---
title: "Brevo vs Mailerlite: Complete Email Marketing Comparison 2026"
description: "Compare Brevo and Mailerlite features, pricing, automation, and e-commerce capabilities. Find out which platform is best for your business."
url: https://tajo.io/blog/brevo-vs-mailerlite/
markdown: https://tajo.io/blog/brevo-vs-mailerlite.md
lang: en-US
author: "Set Noa"
author_url: https://tajo.io/set-noa/
published: 2026-03-05
updated: 2026-05-14
alternates: {bg-BG: /bg/blog/brevo-vs-mailerlite.md, cs-CZ: /cz/blog/brevo-vs-mailerlite.md, de-DE: /de/blog/brevo-vs-mailerlite.md, da-DK: /dk/blog/brevo-vs-mailerlite.md, es-ES: /es/blog/brevo-vs-mailerlite.md, fr-FR: /fr/blog/brevo-vs-mailerlite.md, el-GR: /gr/blog/brevo-vs-mailerlite.md, hi-IN: /hi/blog/brevo-vs-mailerlite.md, id-ID: /in/blog/brevo-vs-mailerlite.md, hr-HR: /hr/blog/brevo-vs-mailerlite.md, hu-HU: /hu/blog/brevo-vs-mailerlite.md, it-IT: /it/blog/brevo-vs-mailerlite.md, ja-JP: /jp/blog/brevo-vs-mailerlite.md, ko-KR: /kr/blog/brevo-vs-mailerlite.md, ar-SA: /ar/blog/brevo-vs-mailerlite.md, nl-NL: /nl/blog/brevo-vs-mailerlite.md, no-NO: /no/blog/brevo-vs-mailerlite.md, pl-PL: /pl/blog/brevo-vs-mailerlite.md, pt-BR: /pt/blog/brevo-vs-mailerlite.md, ro-RO: /ro/blog/brevo-vs-mailerlite.md, ru-RU: /ru/blog/brevo-vs-mailerlite.md, sv-SE: /se/blog/brevo-vs-mailerlite.md, zh-CN: /zh-cn/blog/brevo-vs-mailerlite.md, sl-SI: /sl/blog/brevo-vs-mailerlite.md, sr-Latn-RS: /sr/blog/brevo-vs-mailerlite.md, th-TH: /th/blog/brevo-vs-mailerlite.md, tr-TR: /tr/blog/brevo-vs-mailerlite.md, ur-PK: /ur/blog/brevo-vs-mailerlite.md, vi-VN: /vi/blog/brevo-vs-mailerlite.md, sk-SK: /sk/blog/brevo-vs-mailerlite.md}
---

[Comparisons](https://tajo.io/blog/?category=comparisons)

# Brevo vs Mailerlite: Complete Email Marketing Comparison 2026

Compare Brevo and Mailerlite features, pricing, automation, and e-commerce capabilities. Find out which platform is best for your business.

Brevo comparison

Brevo or MailerLite: which fits?

MailerLite is leaner and more pleasant for newsletters and landing pages; Brevo carries heavier automation plus native SMS and WhatsApp. MailerLite bills per subscriber and Brevo per email, so which one is cheaper depends entirely on how often you send.

[Learn more](https://tajo.io/blog/brevo-vs-mailerlite/#quick-comparison)

Brevo and Mailerlite are both popular email marketing platforms known for affordability and solid features. But they take different approaches to pricing, automation, and multi-channel marketing. This comparison helps you understand which platform better fits your needs.

![Brevo visual automation workflow builder showing multi-step email and SMS sequences](https://tajo.io/_astro/screen-automation.BRjSw5BU_1DJw7D.webp)

![Brevo campaigns listing showing email, SMS, WhatsApp and push campaigns in one view](https://tajo.io/_astro/screen-campaigns.D0VjfE9s_1SdKyE.webp)

![Brevo CRM deals kanban pipeline view with deal stages and contact scoring](https://tajo.io/_astro/deals.uJIB0JTA_ZRGyfF.webp)

![Brevo loyalty dashboard showing points balance, tiers, and reward programme analytics](https://tajo.io/_astro/screen-loyalty.jRxT6mOj_Z1zfm9E.webp)

## Quick Comparison

| Feature | Brevo | Mailerlite |
| --- | --- | --- |
| **Pricing Model** | Per-email | Per-subscriber |
| **Free Plan** | 300 emails/day, unlimited contacts | 1,000 subscribers, 12,000 emails |
| **SMS Marketing** | Yes (200+ countries) | No |
| **WhatsApp** | Yes | No |
| **Automation** | Advanced multi-channel | Good email-only |
| **Landing Pages** | Business plan+ | All paid plans |
| **Best For** | Multi-channel marketing | Email-focused creators |

## Platform Overview

### Brevo (Formerly Sendinblue)

Brevo is a comprehensive marketing platform combining email, SMS, WhatsApp, automation, and CRM. Its per-email pricing model makes it cost-effective for large contact lists.

