Mailchimp has one of the largest integration ecosystems in email marketing.

- 300+ native integrations
- Shopify, WooCommerce, BigCommerce
- Salesforce, HubSpot
- Google Analytics
- Facebook, Instagram ads
- Zapier connection
- Robust API for developers

**Constant Contact Integrations:**

Constant Contact offers fewer integrations but covers major platforms.

- 200+ integrations
- Shopify, WooCommerce
- Eventbrite (strong integration)
- QuickBooks
- Facebook, Instagram
- Zapier available
- Basic API access

**Integration Verdict:** Mailchimp has more integrations and a better-documented API. Constant Contact is strong with event platforms.

### SMS Marketing

**Mailchimp SMS:**

Mailchimp offers SMS but with significant limitations.

- US-only availability
- Additional credit costs
- Basic automation
- Limited to Standard+ plans
- Separate pricing structure

**Constant Contact SMS:**

Constant Contact does not offer native SMS marketing.

- No built-in SMS
- Third-party integration required
- Additional costs
- No unified campaign management

**SMS Verdict:** Neither platform excels at SMS. Mailchimp has basic US coverage, Constant Contact has nothing. For global SMS and WhatsApp, consider Brevo.

### E-commerce Features

**Mailchimp E-commerce:**

Mailchimp includes solid e-commerce tools for online sellers.

- Product recommendations
- Abandoned cart emails
- Order notifications
- Purchase tracking
- Revenue reports
- Promo codes
- Customer lifetime value

**Constant Contact E-commerce:**

Constant Contact e-commerce features are more limited.

- Basic Shopify/WooCommerce sync
- Product listings in emails
- Abandoned cart (limited)
- Shoppable landing pages
- Basic purchase data

**E-commerce Verdict:** Mailchimp is stronger for e-commerce. Constant Contact works for basic online selling but lacks depth.

### Landing Pages and Forms

**Mailchimp Landing Pages:**

Mailchimp includes a website builder alongside landing pages.

- Unlimited landing pages
- Website builder
- Forms and pop-ups
- Custom domains
- Marketing pages
- Mobile-optimized

**Constant Contact Landing Pages:**

Constant Contact offers landing pages focused on lead generation.

- Lead generation pages
- Forms and sign-ups
- Event registration
- Pop-up forms
- A/B testing (Premium)
- Mobile responsive

**Landing Pages Verdict:** Mailchimp offers more versatility with its website builder. Constant Contact handles lead capture well.

## Pros and Cons Summary

### Mailchimp Pros

1. **Free tier available** - Start without payment
2. **Modern interface** - Intuitive and well-designed
3. **AI-powered features** - Content and design assistance
4. **Large integration library** - 300+ connections
5. **Advanced automation** - Sophisticated customer journeys
6. **Developer-friendly** - Robust API and documentation
7. **Website builder** - Additional value included

### Mailchimp Cons

1. **Price increases rapidly** - Expensive at scale
2. **Charges for inactive contacts** - Including unsubscribed
3. **Limited SMS** - US only, extra cost
4. **No phone support** - Except Premium plan ($350+/mo)
5. **Automation limits** - Many features locked to Standard+
6. **Complex pricing** - Hard to predict costs
7. **No WhatsApp** - Missing key channel

### Constant Contact Pros

1. **Phone support available** - Help when you need it
2. **Event marketing tools** - Strong for events
3. **Large template library** - 200+ options
4. **Established reputation** - 25+ years in business
5. **Nonprofit discounts** - 30% off for qualifying organizations
6. **Easy to learn** - Straightforward interface
7. **Event management** - Built-in event tools

### Constant Contact Cons

1. **No free plan** - Only 60-day trial
2. **Limited automation** - Basic compared to competitors
3. **No SMS marketing** - Missing entirely
4. **Dated interface** - Less modern than competitors
5. **Basic segmentation** - Limited targeting options
6. **Higher pricing** - More expensive at similar contact counts
7. **Fewer integrations** - Smaller ecosystem

## Use Case Recommendations

### Choose Mailchimp If:

**You are a digital-first business:**

- Online content creators
- E-commerce stores
- SaaS companies
- Digital marketing agencies

**You need automation:**

- Multi-step customer journeys
- Behavioral triggers
- A/B testing in workflows
- Complex segmentation