**Core strengths:**

- Per-email pricing (unlimited contacts)
- Multi-channel (Email + SMS + WhatsApp)
- Built-in CRM
- Advanced automation
- Global SMS coverage

### Mailerlite

Mailerlite is known for simplicity and affordability. It focuses on email marketing with strong landing page and website builder features.

**Core strengths:**

- Clean, intuitive interface
- Excellent landing pages
- Website builder included
- Generous free plan
- Creator-focused features

## Email Marketing Features

### Email Editor

**Brevo:**

- Drag-and-drop builder
- Dynamic content blocks
- AI content assistant
- Conditional content
- Full HTML editing
- Mobile preview

**Mailerlite:**

- Three editor types (Drag-drop, Rich text, HTML)
- Block-based editor
- AI writing assistant
- Mobile editing
- Clean interface
- Intuitive experience

**Verdict:** Both have excellent editors. Mailerlite is slightly more intuitive; Brevo offers more dynamic content options.

### Templates

**Brevo:**

- 40+ templates
- E-commerce focused
- Modern designs
- Custom templates

**Mailerlite:**

- 90+ templates
- Newsletter focused
- Clean aesthetics
- Gallery variety

**Verdict:** Mailerlite has more templates with clean designs ideal for newsletters.

### A/B Testing

**Brevo:**

- Subject line testing
- Content testing
- Send time testing
- Automated winner selection
- Testing in workflows

**Mailerlite:**

- Subject line testing
- Sender name testing
- Content testing
- Auto-resend to winners

**Verdict:** Similar capabilities. Brevo adds testing within automation workflows.

## Marketing Automation

### Brevo Automation

- **Visual workflow builder**
- **Multi-channel** (Email + SMS + WhatsApp)
- **Behavioral triggers** (website, email, purchase)
- **Lead scoring**
- **Event-based automation**
- **A/B testing in flows**
- **Unlimited workflows** (Business plan)

### Mailerlite Automation

- **Visual workflow builder**
- **Email-only automation**
- **Basic triggers** (signup, date, email activity)
- **E-commerce triggers** (with integrations)
- **Multi-step workflows**
- **Limited on lower plans**

**Verdict:** Brevo wins on automation depth and multi-channel capabilities. Mailerlite’s automation is solid but email-only.

## Landing Pages & Forms

### Brevo

- Landing pages on Business plan+
- Form builder (all plans)
- Basic page templates
- A/B testing for pages
- Custom domains

### Mailerlite

- Landing pages (all paid plans)
- 80+ landing page templates
- Form builder with pop-ups
- Website builder included
- Drag-and-drop editing
- Custom domains

**Verdict:** Mailerlite excels here with better templates, included website builder, and access on all paid plans.

## Multi-Channel Marketing

### SMS Marketing

**Brevo:**

- Available globally (200+ countries)
- Two-way messaging
- Automated SMS workflows
- MMS support
- Competitive pricing
- Integrated with email automation

**Mailerlite:**

- No SMS marketing
- No plans announced
- Would require third-party integration

**Verdict:** Brevo is the only option for SMS. Significant advantage for multi-channel marketing.

### WhatsApp Marketing

**Brevo:**

- Full WhatsApp Business API
- Automated workflows
- Interactive messages
- Template messages
- Rich media support

**Mailerlite:**

- No WhatsApp support
- Not available

**Verdict:** Only Brevo offers WhatsApp marketing.

## E-commerce Integration

### Shopify Integration

**Brevo Native:**

- Contact sync
- Purchase data
- Basic triggers
- Product data (limited)

**Mailerlite:**

- Shopify app integration
- Product blocks in emails
- Abandoned cart emails
- Purchase tracking
- E-commerce automations

**Verdict:** Mailerlite has solid native Shopify integration.

### Other E-commerce Platforms

**Brevo:**

- WooCommerce, Magento, PrestaShop, BigCommerce, Custom API

**Mailerlite:**

- WooCommerce, Shopify, BigCommerce, Ecwid, Stripe

**Verdict:** Similar coverage for major platforms.

## Pricing Comparison

### Brevo Pricing

| Plan | Cost | Emails/Month |
| --- | --- | --- |
| Free | $0 | 300/day |
| Starter | $9 | 5,000 |
| Business | $18 | 5,000 |
| Business | $35 | 20,000 |
| Business | $65 | 40,000 |