**You value integration:**

- Many third-party tools
- Developer resources needed
- Custom implementations

**You are budget-conscious initially:**

- Free plan to start
- Lower entry price points
- Can grow into paid plans

### Choose Constant Contact If:

**You run local events:**

- Event registration needs
- Ticket sales
- RSVPs and attendance tracking
- Event reminders

**You prefer phone support:**

- Not tech-savvy
- Want to talk to someone
- Need hand-holding

**You are a nonprofit:**

- 30% discount available
- Donation tools
- Nonprofit templates

**You have simple needs:**

- Basic newsletters
- Occasional promotions
- No complex automation
- Simple list management

### Choose Neither If:

**You need multi-channel marketing:**

- SMS marketing (especially international)
- WhatsApp Business
- Unified customer view

**You have a large list:**

- 10,000+ contacts
- Price becomes prohibitive
- Pay-per-contact gets expensive

**You run an e-commerce store:**

- Need deep platform integration
- Want loyalty programs
- Require advanced segmentation

## Migration Guide

## Conclusion

Mailchimp and Constant Contact are both capable email marketing platforms, but they serve different needs:

**Choose Mailchimp if** you want a modern platform with good automation, are comfortable with self-service support, and are starting with a smaller list.

**Choose Constant Contact if** you need phone support, run frequent events, or prefer a simpler approach to email marketing.

For growing e-commerce businesses, neither Mailchimp nor Constant Contact provides the best value. Their contact-based pricing becomes expensive, neither offers robust SMS or WhatsApp, and both lack native loyalty program features.

Ready to upgrade your email marketing?

## Where Tajo fits

Tajo is an integration builder. Build integrations. Put agents on them. Let them run engagement. Tajo is in early access. [Request early access](https://tajo.io/#early-access)

## Frequently Asked Questions

**Which is better, Mailchimp or Constant Contact?**

Compare Mailchimp and Constant Contact for email marketing. Detailed feature-by-feature analysis, pricing comparison, pros and cons to help you choose the right platform.

**How does pricing compare between Mailchimp and Constant Contact?**

Pricing models differ between platforms. Compare based on your contact list size, sending volume, and required features to find the best value.

**Can I switch between Mailchimp and Constant Contact?**

Yes. Most platforms support data export/import. Migration typically involves transferring contacts, recreating key automations, and updating domain settings.

**Is Mailchimp better than Constant Contact?**

For most businesses, yes. Mailchimp offers a free tier, more advanced automation, better e-commerce features, and a more modern interface. Constant Contact is better only if you need phone support or strong event marketing tools.

**Which is cheaper, Mailchimp or Constant Contact?**

At low contact counts, Mailchimp is cheaper due to its free tier. At higher volumes (10,000+ contacts), pricing is similar. Both become expensive at scale, making alternatives like Brevo more cost-effective.

**Does Constant Contact have SMS marketing?**

No, Constant Contact does not offer native SMS marketing. You would need to use a third-party tool and pay additional costs. Mailchimp offers SMS but only in the US.

**Which has better deliverability?**

Both platforms maintain good deliverability rates (95%+) when following best practices. Neither has a significant advantage over the other in email deliverability.

**Can I switch from Mailchimp to Constant Contact?**

Yes, but consider whether either platform meets your needs. Both have limitations in SMS, WhatsApp, and e-commerce depth. Evaluate alternatives like Brevo before making a lateral move.

**Is there a free alternative to both?**

Brevo offers a free plan with 300 emails per day and unlimited contacts. This is more generous than Mailchimp's limited free tier and better than Constant Contact's trial-only approach.

**Which is easier to use?**

Both platforms are user-friendly. Mailchimp has a more modern interface with AI assistance. Constant Contact is straightforward but less polished. Neither has a steep learning curve.

**Do either support WhatsApp marketing?**

No. Neither Mailchimp nor Constant Contact supports WhatsApp Business marketing. Brevo offers full WhatsApp Business API integration for businesses that need this channel.

**What about GDPR compliance?**

Both platforms offer GDPR compliance tools including consent management, data export, and deletion capabilities. Ensure you configure these features properly regardless of which platform you choose.

**Which has better customer support?**

Constant Contact is known for phone support availability. Mailchimp reserves phone support for Premium plans ($350+/mo). For most users, both offer email and chat support with reasonable response times.

**Can I manage multiple brands?**

Both platforms allow multiple audiences/lists, but managing separate brands is easier with higher-tier plans. Mailchimp Premium and Constant Contact Premium offer better multi-brand management.

## Related Articles

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