**Unlimited contacts on all plans**

### Mailerlite Pricing

| Plan | Cost | Subscribers |
| --- | --- | --- |
| Free | $0 | 1,000 |
| Growing Business | $10 | 500 |
| Growing Business | $15 | 1,000 |
| Growing Business | $25 | 2,500 |
| Growing Business | $39 | 5,000 |
| Growing Business | $73 | 10,000 |

**Emails limited to 12x subscriber count**

### Cost Comparison

**Scenario: 5,000 contacts, 50,000 emails/month**

| Platform | Monthly Cost |
| --- | --- |
| Brevo Business | ~$65 |
| Mailerlite Advanced | ~$77 |

**Scenario: 10,000 contacts, 100,000 emails/month**

| Platform | Monthly Cost |
| --- | --- |
| Brevo Business | ~$129 |
| Mailerlite Advanced | ~$139 |

**Verdict:** Pricing is comparable. Brevo’s per-email model benefits those with large contact lists; Mailerlite’s per-subscriber model benefits high-frequency senders.

## CRM Features

### Brevo CRM

- Full CRM included (all plans)
- Deal pipelines
- Contact scoring
- Activity tracking
- Task management
- Sales automation

### Mailerlite CRM

- Contact management only
- No deal pipelines
- Tags and groups
- Custom fields
- No sales features

**Verdict:** Brevo includes a full CRM; Mailerlite focuses solely on contact management.

## Segmentation

### Brevo Segmentation

- Behavioral segments
- Purchase-based segments
- Real-time dynamic segments
- Lead scoring
- Custom attributes
- Website behavior

### Mailerlite Segmentation

- Tag-based segments
- Campaign activity
- E-commerce segments
- Custom fields
- Interest groups
- Automation triggers

**Verdict:** Both offer solid segmentation. Brevo has more advanced behavioral options.

## Deliverability

**Brevo:**

- 99%+ deliverability
- Dedicated IP available
- Full authentication
- Blacklist monitoring
- Deliverability reporting

**Mailerlite:**

- Strong deliverability
- Shared infrastructure
- Authentication support
- Spam testing
- Deliverability dashboard

**Verdict:** Both have good deliverability. Brevo offers dedicated IP for high-volume senders.

## Ease of Use

### Brevo

- Modern interface
- Moderate learning curve
- Powerful but complex
- Good documentation
- Feature-rich

### Mailerlite

- Clean, minimal interface
- Very easy to learn
- Intuitive navigation
- Excellent onboarding
- Simple approach

**Verdict:** Mailerlite is easier to learn and use. Brevo has a steeper curve but more capabilities.

## Support

### Brevo Support

- Email support (all plans)
- Phone/chat (Business+)
- Knowledge base
- API documentation

### Mailerlite Support

- Email support (24/7)
- Live chat (paid plans)
- Knowledge base
- Academy courses
- Community

**Verdict:** Both offer solid support. Mailerlite’s is accessible on more plans.

## When to Choose Each Platform

### Choose Mailerlite If:

1. **Email-only is sufficient** - Don’t need SMS/WhatsApp
2. **Landing pages are priority** - Better templates and builder
3. **Simplicity matters most** - Easiest learning curve
4. **You’re a creator/blogger** - Built for content creators
5. **Website builder needed** - Included in plans
6. **Budget is tight** - Strong free plan

## Feature Comparison Summary

| Feature | Brevo | Mailerlite |
| --- | --- | --- |
| Per-email pricing | Yes | No |
| Unlimited contacts | Yes | No |
| SMS marketing | Yes | No |
| WhatsApp | Yes | No |
| Built-in CRM | Yes | No |
| Landing pages | Business+ | All paid |
| Website builder | No | Yes |
| Ease of use | Good | Excellent |

## Conclusion

**Mailerlite** excels at email marketing with an intuitive interface, great landing pages, and creator-focused features. It’s perfect for bloggers, creators, and businesses focused purely on email.

**Brevo** provides a more comprehensive marketing suite with SMS, WhatsApp, CRM, and advanced automation. For businesses needing multi-channel marketing and those with large contact lists, Brevo offers better value.

Ready to elevate your marketing?

## Where Tajo fits

Tajo is an integration builder. Build integrations. Put agents on them. Let them run engagement. Tajo is in early access. [Request early access](https://tajo.io/#early-access)

## Frequently Asked Questions

**Is Brevo better than MailerLite?**

Both are excellent value options. Brevo offers more channels (SMS, WhatsApp, CRM) while MailerLite excels at simplicity and email-focused features. Brevo is better for multi-channel marketing.

**Which has a better free plan, Brevo or MailerLite?**

Both offer generous free plans. Brevo allows 300 emails/day to unlimited contacts. MailerLite allows 12,000 emails/month to 1,000 subscribers. Choose based on list size vs. sending frequency.

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